Minneapolis Radiation Oncology

What Minneapolis Radiation Oncology does

Minneapolis Radiation Oncology (MRO), P.A. is a physician-owned radiation oncology practice founded in 1982 and headquartered in Edina, Minnesota. The practice operates 11 hospital-embedded therapy centers across the Twin Cities, Brainerd Lakes Area, and Western Wisconsin, co-located within major systems including Fairview, Mercy, Methodist, North Memorial, Regions, St. Francis, Unity, and Ridgeview. Its clinical staff comprises 22 radiation oncologists and 14 American Board of Radiology-certified physicists, supported by 51-100 total employees.

MRO delivers care through three core radiation modalities: external beam radiation therapy (LINAC-based, with Multi-Leaf Collimators, 3D-CRT, IMRT, and IGRT), brachytherapy (both low-dose-rate permanent seed implants and high-dose-rate afterloading systems, including a pioneering prostate seed program dating to 1988), and stereotactic radiation therapy (SRS for brain tumors and SBRT/SABR for lung, liver, and spine tumors). Adjunct technologies include AlignRT surface guidance (for heart-sparing left breast treatment and respiratory motion management) and HyperArc high-precision brain metastasis therapy. The practice also runs a CAMPEP-accredited Medical Physics Residency Program.

MRO's business model is professional services billing per course of treatment, with charges billed at the end of treatment based on complexity and duration. The practice accepts Medicare, Medicaid, and most major insurance plans, and its go-to-market is physician referral-led, supported by direct patient access. Patient-facing infrastructure includes the Equicare Health-powered My MRO Chart portal and PayMyDoctor online billing. The practice is APEx accredited by ASTRO, HIPAA-compliant, and claims more than 100,000 patients treated over its 40+ year history. No venture or private equity ownership is disclosed; governance appears to rest with physician partners.

Name

Minneapolis Radiation Oncology

Legal name

Minneapolis Radiation Oncology, P.A.

Website

https://mropa.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Minneapolis Radiation Oncology is a physician-owned radiation oncology practice operating 11 hospital-embedded therapy centers across Minnesota and Western Wisconsin, delivering external beam, brachytherapy, and stereotactic radiation treatments to cancer patients since 1982.

Ownership category

akta.pro rank

Product category

Radiation Oncology Services

NAICS

Ambulatory Health Care Services (621), Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Radiation Oncology (HLAKAFAC)

akta.pro secondary industry

Ambulatory Oncology Centers (Outpatient Chemo/Radiation) (HLAFABAI)

Keywords

• Radiation oncology
• Cancer treatment
• Radiation therapy
• Oncology services
• Radiation oncology practice

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Radiation Therapy Services: Core revenue from radiation oncology treatments including external beam radiation, brachytherapy, and stereotactic radiation. All charges billed at end of course of treatments based on complexity and duration of services. Accepts Medicare, Medicaid, and most major insurance policies.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Minneapolis Radiation Oncology appears to be a physician-owned radiation oncology practice operating multiple therapy centers across the Twin Cities, Brainerd Lakes Area, and Western Wisconsin. The practice offers external beam radiation therapy, brachytherapy, and stereotactic radiation therapy delivered by radiation oncologists and supported by medical physicists.

Product overview

Minneapolis Radiation Oncology (MRO) operates as a radiation oncology practice offering a unified suite of cancer treatment services centered on radiation therapy. The core offering comprises three main radiation treatment modalities: External Beam Radiation Therapy (EBRT) using linear accelerators with advanced technologies including IMRT, IGRT, and 3D-CRT; Brachytherapy (internal radiation therapy) including LDR and HDR approaches; and Stereotactic Radiation Therapy (SBRT/SRS) for precise, high-dose treatments. Supporting technologies include AlignRT for surface guidance and HyperArc for brain tumors. MRO delivers care through 11 therapy centers across Minnesota and Wisconsin, supplemented by patient-facing services including the My MRO Chart portal (powered by Equicare Health) and PayMyDoctor billing. The practice also operates a medical physics residency program and has a longstanding Prostate Brachytherapy Program pioneered in 1988.

Differentiator

Problem solved

Functional benefit

Products and services

• External Beam Radiation Therapy (EBRT)
• Brachytherapy
• Stereotactic Radiation Therapy

Quantifiable outcome

• 5-year relative survival rate for localized colorectal cancer: about 90 percent
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature11 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Provision Healthcare: Provider of proton and conventional radiation therapy services across multiple U.S. sites. Comparable in modality mix (advanced external beam plus brachytherapy-style offerings) but differentiated by proton therapy emphasis.

Others

• Varian Medical Systems (Siemens Healthineers): Manufacturer of linear accelerators, treatment planning software, and brachytherapy afterloaders used by MRO. Comparable as a strategic supplier rather than direct competitor, but increasingly moving into clinical service delivery in some markets.
• Equicare Health: Vendor of the patient portal (My MRO Chart) and survivorship care plan software used by MRO. Comparable as a strategic technology partner embedded in MRO's patient engagement workflow.
• Radiation Business Solutions: Management services organization supporting radiation oncology practices with billing, compliance, and operations support. Comparable as an ecosystem enabler for independent radiation oncology practices like MRO.

Broad incumbents

• City of Hope (formerly Cancer Treatment Centers of America): National specialty cancer care system with multiple regional hospitals and outpatient centers providing radiation oncology. Comparable as a multi-site radiation oncology provider, but operates at much larger institutional scale than MRO.
• Texas Oncology: Large multi-site community oncology practice offering medical oncology, hematology, and radiation therapy across Texas. Comparable as a physician-owned multi-site specialty oncology operator, but broader in scope and geography.
• Alliance HealthCare Services: National provider of outsourced radiation therapy, imaging, and interventional services to hospitals and physician practices. Comparable in delivering radiation oncology capacity through hospital partnerships, similar to MRO's co-location model.
• GenesisCare: Global cancer-care operator with a substantial U.S. radiation oncology footprint including multi-modality treatment centers. Comparable as a multi-site radiation therapy provider, but operates at much larger scale and broader oncology scope than MRO.

Direct peers

• U.S. Radiation Therapy (USRT): Multi-site U.S. operator of radiation oncology centers offering IMRT/IGRT/SBRT and brachytherapy through hospital partnerships. Closest direct competitor in business model: independent practice providing radiation oncology services across multiple locations.
• 21st Century Oncology: One of the largest U.S. radiation oncology networks with hundreds of centers across multiple states. Comparable as a multi-site radiation therapy operator with physician practice model, though national in scale versus MRO's regional footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC0NLNkzAHosGBw-gKETt6ew/featured
• Facebookfacebook.com/minneapolisradiationoncology
• LinkedInlinkedin.com/company/minneapolis-radiation-oncology-p-a-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Minneapolis Radiation Oncology