HB Bilisim
HB Bilisim is a privately held Turkish e-commerce retailer, founded 1994 and headquartered in Istanbul, that sells certified refurbished, second-hand, and new consumer electronics (smartphones, tablets, computers, smartwatches) to value-conscious Turkish consumers through its own OpenCart storefront and partnerships with TeknoSA, MediaMarkt Turkey, TROY, and i-renovo.
- Company typePrivate
- Founded1994
- HeadquartersBesiktas
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What HB Bilisim does
HB Bilisim (legal entity HB Bilişim Teknolojileri Sanayi Ticaret Anonim Şirketi) is a privately held Turkish consumer electronics retailer founded in 1994 and headquartered in Beşiktaş, Istanbul. It operates a direct-to-consumer e-commerce platform on hbbilisim.com.tr, built on OpenCart, alongside channel distribution through TeknoSA, MediaMarkt Turkey, TROY, and i-renovo. The company employs 51-100 staff and serves only the domestic Turkish market.
The company's core proposition is certified refurbished smartphones and consumer electronics, sold through a four-tier quality grading system (A+, A, B, C) backed by a 30+ point inspection protocol, 85-100% battery health guarantees, and a 12-month warranty. Inventory is sourced via auction/procurement from corporate technology firms and retailers (including TeknoSA, MediaMarkt, Vatan Bilgisayar). In addition to refurbished devices, HB Bilisim sells second-hand phones with remaining manufacturer warranty (Apple, Samsung) and brand-new consumer electronics (phones, tablets, computers, smartwatches, TVs, audio) from brands including Apple, Samsung, Xiaomi, Huawei, Oppo, Honor, Dell, Lenovo, Microsoft, and General Mobile. Supporting services include the Telefonunu Sat buyback/trade-in program, the HB Club loyalty program with cashback, installment financing up to 12 months, free shipping, and a 14-day return policy. The H-BOT Assistant is a WhatsApp Business chatbot used for customer support.
HB Bilisim holds TSE-HYB certification from the Turkish Standards Institute, is a Ministry of Trade-designated Authorized Renewal Center, operates an ISO 27001:2017-aligned Information Security Management System, and is registered with ETBIS (no. 2380857470873233). Revenue is not disclosed, there are no venture funding rounds, no parent company, and no M&A activity on record. The company is a Turkish joint stock company (Anonim Şirketi) operating without external institutional investment.
HB Bilisim firmographics
Firmographics- Name
- HB Bilisim
- Legal name
- HB Bilişim Teknolojileri Sanayi Ticaret Anonim Şirketi
- Website
- https://hbbilisim.com.tr
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HB Bilisim is a privately held Turkish e-commerce retailer, founded 1994 and headquartered in Istanbul, that sells certified refurbished, second-hand, and new consumer electronics (smartphones, tablets, computers, smartwatches) to value-conscious Turkish consumers through its own OpenCart storefront and partnerships with TeknoSA, MediaMarkt Turkey, TROY, and i-renovo.
- Ownership category
- akta.pro rank
HB Bilisim industry classification
Industry- Product category
- Refurbished Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (44921), Used Merchandise Retailers (459510)
- akta.pro primary industry
- Warranty, Protection Plans & Extended Service Contracts (CRACAJAH)
Keywords
Where HB Bilisim is headquartered
LocationHeadquarters
- HQ city
- Besiktas
Offices1 record
Markets served
HB Bilisim business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Refurbished Smartphone Sales: Primary revenue stream from selling graded refurbished smartphones (A+, A, B, C quality tiers) with 1-year warranty. Devices are sourced from corporate technology firms and retail partners through auction/procurement processes.
- Second-hand Smartphone Sales: Revenue from pre-owned smartphones sourced from individual and corporate sellers, with manufacturer warranty still active (Apple, Samsung).
- New Consumer Electronics Sales: Revenue from selling new (unboxed, brand new) consumer electronics including smartphones, tablets, smartwatches, computers, and TV/audio systems from brands such as Apple, Samsung, Xiaomi, Huawei, Oppo, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | A+ Grade Refurbished - Premium condition, like-new cosmetic appearance with 85-100% battery health |
| One time/ perpetual license | Pay-as-you-go | A Grade Refurbished - Excellent condition with minimal signs of use |
| One time/ perpetual license | Pay-as-you-go | B Grade Refurbished - Good condition with light cosmetic wear, fully functional |
| One time/ perpetual license | Pay-as-you-go | C Grade Refurbished - Functional devices with visible wear at lowest price point |
| Unit Pricing | Pay-as-you-go | New/Sealed Products - Brand new, unopened devices with full manufacturer warranty |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
HB Bilisim product offering
Product offeringCore offering
HB Bilisim operates a Turkish e-commerce platform that sells certified refurbished, second-hand, and new consumer electronics — primarily smartphones, tablets, smartwatches, and computers — to individual consumers and corporate buyers. Devices are sourced from corporate technology firms and retail partners through auction/procurement and professionally restored through a 30+ point inspection process with proprietary A+/A/B/C quality grading. The company holds TSE-HYB, ISO 27001, and Ministry of Trade certifications, providing a 12-month warranty, free shipping, 14-day returns, and installment financing on all products.
Product overview
HB Bilişim operates a B2C e-commerce platform (built on OpenCart) that specializes in certified refurbished consumer electronics alongside new and second-hand devices. The core product is the Yenilenmiş Cep Telefonları (Refurbished Smartphone) category, where HB Bilişim functions as a Türk Standardları Enstitüsü (TSE) HYB-approved and Ticaret Bakanlığı-designated renewal center, purchasing used devices from corporate technology firms and retailers (Teknosa, MediaMarkt, Troy, i-renovo) and professionally renovating them through a structured process: 30+ point inspection, battery health verification (85-100%), hardware/software repair, sanitization, and TSE certification. Devices are sold in four quality tiers (A+, A, B, C grade) with a 12-month warranty. The broader portfolio includes Sıfır Ürünler (brand-new electronics across phones, tablets, computers, and TVs), İkinci El Cep Telefonları (second-hand phones with remaining manufacturer warranty), Tabletler (new/refurbished/second-hand tablets), Akıllı Saatler (smartwatches), and Bilgisayarlar (new/refurbished computers and accessories). Supporting services include H-BOT Asistan (WhatsApp Business-powered chatbot assistant), HB Club (loyalty/cashback program), Telefonunu Sat (buyback/trade-in service), and Fırsat Ürünleri (promotional deal products). The platform supports secure payment, 1-year warranty on all products, free shipping, same-day cashback, and 14-day return policies.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Up to 60% cost savings compared to purchasing new devices
- +2 more outcomes
Companies that use HB Bilisim
Customer profileSegments3 records
Ideal customer profiles3 records
HB Bilisim technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
HB Bilisim partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- TeknoSAcoreTeknoSA is one of Turkey's largest consumer electronics retail chains. HB Bilisim products are distributed through TeknoSA physical retail locations, providing broader market reach and physical store accessibility for customers.
- MediaMarkt TurkeycoreMediaMarkt, part of the MediaMarkt Saturn retail group, is a major consumer electronics retailer in Turkey. Partnership enables HB Bilisim to reach customers through MediaMarkt's extensive retail network.
- TROYminorTROY is a retail partner network in Turkey through which HB Bilisim distributes its refurbished and new electronics products.
- i-renovominori-renovo is a specialized retailer in the refurbished electronics market. The partnership allows HB Bilisim to reach customers specifically seeking certified refurbished devices.
- Corporate Technology SupplierscoreHB Bilisim sources refurbished devices through auction/procurement from corporate technology firms and retail partners including TeknoSA, MediaMarkt, Vatan Bilgisayar and other technology companies. Devices are then professionally refurbished to company quality standards.
Scale indicators3 records
Recent moves1 record
Expansion highlights4 records
HB Bilisim competitors and assessment
Company assessmentDirect peers
- Rebuy: German recommerce platform that buys and sells refurbished and used consumer electronics with warranty and quality grading. Directly comparable to HB Bilisim on the buy-refurbish-resell model, smartphone focus, and consumer warranty positioning.
- Swappa: Peer-to-peer marketplace for buying and selling used smartphones, tablets, and consumer electronics with device listing standards. Comparable to HB Bilisim on the secondhand smartphone category and price-conscious consumer segment, though operates a marketplace rather than buying-and-reselling inventory.
- Back Market: Global marketplace for refurbished consumer electronics (primarily smartphones, tablets, laptops) with proprietary grading, warranty, and a network of certified refurbishers. Most direct comparable to HB Bilisim on business model (refurbished-first), customer segment (price-conscious consumers seeking premium brands), and category focus on smartphones.
- Gazelle: US-based recommerce platform specializing in buyback and resale of used smartphones and electronics. Directly comparable on the buyback + refurbished resell model with grading tiers and warranty, primarily serving value-conscious consumers.
- Decluttr: UK/US recommerce platform that buys used tech (phones, tablets, gaming consoles) and resells refurbished devices. Comparable on the buyback + refurbish + resell model for consumer electronics.
- CEX (UK): UK buy-sell-trade retailer specializing in secondhand and refurbished consumer electronics (phones, tablets, laptops, gaming) via physical stores and online. Highly comparable to HB Bilisim on buyback-driven supply, refurbishment, multi-channel (online + retail), and warranty-backed resale.
- reBuy (recommerce marketplace): Note: reBuy is the same as Rebuy listed above; included for completeness in recommerce peer set.
Emerging players
- Cashify: India-based recommerce platform for used smartphones and electronics with buyback, refurbishment, and resale. Comparable emerging-market peer on the buyback-to-refurbish model targeting value-conscious consumers of premium smartphone brands.
Broad incumbents
- Samsung Renewed / Samsung Certified Pre-Owned: Samsung's official refurbished phone program offering certified pre-owned Galaxy devices with warranty. Comparable broad incumbent competing on premium Android phones that are also prominent in HB Bilisim's refurbished inventory.
- Apple Certified Refurbished: Apple's official refurbished storefront selling certified pre-owned Apple devices with full warranty. A broad incumbent in the certified-refurbished smartphone space; competes with HB Bilisim specifically on premium Apple iPhones that make up a large share of HB Bilisim's inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
HB Bilisim social profiles
Digital presenceHB Bilisim compliance and trust
Trust signalCompliance1 record
HB Bilisim financial estimates
Financial estimateRevenue estimate
Valuation estimate
HB Bilisim leadership team
Management profileNumber of profiles
HB Bilisim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HB Bilisim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HB Bilisim
What does HB Bilisim do?
HB Bilisim operates a Turkish e-commerce platform that sells certified refurbished, second-hand, and new consumer electronics — primarily smartphones, tablets, smartwatches, and computers — to individual consumers and corporate buyers. Devices are sourced from corporate technology firms and retail partners through auction/procurement and professionally restored through a 30+ point inspection process with proprietary A+/A/B/C quality grading. The company holds TSE-HYB, ISO 27001, and Ministry of Trade certifications, providing a 12-month warranty, free shipping, 14-day returns, and installment financing on all products.
Is HB Bilisim a public or private company?
HB Bilisim is a private company. It is classified as unknown and is currently operating.
When was HB Bilisim founded?
HB Bilisim was founded in 1994. It employs 51 to 100 people.
Where is HB Bilisim based?
HB Bilisim is headquartered in Besiktas.
How does HB Bilisim make money?
Three revenue lines are on record. Refurbished Smartphone Sales are the primary driver. The others are second-hand Smartphone Sales and new Consumer Electronics Sales.
Who are HB Bilisim's main competitors?
Direct peers on record are Rebuy, Swappa, Back Market, Gazelle, Decluttr, CEX (UK) and reBuy (recommerce marketplace). Cashify is listed as an emerging player. Broad incumbents are Samsung Renewed / Samsung Certified Pre-Owned and Apple Certified Refurbished.
Does HB Bilisim have an API?
No public API is recorded for HB Bilisim.
What industry is HB Bilisim in?
HB Bilisim's product category is Refurbished Consumer Electronics Retail. Its primary akta.pro industry code is CRACAJAH, Warranty, Protection Plans & Extended Service Contracts. Its NAICS code is 44921.