DAT
- Company typePrivate
- Founded1994
- HeadquartersMünchen, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
DAT firmographics
Firmographics- Name
- DAT
- Legal name
- DAT Vermögensmanagement GmbH
- Website
- https://dat-ag.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
DAT industry classification
Industry- Product category
- Wealth Management and Family Office Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Discretionary Portfolio Management (DPM) (FSAAABAC)
- akta.pro secondary industries
- Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Private Banking Advisory & Discretionary Portfolio Management (FSABADAD), Managed Accounts & Model Portfolios (SMA/UMA) (FSAAAAAG)
Keywords
Where DAT is headquartered
LocationHeadquarters
- HQ city
- München
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
DAT business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Honorarberatung (Fee-Based Advisory): DAT shifted from commission-based to fee-based advisory (Honorarberatung) in 2012. Clients pay for advisory services rather than product commissions. The firm offers '100prozentig kostentransparente Dienstleistung' (fully cost-transparent service). This model aligns advisor and client interests (DAT profits when the client profits).
- Asset Management / Vermögensverwaltung: DAT earns fees on Assets under Management (AuM) — advisor participation in AuM fees was introduced in 2008 ('Beteiligung der Berater an den Assets under Management'). Assets managed amount to over 500 million euros across 16 countries, generating management and performance-related revenue.
- Insurance & Financial Products Distribution: DAT acts as an insurance broker (§34d GewO) and real estate broker (§34c GewO) with commissions from insurance and financial product distribution through its partner network (FondsFinanz, Liechtenstein Life, PrismaLife, etc.).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Fee-based advisory (Honoraberratung) — transparent, commission-free client advisory |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
DAT product offering
Product offeringCore offering
DAT Vermögensmanufaktur is a bank-independent financial services provider and Family Office that delivers holistic, fee-based (Honorarberatung) wealth advisory to affluent private clients. Its core offerings cover liquidity and investment management, real estate direct investments, credit management, retirement planning, and estate/inheritance planning. Services are delivered face-to-face through a German branch office network (Munich, Dresden, Chemnitz, Bamberg, Halle) with access to specialized investment products via partners DJE Kapital AG and Liechtenstein Life.
Product overview
DAT Vermögensmanufaktur is a bank-independent financial advisory and wealth management firm offering comprehensive advisory services rather than a unified software product. The company's core offerings include advisory services for liquidity and investment management, real estate direct investments, credit management, retirement planning, and estate/inheritance planning. They operate as a Family Office serving affluent private clients across 16 countries. Their product portfolio consists of specialized investment and insurance products sourced through partnerships (DJE Depot Chance for actively managed investments, Liechtenstein Life Wealth and Liechtenstein Life Invest for insurance-based retirement solutions), internal training infrastructure (DAT Academy with three modules for employee onboarding), and operational tools (I-Planner CRM for client management). The services are delivered through a network of five German locations in Munich, Dresden, Chemnitz, Bamberg, and Halle, with strategic partnerships providing specialized solutions in wealth management, insurance, real estate, and financing.
Differentiator
Problem solved
Functional benefit
Products and services
- Honorarberatung – Fee-Based Wealth Advisory (Liquidity & Investment Management) Bank-independent, fully cost-transparent fee-based financial advisory (Honorarberatung) covering investment management, liquidity planning, and holistic financial concepts for affluent private clients and families. Replaced commission-based advisory in 2012 and now offered across all five German branch offices.
- Ruhestandsplanung (Retirement Planning) Equity-funded retirement provision ('Eigenkapitalgedeckte Ruhestandsversorgung') advisory with active asset allocation via Liechtenstein-based fund-linked insurance products (Liechtenstein Life Wealth and Liechtenstein Life Invest) and DJE-managed portfolios. Addresses the German pension gap (Versorgungslücke) for private clients.
- Vorsorge- und Nachlassplanung (Estate and Inheritance Planning) Coordinated estate and inheritance advisory including succession planning, asset protection, and cross-specialist coordination with affiliated inheritance lawyers (Anwaltskanzlei Brehm – Eva Brehm-Kecht) and tax advisors.
- Kreditmanagement (Credit Management Advisory) Independent credit and financing advisory for private clients, leveraging DAT's specialist financing partners including apoBank, Deutsche Bank Dresden, TerraSecur, and financing specialist René Schütz. Established as a specialty area in 2005.
- Immobilien Direktinvestitionen (Real Estate Direct Investments) Advisory on direct real estate investments for private clients, supported by DAT's real estate partner network including Dietz & Schader AG, Carestone Group, Domicil Real Estate, Wang-Köhler, and Immobilien Wittig covering existing properties, new builds, monument properties, and senior living real estate.
- Family Office Services Multi-generational family office services including intergenerational wealth management, estate coordination, succession planning, and integrated advisory across tax, legal, insurance, and real estate specialists for wealthy families across generations.
Quantifiable outcome
- Managed assets of over €500 million across 16 countries
- +3 more outcomes
Companies that use DAT
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
DAT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DAT partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- DJE Kapital AGcoreDJE Kapital AG is DAT's primary asset management partner. DAT has worked with DJE for many years, providing clients access to DJE's fund management and the 'DJE Depot Chance' / 'DJE Multi Flex' strategies. DJE's FMM method (Fundamental, Monetary, Market Technical analysis) underpins DAT's investment approach. DAT's clients receive access to DJE's exclusive wealth management typically reserved for clients with minimum deposits of €3 million. DJE was named 'Elite der Vermögensverwalter 2026'.
- Liechtenstein Life (LLA)coreLiechtenstein Life (LLA / Partner Life) is DAT's primary insurance partner for fund-linked retirement provision (fondsgebundene Altersvorsorge / Lebensversicherung) in Liechtenstein. DAT offers Liechtenstein Life Wealth (inheritance-oriented) and Liechtenstein Life Invest (flexible retirement) products. Liechtenstein provides favorable legal and tax frameworks, including 'Sondervermögensschutz' (special asset protection) and protection from third-party access.
- FondsFinanzminorFondsFinanz is a broker pool (Maklerpool) that provides DAT access to a broad range of insurance and investment products. DAT advisors use FondsFinanz's 'Wissenswelt' platform and standard broker contract processes managed through Klaus Böhnert at DAT.
- IT TraegerminorIT Traeger provides IT support services to DAT, including hardware, software, and technical support. Contact: [email protected], Tel: 08031282290, Gießereistraße 6, 83022 Rosenheim.
- IT TraegerminorExternal IT support and managed services provider ensuring DAT's technology infrastructure including iPlanner, SharePoint portals, and internal systems operate reliably.
- Dietz & Schader AGminorReal estate partner specializing in existing properties (Bestandsimmobilien) across Germany. Stefan Dietz (Board) serves as primary contact. DAT uses Dietz & Schader's sales portal (vertrieb.dietz-schader.de) for property listings.
- Carestone Group GmbHminorReal estate partner specializing in senior living and care properties (Seniorenwohn- & Pflegeimmobilien). Vincent Ostrowsky serves as sales support contact. Access via Carestone partner portal (vp.carestone.com).
- Domicil Real Estate GroupminorReal estate partner for existing and new-build properties (Bestands- & Neubauimmobilien). Daniel Preis (Board) serves as contact. Accessible via Domicil's sales portal.
- Wang-KöhlerminorReal estate partner specializing in monument properties (Denkmalimmobilien), existing properties, and new construction projects in the New Federal States (neue Bundesländer).
- Immobilien Wittig (Udo Wittig)minorReal estate partner for existing properties in Dresden and surroundings. Operates under dresden-invest.com. Also references Immo.Klara for additional listings.
- TerraSecur GmbH (Tino Faust)minorFinancing partner specializing in real estate and practice financing (Immobilien- u. Praxisfinanzierungen). Offers comprehensive product range including new construction, modernization, forward loans, and installment loans with access to a broad mortgage market through extensive banking contacts.
- apoBank (Holger Lück)minorapoBank serves as financing partner for real estate and practice financing for healthcare professionals and the health market (Heilberufe und Gesundheitsmarkt). Holger Lück serves as contact. apoBank independently creates advisory protocols.
- René SchützminorBanking specialist and financing expert (Bankkaufmann – Sparkassenbetriebswirt – Finanzierungsspezialist) providing real estate financing advisory. Operates a 10-step financing process and works with Europace for commission settlement. Works with ING for forward loans up to 5 years.
- Eva Brehm-Kecht (Anwaltskanzlei Brehm)minorLawyer specializing in inheritance law and banking and capital market law (Anwältin für Erbrecht & Bank- und Kapitalmarktrecht). Provides estate planning and inheritance law advisory as part of DAT's Nachlassmanagement (estate management) service offering.
- Deutsche Bank Dresden (Jan Lehmann)minorDeutsche Bank Dresden serves as a financing partner for real estate financing (Immobilien-Finanzierungen), providing DAT clients with access to Deutsche Bank's mortgage lending products.
Scale indicators4 records
Recent moves11 records
Expansion highlights6 records
DAT competitors and assessment
Company assessmentDirect peers
- Honorarfinanz AG: Honorarfinanz AG is a German Honorarberater (fee-only financial advisor) focused on private clients. Comparable to DAT on the fee-only model, bank-independence, and HNW advisory positioning.
- HQ Trust GmbH: HQ Trust is a German independent multi-family office serving HNW and UHNW families with holistic wealth management, succession planning, and family governance. Direct comparable to DAT's Family Office positioning and intergenerational service offering.
- DJE Kapital AG: DJE Kapital AG is a long-standing German asset manager (named 'Elite der Vermögensverwalter 2026') that partners with DAT for portfolio management. Comparable on wealth/asset management services, FMM investment methodology, and serving HNW private clients via advisor channels.
- MLP SE: MLP is one of Germany's largest independent financial advisory and wealth management groups, serving private and corporate clients across multiple German locations. Directly comparable to DAT as a publicly-listed bank-independent advisory competitor with similar fee/commission hybrid model.
- quirin bank AG: quirin bank is a German Honorarberater (fee-only advisor) and private bank focused on private clients and family offices. Closely comparable to DAT on bank-independence, fee-based advisory, and HNW family-office positioning.
Broad incumbents
- Deutsche Vermögensberatung (DVAG): DVAG is Germany's largest independent financial advisory organization with a wide network of agents. Not directly comparable in fee-only stance, but addresses overlapping HNW/affluent private client segments through mass distribution rather than boutique advisory.
- Bethmann Bank (ABN AMRO): Bethmann Bank is a German private bank (part of ABN AMRO) serving HNW private clients and families with holistic wealth advisory. Comparable to DAT's HNW/Family Office focus but operating as a regulated credit institution with broader service portfolio.
Regional players
- Donner & Reuschel Bank: Donner & Reuschel is a Hamburg-based private bank offering wealth management and asset management to private and institutional clients. Comparable on private banking/wealth management for HNW segments, but primarily regional (northern Germany).
- Bankhaus Bauer: Bankhaus Bauer is a small, independent German private bank offering wealth and asset management to private clients and families. Comparable to DAT on independent, relationship-led wealth advisory for HNW segments, but operating with a smaller regional footprint.
- Fürstlich Castell'sche Bank: Fürstlich Castell'sche Bank is a Bavarian independent private bank with a long heritage, serving private clients in wealth management and asset administration. Comparable on independent HNW wealth management positioning with a regional German footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DAT financial estimates
Financial estimateRevenue estimate
Valuation estimate
DAT leadership team
Management profileNumber of profiles
Profiles3 records
DAT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DAT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DAT
What does DAT do?
DAT Vermögensmanufaktur is a bank-independent financial services provider and Family Office that delivers holistic, fee-based (Honorarberatung) wealth advisory to affluent private clients. Its core offerings cover liquidity and investment management, real estate direct investments, credit management, retirement planning, and estate/inheritance planning. Services are delivered face-to-face through a German branch office network (Munich, Dresden, Chemnitz, Bamberg, Halle) with access to specialized investment products via partners DJE Kapital AG and Liechtenstein Life.
Is DAT a public or private company?
DAT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DAT founded?
DAT was founded in 1994. It employs 11 to 50 people.
Where is DAT based?
DAT is headquartered in München, Germany, in the Europe region.
How does DAT make money?
Three revenue lines are on record. Honorarberatung (Fee-Based Advisory) is the primary driver. The others are asset Management / Vermögensverwaltung and insurance & Financial Products Distribution.
Who are DAT's main competitors?
Direct peers on record are Honorarfinanz AG, HQ Trust GmbH, DJE Kapital AG, MLP SE and quirin bank AG. Broad incumbents are Deutsche Vermögensberatung (DVAG) and Bethmann Bank (ABN AMRO). Regional players are Donner & Reuschel Bank, Bankhaus Bauer and Fürstlich Castell'sche Bank.
Does DAT have an API?
No public API is recorded for DAT.
What industry is DAT in?
DAT's product category is Wealth Management and Family Office Services. Its primary akta.pro industry code is FSAAABAC, Discretionary Portfolio Management (DPM), with a secondary code of FSAAABAM, Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs). Its NAICS code is 523940 and its SIC code is 6282.