iAsig

What iAsig does

iAsig is a Moldovan digital insurance broker (InsurTech) that operates two coordinated entities: IASIG ONLINE SRL, which runs the platform and non-insurance product lines, and BAR IASIG INSURANCE SRL, the licensed insurance broker subsidiary. The platform enables consumers and small businesses to compare and purchase insurance products — including mandatory motor third-party liability (RCA), CASCO, Carte Verde, travel, home, mortgage, and non-resident medical coverage — alongside non-insurance products such as road vignettes (Moldova, Romania, and seven additional European countries) and roadside assistance.

The platform is delivered entirely digitally through a website (iasig.md), native iOS and Android applications, a Telegram MiniApp, and an API layer. Underlying integration is the principal technical asset: real-time connections to Moldovan state registries (RCA Data, e-Vinieta) and to all major Moldovan insurance companies allow automated policy issuance, vehicle-data pre-population, and renewal workflows without manual underwriting intervention. Policies are stored in a digital wallet accessible via API, supporting both end-customer self-service and B2B fleet-operator integrations.

The business model is zero-cost to the end user. Revenue is generated from broker commissions on placed insurance policies and from transaction fees on vignettes and roadside assistance services. The customer base spans individual vehicle owners, fleet operators (referenced customers include Decoprim and Yopeso), travelers, homeowners, mortgage holders, and non-residents requiring medical coverage. The company was founded in 2021, is headquartered in Chișinău, Moldova, and operates with a small team (1-10 employees), having cumulatively processed 80K+ policies.

Name

iAsig

Legal name

IASIG ONLINE S.R.L.

Website

https://iasig.md

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

iAsig is a Moldovan digital insurance broker enabling consumers and businesses to compare and purchase auto, home, travel, and medical insurance from all major Moldovan insurers via a fully digital platform with instant policy issuance across web, mobile, and Telegram MiniApp.

Ownership category

akta.pro rank

Product category

Digital Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Embedded Insurance & Affinity Distribution Platforms (FSAGAGAL)

akta.pro secondary industry

Embedded Travel Insurance Distribution & APIs (THALALAA)

Keywords

• Digital insurance broker
• Auto insurance comparison
• Electronic vignettes
• Roadside assistance
• InsurTech marketplace

Headquarters

HQ city

Chisinau

HQ country

Moldova

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Insurance brokerage commissions: iAsig acts as a free representative (mandated at no cost to the user) of BAR IASIG INSURANCE SRL, a licensed insurance broker. Revenue is generated through commissions received from insurance companies for policies intermediated through the platform. The user mandates BAR IASIG INSURANCE to represent them with insurers at no charge.
2. Non-insurance product sales (vignettes, road fees, roadside assistance): IASIG ONLINE SRL sells non-insurance products directly or as intermediary: electronic vignettes for Moldova, Romania, and other European countries; road fees (taxa de drum); and roadside assistance subscriptions. These are not insurance products and are governed by general commerce law rather than insurance regulation.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

iAsig operates a 100% digital insurance brokerage platform that aggregates offerings from all major Moldovan insurance carriers and allows consumers and businesses to compare, purchase, and instantly receive mandatory auto liability (RCA), international Green Card (Carte Verte), CASCO, travel medical, home, and mortgage insurance policies online. Insurance products are intermediated by its licensed broker subsidiary BAR IASIG INSURANCE SRL, while non-insurance road products (electronic vignettes for Moldova/Romania/Europe and EU roadside assistance) are sold directly through the same platform.

Product overview

iAsig is a digital insurance broker platform from the Republic of Moldova offering a 100% online experience for purchasing and managing insurance policies and road fees. The platform operates as a multi-channel ecosystem (web, mobile app, Telegram MiniApp, API) that aggregates offerings from multiple insurance providers, allowing users to compare prices and purchase policies instantly. The core product portfolio consists of mandatory and voluntary insurance products: RCA (mandatory auto liability), Carte Verde (international auto insurance), CASCO (voluntary vehicle insurance), medical travel insurance, medical insurance for non-residents, home insurance, and mortgage insurance. The platform also offers non-insurance add-on services including electronic vignettes for Moldova, Romania, and other European countries (Bulgaria, Hungary, Austria, Slovenia, Slovakia, Switzerland, Czech Republic), roadside assistance for EU and Romania, and road usage taxes. The insurance products are intermediated through BAR IASIG INSURANCE SRL, a licensed insurance broker, while non-insurance services are operated directly by IASIG ONLINE SRL.

Differentiator

Problem solved

Functional benefit

Products and services

• RCA (Asigurare Auto Obligatorie) Mandatory auto liability insurance for vehicles registered in Moldova. Covers damages caused to third parties in road accidents. Real-time price comparison across all Moldovan insurers and instant digital policy issuance via BAR IASIG INSURANCE SRL.
• Carte Verde (Green Card) International auto insurance certificate valid in 48 countries, mandatory for Moldovan-registered vehicles traveling abroad. Available in Zone 1 (Ukraine only) or Zone 3 (all 48 member countries). Digital PDF format recognized from January 2025.
• CASCO Voluntary vehicle insurance covering damage to the policyholder's own vehicle from accidents, theft, natural disasters, vandalism, and fire. Available in Full, Partial, and Mini variants with multi-insurer comparison.
• Asigurare Medicală de Călătorie (Medical Travel Insurance) Medical travel insurance providing coverage for emergency medical expenses, hospitalization, surgery, and repatriation abroad. Required for Schengen visa applications with minimum 30,000 EUR coverage.
• Asigurare Locuință (Home Insurance) Home insurance protecting residential property structure and/or contents (furniture, appliances, personal belongings) against fire, flooding, earthquakes, theft, and other covered risks. Optional civil liability for damages to neighbors.
• Asigurare Medicală Nerezidenți (Non-Resident Medical Insurance) Optional medical insurance for foreign citizens temporarily living, working, or studying in Moldova. Available in 3, 6, or 12-month periods.
• Ipotecă (Mortgage Insurance) Mandatory mortgage insurance protecting the property pledged as collateral to a credit institution. Covers risks including fire, explosion, earthquake, natural disasters, and third-party actions.
• Rovinieta (Romania Road Vignette) Electronic road toll for Romania, valid on national roads. 100% digital with no physical form required; instant activation after payment confirmation. Prices set by CNAIR (Romanian National Company for Road Infrastructure Management).
• Vinieta MD (Moldova Vignette for Foreign Vehicles) Mandatory electronic road vignette for vehicles not registered in the Republic of Moldova. Available in periods from 1 day to 12 months with government-fixed tariffs in EUR.
• Viniete Europa (European Vignettes) Electronic vignettes for European countries including Bulgaria, Hungary, Austria, Slovenia, Slovakia, Switzerland, and Czech Republic, available for purchase through the iAsig mobile app.
• Asistență Rutieră (EU/Romania Roadside Assistance) Roadside assistance service for Moldova-registered vehicles across Romania and 39 European countries. Covers towing, on-site repair, tire change, and 24/7 support, provided in partnership with Autonom Assistance SRL Romania. Available in 15-day, 12-month, and 12-month Plus subscription plans.
• Taxa de drum (TFD) — Road Usage Tax Road usage tax calculator and payment service for vehicles registered in the Republic of Moldova using national roads.
• iAsig Mobile App (iOS & Android) Native iOS and Android mobile application providing a digital "car wallet" for active policies, expiration notifications, multi-vehicle management, European vignette purchase, and offline access to policy documents. Available on Apple App Store and Google Play.

Quantifiable outcome

• Policy issuance in under 1 minute vs. 1-2 days traditional
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core.

• Autonom Assistance SRLcoreStrategic or Co-development PartnerAutonom Assistance SRL (Romania) is the exclusive provider of EU-wide roadside assistance services sold through iAsig. Services include unlimited accident/defect/towing events, repatriation of passengers and vehicles, parking coverage, and optional rental car replacement. Provided 24/7, 365 days/year across Romania and 39 European countries.
• MoldasigcoreTechnology or IntegrationOne of Moldova's largest insurance companies, integrated into iAsig's comparison platform for RCA, CASCO, Carte Verte, travel, and other insurance products.
• Acord GrupcoreTechnology or IntegrationMoldovan insurance carrier integrated into iAsig's multi-insurer comparison platform for auto and other insurance products.
• General AsigurăricoreTechnology or IntegrationMoldovan insurance company integrated into the iAsig comparison platform for auto insurance products.
• Intact AsigurăricoreTechnology or IntegrationMoldovan insurance carrier integrated into iAsig's comparison engine for auto, property, and other insurance products.
• Donaris VIGcoreTechnology or IntegrationMoldovan insurance company (Donaris VIG) integrated into iAsig for RCA, Carte Verte, CASCO, travel insurance, and medical products.
• Grawe CaratcoreTechnology or IntegrationAustrian-origin insurance company (Grawe group) operating in Moldova, integrated into iAsig for travel medical insurance and auto products.
• MIA (Guvernamental de Plăți Electronice)coreTechnology or IntegrationMIA is the Moldovan government's electronic payment service integrated into iAsig's checkout, allowing users to pay via internet banking from any Moldovan bank.
• Apple Pay & Google PaycoreTechnology or IntegrationMobile payment platforms integrated into iAsig's checkout for frictionless one-tap purchasing of insurance and non-insurance products.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Compare the Market: UK-based insurance and financial product comparison site offering multi-carrier auto, home, and travel quotes on a single platform. Direct functional equivalent of iAsig's comparison engine, scaled across the UK insurance market.
• Coverfox Insurance: Indian digital insurance broker offering comparison and instant purchase across motor, health, and life insurance from multiple carriers. Closely parallels iAsig's aggregator-plus-instant-issuance proposition in another emerging-market setting.
• The Zebra: US digital insurance comparison platform focused primarily on auto insurance, offering side-by-side quotes from multiple carriers with online purchase. Shares iAsig's anchor in motor insurance and pure-comparison value proposition.
• Policybazaar (PB Fintech): India's largest digital insurance comparison and broker platform, aggregating multiple carriers on a single online interface with instant policy issuance. Closest functional analog to iAsig's multi-insurer, online-first insurance distribution model, just at vastly larger scale and in a different geography.
• GoCompare: UK insurance comparison platform aggregating multiple carriers for motor, home, and travel insurance with online purchase. Operates the same multi-insurer comparison and online distribution playbook as iAsig, but in a mature Western European market.
• Turtlemint: India-based InsurTech platform that distributes life and non-life insurance digitally, combining self-serve comparison with point-of-purchase tools. Comparable to iAsig as a digital-first multi-carrier insurance distribution platform serving emerging-market consumers.

Broad incumbents

• wefox: European InsurTech and digital broker platform connecting insurers, distributors, and customers through a digital distribution ecosystem. Relevant European-region peer to iAsig with broader geographic footprint and a hybrid broker/carrier-adjacent model.
• Lemonade: US-headquartered AI-driven digital insurance company offering auto, home, renters, and pet insurance via a mobile-first app. Comparable as a digital insurance brand, but unlike iAsig it underwrites its own policies rather than acting purely as a broker.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/iasigmd
• Facebookfacebook.com/iAsig.md
• Instagraminstagram.com/iasig.md

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iAsig