What Agrilead does

Agrilead, Inc. is a privately held, family-owned seed-care technology company headquartered at 345 S. Fossil Street in Russell, Kansas. Founded in 2005 by Jeff Ochampaugh and operated with roughly fourteen employees, the company designs, formulates, and manufactures consumable seed-treatment products (Free Flow, Colorizer, Custom Coverage, Impress, Pizazz, Pixy, and Turbo Cleanse) together with seed-treating equipment and accessories (the NOVO Seed Care Prescription Management System with patented SIRA calculation method, and the EZ-MIZER atomizing fixture). Agrilead also operates Seed Care Pro, a cloud-based operations management platform launched commercially in 2021 and integrated with USC LLC application equipment.

The company's intellectual property rests on three issued U.S. patents (two covering SIRA in 2014 and 2017, plus the Pizazz dry seed finisher, US Patent No. 10,986,769, awarded 2021) and a 2016 registered trademark. Agrilead's go-to-market is dual-channel: a 2015 strategic sales-and-marketing alliance with KALO, Inc. of Overland Park, KS routes the consumable portfolio and the NOVO system through the crop-protection distribution channel, while direct sales from the Russell office serve larger enterprise accounts. The NOVO system itself was co-developed with Junge Control (Cedar Rapids, IA) beginning in 2011.

Agrilead serves commercial seed care operators (agricultural cooperatives and seed treaters) that apply additive, colorant, and finisher products to seed before sale to farmer-grower customers. Documented reference customers include Central Valley Coop (Minnesota), Poynter's Ag (North Dakota), and High Plains Seed (Kansas). Revenue is generated through the sale of consumable products and seed-treating equipment, supplemented by the Seed Care Pro subscription platform; Agrilead does not publicly disclose pricing or financial figures and operates without external institutional capital.

Name

Agrilead

Legal name

Agrilead, Inc.

Website

https://agrileadinc.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Agrilead, Inc., founded in 2005 and headquartered in Russell, Kansas, develops and manufactures consumable seed-treatment products, the NOVO prescription seed-care system, and the Seed Care Pro cloud platform for commercial seed care operators, distributed primarily through a strategic alliance with KALO, Inc.

Ownership category

akta.pro rank

Product category

Seed Care Products & Equipment

NAICS

Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Farm Machinery & Equipment (3523), Agricultural Chemicals (2870)

akta.pro primary industry

Seed Treatment & Coating Application Equipment (AFAAADAD)

Keywords

• Seed treatment products
• Seed care equipment
• Seed coating additives
• Seed colorants
• Seed care software

Headquarters

HQ city

Russell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Seed Care Consumable Products: Sale of consumable products including Free Flow, Colorizer, Custom Coverage, Pixy, Pizazz, Turbo Cleanse, and Impress for seed treatment applications. Products are sold through direct sales and channel partners.
2. Seed Care Equipment: Sale of seed treating equipment and accessories including NOVO Seed Care Prescription Management System and EZ-MIZER atomizing fixtures.
3. Operations Management Software: Seed Care Pro cloud-based management system for seed care operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Agrilead develops, manufactures, and sells consumable seed care products (additives, colorants, dry seed finishers, cleaners), seed treating equipment (NOVO prescription management system, EZ-MIZER atomizers), and a cloud-based operations management platform (Seed Care Pro) for commercial seed care operators who treat seed for farmer-grower customers.

Product overview

Agrilead is a seed care technology company offering an integrated portfolio of consumable products, equipment, and software solutions for the commercial seed treatment industry. The product portfolio centers on three main categories: (1) Consumable products including dry seed finishers (PIZAZZ, PIXY), additive and colorant solutions (FREE FLOW, COLORIZER, CUSTOM COVERAGE, IMPRESS), and clean-up utilities (TURBO CLEANSE); (2) Seed care equipment (NOVO prescription management system and EZ-MIZER atomization fixture); and (3) SEED CARE PRO cloud-based operations management platform. The company also holds proprietary technology patents including SIRA (size indexed rate adjustment) and Pizazz dry seed finisher (US Patent No. 10,986,769). Distribution is handled through strategic alliance partner KALO, Inc.

Differentiator

Problem solved

Functional benefit

Brands

• Pizazz: Patent-protected dry seed finisher technology designed to deliver shine and improved flow to treated seed with minimal fugitive dust. US Patent No. 10,986,769.
• Free Flow
• Colorizer
• Impress
• Pixy
• Pizazz
• Novo
• EZ-Mizer
• Seed Care Pro

Products and services

• FREE FLOW Polymer-free seed treatment additive that enhances treatment coverage, dries as a hardened water-soluble film, and suppresses dust-off. Broadly compatible with insecticides, fungicides, nematicides, plant growth regulators, biologicals, and other seed treatment products. For commercial seed care operators.
• COLORIZER Aqueous color dispersions for seed treatment applications available in Yellow, Red, Orange, Green, and Blue standard colors, with custom color matching services available.
• CUSTOM COVERAGE Pre-mixed convenience formulations combining FREE FLOW and COLORIZER colorants, designed to help seed care operators localize treatment offerings with added value.
• IMPRESS Non-pesticide seed care additive for use with seed treatment insecticides, fungicides, and growth-enhancing products, designed to improve seed treatment coverage and manage dust-off, particularly for cereal crops.
• PIZAZZ Patented dry seed coating technology delivering shine and improved flow to treated seed with minimal fugitive dust. Bio-friendly components safe for use with inoculants and biological seed treatments. Recommended rate 0.60-0.80 dry oz per 100 lbs seed. US Patent No. 10,986,769.
• PIXY Dry powdered product applied following liquid seed treatment to speed drying, enhance seed flow, and provide a shiny seed coat appearance, with adjustable rates for lubrication and cosmetic performance.
• TURBO CLEANSE Surface cleaner and stain lifter that loosens the bond of persistent color pigments from stained surfaces so residue can be rinsed or wiped away. Available in 2x2.5 gallon case with refillable spray bottle, or 5x1 quart case.
• NOVO Seed Care Prescription Management System Seed treating equipment system for precise treatment application and inoculant blending, providing printout documentation of treatment and inoculant application. Features patented SIRA (Size Indexed Rate Adjustment) technology. Developed in collaboration with Junge Control.
• EZ-MIZER Aftermarket atomizing fixture designed to replace basket-type atomizers on seed treating systems. Features SLEEK-SPIN design less susceptible to slurry build-up and accumulation. Fits any 5/8 inch spinning shaft.
• SEED CARE PRO Cloud-based centralized management system for modern precision seed care businesses, providing capabilities to organize, communicate, manage, and execute seed care operations. Integrates with USC application equipment.

Quantifiable outcome

• FREE FLOW suppressed active ingredient dust-off compared to standard treatment by 50% and outperformed competitive polymer products in Fall 2014 evaluation
• +1 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Three partnerships are on record, tiered strategic and core.

• USC LLCstrategicTechnology or Integration · 1 January 2020Collaboration agreement to offer industry connectivity between Agrilead's digital Seed Care Pro operations platform and USC application equipment. Enables integration of seed care operations with USC equipment systems.
• KALO, Inc.coreChannel Partner/ Reseller/ Distributor · 21 May 2015Strategic sales and marketing alliance formed May 21, 2015 with KALO, Inc. of Overland Park, KS. KALO assumes sales and marketing responsibility for the NOVO Seed Care Prescription Management System and Agrilead's portfolio of seed care consumable products. Agrilead focuses on discovery, development, and manufacture while KALO leverages its established commercial presence with crop protection distributors. Norm Wagoner joined KALO as Manager, Business Development for Adjuvants and Seed Care to transition seed care product knowledge. KALO has been in business since 1932.
• Junge ControlcoreTechnology or Integration · 1 January 2011Collaboration with Junge Control of Cedar Rapids, IA for development of the NOVO Seed Care Prescription Management system. The system enables precise seed treatment application with prescription management capabilities.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Corteva Seed Treatment: Provides seed-treatment solutions including fungicides, insecticides, and biologicals as part of its seed-and-crop-protection portfolio. Comparable to Agrilead's seed-treatment focus but at significantly larger scale.
• Bayer Seed Treatment: Operates broad seed-treatment product lines (e.g., Acceleron) bundled with seed genetics. Comparable to Agrilead at the consumable/additive level but as a much larger integrated player in row crop seeds.
• BASF Agricultural Solutions: Global seed-treatment product portfolio (e.g., Vault, Poncho/Votivo) competing with Agrilead's consumables; included as a broad incumbent with overlapping but much wider crop-protection scope.
• Loveland Products (Nutrien Ag Solutions): Crop input and adjuvant manufacturer and retailer with seed-treatment adjuvants and colorant offerings distributed through Nutrien's large retail footprint. Comparable as an adjuvant/seed-treatment incumbent but with much broader crop-protection portfolio.
• UPL Limited (OpenAg): Global agricultural solutions provider with seed-treatment offerings and a broad crop-protection portfolio. Comparable in seed-treatment chemistry but operating with global reach and substantially larger resources than Agrilead.
• Syngenta Seedcare: Global seed-treatment platform (Cruiser, Vibrance, etc.) with integrated seed genetics and large-scale R&D. Overlaps with Agrilead in seed treatment chemistry but operates at far greater scale as part of a broader crop-protection portfolio.

Direct peers

• KALO, Inc. Agrilead's exclusive distribution and sales/marketing partner for seed-care consumables and the NOVO system. KALO operates in crop adjuvants and seed-care adjuvants, making it the closest peer by product type and a mirror of Agrilead's go-to-market motion.
• Germains Seed Technology: Provides seed treatment products and application technologies for the global seed industry, including polymers, colorants, and finishers — a direct analog to Agrilead's Free Flow, Colorizer, and Pizazz portfolio.
• Incotec Group: Specialist in seed enhancement and seed treatment technologies, including coatings, polymers, and equipment for seed treatment operations. Highly comparable to Agrilead's combination of consumables, finishers, and treatment equipment.

Others

• Helena Agri-Enterprises: Agricultural inputs distributor and formulator serving growers across the US with adjuvants and specialty crop inputs. Related ecosystem participant to Agrilead's distribution and adjuvant themes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/agrileadinc
• LinkedInlinkedin.com/company/agrilead-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrilead