Hexagon Housing Association

What Hexagon Housing Association does

Hexagon Housing Association is a UK-registered, not-for-profit housing association founded in 1990 (with organisational origins in the 1960s), headquartered in Sydenham, South East London. It owns and manages approximately 4,300 houses and flats across South East London, with an additional ~300 homes managed on its behalf by resident-run housing co-operatives. The portfolio spans social rent, affordable rent, shared ownership, and supported housing for residents with extra needs, alongside leaseholder and homeowner services.

The business operates a housing management system and the MyHexagon online portal (launched 2024) that allows leaseholders and shared owners to manage service charge accounts, make payments, and update personal details; the website also integrates the Recite Me accessibility toolbar. Supporting technology underpins responsive repairs, planned maintenance, gas servicing, asbestos reporting, and communal-area management, with a separate Defects service and 24/7 after-hours line. Operational channels include a Customer Services Centre, a Financial Inclusion / Money Support team, home visiting services, and the MyHexagon self-serve channel.

Hexagon generates revenue through four principal streams: recurring social/affordable rental income on its housing stock; recurring service charges (with annual adjustments effective April and reconciliation in September) covering cleaning, grounds maintenance, lighting, repairs, insurance, and statutory servicing, plus sinking funds for planned maintenance; one-time shared ownership initial sales and ongoing staircasing receipts; and transactional leaseholder administration fees for assignments, deed transfers, alterations consent, and copy documents. Governance is via a 12-member Board of Management including four tenant members, reporting annually to members. A related entity, Horniman Housing Association, shares administration and joint leaseholder fee arrangements with Hexagon.

Name

Hexagon Housing Association

Legal name

Hexagon Housing Association

Website

https://hexagon.org.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Social Housing Management

NAICS

Other Community Housing Services (624229)

SIC

Real Estate Agents & Managers (For Others) (6531), Operators Of Apartment Buildings (6513)

akta.pro primary industry

Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)

akta.pro secondary industries

Multifamily (Apartment) Property Management (BPAJAGAD), Cooperative (Co-op) Housing Association Management (BPAJAHAC)

Keywords

• Affordable housing services
• Social housing management
• Shared ownership housing
• Residential property management
• Community housing services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Social Housing Rents: Rental income from approximately 4,300 houses and flats in South East London provided to tenants at social rent levels.
2. Service Charges: Day-to-day service charges for communal services including cleaning, grounds maintenance, lighting, repairs, insurance, and statutory servicing. Sinking funds for planned maintenance.
3. Shared Ownership: Shared ownership sales and staircasing (buying additional shares) enabling partial home ownership with rent on remaining share.
4. Leaseholder Charges: Administration fees for leaseholder services including pre-assignment enquiries, deed transfers, consent to alterations, staircasing, and copy documents.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hexagon Housing Association provides affordable housing and property management services across South East London, managing approximately 4,300 houses and flats. Its offering spans social rent housing, affordable rent housing, shared ownership (including staircasing), supported housing for residents with extra needs, and homes managed on its behalf by housing co-operatives. Associated services include responsive and planned repairs and maintenance, leaseholder administration, community investment programmes, and online resident account management via the MyHexagon portal.

Product overview

Hexagon Housing Association operates as a single, unified housing management organisation providing affordable housing and property management services in South East London. The portfolio includes social rent housing, affordable rent housing, shared ownership properties, supported housing for people with disabilities, and co-operative managed properties. Supporting services include MyHexagon (an online homeowner portal), the Estate Champion and Estate Graders resident engagement programmes, comprehensive repairs and maintenance services, leaseholder management services including staircasing guides, and community investment support including new tenancy support. The organisation manages approximately 4,300 houses and flats with approximately 154 staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Rent Housing Social rented housing provided to eligible applicants at below-market rents, forming part of Hexagon's core affordable housing offer for individuals and families in South East London.
• Affordable Rent Housing Affordable rented housing with rents set below market levels but higher than social rent, expanding the range of affordable rental options for eligible households.
• Shared Ownership Shared ownership home purchase allowing buyers to acquire a share of a property and pay rent on the remaining share, with the option to staircase to higher ownership over time.
• Supported Housing Specialist housing for people with extra support needs, including properties built or adapted for residents with disabilities.
• Co-op Managed Properties Approximately 300 homes managed on behalf of Hexagon by resident-run housing co-operatives, where residents themselves manage the homes and tenancies.
• MyHexagon Online Portal Online portal enabling homeowners to view and manage their service charge accounts, make payments, and update their details.
• Repairs and Maintenance Services Responsive repairs, planned maintenance, and property servicing including gas servicing, asbestos reporting, and communal area maintenance for Hexagon residents and leaseholders.
• Leaseholder Services Comprehensive services for leaseholders including service charges, sinking funds, repairs, sub-letting permissions, and staircasing guidance.
• Community Investment Services Community support services including new tenancy support, financial inclusion advice, training, volunteering, and employment opportunities for residents.
• New Tenancy Support Personalised service offering information, guidance, and support for new tenants including benefit checks, budgeting help, and connections to local services.
• Estate Champion Programme Resident engagement programme giving residents the opportunity to play an active role in helping improve their estates and neighbourhoods.
• Estate Graders Programme Volunteer programme in which residents inspect and grade estates as part of Hexagon's annual estate inspection programme.

Quantifiable outcome

• 4,300 houses and flats managed across South East London
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Horniman Housing AssociationminorOthersHorniman Housing Association appears to be a related or sister organisation, with shared administration arrangements and joint administration fees for leaseholders. Hexagon and Horniman jointly charge administration fees under lease terms.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• A2Dominion: London and South East housing association managing a comparable diversified portfolio of social rent, affordable rent, shared ownership, and student/key worker housing. Comparable on geography, tenure, and resident-services breadth.
• Optivo (formerly AmicusHorizon): UK housing association with significant South East London stock, offering social rent, shared ownership, and supported housing. Directly comparable on tenure mix, geographic overlap, and resident-services model.
• Hyde: London-based housing association providing social rent, shared ownership, and leasehold services. Comparable tenure mix and London-focused operating model, though somewhat larger than Hexagon.
• Habinteg Housing Association: Small-to-mid-sized UK housing association focused on accessible and specialist housing. Highly comparable to Hexagon in scale (~similar unit count), regulatory status as a registered provider, and emphasis on supported/disability-adapted homes alongside general needs stock.
• Catalyst Housing: London and Home Counties housing association offering shared ownership and affordable rental homes. Comparable on shared ownership / affordable rent model and London market exposure.
• Southern Housing: Large South East-focused housing association resulting from merger of Optivo and Southern Housing Group. Comparable on London/South East geographic concentration, diversified tenure portfolio, and registered-provider regulatory positioning.

Broad incumbents

• Clarion Housing: Largest UK housing association with national footprint including substantial London stock. Comparable on shared ownership and affordable rent offerings but far broader in geographic and product scope than Hexagon.
• Notting Hill Genesis: Major London housing association formed via merger, operating across the capital and home counties. Overlapping product offering (social rent, shared ownership, supported housing) but at significantly greater scale.
• L&Q: Large London and South East housing association with a comparable tenure mix including significant shared ownership and affordable rent. Operates in the same regulator framework but at much greater scale.
• Peabody: One of the largest London housing associations with >80,000 homes. Comparable on affordable housing mission and London footprint but materially larger and more diversified than Hexagon.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/196968370369726
• LinkedInlinkedin.com/company/hexagon-housing-association

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hexagon Housing Association