Novara

What Novara does

Novara is a Barcelona, Spain-based manufacturer of luxury outdoor kitchens serving high-net-worth homeowners, luxury real estate developers, and premium hospitality venues. The company designs, produces, and sells fully custom outdoor kitchen systems under two umbrella collections: three proprietary systems (N1, N2, N3) ranging in starting price from €20,000 to €50,000+, and two exclusive design collections (LAVA, PURA) produced in partnership with design studio CirculoCuadrado starting at €40,000-€50,000.

The core technical platform is the proprietary Q-XTREM technology, which Novara developed to deliver nautical-grade resistance to weather and salt exposure without compromising design flexibility. Systems are modular and highly configurable, supported by a digital configurator (Novara Builder) that allows customers to select modules, materials, and finishes, visualize the result in their space using augmented reality, and receive an instant personalized quote. Optional integrated accessories span pizza ovens, kamado grills, and beer taps.

The business model is one-time hardware sales of high-ticket, customized systems, typically ranging from €20,000 to over €50,000 per project. Novara monetizes through three distribution routes: official distributors in international markets, direct e-commerce sales via its website configurator, and field sales at premium design events such as Salone del Mobile.Milano and Casa Decor. The company maintains regional offices in Spain (Europe headquarters), the United States, and the United Arab Emirates, and is privately held with no disclosed institutional investors, parent company, or public listing.

Name

Novara

Website

https://novara.es

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Novara is a Barcelona-based luxury outdoor kitchen manufacturer serving high-net-worth homeowners, luxury real estate developers, and premium hospitality venues with modular, fully customizable kitchen systems priced €20,000 to €50,000+ across Europe, the United States, and the Middle East.

Ownership category

akta.pro rank

Product category

Luxury Outdoor Kitchens

NAICS

Household and Institutional Furniture Manufacturing (33712), Furniture and Related Product Manufacturing (337)

SIC

Household Appliances (3630)

akta.pro primary industry

Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF)

akta.pro secondary industries

Kitchen Island & Custom Storage Solutions (HSAPAAAH), Custom Cabinet Design & Build (HSAPAIAA)

Keywords

• Outdoor kitchen systems
• Luxury kitchen manufacturing
• Modular outdoor cooking
• Custom kitchen design
• Weather-resistant materials

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Luxury Outdoor Kitchen Sales: One-time hardware sales of complete outdoor kitchen systems, including modules, appliances, and accessories. Sales are high-ticket (€20,000-€50,000+ range) and typically involve customization for each customer project.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Novara designs, manufactures and sells luxury modular outdoor kitchen systems (N1, N2, N3 plus LAVA and PURA collections from CirculoCuadrado) built with its proprietary Q-XTREM nautical-grade resistant material. Buyers configure projects via a 3D augmented reality tool, then receive bespoke, fully customized outdoor cooking installations through quote-based pricing starting in the €20,000–€50,000+ range.

Product overview

Novara is a luxury outdoor kitchen manufacturer offering a portfolio of five distinct outdoor kitchen systems (LAVA, PURA, N1, N2, N3) ranging from functional minimalist designs to master piece architectural installations, with prices starting from €20,000 to €50,000+. The product line is organized into collections: Colección by CirculoCuadrado (LAVA, PURA), Diseño funcional (N1), and Lujoso y minimalista (N2, N3). The core offering is complemented by proprietary Q-XTREM technology for maximum nautical-grade resistance, a digital configurator tool (Novara Builder) with augmented reality visualization, and a range of equipment accessories including AIR + BARRA, Pizza Oven, Beer Tap, and Kamado. The company operates across Europe, USA, and UAE markets.

Differentiator

Problem solved

Functional benefit

Products and services

• N1 Outdoor Kitchen System The minimalist entry-level system in Novara's core collection, designed for buyers seeking a cleaner, more restrained architectural outdoor kitchen built on the Q-XTREM material platform.
• N2 Outdoor Kitchen System A modular outdoor kitchen system designed to offer total freedom in configuration and finishes, allowing customers to tailor layouts and aesthetics to their space.
• N3 Outdoor Kitchen System The flagship sculptural Novara system, marketed as a 'floating' architectural outdoor kitchen concept intended as a design statement for luxury outdoor spaces.
• LAVA Outdoor Kitchen Collection (CirculoCuadrado) An outdoor kitchen collection created through Novara's design collaboration with CirculoCuadrado, positioned as a distinct stylistic line within the brand's overall system offering.
• PURA Outdoor Kitchen Collection (CirculoCuadrado) The second CirculoCuadrado-designed outdoor kitchen collection sold through Novara, giving buyers an additional stylistic direction within the same Q-XTREM material platform.
• Nautical Collection (Nautical Line) A specialized Novara line targeting yacht, marine and other demanding outdoor environments, where Q-XTREM's nautical-grade impact, thermal-shock, stain and UV resistance are the central selling points.

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• CirculoCuadradocoreStrategic or Co-development PartnerCirculoCuadrado is a design studio partnership creating exclusive outdoor kitchen collections for Novara. The collaboration produced the LAVA collection (inspired by geological strength and technical sophistication, from €50,000) and PURA collection (minimalist design with straight geometries combining metal and stone, from €40,000). This partnership provides Novara with unique design intellectual property and differentiates their product line in the luxury segment.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Urban Bonfire: Canadian luxury modular outdoor kitchen brand offering designer-grade cabinetry and integrated cooking systems for high-end residential and hospitality projects, with a comparable premium positioning and customization model to Novara.
• Kalamazoo Outdoor Gourmet: Luxury outdoor kitchen and cooking equipment brand offering high-end hybrid grills, pizza ovens, and integrated outdoor kitchen systems to affluent homeowners and luxury hospitality clients.
• Brown Jordan Outdoor Kitchens: US-based premium outdoor kitchen manufacturer offering modular stainless steel and weatherproof cabinetry systems for luxury residential projects, directly competing with Novara in the high-end outdoor kitchen segment.
• Danver: US stainless steel outdoor kitchen manufacturer specializing in weather-resistant modular cabinetry for luxury residential projects, directly comparable to Novara's premium custom outdoor kitchen offerings.
• Hestan Outdoor: Premium outdoor cooking and kitchen equipment brand offering high-end grills, refrigeration, and modular outdoor kitchen components targeting the same affluent residential and hospitality customer base.

Broad incumbents

• Scavolini: Large Italian kitchen and bathroom manufacturer with premium and mid-premium tiers; relevant broad incumbent competitor for the luxury residential kitchen and developer-driven project business Novara serves.
• Cosentino: Spanish global surfaces manufacturer (Dekton, Silestone) whose materials are integrated into premium kitchens; comparable as a Spanish luxury building-products brand with B2B2C distribution through architects and developers.
• Bulthaup: Premium German kitchen manufacturer with strong architectural positioning and high-ticket pricing; competes with Novara for prestige-led luxury kitchen buyers and designer-led residential projects.
• Arclinea: Italian premium kitchen manufacturer known for high-end indoor kitchen systems; a comparable luxury-positioning peer that, while not outdoor-focused, competes for the same affluent specifier and developer clients Novara serves.
• Porcelanosa: Spanish-headquartered luxury surfaces, kitchen, and bathroom brand with broad premium home portfolio; relevant comparable for Novara's Mediterranean origin and shared design-led positioning for high-end residential projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NovaraOutdoor
• Facebookfacebook.com/people/Novara-Outdoor-Kitchens/100063593281357
• Instagraminstagram.com/novara_outdoor
• Pinterestpinterest.es/NovaraOutdoorKitchens
• LinkedInlinkedin.com/company/novara-outdoor-kitchens

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novara