What Probst Maveg does

Probst Maveg AG is a Swiss family-owned construction equipment distributor and authorized dealer headquartered in Lyss, Switzerland, operating since 1983 as the official Hitachi dealer for Switzerland and the Principality of Liechtenstein. The company represents a portfolio of premium OEMs covering earthmoving, road construction, special construction, and small equipment, including Hitachi excavators and wheel loaders, BOMAG rollers, pavers, and milling machines, Bell and NC articulated dumpers, Montabert hydraulic breakers, Keestrack crushing and screening plants, Arjes and EuRec recycling equipment, Dieseko piling rigs, HSC crawler cranes, Mantsinen material handlers, and Grindex pumps. Services extend across the full equipment lifecycle — new equipment sales, rentals, spare parts (including an online shop and proprietary OM-branded attachments manufactured at Meinisberg), workshop repairs, training, and used equipment sales — supported by six workshops across all language regions of Switzerland.

The business model is capital equipment distribution plus a high-margin aftermarket overlay. Revenue is generated primarily through one-time equipment sales (Hitachi, BOMAG, Bell, Keestrack, etc.), supplemented by recurring aftermarket streams: spare parts (incl. ESCO tooth systems), maintenance and repair services via six workshops, equipment rental, operator and technician training, and used equipment resale through a dedicated portal. Customer segments are heavily B2B enterprise: construction and quarrying firms, road contractors, recycling and demolition contractors, machinery rental companies, vocational schools, and small construction trades. Go-to-market is field-led through a regional outside sales force (Aussendienst), complemented by branch offices, an online parts shop, and participation in trade events including the Hitachi Test Days and the Weiach Historik event (which drew ~20,000 visitors).

The company is owned by the Probst family (CEO Nicola Probst, President Jean-Marc Probst) under the Probst Group Holding umbrella, with sister company Probst Betontechnik AG. It has held the Hitachi franchise for over 40 years, took on Keestrack general representation in 2022, and won the 2024 Hitachi Dealer Marketing Award as best European dealer. Headcount is not disclosed; the company trains 10 construction machine mechanic apprentices annually across its locations.

Name

Probst Maveg

Legal name

Probst Maveg AG

Website

https://probst-maveg.ch

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

Probst Maveg AG is a Swiss family-owned distributor of premium construction equipment (Hitachi, BOMAG, Bell, Keestrack, Montabert), serving construction, quarrying, road-building, and recycling firms across Switzerland and Liechtenstein via six workshops and a full-service aftermarket offering.

Ownership category

akta.pro rank

Product category

Construction Equipment Distribution and Aftersales Service

NAICS

Agriculture, Construction, and Mining Machinery Manufacturing (3331), Construction Machinery Manufacturing (33312), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532)

akta.pro primary industry

Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)

akta.pro secondary industry

Drilling & Rock Excavation Equipment (Rotary/Top-Hammer, Jumbos, Raiseborers) (IMAKANAC)

Keywords

• Construction equipment distribution
• Earthmoving machinery dealer
• Road construction equipment
• Heavy equipment after-sales service
• Construction spare parts supply

Headquarters

HQ city

Crissier

HQ country

Switzerland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Equipment Sales: Sale of new construction equipment from branded manufacturers (Hitachi, BOMAG, Bell, Keestrack, etc.) including excavators, rollers, pavers, crushers, screen plants, dumpers, compactors, and small equipment. Revenue is generated through direct sales by authorized dealers.
2. Parts and Spare Parts: Sale of replacement parts, wear parts, and maintenance parts through an online shop (shop.probst-maveg.ch) and direct sales. Parts include Esco tooth systems (Ultralok, Super V, MaxDRP), filters, belts, seals, and consumables.
3. Customer Service and Repairs: Repair services, maintenance, inspections, and revisions performed at six workshops across Switzerland. Services include winter inspections for pavers and milling machines, crusher inspections, vibratory pile driver inspections, and general mechanical services.
4. Equipment Rental: Rental of construction equipment to customers.
5. Training Services: Training services for construction machine operators and mechanics, including practical training sessions at the company's own training facility and on-site customer-specific training.
6. Used Equipment Sales: Sale of used/second-hand construction equipment through occasions.probst-maveg.ch.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Probst Maveg AG is an authorized dealer and distributor of premium construction equipment brands (Hitachi, BOMAG, Bell, Keestrack, Montabert, Arjes, EuRec, Dieseko, HSC Cranes, Mantsinen, Weiro, NC, Grindex, KSG, Kofel) in Switzerland and Liechtenstein. The company sells new construction equipment for earthmoving, road construction, recycling, demolition, and specialized applications, supported by six workshops providing aftersales service, repairs, inspections, and spare parts supply via an online shop. Probst Maveg also manufactures proprietary OM-branded custom excavator attachments (buckets, quick couplers, ripper teeth, Carrara rock buckets) at its Meinisberg facility, and offers equipment rental, operator training, and used equipment sales.

Product overview

Probst Maveg AG is a construction equipment dealer representing multiple premium brands in Switzerland. The product portfolio encompasses four main categories: (1) Erdbewegung (Earthmoving) featuring Hitachi excavators and wheel loaders, Bell articulated dumpers, NC dumpers, and Montabert hydraulic breakers and attachments; (2) Strassenbau (Road Construction) with BOMAG rollers, pavers, feeders, cold mills, stabilizers, and Weiro spray machines; (3) Spezialbau/Umwelttechnik (Special Construction/Environmental Technology) including Arjes compactors, EuRec crushers, Keestrack crushing and screening plants, Dieseko piling equipment and dredging pumps, HSC crawler cranes, and Mantsinen material handlers; (4) Kleinmaschinen (Light Equipment) with BOMAG light compaction equipment, Grindex pumps, KSG saws, and Kofel sprayers. The company also offers comprehensive after-sales services including repairs, spare parts, training, and rental, supported by six workshops across Switzerland.

Differentiator

Problem solved

Functional benefit

Products and services

• Hitachi Construction Equipment (Hydraulic Excavators, Wheel Loaders) Full range of Hitachi excavators (mini, crawler, large, demolition/special, wheeled, electric) and wheel loaders, sold as new equipment with manufacturer warranty and supported by Probst Maveg's six workshops. Customers include construction companies, quarry operators, and mining operations in Switzerland and Liechtenstein.
• BOMAG Road Construction Equipment (Rollers, Pavers, Cold Milling Machines, Stabilizers) BOMAG single and double drum rollers, trench rollers, tandem rollers (including hybrid AP-5 series), rubber-tired rollers, earth/waste compactors, asphalt pavers, feeders, cold milling machines, stabilizers/recyclers. Sold to road construction and infrastructure contractors in Switzerland, with hybrid technology supporting sustainability requirements.
• Bell Articulated Dumpers Bell articulated dumpers in 4x4 and 6x6 configurations with payloads from 18 to 55 tons, featuring hydrostatic drive and articulated steering. Used by construction, quarry, and rental customers for material transport on rough terrain.
• Keestrack Crushing and Screening Equipment Keestrack jaw crushers, impact crushers, reversible impact crushers, cone crushers, heavy-duty and production screening plants, stacker conveyors, water cannons, engine units, and mobile feed hoppers. Targeted at quarry operators, recycling contractors, and demolition specialists.
• Montabert Hydraulic Breakers and Attachments Montabert light and heavy hydraulic breakers (SD 22 from CHF 7,400; XL 1300 CHF 26,900; XL 1900 CHF 32,900; V32 CHF 42,000), demolition grips, and grapple attachments. Used by construction and demolition contractors.
• OM Custom-Engineered Excavator Attachments (proprietary manufacturing at Meinisberg) Custom-manufactured OM-branded excavator buckets, shovels, quick couplers, ripper teeth, and special-purpose buckets including the Carrara rock bucket for quarries. Engineered to specific customer applications at the Meinisberg manufacturing facility, providing customizability and configurability for specialized earthmoving operations.
• Arjes Compactors and Shredders; EuRec Crushers Arjes Compaktor, Ekomaxx, and Titan models for recycling applications; EuRec crushers for material processing in recycling and waste management. Sold to recycling, demolition, and material processing contractors.
• Dieseko Vibratory Pile Drivers and Bell Dredging Pumps Dieseko vibration piling equipment (ICE, PVE, Woltman brands) for foundation work and Bell dredging pumps for marine and water construction applications. Also includes HSC crawler cranes and Mantsinen material handlers.
• BOMAG Light Equipment (Vibratory Plates, Rammers, Electric Machines)

Quantifiable outcome

• Weibach Historik event attracted approximately 20,000 visitors over two days, demonstrating strong market engagement and brand presence.

Named customers18 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Hitachi Construction MachineryflagshipChannel Partner/ Reseller/ Distributor · 1 January 1983Probst Maveg has been the official Hitachi dealer for Switzerland and the Principality of Liechtenstein since 1983, when the first Hitachi hydraulic excavator UH033 was delivered. This is the company's core and longest-standing brand partnership, spanning over 40 years. The relationship encompasses the full range of Hitachi construction equipment including excavators, wheel loaders, and mini excavators.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Avesco AG: Swiss Caterpillar dealer with branches across Switzerland, offering construction equipment, power systems, and rental. Directly competes with Probst Maveg for construction and road building customers in Switzerland with comparable multi-brand representation and workshop coverage.
• Robert Aebi AG: Swiss Caterpillar and Komatsu dealer operating across construction equipment, road construction, and material handling. Directly competes with Probst Maveg in the Swiss earthmoving and construction equipment market with a similar multi-brand dealership model and aftersales service network.
• Kuhn Schweiz AG: Swiss dealer group distributing agricultural, construction, and municipal equipment through multiple brands. Comparable business model to Probst Maveg as a regional multi-brand distributor with workshops and aftersales service in Switzerland.

Broad incumbents

• Caterpillar Inc. World's largest construction and mining equipment manufacturer. Competes with Hitachi as the principal brand of Probst Maveg's main Swiss competitors (Robert Aebi, Avesco), making it an indirect incumbent shaping competitive dynamics in the Swiss construction equipment market.
• Liebherr: Swiss-family-owned global manufacturer of construction equipment, mining equipment, and crawler cranes. Provides a Swiss-headquartered incumbent benchmark for the construction and earthmoving equipment space in which Probst Maveg distributes competing brands.
• Hitachi Construction Machinery Europe: European subsidiary of Probst Maveg's flagship OEM partner. As the manufacturer of the excavator lines that anchor the dealer's business, it directly shapes Probst Maveg's product portfolio, pricing, and aftersales support terms.
• BOMAG GmbH: Global manufacturer of compaction and road construction equipment based in Germany. BOMAG is one of Probst Maveg's principal OEM partners for road construction, providing the equipment that drives much of the dealer's revenue and service backlog.
• Wacker Neuson SE: German-Austrian manufacturer of light and compact construction equipment. Competes with BOMAG light equipment (which Probst Maveg distributes) and is a relevant incumbent for the small equipment and light compaction segment of Probst Maveg's portfolio.

Regional players

• SMT Group: European Volvo Construction Equipment dealer operating across multiple countries including Belgium, Netherlands, and Luxembourg. Comparable multi-territory dealer model with workshops, parts, and service infrastructure, providing a regional benchmark for scaled CE distribution.
• Swecon Baumaschinen GmbH: Authorised Volvo Construction Equipment dealer in Germany with branches, workshops, and rental services. Comparable dealer operating model to Probst Maveg but serving German rather than Swiss geography, providing a benchmark on how a single-OEM dealer scales across multiple branches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCCxoFIwnyu8JgHCSJBSxw5w
• Facebookfacebook.com/ProbstMaveg
• LinkedInlinkedin.com/company/probst-maveg-s-a-
• Instagraminstagram.com/probstmaveg

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Probst Maveg