Urban Bonfire
Urban Bonfire designs and manufactures premium marine-grade aluminum outdoor kitchen cabinetry systems in Montreal, serving architects, landscape designers, builders, contractors, and affluent homeowners across North America through dealer and direct channels.
- Company typePrivate
- Founded2013
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Urban Bonfire does
Urban Bonfire is a Montreal-based designer and manufacturer of premium outdoor kitchen cabinetry and entertainment systems, founded in 2013 and operating with 11–50 employees from its headquarters and manufacturing facility at 3700 Rue Saint-Patrick. The company's core product is a line of modular outdoor kitchen cabinets built from marine-grade powder-coated aluminum and topped with high-performance surfaces, including a proprietary registered antimicrobial finish called Nacra™. The portfolio is organized around three cabinetry collections — Origine (custom modular), Classics (preconfigured modular) and the co-developed Urban Bonfire x Dekton Collection with Cosentino — complemented by outdoor cooking appliances, refrigeration, plumbing fixtures, planters and slatwall accessories sold through a Shopify-based e-commerce storefront.
Urban Bonfire firmographics
Firmographics- Name
- Urban Bonfire
- Legal name
- Urban Bonfire Inc.
- Website
- https://urbanbonfire.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Urban Bonfire designs and manufactures premium marine-grade aluminum outdoor kitchen cabinetry systems in Montreal, serving architects, landscape designers, builders, contractors, and affluent homeowners across North America through dealer and direct channels.
- Ownership category
- akta.pro rank
Urban Bonfire industry classification
Industry- Product category
- Outdoor Kitchen Cabinetry
- NAICS
- Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Custom Cabinet Design & Build (HSAPAIAA)
- akta.pro secondary industries
- Outdoor Kitchens & Built-In BBQ Construction (HSAPALAE), Outdoor Kitchens & Built-In BBQ Islands (HSAIACAF)
Keywords
Where Urban Bonfire is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Urban Bonfire business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outdoor Kitchen Cabinetry Sales: Primary revenue stream from selling outdoor kitchen cabinets, planters, and accessories through dealer partners and direct sales. Products are sold via quotation-based process with 50% deposit upon order placement and balance due prior to shipment.
- Professional Design Services: In-house design team provides custom design support for outdoor kitchen projects including preliminary design proposals, measurements, and design consultation included as part of the purchase experience.
- Appliances & Accessories: Sales of complementary outdoor kitchen appliances including cooking appliances, refrigeration, plumbing fixtures, and accessories. Products include grills, sinks, and specialized outdoor kitchen equipment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Custom Quotation-Based Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Urban Bonfire product offering
Product offeringCore offering
Urban Bonfire designs and manufactures modular outdoor kitchen cabinetry systems built from marine-grade, powder-coated aluminum with proprietary antimicrobial finishes, intended for residential and commercial outdoor entertaining spaces. The company sells its cabinetry through a dealer network and professional partner program primarily through quotation-based project sales, and also offers outdoor cooking appliances, refrigeration, plumbing fixtures, planters, and accessories through its e-commerce store. In-house design services and dealer support programs are provided alongside the products.
Product overview
Urban Bonfire designs and manufactures functional, beautiful, and high-performance outdoor kitchen and entertainment solutions. The product portfolio consists of three main cabinetry collections: the Origine Collection (custom modular aluminum cabinetry with extensive finish and hardware options), the Urban Bonfire x Dekton Collection (premium collaboration with Dekton featuring ultra-compact surfacing), and the Classics Collection (preconfigured modular cabinetry for quicker specification). These collections are complemented by Appliances & Plumbing (cooking appliances, refrigeration, and sinks), Planters & Accessories (decorative planters and slatwall backsplashes), and Professional Services including in-house design support and a Partner Program for trade professionals. The modular cabinetry systems are designed for compatibility with most major outdoor appliances and countertop surfaces, allowing customization for diverse outdoor kitchen configurations.
Differentiator
Problem solved
Functional benefit
Brands
- Origine Collection: Urban Bonfire's most expansive outdoor kitchen offering featuring various hardware options, finishes, functional accessories, and appliance compatibility.
- Urban Bonfire x Dekton Collection
- Our Classics
- Atelier
Products and services
- Origine Collection Custom outdoor kitchen cabinetry collection positioned as Urban Bonfire's most expansive offering, featuring modular aluminum cabinets with multiple powder-coated finishes, hardware options, and full compatibility with major outdoor appliances and countertop surfaces. Designed for architects, designers, builders, and homeowners seeking custom outdoor kitchen configurations.
- Urban Bonfire x Dekton Collection Premium collaboration collection featuring Urban Bonfire outdoor kitchen cabinetry paired with Dekton by Cosentino's high-performance ultra-compact surfacing and innovative fluted Dekton Ukiyo material, designed for sculptural outdoor living spaces.
- Our Classics Collection Preconfigured outdoor kitchen cabinetry line offering modular, ready-to-specify cabinet units designed for quicker installation, with compatibility charts for major outdoor appliance brands.
- Cooking Appliances Outdoor cooking appliances including grills, pizza ovens, and specialty cooking units available through the Appliances & Plumbing collection, compatible with Urban Bonfire cabinetry systems.
- Refrigeration Outdoor-rated refrigeration units designed for outdoor kitchen environments, providing beverage and ingredient storage in outdoor settings.
- Plumbing Outdoor kitchen plumbing solutions including sinks and faucets designed for exterior installation, featuring weather-resistant specifications.
- Planters & Accessories Decorative and functional outdoor planters, slatwall backsplash systems, and accessories designed to complement outdoor kitchen installations, including cube planters and clip-in planters.
- Design Services In-house design specialist support for custom outdoor kitchen projects, providing preliminary design proposals, detailed renderings, and project guidance from concept through completion.
- Professional Partner Program Dedicated program for architects, designers, builders, and contractors providing training content, sales tools, marketing assets, and ongoing support for specifying Urban Bonfire products.
- Shallow Depth Cabinets Specialized cabinet catalog featuring shallow-depth cabinets designed for compact outdoor kitchen configurations, ideal for balconies, small patios, and rooftop installations.
Quantifiable outcome
- 10-year limited warranty on outdoor cabinetry, planters, and accessories
Companies that use Urban Bonfire
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Urban Bonfire technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Urban Bonfire partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered flagship, minor and core.
- Fernando Wong Outdoor Living DesignflagshipAward-winning landscape designer who designed the David Harber exhibit at RHS Chelsea Flower Show 2025 featuring an Urban Bonfire x Dekton outdoor kitchen installation. Created a classical labyrinth garden inspired by ancient Greek architecture.
- David HarberflagshipBritish sculptor and designer whose exhibit at RHS Chelsea Flower Show 2025 featured an Urban Bonfire x Dekton outdoor kitchen pavilion designed by Fernando Wong.
- Home Living GroupminorCollaborator on the David Harber exhibit at RHS Chelsea Flower Show 2025, contributing to the installation featuring Urban Bonfire products.
- Cosentino City LondonminorCollaborator providing support for the Urban Bonfire x Dekton installation at RHS Chelsea Flower Show 2025.
- Cosentino (Dekton)coreStrategic partnership to create the Urban Bonfire x Dekton Collection featuring ultra-compact Dekton surfaces in the Onyx and Bromo colorway. The collection includes cabinetry clad in innovative fluted Dekton Ukiyo material and collaborative presence at events including RHS Chelsea Flower Show 2025.
- Anthony CarrinominorDeveloper, designer, and design expert with over 25 years of experience who collaborated on Urban Bonfire design guide content for modular outdoor kitchen design.
- Connect One DesignminorLandscape architecture firm co-founded by Gyles Thornely. Gyles participated as panelist in Urban Bonfire's Design Dialogues on outdoor lighting.
- SeluxminorLighting manufacturer with Regional Sales Manager Diana Mesh participating as panelist in Urban Bonfire's Design Dialogues on outdoor lighting.
- Night LightminorOutdoor lighting installation firm with Vice President Nick Surges participating as panelist in Urban Bonfire's Design Dialogues on outdoor lighting.
- Hollander Design Landscape ArchitectscoreAward-winning New York landscape architecture firm featured in Urban Bonfire's project gallery with a Manhattan rooftop kitchen installation. Stephen Eich serves as Urban Studio Director.
- Bell Design StudioscoreDesign firm featured in project gallery with outdoor kitchen installations in Chestnut Hill, Massachusetts and historic Boston neighborhood. Featured in design guides for Anthracite finish applications.
- Terra Firma DesigncoreOntario-based design firm featured in project gallery with installations in Mulmur, Ontario. Featured in design guides for Onyx finish and entertaining-focused designs.
- Frontiers Design + BuildcoreDesign-build firm featured in project gallery with rustic outdoor pavilion installation in Puslinch, Ontario in collaboration with Paragon Kitchens.
- Alexander Suvajac Landscape DesigncoreBritish Columbia-based landscape designer with award-winning, multidisciplinary practice featured in Urban Bonfire interview content on indoor/outdoor space design.
- Harrison GreencoreNYC-based landscape architecture firm featured in multiple Urban Bonfire content pieces including rooftop design panel and kitchen garden guides. Robert Green and Clay Gruber featured as industry experts.
- Vera Iconica ArchitecturecoreJackson, Wyoming-based wellness architecture firm with principals Blair Costello and Shane Salisbury featured in Urban Bonfire content on wellness-focused outdoor kitchen design.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Urban Bonfire competitors and assessment
Company assessmentEmerging players
- Techo-Bloc: Manufacturer of hardscaping products including outdoor kitchen islands and BBQ cabinetry. Adjacent competitor in outdoor kitchen structures, particularly masonry-style outdoor kitchens serving landscape contractors.
- NewAge Products Outdoor Kitchen: Modular outdoor kitchen cabinetry brand with growing dealer network. Competes at a slightly more accessible price tier than Urban Bonfire but in the same modular outdoor kitchen category.
Others
- Cosentino (Dekton): Global surfacing manufacturer and Urban Bonfire's strategic partner for the x Dekton Collection. An ecosystem participant as a material supplier whose Dekton ultra-compact surface is integral to Urban Bonfire's premium line.
Broad incumbents
- Trex Company: Public outdoor living platform offering decking, railing, and increasingly outdoor kitchen and furniture. A broad incumbent in outdoor living with significantly larger scale; competes indirectly for premium outdoor living wallet share.
Direct peers
- Coyote Outdoor Living: Outdoor kitchen appliance and cabinetry brand offering grills, refrigeration, and modular cabinetry packages. Referenced by Urban Bonfire in projects; competes in similar premium outdoor kitchen category with bundled appliance solutions.
- Brown Jordan Outdoor Kitchens: Premium outdoor kitchen brand offering powder-coated stainless steel cabinetry and appliance packages. Competes directly with Urban Bonfire in the high-end outdoor kitchen category with similar materials and dealer distribution.
- Danver Stainless Outdoor Kitchens: Designs and manufactures modular stainless steel outdoor kitchen cabinetry and countertops for residential and commercial use. Direct competitor to Urban Bonfire in weather-resistant, modular outdoor kitchen systems targeting architects, designers, and luxury homeowners.
- Kalamazoo Outdoor Gourmet: Manufactures premium outdoor kitchen equipment including cabinetry, grills, and pizza ovens. Competes with Urban Bonfire in the premium outdoor kitchen category with both appliances and cabinetry offerings.
- Hestan Outdoor: Premium outdoor kitchen brand offering cabinetry, grills, and refrigeration under the Hestan umbrella. Directly comparable premium positioning with similar specification channel approach through designers and builders.
- RTA Outdoor Living: Manufactures modular outdoor kitchen cabinetry systems sold through dealers for residential installations. Direct competitor in the modular outdoor kitchen cabinetry category with similar go-to-market through authorized dealers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Urban Bonfire social profiles
Digital presenceUrban Bonfire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Urban Bonfire leadership team
Management profileNumber of profiles
Profiles1 record
Urban Bonfire funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Urban Bonfire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Urban Bonfire
What does Urban Bonfire do?
Urban Bonfire designs and manufactures modular outdoor kitchen cabinetry systems built from marine-grade, powder-coated aluminum with proprietary antimicrobial finishes, intended for residential and commercial outdoor entertaining spaces. The company sells its cabinetry through a dealer network and professional partner program primarily through quotation-based project sales, and also offers outdoor cooking appliances, refrigeration, plumbing fixtures, planters, and accessories through its e-commerce store. In-house design services and dealer support programs are provided alongside the products.
Is Urban Bonfire a public or private company?
Urban Bonfire is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Urban Bonfire founded?
Urban Bonfire was founded in 2013. It employs 11 to 50 people.
Where is Urban Bonfire based?
Urban Bonfire is headquartered in Montréal, Canada, in the North America region.
How does Urban Bonfire make money?
Three revenue lines are on record. Outdoor Kitchen Cabinetry Sales are the primary driver. The others are professional Design Services and appliances & Accessories.
Who are Urban Bonfire's main competitors?
Emerging players on record are Techo-Bloc and NewAge Products Outdoor Kitchen. Cosentino (Dekton) is listed as an others. Trex Company is listed as a broad incumbent. Direct peers are Coyote Outdoor Living, Brown Jordan Outdoor Kitchens, Danver Stainless Outdoor Kitchens, Kalamazoo Outdoor Gourmet, Hestan Outdoor and RTA Outdoor Living.
Does Urban Bonfire have an API?
No public API is recorded for Urban Bonfire.
What industry is Urban Bonfire in?
Urban Bonfire's product category is Outdoor Kitchen Cabinetry. Its primary akta.pro industry code is HSAPAIAA, Custom Cabinet Design & Build, with a secondary code of HSAPALAE, Outdoor Kitchens & Built-In BBQ Construction. Its NAICS code is 3371 and its SIC code is 2590.