Analysis and Research

What Analysis and Research does

Grupo Análisis e Investigación is a privately held, Spain-headquartered market research group (legal entity Análisis e Investigación S.L., CIF B-78794443, founded 1989) operating across 32 countries on 4 continents with 51–100 employees and over 700 studies delivered annually. It is positioned as the first global independent Market Research group originating from Spain and combines professional services (Ad Hoc Research, Digital Research, Corporate Reputation, Marketing Intelligence, and Human Xperience) with three proprietary technology platforms: CoreSurvey (real-time quantitative research monitoring across CATI, CAPI, CAWI and mystery shopping, with 100% CATI transcription), Sensors (a continuous insight community platform operational since 2004), and Anais (an in-house AI platform launched 2025-11 covering text, audio, video and image modalities). The group also owns the Merco corporate reputation monitor, the first globally audited monitor with KPMG verification.

The business is structured as an ecosystem of six wholly-owned specialized subsidiaries — Nethodology (consumer insights and brand reputation), Merco (corporate reputation), GDR (digital methodologies in Mexico), Adimen (research technology innovation), AEI Intelligence (market intelligence and modeling), and AEI Xperience (CX/EX/Student/Patient experience) — supported by a strategic partnership with Qualtrics (announced 2026-05) that extends its experience management offering. Revenue is generated primarily through professional services engagements with enterprise and corporate clients, using quote-based pricing, multi-year contracts, and a sales-led, consultative GTM delivered via enterprise field sales and a dedicated client portal. There are no public funding rounds; ownership is private and not publicly disclosed.

Name

Analysis and Research

Legal name

Análisis e Investigación S.L.

Website

https://analisiseinvestigacion.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB), Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Market research services
• Consumer insights
• Corporate reputation
• Marketing intelligence
• Human experience measurement

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices16 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Professional services revenue from customized market research studies, including Ad Hoc Research, Digital Research, Corporate Reputation, Marketing Intelligence, and Human Xperience services. Revenue generated through consulting engagements tailored to client needs.
2. Technology Platform Access: Access to proprietary platforms including CoreSurvey for real-time fieldwork monitoring and Sensors for consumer insight communities, provided as part of research service engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Analysis and Research (Grupo Análisis e Investigación) is a market research group delivering tailored market research services including Ad Hoc Research, Digital Research, Corporate Reputation, Marketing Intelligence, and Human Xperience studies, supported by proprietary technology platforms—CoreSurvey (real-time quantitative monitoring), Sensors (continuous consumer insight communities), and Anais (in-house AI for qualitative and multimodal analysis). It operates as a group of specialized subsidiaries (Nethodology, Merco, GDR, Adimen, AEI Intelligence, AEI Xperience) across 32 countries and four continents, conducting more than 700 studies annually.

Product overview

Grupo Análisis e Investigación operates as a market research group with a platform-plus-specialized-units architecture. The core technology offerings include CoreSurvey (proprietary real-time quantitative research monitoring platform), Sensors Community (continuous consumer engagement/insight community platform), and Anais (AI platform developed in-house). The group also includes specialized sub-brands: Nethodology (Consumer Insights and Brand Reputation), MERCO (Corporate Reputation Monitoring), GDR (Digital Research in Mexico), ADIMEN (Research Technologies/Innovation), AEI Intelligence (Market Intelligence and Modeling), and AEI Xperience (Experience Management). The portfolio is supported by service offerings including Ad Hoc Research, Digital Research, Corporate Reputation, Marketing Intelligence, and Human Xperience, with a Qualtrics partnership enhancing experience management capabilities. The group operates across 32 countries with over 35 years of experience and over 700 studies annually.

Differentiator

Problem solved

Functional benefit

Brands

• CoreSurvey: Proprietary platform for real-time monitoring of quantitative research projects (CATI, CAPI, CAWI, mystery shopping) with AI-powered insights and transcription capabilities.
• Sensors
• Anais

Products and services

• Ad Hoc Research Tailored market research service led by senior professionals, delivering qualitative (in-depth interviews, focus groups, customer journey, concept and product testing) and quantitative (survey design, advanced statistical analysis, market sizing, segmentation) studies for enterprise clients across multiple sectors.
• Digital Research Digital research services delivered through Nethodology, covering brand health monitoring, consumer understanding via digital data, social listening, brand reputation tracking, influencer analysis, and consumer insights for enterprise clients.
• Corporate Reputation Corporate reputation analysis and management service operating the Merco monitor, with a multi-stakeholder methodology comprising six assessments and over twenty sources of information, independently verified by KPMG.
• Marketing Intelligence Marketing intelligence and competitive analysis service delivered through AEI Intelligence, combining research methodologies with proprietary Observer systems for daily sector monitoring, promotional activity tracking, advertising categorization, eCommerce comparison, and campaign analysis.
• Human Xperience Experience measurement and transformation service covering Customer Experience (CX), Employee Experience (EX), Student Experience, and Patient Experience, delivered through the AEI Xperience Unit under an X Strategy / X Discovery / X Innovation / X Transformation roadmap.
• CoreSurvey Proprietary platform for real-time monitoring of quantitative research projects across CATI, CAPI, CAWI, and mystery shopping methodologies, featuring AI-powered automated interpretation of results, generative AI integration across studies, and 100% CATI call transcription with real-time availability. Provided to clients at no additional cost as part of research engagements.
• Sensors Community Insight community platform enabling continuous engagement with consumers for deeper understanding of attitudes, behaviors, and consumption contexts. Transforms traditional qualitative research into an always-on insight engine delivering continuous strategic learning with engaged participants, expert moderation, instant surveys, and online focus groups.
• Anais AI Platform AI platform designed and developed in-house by the company's R&D team, featuring Qualitative Assistant (reading, listening, and analyzing data from any source), Guided Coding (classifying large volumes using tailored frameworks), CATI Transcriptions (transforming telephone interviews into structured data), and Multimodal Analysis (processing video, audio, and images), operating under five principles for responsible AI use.
• Qualtrics Experience Management (via partnership) Experience management offering enabled through a pioneering partnership with Qualtrics, providing continuous, decision-oriented insights for customer experience, product development and validation, brand management and positioning, and ongoing market monitoring.
• Nethodology Specialized subsidiary agency focused on Consumer Insights and Brand Reputation, helping brands understand audiences, identify business opportunities, and build competitive advantage through social listening, AI analysis, and expert interpretation of digital data.
• MERCO Corporate Reputation Monitor Corporate reputation monitor operating under the most robust methodology globally, the first audited monitor with KPMG verification, using a multi-stakeholder methodology with six assessments and more than twenty sources of information.
• GDR Digital Research Digital research subsidiary based in Mexico, specialized in digital methodologies for market research and consumer understanding.
• Adimen Research Technologies Innovation engine focused on developing and implementing advanced technologies applied to research methodologies and capabilities within the group.
• AEI Intelligence Specialized unit in market intelligence and modeling, combining research methodologies with proprietary Observer systems to provide comprehensive market views, competitor analysis, and growth opportunity identification.
• AEI Xperience Experience-focused unit covering Customer Experience (CX), Employee Experience (EX), Student Experience, and Patient Experience, driving cultural transformation by putting people at the center of strategic decisions.

Quantifiable outcome

• 700+ studies conducted annually
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature4 records

Partnerships

One partnership is on record.

• QualtricscoreTechnology or IntegrationPioneering partnership between Análisis e Investigación and Qualtrics, the experience management platform. This unique industry partnership aims to enhance solutions with new capabilities enabling companies to work with continuous, decision-oriented insights. Applications include customer experience, product development and validation, brand management and positioning, and ongoing market monitoring. The partnership positions them as a benchmark in technologically and methodologically driven market research.

Scale indicators5 records

Recent moves6 records

Direct peers

• NielsenIQ: Global measurement and data analytics firm providing consumer insights and marketing intelligence to multinational CPG and retail clients. Directly comparable in syndicated and ad hoc research methodologies across multiple countries.
• Ipsos: Global market research leader with overlapping ad hoc research, brand tracking, marketing intelligence, and customer experience offerings. Direct comparison across syndicated panels, AI-augmented analysis, and multi-country enterprise engagements.
• Dynata: Global first-party data and insights platform providing panel-based research, ad hoc studies, and online community engagement. Directly comparable in panel infrastructure, market-research-as-a-service delivery, and AI-enhanced analytics.
• Toluna: Digital consumer insights platform combining proprietary panels with automated research tools and insight communities. Comparable at the intersection of panel-driven insights, online community engagement, and integrated market-research technology.
• YouGov: Digital-first research and analytics firm combining a large proprietary panel with custom research services. Highly comparable model alignment around panel-driven research, online community insights, and AI-enabled analytics.
• RepTrak (formerly Reputation Institute): Specialized corporate reputation measurement and benchmarking firm operating a multi-stakeholder reputation framework. Direct peer to Merco, addressing the same corporate reputation market with comparable multi-source, audited methodology.
• GfK: Consumer and market research firm with strong consumer panels, brand/communication research, and marketing intelligence. Direct peer in multi-country market research and AI-augmented analysis workflows.
• Sigma Dos: Madrid-headquartered Spanish market research firm offering ad hoc research, opinion studies, and corporate reputation services. Direct local peer given overlap in Spanish-language enterprise clients, government and corporate research, and Iberian geography.
• Kantar: Global consumer insights and brand measurement firm operating extensive syndicated panels and marketing intelligence services. Most direct comparison in corporate reputation measurement (BrandZ / Kantar Reputation) versus Merco.

Regional players

• Bilendi (formerly Netquest): Online panel and data collection specialist with deep roots in Iberian and Latin American markets. Relevant comparable given Grupo Análisis e Investigación's Iberian/LATAM focus and concurrent investment in panel and digital research capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/analisiseinvestigacion

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Analysis and Research