SITEUR

What SITEUR does

SITEUR (Sistema de Tren Eléctrico Urbano) is a decentralized public agency of the Jalisco State Government in Mexico that operates the integrated mass public transportation network for the Guadalajara Metropolitan Area (AMG). Founded in 1989, it has evolved into a multi-modal system comprising 7 trunk lines (4 light rail lines under the Mi Tren brand and 3 BRT lines under Mi Macro) plus 9 feeder bus routes under Mi Transporte Tren Ligero, spanning 116 kilometers and serving 990,000 daily users across 5+ municipalities (Zapopan, Guadalajara, Tlaquepaque, Tlajomulco, Tonalá, and El Salto). Core technology centers on electric rail traction infrastructure, articulated BRT vehicles (including a 41-unit fully electric Volvo fleet on Línea 5, the first of its kind in Mexico), and an integrated electronic fare payment platform (Mi Movilidad) that interoperates across all transport modes with transfer discounts and integrates with MiBici bicycle sharing and OXXO retail recharge points. Operational intelligence comprises on-board video surveillance and real-time satellite monitoring for fleet management and security.

SITEUR's business model centers on passenger fares (11 pesos standard fare, 5.50 pesos preferential fare for students, seniors, persons with disabilities, and teachers via the Mi Pasaje card), Mi Movilidad card sales (30 pesos) and recharges (max 250 pesos balance), Univiaje single-journey QR tickets, and stated non-tariff revenue per its mission statement. The system is operated under public mandate with funding from a combination of fare revenue, state government subsidies, and capital investment (2,305 million pesos committed by Jalisco for 203 new units). It is classified as a government_state_entity (Organismo Público Descentralizado) created by state decree, with no parent company in the corporate sense and no venture funding. Customer segments are predominantly AMG resident commuters, with disclosed use cases for university students (UdeG, CUTonalá), airport travelers via Línea 5, and preferential-tariff demographic groups. Cultural programming (Art Gallery, Dance Station, Theater Station, book lending, social programs) and ProBici bicycle parking extend the user engagement surface beyond pure transit.

Name

SITEUR

Legal name

Sistema de Tren Eléctrico Urbano (SITEUR)

Website

https://siteur.gob.mx

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

SITEUR is a Jalisco state government agency operating the integrated light rail and BRT public transit system for the Guadalajara Metropolitan Area, serving 990,000 daily users across 116 km of network.

Ownership category

akta.pro rank

Product category

Public Mass Transportation

NAICS

Commuter Rail Systems (485112), Bus and Other Motor Vehicle Transit Systems (485113), Mixed Mode Transit Systems (485111)

SIC

Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)

akta.pro industry

PRIMARYTHAIACAA

Public Commuter Rail Operators (Government/Authority-Run)

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Commuter & Regional Rail Services

SECONDARYTHAIACAF

Electric Multiple Unit (EMU) Commuter Rail Services

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Commuter & Regional Rail Services

SECONDARYTHAIALAA

Railway Stations (Intercity & Regional)

Travel & Hospitality/Rail, Bus & Ground Passenger Transport/Passenger Transport Stations, Terminals & Interchanges

SECONDARYTLAFAEAA

Heavy Rail Metro/Subway Operators (Grade-Separated)

Transportation & Logistics/Passenger Transportation (Air, Rail, Bus, Taxi/Rideshare)/Urban Rail & Metro/Subway Operators

Keywords

• Urban rail transit
• Light rail service
• Bus rapid transit
• Public transportation network
• Electric transit fleet

Headquarters

HQ city

Guadalajara

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Public Transportation Fares: Revenue generated from passenger fares on Tren Ligero (Light Rail), Mi Macro (BRT), and Mi Transporte feeder routes. Standard fare is $11 pesos with preferential rates of $5.50 pesos for qualifying passengers.
2. Electronic Card Sales and Recharges: Revenue from sale of Mi Movilidad cards ($30 pesos) and card recharges at VRT machines, OXXO stores, and service modules.
3. Non-Tariff Revenue Generation: Per the mission statement, SITEUR aims to be efficient in generating non-tariff revenue while providing quality public transportation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SITEUR (Sistema de Tren Eléctrico Urbano) operates an integrated multi-modal mass public transportation network in the Guadalajara Metropolitan Area, comprising 4 light rail lines (Mi Tren), 3 Bus Rapid Transit lines (Mi Macro), and 9 feeder bus routes (Mi Transporte Tren Ligero). The network spans 116 kilometers, serves approximately 990,000 daily users, and is unified by the Mi Movilidad electronic payment system with Mi Pasaje preferential cards and Univiaje single-ride QR tickets.

Product overview

SITEUR (Sistema de Tren Eléctrico Urbano) is a multi-modal public transportation system for the Guadalajara Metropolitan Area. The portfolio consists of Mi Tren (light rail with 4 lines), Mi Macro (BRT bus system with 3 lines), and Mi Transporte Tren Ligero (9 feeder bus routes), unified under the Mi Movilidad electronic payment ecosystem (including Mi Pasaje preferential cards and Univiaje single tickets). ProBici provides bicycle parking integration. The system also operates cultural venues including art galleries, dance stations, theater stations, and cultural workshops. Total network covers 116 km serving 990,000 daily users across 7 trunk lines (4 train, 3 BRT) and 9 feeder routes.

Differentiator

Problem solved

Functional benefit

Products and services

• Mi Tren (Light Rail) Light rail transit (Tren Ligero) system with four lines (L1, L2, L3, L4) providing rapid urban transportation across the Guadalajara Metropolitan Area. Line 4 covers 21 km with 8 stations and capacity for 106,000 daily passengers.
• Mi Macro (Bus Rapid Transit) Bus Rapid Transit (BRT) system with three lines: Línea 6 (Mi Macro Calzada), Línea 7 (Mi Macro Periférico), and Línea 5 (Macro Aeropuerto). Operates on exclusive corridors with high-capacity articulated stations and dedicated lanes.
• Mi Transporte Tren Ligero (Feeder Bus Routes) Feeder bus routes (Routes 1, 1-B, 2, 3, 5, 5-B, 9 and others) connecting suburban areas to Mi Tren light rail stations. Includes Route 9 connecting Línea 3 with CUTonalá university and Route 3 with electric Volvo units.
• Mi Movilidad Electronic Payment Card Reusable electronic smart card priced at $30 pesos with maximum recharge balance of $250 pesos, accepted across all Mi Tren lines, Mi Transporte routes, Mi Macro stations, and MiBici bicycle sharing system. Available at VRT machines and OXXO stores.
• Mi Pasaje Preferential Card Preferential electronic fare card providing 50% discount ($5.50 pesos vs $11 pesos standard) for students, teachers, adults 60+, and persons with disabilities across the entire transportation network.
• Univiaje Single-Journey QR Ticket Single-journey QR code ticket for occasional Mi Tren users priced at $11 pesos. Issued from vending machines at station entrances with no change given; valid for a single journey at designated fare gates.
• ProBici Bicycle Parking Bicycle parking service (ciclo-puertos) at train stations and feeder route terminals. Free for public transport users during operating hours (05:00-23:00), supporting multi-modal commuting.

Quantifiable outcome

• Reduces travel times between airport and city by 30-60%
• +5 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

One partnership is on record.

• Gobierno de Jalisco (Jalisco State Government)coreOthers · 7 July 2026SITEUR is a decentralized public organism (Organismo Público Descentralizado) under the Jalisco State Government. The state government provides funding for infrastructure expansion (e.g., 2,305 million pesos for new units, Línea 4 and Línea 5 construction), operational support, and strategic direction for the transportation network.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• TransMilenio: BRT system operating in Bogotá, Colombia, on dedicated corridors with high-capacity articulated buses and station-based fare collection. Directly comparable to SITEUR's Mi Macro BRT network (Calzada, Periférico, Macro Aeropuerto) in design and Latin American urban context.
• Autoridad de Transporte Urbano para Lima y Callao (ATU): Lima's integrated urban transit authority coordinating metro, BRT (Metropolitano), and conventional bus services under a single regulator/operator umbrella. Comparable to SITEUR as a state-level integrated transit authority managing multiple modes (rail + BRT + feeder) in a Latin American capital.
• Tren Suburbano (Ferrocarriles Suburbanos): Commuter rail service connecting Mexico City suburbs with the metropolitan core. Comparable to SITEUR's suburban commuter lines (Línea 1, Línea 4) as a Mexican government-concessioned electric commuter rail operation linking outer municipalities to the urban center.
• Metro de Medellín: Integrated urban transit operator combining metro, BRT, cable car (Metrocable), and feeder services in the Aburrá Valley. Closest peer to SITEUR's multi-modal structure (light rail + BRT + feeder routes) in a comparable Latin American metropolitan setting.
• Metrorrey: Light rail and BRT operator serving the Monterrey Metropolitan Area. Highly comparable to SITEUR — same Mexican context, same combination of light rail (Tren Ligero equivalent) and feeder buses, similar state-government operating model.
• CPTM (Companhia Paulista de Trens Metropolitanos): State-operated commuter rail network serving the São Paulo Metropolitan Region. Comparable to SITEUR's Tren Ligero as a state-government-run commuter rail operation in a large Latin American metro, with similar scale and multi-line architecture.
• MIO (Masivo Integrado de Occidente): Integrated mass-transit system in Cali, Colombia, combining BRT trunk corridors with feeder routes under a unified fare card. Directly comparable to SITEUR's Mi Macro + Mi Transporte + Mi Movilidad structure.

Broad incumbents

• Metro de Santiago: Urban metro operator in Santiago, Chile, with the highest ridership per kilometer in the world. Comparable to SITEUR's Tren Ligero as a Latin American government-affiliated metro operator, though substantially larger and pure metro.
• MetrôRio: Concessioned metro operator in Rio de Janeiro. Comparable to SITEUR as a large Latin American urban rail operator, though concession-driven rather than directly state-administered and focused exclusively on metro rather than light rail + BRT.
• Sistema de Transporte Colectivo (STC Metro CDMX): Operator of the Mexico City Metro, the largest mass-transit system in Mexico. Comparable to SITEUR as a government-run, fare-based urban rail operator serving a major Mexican metropolitan area, though significantly larger and focused exclusively on heavy-rail metro.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SITEURJAL
• Facebookfacebook.com/SITEURJAL
• Instagraminstagram.com/siteurjal
• TikToktiktok.com/@siteurjal?is_from_webapp=1&sender_device=pc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SITEUR