What Pastoe does

Pastoe is a Dutch heritage furniture design and manufacturing brand founded in 1913 in Utrecht and currently headquartered in Breda, Netherlands as Pastoe Furniture B.V. Following bankruptcy, the company was acquired in March 2024 by a joint venture between lifestyle brand Moooi and RSGA Design (which comprises Rietveld Originals, Spectrum, Gelderland, and Atelier Artiforte). The company designs and sells storage cabinets, seating, and lighting, with signature pieces including the A'dammer storage cabinet with roller shutter mechanism, the Wire Series by Cees Braakman, the Zwaan armchair by Gerrit Rietveld, the Landscape Cabinet, and sculptural lighting from Atelier Artiforte. Products are customizable through 24 RAL/NCS color options and emphasize timeless Dutch design heritage tied to the De Stijl movement.

The company operates a platform-plus-sub-brands architecture, having unified Spectrum, Rietveld Originals, and Atelier Artiforte under the Pastoe name in December 2025. Revenue is generated through one-time purchase sales of furniture and lighting distributed via three channels: direct-to-consumer e-commerce at pastoe.com (with US shipping free over $100, $10 flat rate below), an authorized global dealer network of 100+ Premium, Excellent, and standard Partners across Europe, North America, and Asia, and Moooi's webshop and global distribution infrastructure. The customer base spans individual design-conscious consumers, architects and interior designers who specify Pastoe for residential and commercial projects, and dealer/retail partners, with no subscription or recurring revenue model.

Name

Pastoe

Legal name

Pastoe Furniture B.V.

Website

https://pastoe.com

Company type

Private

Founded year

1913

Operating status

Operating

Headcount range

11–50 employees

Short description

Pastoe is a Dutch heritage furniture and lighting brand (founded 1913) that designs, manufactures, and sells storage cabinets, seating, and lighting, serving design-conscious consumers, architects, and a global dealer network across Europe, North America, and Asia.

Ownership category

akta.pro rank

Headquarters

HQ city

Houten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture and Lighting Sales: Pastoe generates revenue through the direct sale of furniture products including storage cabinets, chairs, and lighting fixtures. The collection is distributed by Moooi, with the Pastoe collection on the webshop distributed under Moooi's general conditions. Products are sold as one-time purchases with no subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Pastoe designs, manufactures, and sells premium Dutch heritage furniture, lighting, and home decor products under the unified Pastoe brand (incorporating sub-brands Spectrum, Rietveld Originals, and Atelier Artiforte). The collection features iconic storage cabinets such as the A'dammer with its distinctive roller shutter system and the Landscape Cabinet, seating including the Wire Series and Zwaan Armchair, and sculptural lighting. Products are customizable with 24 color options using RAL and NCS standards and sold through pastoe.com, Moooi's webshop, and a global network of premium, excellent, and standard dealer partners.

Product overview

Pastoe is a Dutch heritage furniture design brand offering a unified collection of furniture, home decor, and lighting products. The company operates as a platform-plus-sub-brands architecture, bringing together its own Pastoe designs alongside acquired brands Spectrum, Rietveld Originals, and Atelier Artiforte under one name. Core products include storage solutions (A'dammer cabinet, Landscape Cabinet), seating (Wire Series, Zwaan Armchair), and lighting. The collection emphasizes Dutch design heritage with pieces by designers including Cees Braakman, Aldo van den Nieuwelaar, Gerrit Rietveld, Martin Visser, Kho Liang Ie, and Benno Premsela. Products are available through the Pastoe webshop (distributed by Moooi) and a global network of partner retailers.

Differentiator

Problem solved

Functional benefit

Brands

• Spectrum: Postwar Dutch furniture design brand united under Pastoe collection
• Rietveld Originals
• Atelier Artiforte
• Pastoe

Products and services

• A'dammer Storage Cabinet Sleek and playful designed storage cabinet featuring a distinctive roller shutter mechanism that slides open vertically, providing modern aesthetics with functional storage. Available in custom colours tailored to interior preferences.
• Landscape Cabinet Reintroduced storage cabinet with new custom colours tailored to interior preferences, part of the expanded Pastoe storage collection.
• Wire Series Wire steel furniture series originally designed by Cees Braakman, featuring an open, transparent design without compromising comfort or durability. Available in black and chrome finishes with custom-made seat pads in fabric or leather.
• Zwaan Armchair Iconic armchair designed by Gerrit Rietveld in 1958, featuring flowing lines replacing right angles with a sculptural silhouette where functionality and aesthetics merge naturally.
• Pastoe Furniture Collection Core furniture product line including storage cabinets, chairs, sofas, and other furniture pieces from the Pastoe collection, featuring designs by Dutch masters and contemporary designers.
• Pastoe Lighting Collection Lighting products within the Pastoe collection, including sculptural designs from Atelier Artiforte and other Dutch designers known for timeless minimalism and functional lighting.
• Pastoe Home Decor Collection Home accessories category within the Pastoe collection, complementing the furniture and lighting offerings.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• MoooicoreStrategic or Co-development Partner · 29 March 2024Moooi, a lifestyle design brand, partnered with RSGA Design to acquire Pastoe in March 2024. The acquisition created a new entity, Pastoe Furniture BV. Moooi handles distribution of the Pastoe collection through its webshop and global channels, combining Pastoe's heritage with Moooi's international reach.
• RSGA DesigncoreStrategic or Co-development Partner · 29 March 2024RSGA Design, consisting of Rietveld Originals, Spectrum, Gelderland and Atelier Artiforte, formed a joint venture with Moooi to acquire and revive the Pastoe brand. RSGA Design founder Titus Darley leads the partnership, bringing complementary Dutch design brands under the Pastoe umbrella.
• RitmeesterminorChannel Partner/ Reseller/ DistributorRitmeester from Alblasserdam serves as a partner for supplying A'dammer shutters in vintage Pastoe colors and refurbishing vintage Pastoe cabinets. This partnership maintains customer relationships for legacy products.
• Spectral Showroom (RSGA Design)minorChannel Partner/ Reseller/ DistributorSpectrum showroom located at Halvemaanstraat 18a, 5651 BP, Eindhoven serves as a Pastoe showroom as part of the RSGA Design portfolio.
• Inform (Vancouver, Canada)minorChannel Partner/ Reseller/ DistributorInform at 50 Water Street, Vancouver BC V6B 1A4, Canada is an authorized Pastoe dealer partner serving the North American market.
• Bonne Choice (Toronto, Canada)minorChannel Partner/ Reseller/ DistributorBonne Choice at 53 Judson St, Toronto ON M8Z 1Z4, Canada is an authorized Pastoe dealer partner serving the Canadian market.
• Hub Modern (Las Vegas, USA)minorChannel Partner/ Reseller/ DistributorHub Modern at 420 South Rampart Boulevard, Las Vegas NV 89145 is an authorized Pastoe dealer partner serving the US market.
• Hive (Portland, USA)minorChannel Partner/ Reseller/ DistributorHive at 820 NW Glisan St, Portland OR 97209 is an authorized Pastoe dealer partner serving the Pacific Northwest US market.
• Centro (St. Louis, USA)minorChannel Partner/ Reseller/ DistributorCentro at 4727 McPherson Ave, St. Louis MO 63108 is an authorized Pastoe dealer partner serving the Midwestern US market.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• HAY: Danish contemporary design furniture and accessories brand with broad global distribution through design stores and own retail. Pastoe overlaps with HAY in the design-conscious consumer and dealer channel, though HAY skews more contemporary and Pastoe more heritage.
• Vitra: Swiss premium designer furniture manufacturer with an extensive portfolio of collaborations with mid-century and contemporary designers (Eames, Girard, Prouvé). Pastoe competes for the same architect/interior-designer specifier audience and operates a similar global dealer-and-showroom distribution model.
• Cassina: Italian heritage premium furniture manufacturer (Poltrona Frau Group) holding rights to Le Corbusier, Gio Ponti, and Gerrit Rietveld designs. Cassina is a direct competitor for Pastoe's Rietveld Originals and museum-grade archive pieces, particularly in the European specifier market.
• Muuto: Scandinavian contemporary design furniture and lighting brand with strong global dealer and e-commerce presence. Muuto is a peer in the design-conscious consumer and architect/specifier channel, particularly for the lighting category that Pastoe now addresses through Atelier Artiforte.
• Flos: Italian premium designer lighting brand with iconic Castiglioni and Scarpa designs. Flos is the closest lighting analogue to Pastoe's Atelier Artiforte, competing for the same designer-specification and design-connoisseur customer base globally.
• Knoll: American premium design furniture company with iconic mid-century catalog (Saarinen, Bertoia, Mies van der Rohe) and strong specification presence in North American commercial projects. Pastoe competes with Knoll for the same architect-and-designer specification dollars in the US market.
• Fritz Hansen: Danish heritage premium furniture maker known for Arne Jacobsen and Poul Kjærholm designs, with global showroom and dealer distribution. Pastoe mirrors Fritz Hansen's model of reissuing and producing canonical designer pieces for the design-professional channel.
• Carl Hansen & Søn: Danish heritage premium furniture manufacturer producing Hans Wegner and other canonical Danish designs. Comparable to Pastoe in its model of reissuing and producing heritage designer pieces for a global design-professional and design-connoisseur audience.
• Gervasoni: Italian premium contemporary and heritage-inspired furniture and lighting brand distributed through independent design showrooms in Europe and internationally. Gervasoni is a direct comparable in terms of scale, multi-channel distribution, and positioning in the design-professional channel.
• Artemide: Italian premium architectural and decorative lighting brand with deep specifier relationships. With Atelier Artiforte now under the Pastoe umbrella, Pastoe competes directly with Artemide in the sculptural-lighting segment sold through architects and design showrooms.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pastoe
• LinkedInnl.linkedin.com/company/pastoe
• Instagraminstagram.com/pastoe
• Pinterestpinterest.com/pastoe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pastoe