Autonom Assistance

What Autonom Assistance does

Autonom Assistance SRL is a Romanian roadside assistance subscription company providing 24/7 vehicle support across Romania and the broader European Union. The company operates as part of the Autonom Group — which the parent describes as Romania's largest mobility network, with 40+ agencies in 30+ cities across Romania and Hungary, 600 employees, and a fleet of 12,000 vehicles. Autonom Assistance is legally domiciled as an SRL (Societate cu Răspundere Limitată) registered at Str. Fermelor Nr. 4, Piatra Neamt, with its administrative headquarters at Calea Floreasca Nr. 131-137 in Bucharest. Dănuț TOMA serves as the company's legal administrator (administrator).

Name

Autonom Assistance

Legal name

AUTONOM ASSISTANCE SRL

Website

https://asistentarutiera.ro

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Autonom Assistance provides 24/7 roadside assistance subscriptions covering towing, repair, replacement vehicles, and repatriation across Romania and the EU. Part of Romania's largest mobility network (Autonom Group), it serves individual vehicle owners and corporate fleets via tiered annual subscription packages.

Ownership category

akta.pro rank

Product category

Roadside Assistance Services

NAICS

Motor Vehicle Towing (488410), Automotive Repair and Maintenance (8111)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

akta.pro secondary industries

Mobile Auto Repair & Roadside Assistance (TLAKAAAL), Auto Glass & Roadside Assistance (Add-on Coverages) (FSAJABAJ), Vehicle Pickup/Delivery & Concierge (Key Handling, Inspections, Condition Reports) (HSAKAFAL)

Keywords

• Roadside assistance
• Vehicle towing
• Breakdown coverage
• Travel assistance
• Fleet assistance

Headquarters

HQ city

Piatra Neamt

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Roadside Assistance Subscriptions: Annual subscription packages (365 days validity) providing roadside assistance services including towing, repair, replacement car, and repatriation. Subscription tiers range from basic (Standard) to comprehensive (Expert) coverage.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Autonom Assistance sells annual roadside assistance subscriptions (Standard 35 RON, Plus 89 RON, Pro 229 RON, Expert 499 RON) and a 15-day Vacation Package (169 RON) that provide 24/7 towing, on-site repair, replacement vehicles, hotel accommodation, repatriation, and door-to-door service across Romania and the European Union. Subscriptions are purchased directly via the asistentarutiera.ro website or the 021.9111 hotline, with services activating 48 hours after electronic vehicle registration.

Differentiator

Problem solved

Functional benefit

Products and services

• Abonament Standard Entry-level annual roadside assistance subscription covering towing in case of accident, free parking up to 5 days, damage consulting, and nationwide coverage in Romania. Targeted at individual vehicle owners seeking basic accident protection.
• Abonament Plus Mid-tier annual subscription including 24/7 roadside assistance, on-site repair, towing in case of mechanical or electrical failure (1 intervention/year, up to 100 km or 750 lei), and a compact class replacement car (3 days for accident, 2 days for breakdown). Targeted at individual drivers wanting mechanical breakdown coverage.
• Abonament Pro Premium annual subscription covering personal-error towing (wrong fuel, key lockout), accommodation in case of accident (2 nights, up to 600 lei), car return after repair, and includes the Vacation Package as a bonus. Targeted at drivers who want protection against personal errors plus short European coverage.
• Abonament Expert Top-tier annual subscription offering unlimited towing interventions for mechanical/electrical failure, personal error, and flat tires, with coverage across Romania and all of Europe (including Greek islands). Includes replacement car (3 days, up to 50 EUR/day in Europe), hotel accommodation (3 nights, up to 100 EUR/night), repatriation services, and off-road recovery.
• Pachet Vacanță (Vacation Package) Short-term 15-day road assistance package covering all of Europe (including Greek islands), including towing for accident, mechanical fault, or personal error; replacement rental car (up to 3 days, up to 50 EUR/day); hotel accommodation (up to 3 nights, up to 300 EUR); and repatriation services. Priced at 169 RON per 15 consecutive days. Targeted at travelers planning European trips.
• Mașina de Înlocuire (Replacement Car Service) Free replacement car service for accident victims where the at-fault insurer covers costs, available under legal right per Norma 18/2022 (which modified Norma ASF 20/2017). Provides a replacement vehicle to the non-at-fault party for the duration their vehicle is in repair shop.

Quantifiable outcome

• Response time target under 3 hours from dispatch to arrival at incident location
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Autonom ServicescoreOthersParent company and part of the Autonom group. Autonom Assistance operates as part of the broader Autonom mobility ecosystem including car rental, operational leasing, and transfer services.
• Service Partner Repair ShopscoreImplementation/ SI/ Consulting PartnerNetwork of authorized repair shops across Romania and Europe where towed vehicles are delivered for repairs. The company coordinates vehicle recovery and repair follow-up with these partners.
• Rent a Car ProviderscoreChannel Partner/ Reseller/ DistributorRental car providers for replacement vehicle services included in subscription packages. Services are offered in 'rent a car' regime through partners.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ADAC: Germany's largest roadside assistance club with pan-European protection products. While not directly present in Romania, ADAC membership cards are widely recognized across Europe and compete with Autonom's Expert and Vacation packages for cross-border coverage.
• Europ Assistance Romania: Romanian arm of the global Europ Assistance group, offering roadside assistance, travel insurance, and concierge services. Competes with Autonom Assistance on pan-European coverage and corporate/B2B channels, but as part of a much broader international portfolio.
• Vienna Insurance Group / Asirom: Asirom, part of the Vienna Insurance Group, offers motor insurance with roadside assistance riders in Romania. Competes with Autonom Assistance in the fleet and corporate channel where bundled insurance plus assistance is the standard procurement offering.
• AAA (American Automobile Association): Global benchmark for subscription-based roadside assistance clubs with tiered membership models. While not operating in Romania, AAA provides a reference business model and competitive benchmark for Autonom Assistance's tiered subscription structure.
• Generali Romania: Major Romanian auto insurer that bundles roadside assistance with motor policies. Directly threatens the standalone subscription model of Autonom Assistance by offering similar benefits as an insurance rider at competitive or zero incremental cost.
• Allianz-Țiriac Asistent: Romanian insurer offering roadside assistance bundled with MTPL/CASCO policies. Competes with Autonom Assistance by attaching roadside coverage to insurance, eroding demand for standalone subscriptions among insured drivers.

Emerging players

• Dacia Assistance (through Renault): OEM-provided roadside assistance offered to Dacia and Renault owners in Romania. Provides a vertically integrated alternative to third-party subscriptions like Autonom Assistance, particularly relevant given Dacia's dominant share of the Romanian vehicle parc.
• Orange Assistance / Vodafone Automotive: Telematics and connected-car service providers entering roadside assistance through embedded connectivity. Represents a longer-term disruptive threat to Autonom Assistance's traditional call-center dispatch model.

Direct peers

• ATA (Asociația Touring Auto): One of Romania's oldest roadside assistance and towing providers offering subscription-based assistance including towing, repair, and trip continuation. Directly competes with Autonom Assistance for Romanian consumer and fleet subscribers.
• Interhelp: Romanian roadside assistance and towing provider offering 24/7 dispatch and subscription memberships across Romania. Direct competitor to Autonom Assistance in the same domestic market with a comparable subscription-based service model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php?u=https://www.youtube.com/watch?v=s6AHnoKye20
• LinkedInlinkedin.com/company/autonom-group
• YouTubeyoutube.com/watch?v=s6AHnoKye20

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autonom Assistance