What MovingSoon does

MovingSoon (legal entity: Moving Soon Limited, Company No. 07362798) is a UK-based online property listing platform founded in 2013, with registered offices in West Kirby, Birkenhead. The platform operates as a specialist portal at movingsoon.co.uk focused exclusively on affordable housing, covering properties to rent, shared ownership, and properties for sale. It serves dual markets: B2C consumers seeking affordable rental, shared ownership, first-time buyer, retirement (55+/60+), no-deposit, and pet-friendly housing, and B2B advertisers (housing associations, councils, estate agents, housebuilders) seeking qualified tenants and buyers for affordable stock.

The technology stack is a web-based property listing and search platform with location-based filtering (including 1-50 mile radius search), demographic- and property-type-specific filters, and automated data feeds that integrate with Rightmove and Zoopla. Differentiated features include a stats/analytics dashboard for advertisers, an off-plan pipeline tool for new-build sales, a Choice Based Lettings (CBL) scheme management module for local councils, a Trivago-style enquiry-redirect model, and supporting consumer tools (community forum, moving-house checklist, educational guides). The company also operates an adjacent sub-brand, Campsites and Lodges, applying its niche-listing template to holiday parks.

The revenue model combines subscription and listing fees paid by housing providers (multiple package options for different property types and tenures), transaction-based sponsored/featured listing placements, banner and email advertising, and affiliate referrals (removals, conveyancing, insurance). Pricing is not publicly disclosed; advertiser acquisition is enterprise field sales with demo booking (tidycal.com/movingsoon) and flexible terms without long contract commitments, while consumer acquisition is product-led growth through free self-serve search, SEO, and content. Geographic coverage is restricted to England and Wales; Scotland and Northern Ireland are not served. The company is privately held with no disclosed external funding, subsidiaries, M&A activity, or management team beyond founder Paul Malone.

Name

MovingSoon

Legal name

Moving Soon Limited

Website

https://movingsoon.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

MovingSoon is a UK online property listing platform focused on affordable housing, serving renters, first-time buyers, and shared ownership seekers with listings, alerts, and guides, while providing advertising and Choice Based Lettings tools to housing associations, councils, and estate agents.

Ownership category

akta.pro rank

Headquarters

HQ city

Birkenhead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Property Advertising Fees: Housing associations, councils, estate agents, and housebuilders pay to advertise rental, shared ownership, and sale properties on the platform. Multiple package options available for different property types and tenures.
2. Sponsored/Featured Listings: Premium placement options for property listings to increase visibility among relevant search results.
3. Affiliate Referrals: Some links on the website are affiliate links where MovingSoon may receive a commission if users follow them (disclosed in footer). Related services include removals quotes, conveyancing solicitors, home insurance, car insurance, and pet insurance.
4. Banner Advertising:

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

MovingSoon operates a UK online property listing portal (movingsoon.co.uk) that aggregates affordable rental, shared ownership, and for-sale properties from housing associations, councils, estate agents, and housebuilders. The platform provides demographic-specific search filters (first-time buyers, over-55s, pet-friendly, no deposit, DSS) and serves both as a free search tool for individual property seekers and as an advertising platform for housing providers via subscription packages, featured listings, and data-feed integration with major UK portals.

Product overview

MovingSoon is a UK online property listing platform focused on affordable housing. The core product is a property search portal (https://movingsoon.co.uk/) where users can browse rental, shared ownership, and sale listings. This core platform integrates several modules: a Choice Based Lettings (CBL) Scheme Management tool for housing providers; a Trivago-style Property Redirect Advertising model; a New Build Search Pipeline Tool for off-plan listings; and specialised search modules for No Deposit Rentals, Pet Friendly Rentals, Retirement Housing, and First Time Buyer properties. Supporting products include a free Moving House Checklist tool, Community Forums for peer support, and Property Guides/Resources for housing education. Housing Provider Advertising Services form the commercial layer, enabling property listings via direct data feeds or manual entry, with automated feeds to Rightmove and Zoopla. Banner and Email Advertising offer additional monetisation for targeted reach.

Differentiator

Problem solved

Functional benefit

Brands

• Campsites and Lodges: Campsites and holiday parks directory operated by MovingSoon

Products and services

• Affordable Housing Listings Platform Web-based property listing portal at movingsoon.co.uk where users can search and browse affordable rental, shared ownership, and for-sale properties across the UK with advanced location, radius (up to 50 miles), property type, bedrooms, and price filters, plus demographic-specific views for first-time buyers, over-55s, pet-friendly, no-deposit, and DSS renters.
• Housing Provider Advertising Services Commercial advertising service allowing housing associations, local councils, estate agents, letting agents, and housebuilders to advertise rental, shared ownership, and for-sale properties directly on the MovingSoon platform via data feed or manual entry, with multiple package options for different property types and tenures.
• Choice Based Lettings (CBL) Scheme Management Specialised platform module for housing providers, particularly local councils, to manage Choice Based Lettings schemes including eligibility criteria definition, application processing, and demand/supply insights to streamline CBL administration.
• Property Redirect Advertising (Trivago-Style) Advertising model in which properties are listed on MovingSoon but enquiries are redirected directly to the housing provider's own website, allowing advertisers to retain brand control and feed leads into their own CRM.
• New Build Pipeline Tool Off-plan listing tool that allows housebuilders to advertise upcoming new-build schemes and build waiting lists of prospective renters and buyers before completion.
• Moving House Checklist Free standalone interactive online checklist tool that helps users track moving tasks and save progress locally in the browser without requiring account registration.
• Community Forums Standalone online discussion forums hosted at community.movingsoon.co.uk for first-time buyers, tenants, and those moving house to share advice, ask questions, and connect with peers.

Quantifiable outcome

• Millions of page views each year measured through Google Analytics
• +3 more outcomes

Named customers20 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered supporting, core and emerging.

• RightmovesupportingTechnology or IntegrationIntegration partnership allowing MovingSoon to feed properties automatically to Rightmove accounts from the platform, saving advertisers upload time.
• ZooplasupportingTechnology or IntegrationIntegration partnership allowing MovingSoon to feed properties automatically to Zoopla accounts from the platform.
• MTVH (Metropolitan Thames Valley Homes)coreChannel Partner/ Reseller/ DistributorOne of 30+ housing associations advertising properties on MovingSoon platform. MTVH has provided testimonial about platform ease of use and lead quality.
• Bromford HousingcoreChannel Partner/ Reseller/ DistributorHousing association partner who tested MovingSoon against major UK portals and achieved successful lets on hard-to-let over 55s properties within weeks.
• 30+ Housing AssociationscoreChannel Partner/ Reseller/ DistributorTrusted by over 30 housing associations across the UK including Bernicia, Broadacres, Clarion, LiveWest, Onward, Riverside, Stonewater, Thirteen, Housing 21, Cobalt, EMH Homes, Girlings, Home Group, Karbon Homes, New Orbit, and others.
• Estate and Letting AgentsemergingChannel Partner/ Reseller/ DistributorMovingSoon is expanding to welcome estate agents to showcase listings alongside trusted housing providers, reaching a wider motivated audience.
• Local CouncilsemergingChannel Partner/ Reseller/ DistributorPartnership with councils for Choice Based Lettings (CBL) schemes, helping define eligibility criteria, improve platforms, and streamline processes.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ShareToBuy: UK specialist portal dedicated to shared ownership and Help to Buy resale listings. Most directly comparable niche competitor to MovingSoon's shared ownership vertical, serving first-time buyers seeking part-buy-part-rent products.
• HomeFinder UK: UK portal focused exclusively on affordable housing from housing associations and councils, including social and affordable rent. Closely aligned with MovingSoon's mission and supplier base, representing a like-for-like specialist competitor.

Emerging players

• SpareRoom: UK flatsharing and room-rental platform with a strong affordable-housing and DSS-welcoming tenant base. Comparable in serving cost-conscious renters with specific housing allowances, partially overlapping MovingSoon's rental consumer segment.
• Nestoria: UK property search engine aggregating listings from multiple portals and agents. Comparable as an online property discovery layer, though less focused on affordable housing than MovingSoon.
• OpenRent: UK online letting agent that connects landlords directly with tenants, removing traditional agent fees. Comparable as a low-fee, technology-led UK rental marketplace, though broader in scope than MovingSoon's affordable focus.

Broad incumbents

• OnTheMarket: UK property portal backed by estate and letting agents, listing residential sales and lettings. A generalist competitor in the same category as Rightmove/Zoopla and a potential feed/destination partner for MovingSoon advertisers.
• Zoopla: Major UK property portal owned by Zoopla Ltd, offering residential sales and lettings across generalist segments. Like Rightmove, it is an integration partner via MovingSoon's automated feed capability and represents the incumbent alternative MovingSoon differentiates against.
• Rightmove: UK's largest property portal covering sales, lettings, and new homes across all price points. Comparable as the dominant generalist destination where MovingSoon advertisers also feed listings; MovingSoon positions itself as a complementary specialist rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/MovingSoonUK
• Facebookfacebook.com/MovingSoonUK
• LinkedInlinkedin.com/company/movingsoon-co-uk
• Instagraminstagram.com/movingsoonuk

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MovingSoon