Blendio
Blendio is the largest automotive dealership group in Northern Spain, operating 63 official dealerships across Cantabria, Asturias, Galicia, the Basque Country, La Rioja, Navarra, and Castilla y León. It sells new, km0, and used vehicles from 27+ brands and provides renting, short-term rental, insurance, and fleet management services to individuals and businesses.
- Company typePrivate
- Founded-
- HeadquartersSantander, Spain
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Blendio does
Blendio, formally BLENDIO CAR S.L. (CIF B39538723), is the largest automotive dealership group in Northern Spain, headquartered in Santander, Cantabria. The company operates 63 official dealerships across seven regions — Cantabria, Asturias, Galicia, the Basque Country, La Rioja, Navarra, and Castilla y León — and represents 27+ automotive brands through 22 wholly-owned subsidiaries. Established with a stated history of over 95 years, Blendio sells new vehicles, km0 (near-new) vehicles, and certified used vehicles (with more than 1,000 units available for immediate delivery), alongside complementary ownership-cycle services: individual and corporate renting (Blendio Renting), short-term rental (Blendioandgo), authorized workshops, parts retail (Azelerecambios), insurance brokerage (Iber Blendio Correduría de Seguros, serving 4,000+ clients), and gestoría/administrative services for vehicle registration and fleet management.
The group sells through a dual channel: a regional physical dealership network targeting individual consumers across Northern Spain, and a dedicated B2B platform (Blendio Empresas) serving corporate and self-employed fleet customers with professional renting, dedicated account management, and integrated administration. Public e-commerce on blendio.es supports browse, configure, reserve, and online purchase with a 14-day return policy, while blendioandgo.es and WeevoCar (launched November 2025) provide rental and subscription-style mobility. Pricing is unit-based for outright sales and fixed monthly for renting (e.g., OPEL Corsa at €230/month ex-VAT, XPENG G6 at €599/month ex-VAT), with publicly disclosed list prices for many vehicles.
Blendio's 2025-2026 strategic posture is captured by an aggressive onboarding of new-energy Chinese OEM brands (BYD, Xpeng, Voyah, Leapmotor, Maxus, Changan, OMODA, JAECOO, MG, GEELY), physical expansion into new provinces (Vitoria-Gasteiz, Salamanca, A Coruña), and the launch of WeevoCar as a dedicated EV subscription brand. The group has no proprietary technology platform or described AI/ML capability — its competitive position rests on physical-distribution scale, OEM authorizations, multi-service bundling, and 95+ years of regional operating history. No external private equity, venture capital, or M&A ownership signals are present in the source material; the group appears to be an independent, family- or founder-controlled private limited company. Revenue, headcount, and financial metrics are not publicly disclosed.
Blendio firmographics
Firmographics- Name
- Blendio
- Legal name
- BLENDIO CAR S.L.
- Website
- https://blendio.es
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Blendio is the largest automotive dealership group in Northern Spain, operating 63 official dealerships across Cantabria, Asturias, Galicia, the Basque Country, La Rioja, Navarra, and Castilla y León. It sells new, km0, and used vehicles from 27+ brands and provides renting, short-term rental, insurance, and fleet management services to individuals and businesses.
- Ownership category
- akta.pro rank
Where Blendio is headquartered
LocationHeadquarters
- HQ city
- Santander
- HQ country
- Spain
- HQ region
- Europe
Offices42 records
Markets served
Blendio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Vehicle Sales: Blendio generates revenue from the sale of new vehicles, km0 (nearly new), and used vehicles across its network of official dealerships representing 27+ automotive brands. Customers can purchase vehicles outright or with financing.
- Professional Renting / Leasing: Blendio offers vehicle renting (long-term leasing) to both individuals and businesses, with fixed monthly payments covering maintenance, insurance, road assistance, and vehicle management. This provides recurring subscription-style revenue.
- Vehicle Rental / Alquiler: Short-term vehicle rental services through Blendio Andgo (blendioandgo.es), providing flexible mobility solutions to customers.
- After-Sales Services: Revenue from official workshops (talleres oficiales), spare parts sales (Azelerecambios), vehicle maintenance, repairs, bodywork, tyre replacement, glass repair/replacement, and electrical system services.
- Insurance Products: Through Iber Blendio Correduria de Seguros, Blendio offers customised insurance policies for corporate and individual vehicle owners, including civil liability, life and accident coverage, and vehicle courtesy cars.
- Administrative / Gestoria Services: Fleet management, administrative processing, traffic reports, registrations, and vehicle transfers handled for business customers as part of corporate vehicle management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Used vehicles (Ocasion) |
| Unit Pricing | Pay-as-you-go | New and km0 vehicles |
| Subscription | Monthly | Professional Renting - Compact (e.g., OPEL Corsa) |
| Subscription | Monthly | Professional Renting - SUV/4x4 (e.g., NISSAN Qashqai) |
| Subscription | Monthly | Professional Renting - SUV (e.g., MAZDA CX-30) |
| Subscription | Monthly | Professional Renting - Hybrid SUV (e.g., OMODA 5 HEV) |
| Subscription | Monthly | Professional Renting - SUV (e.g., OPEL Frontera) |
| Subscription | Monthly | Professional Renting - Large SUV (e.g., MAZDA CX-60) |
| Subscription | Monthly | Professional Renting - Electric SUV (e.g., XPENG G6) |
| Subscription | Monthly | Professional Renting - Premium Electric SUV (e.g., XPENG G9) |
| Subscription | Monthly | Professional Renting - MPV/Van (e.g., PEUGEOT Rifter) |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels4 records
Blendio product offering
Product offeringCore offering
Blendio is a multi-brand automotive dealership group that sells new, km0, and used vehicles from 27+ manufacturers through 63 official dealerships across Northern Spain. The company additionally offers long-term vehicle renting (renting) for individuals and businesses, short-term rental, official-brand maintenance and repair workshops, insurance brokerage, administrative/gestoría services, and corporate fleet management.
Product overview
Blendio is the largest automotive group in Northern Spain, operating 63 authorized dealerships across multiple regions (Cantabria, Asturias, Galicia, Basque Country, La Rioja, Castilla y León, and Navarra). The company offers a comprehensive automotive platform consisting of: (1) Vehicle Sales - new vehicles, km0 (near-new), and certified used vehicles across 28+ brands (Abarth, BYD, Citroën, Changan, Dongfeng, DS Automobiles, Ebro, Fiat, Ford, GEELY, JAECOO, Jeep, KIA, Leapmotor, Mazda, Maxus, MG, Mitsubishi, Nissan, OMODA, Opel, Peugeot, Santana, Suzuki, Voyah, Xpeng, WeevoCar); (2) Renting Services - individual and professional vehicle subscription plans including maintenance, insurance, and roadside assistance; (3) Short-term Rental through Blendioandgo and WeevoCar subsidiaries; (4) Aftersales Services - authorized workshops, insurance brokerage (Iber Blendio), administrative services (gestoría), and vehicle purchase programs. Blendio also offers proprietary digital services including Blendio Match (vehicle recommendation) and dedicated corporate fleet management.
Differentiator
Problem solved
Functional benefit
Products and services
- New Vehicles (Vehículos Nuevos) Sale of brand-new vehicles from multiple automotive brands (Abarth, BYD, Citroen, Ford, KIA, Mazda, MG, Nissan, Peugeot, etc.) for individual and business customers, with public unit pricing displayed on the Blendio website.
- Km0 Vehicles (Vehículos de Km 0) Sale of near-new vehicles with very low mileage (previous model years or demonstrator units) at reduced prices compared to new vehicles, offered across Blendio's 27+ represented brands.
- Used Vehicles (Vehículos de Ocasión) Sale of certified used vehicles with warranty coverage, with over 1,000 units available for immediate delivery across Blendio's network.
- Blendio Renting (Individuals) Long-term vehicle subscription/leasing service for individual customers with fixed monthly payments including maintenance, insurance, and roadside assistance. Contract terms: 24-60 months; 5,000-50,000 km/year.
- Blendioandgo (Short-term Vehicle Rental) Short-term vehicle rental service operated through blendioandgo.es for flexible mobility needs, with rentals available to individuals and businesses.
- WeevoCar by Blendio Flexible electric vehicle mobility brand operated across locations in A Coruña, Logroño, Lugo, Ourense, Pamplona, Salamanca, and Santander.
- Talleres Oficiales Blendio (Official Workshops) Authorized maintenance and repair workshops offering mechanical services, bodywork, painting, tire replacement, electrical diagnostics, and spare parts sales through Azelerecambios online store.
- Iber Blendio Insurance Brokerage Vehicle insurance brokerage services operated through Iber Blendio Correduría de Seguros, providing customized policies (civil liability, life and accident coverage, courtesy cars) to corporate and individual customers nationwide, serving over 4,000 clients.
- Gestoría Blendio (Administrative Services) Administrative management services for vehicles and fleets, including vehicle registration, traffic reports, electronic registration, and fleet administration for business customers.
- Compramos tu coche (Vehicle Trade-in) Service where Blendio purchases the customer's used car with free online valuation, supporting both individual and corporate sellers.
- Blendio Empresas (Corporate Fleet Management) Dedicated B2B channel for corporate customers, providing new, km0, and used vehicles for businesses with dedicated account management, professional renting, fleet management, insurance, and workshop services.
Quantifiable outcome
- Over 1,000 vehicles in stock with immediate delivery
- +1 more outcomes
Companies that use Blendio
Customer profileSegments2 records
Ideal customer profiles2 records
Blendio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Blendio partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core.
- AbarthcoreBlendio is an official Abarth dealership partner, selling and servicing Abarth vehicles through its network of official brand dealerships (e.g., ABARTH BLENDIO AUTOGOMAS Torrelavega).
- BYDcoreBlendio is an official BYD dealership partner operating multiple BYD-exclusive locations across Northern Spain, including Bilbao-Barakaldo, Bilbao Gran Via, Logrono, Pamplona, Santander, Donostia-San Sebastian, and Vitoria.
- CitroencoreBlendio is an official Citroen dealership partner operating locations in Laredo, Lugo, Santander, Torrelavega, Aviles, and Oviedo under the AUTOGOMAS and MOVIEDO groups.
- ChangancoreBlendio operates official Changan dealerships in Santander, Cordovilla (Navarra), and Oviedo, providing sales and after-sales services for Changan vehicles.
- DongfengcoreBlendio is an official Dongfeng dealership partner with locations in Galdakao, Oviedo, and Santander.
- DS AutomobilescoreBlendio operates official DS Store locations in Oviedo and Santander, representing the DS Automobiles premium brand.
- EbrocoreBlendio is an official Ebro brand partner with expanding dealership coverage across Asturias (Aviles, Gijon, Oviedo), Ourense, Santander, and Vitoria.
- FiatcoreBlendio is an official Fiat dealership partner operating through its AUTOGOMAS group location in Torrelavega.
- FordcoreBlendio is an official Ford dealership partner operating through ALISAUTO (Laredo, Santander, Torrelavega) and AUTOAVISA (Aviles, Gijon, Ourense, Oviedo) groups across Cantabria, Asturias, and Galicia.
- GEELYcoreBlendio is an official GEELY dealership partner, having recently launched in Northern Spain with locations in Santander and Erandio (Vizcaya). GEELY is described as a new brand with innovative and connected vehicles.
- JAECOOcoreBlendio is an official JAECOO dealership partner with locations in Santander, Torrelavega, Laredo, Lugo, and Ourense.
- JeepcoreBlendio is an official Jeep dealership partner operating through its AUTOGOMAS group in Torrelavega.
- KIAcoreBlendio is an official KIA dealership partner with extensive coverage through ASTURCONSA (Aviles, Gijon, Llanes, Mieres, Oviedo, Tapia de Casariego), NUMARMOTOR (Laredo, Santander, Torrelavega), RIASMOTOR (Lalin, Pontevedra, Vigo, Vilagarcia de Arousa), and SANTAUTO (Ourense) groups.
- LeapmotorcoreBlendio is an official Leapmotor dealership partner with a location in Santander (Pol. El Campon), offering sustainable and accessible electric mobility.
- MazdacoreBlendio is an official Mazda dealership partner operating through HIROMOTOR with locations in Gijon, Ourense, Oviedo, Santiago de Compostela, and Vigo.
- MaxuscoreBlendio is an official Maxus dealership partner with locations in Oviedo and Santander, providing commercial and electric vehicle options.
- MGcoreBlendio is an official MG dealership partner operating through BIRMAUTO in Laredo, Ourense, Santander, and Torrelavega, and through COVENTRY in Pamplona.
- Mitsubishi MotorscoreBlendio is an official Mitsubishi Motors dealership partner with locations in Erandio and Santander.
- NissancoreBlendio is an official Nissan dealership partner with locations in Erandio, Galdakao, Laredo, Logrono, Santander, and Torrelavega.
- OMODAcoreBlendio is an official OMODA dealership partner with locations in Laredo, Lugo, Ourense, Santander, and Torrelavega.
- OpelcoreBlendio is an official Opel dealership partner operating through AUTOGOMAS (Lugo) and MOVIEDO (Aviles, Oviedo) groups.
- PeugeotcoreBlendio is an official Peugeot dealership partner operating through AUTOGOMAS in Lugo.
- SantanacoreBlendio is an official Santana (Spanish automotive brand) dealership partner with locations in Oviedo and Santander.
- SuzukicoreBlendio is an official Suzuki dealership partner operating through ESTAUTO in Gijon.
- VoyahcoreBlendio is an official Voyah dealership partner (a premium electric vehicle brand under Dongfeng) with locations in Galdakao, Oviedo, and Santander.
- XpengcoreBlendio is an official Xpeng dealership partner (a Chinese electric vehicle manufacturer) with locations in Erandio, Galdakao, and Santander.
- WeevoCar (by Blendio)coreWeevoCar is a Blendio brand launched in November 2025 offering flexible electric vehicle mobility solutions, with locations across A Coruna, Logrono, Lugo, Ourense, Pamplona, Salamanca, and Santander.
- Iber Blendio Correduria de SeguroscoreIber Blendio Correduria de Seguros is the group's own insurance brokerage subsidiary (under Blendio Car S.L.), offering tailored vehicle and corporate insurance products to Blendio customers. It serves over 4,000 clients nationwide and is based in Cantabria.
Scale indicators6 records
Recent moves8 records
Expansion highlights5 records
Blendio competitors and assessment
Company assessmentDirect peers
- Quadis: Quadis is one of the largest automotive retail groups in Spain, operating a multi-brand dealership network across multiple regions with sales, after-sales, and corporate fleet services directly comparable to Blendio's model.
- Bergé y Compañía: Bergé y Compañía is a long-established Spanish automotive distribution and retail group, operating authorized dealerships for multiple brands nationwide, with comparable scale and a similar long-history, multi-region positioning to Blendio.
- Stellantis &You Spain: Stellantis &You (formerly PSA Retail) is the OEM-owned retail network in Spain for Stellantis brands (Peugeot, Citroen, Opel, DS, Fiat, Jeep, Abarth) — a directly comparable multi-brand retail and after-sales operator in many of the same product categories Blendio serves.
- Ibericar: Ibericar (Reicom) is a large Spanish automotive retail group with multi-brand authorized dealerships overlapping Blendio's brand portfolio (Stellantis, Volkswagen Group, Asian OEMs) and a similar full mobility services offering.
- Grupo Concesur: Grupo Concesur is a major Spanish multi-brand auto dealer group, particularly strong in Andalusia, with authorized franchises for many of the same brands Blendio carries and a similar full-service sales-and-after-sales model.
Broad incumbents
- Inchcape plc: Inchcape is a London-listed global automotive distributor and retailer with a multi-brand distribution model across multiple continents, representing a broader incumbent with overlapping business model, particularly in the distribution/retail split and multi-OEM brand portfolio.
- Vertu Motors: Vertu Motors is the largest UK automotive retailer by revenue, operating a large multi-brand dealership network with sales, after-sales, and fleet services — a comparable public-market peer for benchmarking dealership group economics and unit economics.
Others
- Cox Automotive: Cox Automotive is a global automotive services company (Manheim, Autotrader, Dealertrack) that provides wholesale, remarketing, and digital retailing infrastructure to dealers like Blendio, representing an adjacent ecosystem enabler rather than a direct competitor.
Regional players
- Caetano Retail: Caetano Retail is Portugal's largest automotive retail group with a virtually identical business model (sales, after-sales, renting, corporate fleet) serving the Iberian market — directly comparable on business model but operating in a different national market.
Emerging players
- Auto1 Group: Auto1 Group is a Berlin-based digital used-car platform with operations across Europe, including Spain, and represents the emerging online-disintermediation model that competes with traditional dealers on the used-vehicle side of Blendio's business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blendio social profiles
Digital presenceBlendio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blendio leadership team
Management profileNumber of profiles
Blendio subsidiaries and ownership
Company hierarchySubsidiaries21 records
Blendio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blendio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blendio
What does Blendio do?
Blendio is a multi-brand automotive dealership group that sells new, km0, and used vehicles from 27+ manufacturers through 63 official dealerships across Northern Spain. The company additionally offers long-term vehicle renting (renting) for individuals and businesses, short-term rental, official-brand maintenance and repair workshops, insurance brokerage, administrative/gestoría services, and corporate fleet management.
Is Blendio a public or private company?
Blendio is a private company. It is classified as unknown and is currently operating.
When was Blendio founded?
Blendio was founded in -1. It employs 501 to 1,000 people.
Where is Blendio based?
Blendio is headquartered in Santander, Spain, in the Europe region.
How does Blendio make money?
Six revenue lines are on record. Vehicle Sales are the primary driver. The others are professional Renting / Leasing, vehicle Rental / Alquiler, after-Sales Services, insurance Products and administrative / Gestoria Services.
Who are Blendio's main competitors?
Direct peers on record are Quadis, Bergé y Compañía, Stellantis &You Spain, Ibericar and Grupo Concesur. Broad incumbents are Inchcape plc and Vertu Motors. Cox Automotive is listed as an others. Caetano Retail is listed as a regional player. Auto1 Group is listed as an emerging player.
Does Blendio have an API?
No public API is recorded for Blendio.