What Robert Aebi Landtechnik Schweiz does

Robert Aebi Landtechnik AG is a Swiss distributor of agricultural and construction equipment headquartered in Regensdorf, Switzerland, founded in 1881 and operating as a subsidiary of Robert Aebi AG. The company runs 15 regional centers across Switzerland and holds distribution agreements with leading OEMs including John Deere (agriculture flagship), Volvo Construction Equipment, Putzmeister, Epiroc, Ammann, Kramer, Kuhn, Stihl, and Kärcher. It serves four end markets: agriculture, construction, municipal, and forestry, with a B2B customer base that spans farmers, contractors, and public-sector buyers.

The core business model combines new and used equipment sales with aftersales service, spare parts, financing, and leasing, generating both transactional equipment revenue and recurring service / parts revenue tied to the installed base. Technology offerings include the AutoTrac Retrofit GPS-based automated steering system (launch planned March 2026) and a Reichhardt partnership for precision-agriculture solutions, with the company actively expanding into e-mobility (Goupil, EVUM, Club Car, AllTrec, Mean Green, Kramer KL25.5e, Volvo electric) and energy infrastructure (emost mobile battery storage). Growth has been pursued primarily through a roll-up strategy, with three named dealer acquisitions (Gerber & Reinmann AG, Brülisauer Landmaschinen GmbH, Freitag Landmaschinen GmbH) consolidating regional capacity into the 15-center network. The company is privately held and does not disclose revenue.

Name

Robert Aebi Landtechnik Schweiz

Legal name

Robert Aebi Landtechnik AG

Website

https://robert-aebi.ch

Company type

Private

Founded year

1881

Operating status

Operating

Headcount range

51–100 employees

Short description

Robert Aebi Landtechnik AG is a Swiss distributor of agricultural, construction, municipal, and forestry equipment operating 15 regional centers across Switzerland under flagship partnerships with John Deere and Volvo Construction Equipment, with growing e-mobility and precision-agriculture offerings.

Ownership category

akta.pro rank

Product category

Agricultural and Construction Equipment Distribution

NAICS

Farm and Garden Machinery and Equipment Merchant Wholesalers (42382), Other Commercial Equipment Merchant Wholesalers (42344)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Agricultural & Forestry Vehicles (Harvesters, Forwarders, Skidders) (IMAHAIAC)

Keywords

• Agricultural equipment distribution
• Construction machinery dealer
• Farm machinery sales
• Heavy equipment service
• Precision farming technology

Headquarters

HQ city

Regensdorf

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Equipment Sales: Sale of new agricultural, construction, municipal, and forestry equipment from brands including John Deere, Volvo, Kramer, Kuhn, Stihl, Kärcher, Putzmeister, Epiroc, and Ammann.
2. Spare Parts & Accessories: Sale of spare parts, accessories, and wear parts for all equipment brands, available through dedicated parts support email, regional centers, and multiple online webshops including the customer partner shop and brand-specific stores.
3. Service, Repair & Maintenance: Service, repair, maintenance, and inspection services for all equipment types, including hydraulic hose service, cardan shaft service, brake testing, tire service, and mobile service units. Boschung and Hiab-Fassi service centers also operate at selected locations.
4. Used Equipment Sales: Sale of certified used and demo machines from regional center stocks, marketed through the used.robert-aebi.ch platform and agropool.ch marketplace integration.
5. Rental Service: Short- and long-term rental of construction equipment through a dedicated rental service (Mietservice) for the Bautechnik segment.
6. Financing Services: Financing solutions through Volvo Financial Services and other financing partners for equipment purchases, available as part of the service offering.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Robert Aebi Landtechnik Schweiz is a Swiss dealer and distributor of agricultural and construction equipment, operating 15 regional centers that sell new and used machinery from brands including John Deere, Volvo, Putzmeister, Epiroc, Ammann, Kramer, Kuhn, Stihl, Kärcher, and Raco. The company provides full lifecycle support including consultation, sales, spare parts, repair, maintenance, financing, and rental services. It serves farmers, construction companies, municipalities, and forestry operators across Switzerland as a single-source provider.

Product overview

Robert Aebi Landtechnik Schweiz operates as a dual-division dealer offering construction equipment (Bautechnik) and agricultural technology (Landtechnik). The Bautechnik division distributes Volvo construction machines, Putzmeister concrete technology, Epiroc mining/tunneling equipment, Ammann compaction machines, Raco dumpers, and related attachments, parts, and services. The Landtechnik division is the primary John Deere dealer in German-speaking Switzerland, offering tractors, combines, hay equipment, municipal/garden machinery, forestry equipment, and digital precision agriculture technologies including AutoTrac retrofit systems. The company also emphasizes e-mobility solutions with electric vehicles (Goupil, EVUM, Club Car), electric mowers (AllTrec, Mean Green), electric wheel loaders (Kramer KL25.5e), and Volvo electric construction equipment. Services include 24-hour online shops, parts supply, repairs, maintenance, financing, and operator training across 12+ regional centers throughout Switzerland.

Differentiator

Problem solved

Functional benefit

Brands

• Robert Aebi 24 ore: 24-hour online shop service for parts and accessories available outside regular business hours
• John Deere Junior Club
• Emobility

Products and services

• Volvo Construction Equipment Volvo excavators, wheel loaders, compactors, and electric construction machines sold and serviced through Robert Aebi's Bautechnik division for construction companies and contractors.
• Putzmeister Concrete Technology Putzmeister concrete pumps, mixers, and finishing equipment for construction applications, offered with dedicated Putzmeister Services support.
• Epiroc Mining and Tunneling Equipment Epiroc drilling systems, rock excavation tools, and material handling equipment for underground and tunnel construction applications.
• Ammann Compaction Equipment Ammann rollers, tampers, and asphalt pavers for road construction and earthworks applications, offered with dedicated Ammann Services aftersales support.
• Raco All-Wheel Drive Dumpers Raco 4x4 articulated dump trucks for construction and earthmoving material transport over rough terrain.
• John Deere Agricultural Machinery Full range of John Deere tractors, combine harvesters, and hay equipment for farming operations, distributed through Robert Aebi Landtechnik in Switzerland.
• Municipal and Garden Equipment Municipal and garden equipment including mowers, utility vehicles, and grounds maintenance machinery for municipalities, golf courses, sports facilities, and landscaping companies.
• Digital Farming Technologies Precision agriculture solutions, GPS systems, and farm management software for digital farming operations, including the AutoTrac retrofit system.
• Forestry Equipment Forestry equipment and machinery for timber harvesting and forest management operations, distributed through the dedicated Schwarzhäusern Forestry center.
• Electric Utility Vehicles (Goupil, EVUM, Club Car) Electric utility vehicles from Goupil (G2, G4, G6 models), EVUM aCar, and Club Car for sustainable urban, municipal, and commercial transport applications.
• Electric Mowers (AllTrec, Mean Green) Commercial electric mowers from AllTrec and Mean Green capable of operating throughout an entire day on a single charge, for professional green space maintenance.
• Kramer KL25.5e Electric Wheel Loader First fully electric wheel loader in its class with all-wheel steering, offering zero emissions and reduced noise for indoor and sensitive environment operations.
• Volvo Electric Construction Equipment Electric construction equipment from Volvo including compactors and excavators designed for quiet operation in urban construction environments.
• John Deere AutoTrac Retrofit System Premium GPS-based automated steering system retrofit for John Deere vehicles, enabling precision agriculture with automatic steering for reduced operator fatigue and improved efficiency.
• Used Equipment Sales Certified used and pre-owned construction and agricultural machinery available for purchase through the regional centers and used.robert-aebi.ch platform, with agropool.ch marketplace integration.
• Equipment Rental Service (Mietservice) Short- and long-term rental of construction equipment for construction companies and contractors needing equipment access without capital purchase.
• Repair, Maintenance, and Inspection Services Service, repair, maintenance, and inspection services for all equipment types, including hydraulic hose service, cardan shaft service, brake testing, tire service, and mobile service units.
• Robert Aebi 24-Hour Online Shop 24-hour online shop portal for ordering spare parts, accessories, and merchandise outside regular business hours across Switzerland.
• Equipment Financing Services Financing solutions through Volvo Financial Services and other financing partners for equipment purchases, available as leasing and loans for Swiss customers.
• Digital Services for Construction Equipment Digital services for construction equipment including telematics, fleet management, and remote monitoring solutions for Volvo, Putzmeister, and other brands.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Feature4 records

Partnerships

19 partnerships are on record, tiered flagship, core and minor.

• John DeereflagshipChannel Partner/ Reseller/ DistributorRobert Aebi Landtechnik serves as the primary John Deere distributor for agricultural equipment, forestry products, and precision farming technologies in Switzerland. The partnership includes the full John Deere product range, the John Deere Junior Club loyalty program, and the John Deere Collection merchandise line.
• Volvo Construction EquipmentflagshipChannel Partner/ Reseller/ DistributorRobert Aebi serves as the Swiss distributor for Volvo construction equipment and electric construction machines. The partnership includes Volvo Financial Services financing solutions, Volvo Part Store online parts ordering, and the Volvo Fahrerclub (Volvo Operator Club).
• PutzmeistercoreChannel Partner/ Reseller/ DistributorExclusive distribution of Putzmeister concrete technology products including concrete pumps, mixers, and related equipment, with dedicated Putzmeister Services support.
• EpiroccoreChannel Partner/ Reseller/ DistributorDistribution of Epiroc rock drilling and mining equipment for underground and tunnel construction applications.
• AmmanncoreChannel Partner/ Reseller/ DistributorDistribution of Ammann compaction equipment, asphalt pavers, and related construction machinery with dedicated Ammann Services aftersales support.
• GoupilcoreChannel Partner/ Reseller/ DistributorGoupil electric utility vehicles (G2, G4, G6 models) are distributed through Robert Aebi Landtechnik for emission-free municipal and commercial transport applications in Switzerland.
• EVUM MotorscoreChannel Partner/ Reseller/ DistributorEVUM aCar electric all-wheel-drive utility vehicles distributed through Robert Aebi for versatile electric transport in both on-road and off-road applications.
• Club CarcoreChannel Partner/ Reseller/ DistributorClub Car electric utility vehicles distributed through Robert Aebi for Swiss municipal and commercial customers seeking quality electric transport solutions.
• KramercoreChannel Partner/ Reseller/ DistributorKramer wheel loaders and telehandlers distributed in Switzerland, including the KL25.5e fully electric wheel loader - the first fully electric wheel loader in its class with all-wheel steering.
• AllTrecminorChannel Partner/ Reseller/ DistributorAllTrec fully electric all-wheel-drive equipment carriers distributed for professional green space maintenance and winter service applications.
• Volvo Financial ServicescoreStrategic or Co-development PartnerFinancing solutions provider enabling equipment acquisition through leasing, loans, and financial services for Volvo and other equipment purchases by Swiss customers.
• BoschungminorStrategic or Co-development PartnerBoschung service center operating at the Chavornay regional location for specialized service and support of Boschung equipment.
• Hiab-FassiminorStrategic or Co-development PartnerHiab-Fassi service center operating at the Chavornay regional location for specialized service and support of Hiab and Fassi loader crane equipment.
• KuhncoreChannel Partner/ Reseller/ DistributorKuhn agricultural machinery including tillage, seeding, and hay/silage equipment distributed through Robert Aebi Landtechnik centers in Switzerland.
• StihlcoreChannel Partner/ Reseller/ DistributorSTIHL power tools including chainsaws, brushcutters, hedge trimmers, and blowers available through Robert Aebi shops and online Stihl Shop for professional and consumer markets.
• KärcherminorChannel Partner/ Reseller/ DistributorKärcher professional cleaning equipment for municipal and commercial applications distributed through Robert Aebi regional centers.
• Raco (Raco Allraddumper)coreChannel Partner/ Reseller/ DistributorRaco all-wheel-drive dumpers (Allraddumper) for construction and earthmoving applications, offered as a complementary product in the Bautechnik segment.
• Aebi Schmidt GroupminorChannel Partner/ Reseller/ DistributorAebi Schmidt Group winter service and road maintenance equipment distributed through Robert Aebi for municipal and public works applications in Switzerland.
• Granit PartsminorChannel Partner/ Reseller/ DistributorGranit Parts partner shop integrated into Robert Aebi's aftersales network, providing a comprehensive parts and accessories catalog for agricultural and earthmoving machinery through a digital platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Avesco AG: Avesco is the Swiss Caterpillar construction equipment dealer and one of the closest direct competitors to Robert Aebi's Bautechnik division. It mirrors Robert Aebi's model of distributing premium construction brands through a regional service network across Switzerland.
• Heller Baumaschinen AG: Heller is a Swiss construction equipment distributor operating sales and service across multiple regions. It competes with Robert Aebi's Bautechnik division in excavators, loaders, and compact equipment segments.
• Birchler Landtechnik AG: Birchler Landtechnik is a Swiss agricultural machinery dealer offering tractors, harvest equipment, and after-sales service. It is a direct competitor in the Landtechnik segment, often representing competing brands such as Fendt, Massey Ferguson, or SAME.
• Serco Landtechnik AG: Serco Landtechnik is a Swiss agricultural equipment distributor competing in the same tractors, implements, and service segments as Robert Aebi's Landtechnik division. It serves overlapping farming and contractor customers across multiple Swiss cantons.
• Hunziker Group: Hunziker is a Swiss dealer of construction, municipal, and garden equipment with a regional branch network. It competes with Robert Aebi in the construction and municipal/garden equipment market, particularly in Central and Eastern Switzerland.

Broad incumbents

• SAME DEUTZ-FAHR: SAME DEUTZ-FAHR is a European agricultural equipment manufacturer whose tractors and harvest machines compete with John Deere offerings sold by Robert Aebi. It serves similar Swiss farm and contractor customers through rival dealers.
• CLAAS Group: CLAAS is a major European agricultural machinery manufacturer (combine harvesters, tractors, forage equipment) whose products are sold in Switzerland through competing dealers. It is a substitute brand portfolio to Robert Aebi's John Deere franchise.
• Wacker Neuson Group: Wacker Neuson is a German-headquartered manufacturer and direct distributor of compact construction, agricultural, and municipal equipment. It sells through dealers in Switzerland overlapping with Robert Aebi's municipal and compact equipment portfolio.

Others

• Boschung Group: Boschung is a Swiss municipal and road maintenance equipment manufacturer. Robert Aebi operates a Boschung service center at Chavornay, making Boschung a partner and adjacent supplier in the Swiss municipal equipment ecosystem.
• Aebi Schmidt Group: Aebi Schmidt is a Swiss-based manufacturer of municipal, road maintenance, and winter service equipment. It is both a Robert Aebi distribution partner and an adjacent manufacturer targeting overlapping Swiss municipal customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC496_bRBgnZG7cSxO9OqrZw
• Facebookfacebook.com/robertaebibautechnikch
• LinkedInlinkedin.com/company/robertaebilandtechnikch
• Instagraminstagram.com/robertaebi_bautechnik_ch

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Robert Aebi Landtechnik Schweiz