What Silver Thread Vineyard does

Silver Thread Vineyard is a boutique family-owned winery founded in 2011 by Paul Brock and Shannon Brock on the eastern shore of Seneca Lake in New York's Finger Lakes region. The company produces estate-grown cool-climate wines centered on Riesling, supported by Chardonnay, Pinot Noir, Gewurztraminer, sparkling Blanc de Blancs, rosé, Blackbird Red, a Petillant Naturel, and the Good Earth line built around Cornell-developed hybrid grapes (Aravelle, Cayuga, Regent) grown 100% organically. Viticulture follows a nine-year transition to biointensive, regenerative, and biological farming practices, with 100% native yeast fermentation and lightweight glass bottles (30% lighter than industry average); production is powered entirely by a 28kW solar system installed in 2015 that generates 14-40% more electricity than consumed annually.

The company operates from two Lodi, NY sites: the estate vineyard and production facility at 1401 Caywood Rd (appointment-only vineyard tours and library tastings May-October) and the Winegarden Tasting Room at 9564 NY-414, which opened in February 2025 after acquiring the former Dano's Heuriger space and offers daily walk-in tastings with Austrian-inspired food pairings. Revenue is generated through four streams: direct wine sales via tasting rooms and an e-commerce store shipping to most US states, paid tasting and pairing experiences priced at $30-$50 per person, a subscription wine club with recurring shipments and library releases, and wholesale distribution through regional partners covering New York, New Jersey, Massachusetts, Pennsylvania, Washington D.C., and Japan. Marketing relies on content marketing, email, organic social, the annual Riesling Expert virtual tasting series, and earned media coverage from Wine Enthusiast, Decanter, Vinous, and other publications, with multiple 90+ point ratings supporting premium positioning.

The business remains small-scale at 1-10 employees, led by the founding Brocks with the addition of assistant winemaker Phil Simmons in February 2025 and a seasonal vineyard/cellar intern. No external funding, parent company, or institutional investment is disclosed; ownership and operational control remain entirely with the Brock family. Silver Thread is certified under the New York Sustainable Winegrowing program and has accumulated industry recognition including the 2025 Slow Wine Top Wine award for the 2022 Estate Riesling and repeated Wine Enthusiast, Decanter, and Vinous 90+ point scores.

Name

Silver Thread Vineyard

Legal name

Silver Thread Vineyard

Website

https://silverthreadwine.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Silver Thread Vineyard is a boutique, family-owned Finger Lakes winery producing estate-grown cool-climate Rieslings and other wines via regenerative, organic, 100% solar-powered viticulture, selling direct-to-consumer through tasting rooms, a wine club, and regional wholesale across the US Northeast and Japan.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Wineries (31213), Grape Vineyards (111332)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Finger Lakes winery
• Estate grown wines
• Cool climate Riesling
• Sustainable viticulture
• Wine club subscriptions

Headquarters

HQ city

Lodi

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through Winegarden Tasting Room, Estate Tasting Room (by appointment), and e-commerce website. Wine shipped to most US states.
2. Wine Tastings and Experiences: Paid tastings at Winegarden (walk-in for groups up to 6) and Estate vineyard tours with library tastings by appointment May-October. Food pairings and wine & food pairing experiences available.
3. Wine Club Membership: Wine club subscription delivering wines regularly to members with exclusive releases and library wines.
4. Wholesale Distribution: Wholesale wine sales to distributors and state liquor stores in NY, NJ, DC, MA, PA, and Japan.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels6 records

Core offering

Silver Thread Vineyard is a boutique Finger Lakes winery producing estate-grown cool-climate wines, primarily Riesling, alongside Chardonnay, Pinot Noir, sparkling, rosé, Gewurztraminer, and organic hybrid-blend wines. The winery operates a 100% solar-powered production facility on the eastern shore of Seneca Lake and sells its wines direct-to-consumer through tasting room experiences, an e-commerce site, and a wine club, complemented by wholesale distribution in select US states and Japan.

Product overview

Silver Thread Vineyard is a Finger Lakes winery offering a portfolio of estate-grown cool-climate wines and experiential tasting services. Their wine lineup centers on Riesling varieties (Dry, Semi-dry, Estate, Single-Vineyard designate wines) complemented by Chardonnay, Pinot Noir, sparkling Blanc de Blancs, rosé, Gewurztraminer, Good Earth wines (hybrid-based reds and whites), and Petillant Naturel. Experiences include the casual Winegarden walk-in tasting room with Austrian-inspired food pairings, and the appointment-only Estate Vineyard tours with library tastings. They operate a wine club membership and host virtual education programs like Riesling Expert.

Differentiator

Problem solved

Functional benefit

Brands

• Good Earth Wines: Wine line featuring hybrid grapes (Aravelle, Cayuga, Regent) grown organically. Includes Good Earth White (Aravelle & Cayuga blend) and Good Earth Red.

Products and services

• Riesling (Dry, Semi-dry, Estate, Single-Vineyard, Late Harvest Select) Flagship Riesling portfolio featuring 100% native ferment, cool-climate expression with zesty and floral character. Includes Dry, Semi-dry, Estate, Doyle Fournier Vineyard, Gridley Bluff Point Vineyard, and Late Harvest Select Rieslings. Targeted at wine enthusiasts seeking terroir-driven Rieslings.
• Chardonnay Estate-grown Chardonnay crafted with attention to cool-climate expression from the Seneca Lake vineyard. For wine enthusiasts seeking white Burgundy-style cool-climate wines.
• Pinot Noir Estate Pinot Noir from Seneca Lake vineyard noted for well-developed skins and color concentration. Targeted at red wine drinkers seeking cool-climate Pinot Noir.
• Blackbird Red Non-vintage red wine blend produced as an everyday red offering. Aimed at consumers seeking a house red from the Finger Lakes.
• Blanc de Blancs Traditional method extra-brut sparkling wine made from Chardonnay. A celebratory classic sparkling wine produced in select vintages.
• Dry Rosé of Pinot Noir Dry rosé crafted from Pinot Noir grapes with lower acidity and fuller body. Targeted at consumers seeking a food-friendly dry rosé.
• Gewurztraminer Estate-grown Gewurztraminer made with 100% estate-grown grapes. Aimed at consumers seeking aromatic white wines.
• Good Earth Red Bold Lemberger red wine blend featuring organically grown hybrid grapes Aravelle, Cayuga, and Regent. Part of the Good Earth sub-brand with an artistic label by Karen Gilman.
• Good Earth White Aravelle and Cayuga blend (80/20) with 100% organically grown Cornell-developed hybrid grapes. Dry, medium-bodied, low-acid at 10.6% ABV. Targeted at consumers seeking organic, lower-alcohol white wines.
• Pétillant Naturel (Pet Nat) Natural sparkling wine, an unconventional blend of Cayuga, Aravelle, Regent, and small amounts of Chardonnay, Cabernet Franc, and Gewurztraminer. Aimed at consumers seeking naturally produced sparkling wines.
• Winegarden Tasting Room Experience Walk-in wine tastings and Austrian-inspired food pairings at the Winegarden in Lodi, NY, offering wine flights or by-the-glass service alongside savory spreads, salads, locally-made sausage, and charcuterie. Walk-in groups of 6 or fewer are welcome; groups of 7+ require reservations.
• Estate Vineyard Tasting Experience By-appointment vineyard tours and library wine tastings at the estate vineyard on Seneca Lake, available May through October. Provides educational experiences about winemaking, terroir, and aged library wines.
• Wine Club Membership Subscription membership delivering curated Silver Thread wines to members on a recurring basis, including library wines and exclusive releases not available elsewhere.
• Riesling Expert Virtual Tasting Class Virtual wine education class hosted by Paul and Shannon Brock teaching Riesling varieties, food pairings, and Finger Lakes winemaking. Two-part series with recorded sessions available for later viewing.

Quantifiable outcome

• 100% solar-powered operation generating 14-40% excess electricity annually
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Massanois Merchants of Fine WinescoreChannel Partner/ Reseller/ DistributorWholesale wine distributor handling Silver Thread wines in New York, New Jersey & Washington, D.C. markets. Contact: (888) 242-1342.
• Mise WinescoreChannel Partner/ Reseller/ DistributorWholesale wine distributor handling Silver Thread wines in Massachusetts market. Contact: (617) 431-7698.
• Fine Wine & Good Spirits StorescoreChannel Partner/ Reseller/ DistributorPennsylvania state-owned liquor store chain carrying Silver Thread wines for retail sale.
• New York Wine TraderscoreChannel Partner/ Reseller/ DistributorWine importer and distributor handling Silver Thread wines in the Japan market through their website newyorkwine.co.jp/silver-thread/.
• Lively Run Goat DairyminorGTM or Marketing PartnerFamily-owned farm and creamery in Interlaken producing award-winning cheeses. Silver Thread features their cheeses and pairs wines with Lively Run products. Mentioned as a local partner for food pairings.
• Dano's HeurigerminorStrategic or Co-development PartnerFormer Austrian wine tavern that operated in the Winegarden space for 20 years. Silver Thread took over the space in 2025 and continues to serve signature Austrian dishes including spreads, salads, and charcuterie from the Dano's menu.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Constellation Brands Wine Division: Large wine conglomerate with historic Finger Lakes holdings (Raphael, Nobilo) and massive distribution scale. Comparable in Finger Lakes category presence but at much larger scale across many brands.
• Ste. Michelle Wine Estates: Largest US cool-climate wine producer (Chateau Ste. Michelle, Eroica, Dr. Loosen partnership) with broad national distribution. Comparable in Riesling category leadership but operates at vastly larger scale and broader portfolio.

Direct peers

• Boundary Breaks Vineyard: Finger Lakes estate on Seneca Lake focused on Riesling and cool-climate whites. Comparable in estate-only production, Riesling varietal focus, and DTC tasting room model.
• Fox Run Vineyards: Finger Lakes winery on Seneca Lake focused on Riesling and estate-grown wines. Comparable in varietal mix, regional positioning, and DTC tasting experience.
• Sheldrake Point Winery: Finger Lakes estate winery on Cayuga Lake producing Riesling and other cool-climate wines. Comparable in estate-grown, sustainability-driven approach and DTC tasting model.
• Forge Cellars: Boutique Finger Lakes winery focused exclusively on dry Riesling and Pinot Noir from Seneca Lake. Closely comparable in micro-production scale, Riesling specialization, and trade-channel focus.
• Red Newt Cellars: Finger Lakes winery on Seneca Lake known for Riesling and cool-climate whites with a strong DTC and wine club model. Comparable in distribution model and regional identity.
• Hermann J. Wiemer Vineyard: Premier Finger Lakes Riesling and cool-climate wine producer located on Seneca Lake. Directly comparable in geography, varietal focus (Riesling), estate-grown approach, and DTC tasting room model.
• Dr. Konstantin Frank Wine Cellars: Pioneering Finger Lakes winery on Keuka Lake known for Riesling and vinifera experimentation. Comparable in cool-climate varietal focus, awards-driven positioning, and tasting room footprint.
• Ravines Wine Cellars: Finger Lakes estate winery on Seneca Lake producing Riesling and cool-climate wines. Comparable in estate-grown philosophy, tasting room experience, and sustainability focus.

Market position

Strengths6 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/silverthreadvineyard
• Instagraminstagram.com/silverthreadwine
• LinkedInlinkedin.com/company/silver-thread-vineyard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Silver Thread Vineyard