Digital Fuel Marketing Limited

What Digital Fuel Marketing Limited does

Digital Fuel Marketing Limited (legal entity: Digital Fuel Performance Limited) is a Brighton, UK-based B2B professional services firm founded in 2013 that delivers marketing services, casino management, and technology solutions exclusively to the iGaming and sports betting industry. The company serves iGaming operators, sportsbooks, and affiliate businesses globally, with a customer base that includes tier-1 brands such as Bet365, BetMGM, Playtech, Ladbrokes, PlayOJO, Stake, Cloudbet, Sun Vegas, Sun Bingo, and Funrize. It operates with a sales-led, direct enterprise go-to-market motion and a 101-250 employee organization led by founder Toby Oddy.

The company's core technology is DXP (Digital Experience Platform), a proprietary platform hosted at dxp.io that combines AI, technology, and human intelligence to improve marketing and player experience outcomes for iGaming operators. Digital Fuel applies AI across several functional areas, including process automation, generative content for SEO, predictive analytics for CRM-led customer retention, and NLP-based evaluation of content for AI search systems. Its broader service catalog spans 25+ offerings, covering SEO, ASO, paid and programmatic media, affiliate marketing, influencer marketing, conversion rate optimization, design and development, B2B lead generation, global gaming database marketing, AI strategy and automation, and AI-powered CRM retention. It also offers strategic advisory services, Virtual CMO/CTO engagements, fractional commercial teams, and iGaming-specific fundraising and M&A advisory.

Digital Fuel monetizes through a mix of professional services retainers, project-based fees, managed services for casino operations, and subscription or licensing revenue from the DXP platform. Pricing is quote-based and customized per engagement, with no publicly disclosed rate cards. The firm is privately held, with no disclosed institutional investors, parent entities, or funding rounds, suggesting founder- or operator-owned ownership. Its competitive positioning rests on exclusive iGaming domain focus, proprietary DXP technology, an accumulated Global Gaming Database, and a broad enterprise footprint across the iGaming value chain.

Name

Digital Fuel Marketing Limited

Legal name

Digital Fuel Performance Limited

Website

https://digitalfuel.marketing

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Digital Fuel Marketing Limited is a Brighton-based B2B agency providing marketing services, casino management, and proprietary technology (including the DXP platform) to iGaming operators, sportsbooks, and affiliate companies globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Marketing Services Revenue: Digital Fuel generates revenue through providing comprehensive marketing services to iGaming operators including SEO, paid media, content marketing, affiliate marketing, and influencer marketing. These are likely structured as retainer fees, project-based fees, or performance-based arrangements.
2. Casino Management Services: Revenue from managing casino operations for iGaming operators, potentially structured as management fees or revenue share arrangements.
3. Technology Solutions (DXP): Revenue from proprietary technology solutions including the DXP platform, potentially through licensing or subscription models.
4. Advisory and Consulting Services: Revenue from Virtual CMO/CTO services, Strategic Advisory, Business Development, and iGaming Fundraising & M&A Advisory, typically structured as retainers or project fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Digital Fuel Marketing Limited is a Brighton, UK-based digital marketing agency founded in 2013 that specializes in performance marketing for the iGaming and sports betting sectors. The company delivers end-to-end digital marketing services including paid media, SEO, affiliate marketing, and conversion optimization, supported by a proprietary Digital Experience Platform (DXP) used to manage and optimize player journeys. It also provides Casino Management Services to gambling operators across regulated markets.

Product overview

Digital Fuel Marketing Limited offers a comprehensive portfolio of marketing services, casino management solutions, and technology products for the iGaming and sports betting industry. The company operates as a growth partner providing a wide range of professional services organized around several core offerings: DXP (Digital Experience Platform) serves as the core technology product, complemented by specialized services including AI Strategy, Tools & Automation, Casino Management Services, various digital marketing services (SEO, content, paid media, affiliate marketing, influencer marketing), B2B lead generation, CRM/customer retention solutions, strategic advisory, and design/development services. The company pioneers market-leading solutions combining AI sophistication with human creativity, persistently innovating new ways to integrate AI, technology and human intelligence to improve marketing results for iGaming operators, affiliates, and players.

Differentiator

Problem solved

Functional benefit

Brands

• DXP: Digital Experience Platform - referenced as a service offering with dedicated website at dxp.io

Products and services

• Performance Marketing for iGaming End-to-end performance marketing service covering paid media acquisition, SEO, affiliate program management, conversion rate optimization, and analytics tailored for online casino and sportsbook operators such as Stake, BetMGM, Bet365, Ladbrokes, Playtech, PlayOJO, Sun Vegas, Sun Bingo, Cloudbet, and Funrize.
• Digital Experience Platform (DXP) Proprietary technology platform that enables iGaming operators to manage, personalize, and optimize the digital player experience across acquisition, onboarding, and retention touchpoints.
• Casino Management Services Operational service through which Digital Fuel runs key functions of online casino brands on behalf of operators, complementing its marketing capabilities with day-to-day casino management support.

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Catena Media: Listed iGaming lead generation and affiliate marketing company with global operator clients. Comparable as a performance-marketing and SEO-driven business serving the same iGaming operator buyers.
• Gambling.com Group: Publicly listed iGaming affiliate marketing and media business delivering qualified players to operators. Comparable as a digital performance-marketing peer with deep SEO and content capabilities for the same operator customers.
• XLMedia: Digital media and marketing group with significant iGaming and sports-betting exposure, focused on SEO content and lead generation. Closely comparable on business model and operator customer base.
• Game Lounge: iGaming-focused digital marketing agency offering SEO, content, affiliate and paid media services to operators. A directly comparable niche-specialist agency competitor.
• Better Collective: Publicly listed Danish iGaming affiliate and digital marketing specialist serving sportsbooks and operators globally. Directly comparable as a vertical-specialist iGaming marketing/affiliate business targeting the same operator customer base.
• ICS Digital: iGaming-focused digital marketing agency covering SEO, paid media, affiliate and creative services. Comparable niche-specialist agency competing in the same operator marketing-services market.
• Acquire Agency: Boutique iGaming marketing agency providing SEO, paid media, affiliate and creative services to operators. Comparable as a specialist agency competing for the same enterprise operator relationships.
• Singular (iGaming agency): iGaming-specialized marketing agency offering acquisition, retention, branding and creative services. Directly comparable as a vertical-specialist agency targeting sportsbook and casino operators.

Broad incumbents

• Dentsu: Global marketing services holding company with iGaming and sports betting practices among many verticals. Comparable as a larger incumbent that competes for enterprise iGaming marketing budgets from a broader portfolio.
• WPP: Global marketing holding company whose agencies (e.g., GroupM, Ogilvy) service regulated industries including gaming and gambling. Comparable as a broad incumbent whose scale and cross-vertical capability compete with Digital Fuel at the enterprise end.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/digitalfuel_io
• Facebookfacebook.com/digitalfuel.io
• LinkedInlinkedin.com/company/digitalfuel-io
• Instagraminstagram.com/digitalfuel.io

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digital Fuel Marketing Limited