Roth Real Estate Group
Roth Real Estate Group is a privately held Columbus, Ohio commercial real estate firm providing brokerage, property management, marketing, and consulting services for retail, office, industrial, and mixed-use properties across Central Ohio. It manages 911,000+ square feet across 20+ properties and represents major local developments.
- Company typePrivate
- Founded1959
- HeadquartersColumbus, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Roth Real Estate Group does
Roth Real Estate Group is a privately held, founder-led commercial real estate firm headquartered in Columbus, Ohio, operating since 1959. The firm provides four integrated service lines: brokerage (retail, office, industrial leasing and sales, plus land development), property management (for office, retail, medical, industrial, and mixed-use assets), marketing and branding (digital marketing, virtual tours, 3D imaging, social media), and market analysis and consulting (Columbus market reports, economic indicators, investment feasibility studies). It manages over 911,000 square feet across more than 20 properties in Central Ohio and holds exclusive listing mandates on marquee developments including ONE at The Peninsula (part of the $500M Scioto Peninsula District), Jaeger Square in German Village, The Sutton in Short North, Astor Park near Lower.com Field, and The Corners in Dublin.
The firm's underlying technology platform is built on Yardi Breeze, a cloud-based commercial property management SaaS providing owner dashboards, tenant portals, maintenance tracking, and financial reporting, supplemented by CommercialCafe for market intelligence and portfolio analytics. Operations are supported by an in-house digital marketing team producing virtual tours, 3D imaging, and content for property listings. The technology stack is commercial off-the-shelf rather than proprietary; no AI/ML capabilities, proprietary models, or in-house platform development are disclosed.
Roth generates revenue through three streams: (1) transaction-based brokerage commissions on leasing and sales (no standard rates publicly disclosed, with property-specific lease rates ranging from $17/SF NNN for medical space to $40/SF/YR for premium retail); (2) recurring managed services fees from the 911,000+ SF property management portfolio; and (3) professional services fees for market analysis and consulting engagements. Customers span commercial property investors, business tenants, and property owners across Central Ohio, with a customer mix dominated by small and startup tenants in fitness, beauty, retail, entertainment, and healthcare verticals. Distribution is direct, via the rothregroup.com website with property listings, broker outreach, and content-led demand generation through ROTH Insights Group and Retail Hitlist newsletters plus quarterly market reports.
Roth Real Estate Group firmographics
Firmographics- Name
- Roth Real Estate Group
- Legal name
- Roth Real Estate Group
- Website
- https://rothregroup.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Roth Real Estate Group is a privately held Columbus, Ohio commercial real estate firm providing brokerage, property management, marketing, and consulting services for retail, office, industrial, and mixed-use properties across Central Ohio. It manages 911,000+ square feet across 20+ properties and represents major local developments.
- Ownership category
- akta.pro rank
Roth Real Estate Group industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Roth Real Estate Group is headquartered
LocationHeadquarters
- HQ city
- Columbus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roth Real Estate Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Commercial Brokerage Services: Commission-based brokerage for retail, office, industrial, and land transactions including leasing and sales representation for both tenants/buyers and landlords/sellers.
- Property Management Services: Ongoing property management fees for office, medical, retail, and mixed-use properties across Central Ohio, including operational management, tenant relations, and financial reporting through Yardi Breeze.
- Market Analysis and Consulting: Advisory services including Columbus market reports, economic indicators analysis, investment opportunity assessments, and development feasibility studies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Annual | Jaeger Square retail space lease rate |
| Transaction based/ take rate | Annual | The Sutton retail lease |
| Transaction based/ take rate | Annual | ONE at The Peninsula retail |
| Transaction based/ take rate | Annual | Yearling Center medical space |
| One time/ perpetual license | Pay-as-you-go | 68 McDowell Street property for sale |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Roth Real Estate Group product offering
Product offeringCore offering
Roth Real Estate Group is a Columbus, Ohio-based commercial real estate firm providing brokerage (retail, office, industrial, and land leasing and sales representation), property management (for office, retail, medical, and mixed-use assets), in-house marketing and branding (digital marketing, virtual tours, 3D imaging), and market analysis and consulting services. The firm manages over 911,000 square feet across 20+ Central Ohio properties and represents a curated portfolio of mixed-use, retail, restaurant, and medical listings.
Product overview
Roth Real Estate Group is a Columbus, Ohio-based commercial real estate firm offering a comprehensive suite of services organized around four core pillars: Brokerage Services (retail, office, industrial leasing/sales, and land development), Property Management (for retail, office, and industrial properties with 24/7 support and Yardi Breeze-powered reporting), Marketing + Branding (property branding, digital marketing, virtual tours/3D imaging, social media), and Market Analysis + Consulting (Columbus market reports, economic analysis, investment assessments). The firm also represents a portfolio of commercial properties including mixed-use developments like The Sutton and Jaeger Square, retail spaces like ONE at The Peninsula, restaurant spaces like 491 Park Street, and medical/office properties like Yearling Center. The company leverages Yardi Breeze and CommercialCafe internally for property management operations and owner/tenant portals.
Differentiator
Problem solved
Functional benefit
Products and services
- Brokerage Services Full-service commercial real estate brokerage including retail space leasing and sales, office space solutions, industrial property transactions, and land development opportunities for landlords, sellers, tenants, and buyers in Columbus and Central Ohio.
- Property Management Comprehensive property management services for retail, office, industrial, and mixed-use properties including maintenance, tenant relations, 24/7 emergency response, and Yardi Breeze-powered financial reporting.
- Marketing + Branding Property branding and positioning, digital marketing for commercial real estate, virtual tours and 3D imaging, and social media marketing services supporting the firm's brokerage listings and landlord clients.
- Market Analysis + Consulting Columbus market reports, economic indicators analysis, investment opportunity assessments, and development feasibility studies for commercial real estate decisions.
- The Corners Retail property in Dublin, Ohio with 2,000-8,500 SF spaces available, serving as a shopping center in the Dublin submarket.
- Astor Park 6,221 SF prime retail space in Downtown Columbus at 600 W Nationwide Blvd, located near Lower.com Field.
Quantifiable outcome
- Over 911,000 SF under management across 20+ properties
- +2 more outcomes
Companies that use Roth Real Estate Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Roth Real Estate Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Roth Real Estate Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and supporting.
- YardicoreProperty management technology partner providing Yardi Breeze platform for operational management, financial reporting, tenant portals, and maintenance tracking across their managed portfolio.
- CommercialCafesupportingMarket intelligence platform used alongside Yardi for portfolio insights, owner dashboards, and property performance analytics.
- L'Oréal & SalonCentricsupportingBusiness and training resources partnership supporting IMAGE Studios Dublin beauty professionals with ongoing education and industry resources.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Roth Real Estate Group competitors and assessment
Company assessmentBroad incumbents
- Newmark Group: Global commercial real estate advisory firm offering leasing, investment sales, and property management. Overlaps with Roth on office and retail brokerage in the Columbus market.
- JLL (Jones Lang LaSalle): Global real estate services firm offering brokerage, property management, and investment advisory. Operates in Columbus and competes with Roth for office and retail mandates in Central Ohio.
- Cushman & Wakefield: Global commercial real estate services firm with Columbus coverage in brokerage and valuation. Overlaps with Roth on retail, office, and industrial leasing assignments in Central Ohio.
- Colliers International: Global commercial real estate services platform with a Columbus office providing brokerage, property management, and advisory. Competes with Roth on mid-market and institutional mandates in Central Ohio.
- CBRE Group: Largest global commercial real estate services firm, with significant presence in Columbus. Competes with Roth for office, retail, and industrial assignments but at substantially greater scale and institutional reach.
Direct peers
- Avison Young: Privately held mid-market global commercial real estate services firm offering brokerage, property management, and advisory. Closely comparable to Roth in size, ownership profile, and service mix.
- CASTO: Columbus-headquartered real estate company with development, leasing, brokerage, and property management across retail, multifamily, and mixed-use. Competes with Roth in the same Columbus submarkets across overlapping product types.
- NAI Ohio Equities: Columbus-based commercial real estate firm of comparable size offering brokerage, property management, and advisory services across Ohio. Most directly comparable peer given overlapping service lines and shared Central Ohio geography.
- Marcus & Millichap: Investment sales real estate brokerage firm specializing in commercial investment property transactions. Comparable to Roth's brokerage line for investment property sales across retail, office, and industrial.
- SVN International: Mid-market commercial real estate franchise providing brokerage and advisory services to investors and owners. Comparable in scale and model to Roth, with potential Columbus-area franchisees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Roth Real Estate Group social profiles
Digital presenceRoth Real Estate Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roth Real Estate Group leadership team
Management profileNumber of profiles
Profiles5 records
Roth Real Estate Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roth Real Estate Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roth Real Estate Group
What does Roth Real Estate Group do?
Roth Real Estate Group is a Columbus, Ohio-based commercial real estate firm providing brokerage (retail, office, industrial, and land leasing and sales representation), property management (for office, retail, medical, and mixed-use assets), in-house marketing and branding (digital marketing, virtual tours, 3D imaging), and market analysis and consulting services. The firm manages over 911,000 square feet across 20+ Central Ohio properties and represents a curated portfolio of mixed-use, retail, restaurant, and medical listings.
Is Roth Real Estate Group a public or private company?
Roth Real Estate Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Roth Real Estate Group founded?
Roth Real Estate Group was founded in 1959. It employs 11 to 50 people.
Where is Roth Real Estate Group based?
Roth Real Estate Group is headquartered in Columbus, United States, in the North America region.
How does Roth Real Estate Group make money?
Three revenue lines are on record. Commercial Brokerage Services are the primary driver. The others are property Management Services and market Analysis and Consulting.
Who are Roth Real Estate Group's main competitors?
Broad incumbents on record are Newmark Group, JLL (Jones Lang LaSalle), Cushman & Wakefield, Colliers International and CBRE Group. Direct peers are Avison Young, CASTO, NAI Ohio Equities, Marcus & Millichap and SVN International.
Does Roth Real Estate Group have an API?
No public API is recorded for Roth Real Estate Group.
What industry is Roth Real Estate Group in?
Roth Real Estate Group's product category is Commercial Real Estate Services. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 53121 and its SIC code is 6531.