Addiction Counselor USA

What Addiction Counselor USA does

Addiction Counselor USA is a privately held outpatient behavioral health practice founded in 2001 by Darrell Reynolds (CEO), headquartered in Gainesville, Georgia and primarily serving the greater Atlanta metropolitan area. The firm provides an outpatient program comprising one-on-one counseling with a Certified Alcohol & Drug Counselor, group counseling, remote counseling (phone, internet, Skype), and Recovery Coach services, with staff certified in dual diagnoses, alcohol, and substance abuse disorders. Therapeutic modalities include Motivational Enhancement Therapy, Group Therapy, Motivational Interviewing, and Cognitive Behavioral therapy. The company has no proprietary technology stack; delivery is human-led clinical services.

The business generates revenue across four professional-services streams: (1) individual and group counseling on a sliding-scale fee basis tied to household income and dependents, (2) remote counseling delivered via phone/internet/Skype, (3) GACA-approved Alcohol & Drug Counselor certification training offered in-person at Calhoun, Rome, and Gainesville, GA (with newer Canton and Dahlonega sites referenced) and online through a dedicated e-commerce training platform, and (4) life coaching and ancillary services (parenting classes, anger management, coping skills, 12-step program) on sliding-scale terms. A secondary revenue line consists of self-published books by the founder sold through Amazon (test preparation manual, 99-day recovery guide, and a recovery-themed title).

The customer base is a long-tail of individual consumers, families affected by addiction, at-risk youth, and aspiring addiction counselors seeking certification; no enterprise or institutional customers are disclosed. GTM is primarily direct-to-consumer for counseling (organic digital presence, Calendly self-serve booking) and a sales-led motion for professional certification training. The firm is bootstrapped with no disclosed external funding, no parent company, no partnerships, and no M&A activity.

Name

Addiction Counselor USA

Legal name

Addiction Counselor USA

Website

https://addictioncounselorusa.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Addiction Counselor USA is a privately held outpatient behavioral health practice in Gainesville, Georgia, founded in 2001 by Darrell Reynolds, offering individual and group addiction counseling, remote counseling, recovery coaching, and GACA-approved certification training in-person and online for aspiring addiction counselors.

Ownership category

akta.pro rank

Product category

Substance Abuse Counseling Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFABAD

Outpatient Substance Use Disorder (SUD) Treatment Programs

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLAFACAN

Peer Support, Recovery Coaching & Sober Living Services

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYEDAAAHAL

Substance Use Prevention & Recovery Lifestyle Education (Non-clinical)

Education/Adult & Continuing Education/Health, Wellness & Lifestyle Education (Nutrition, Fitness, Mindfulness)

Keywords

• Addiction counseling services
• Substance abuse treatment
• Outpatient recovery programs
• Professional counselor certification
• Mental health counseling

Headquarters

HQ city

Gainesville

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual and Group Counseling Services: Outpatient counseling services including one-on-one counseling with Certified Alcohol & Drug Counselor, group counseling, and Recovery Coach services. Revenue generated through session fees with sliding scale pricing based on patient income, dependents, disabilities, and other factors.
2. Remote Counseling: Remote counseling services via phone, internet, and Skype expanding service delivery beyond physical locations.
3. Certification Training Courses: Alcohol and Drug Counselor certification training offered in-person at Georgia locations (Calhoun, Rome, Gainesville) and online. Georgia Addiction Counselors Association (GACA) approved courses. Revenue from course fees.
4. Book Sales: Authored books sold via Amazon including 'Journey to Sobriety: A 99-Day Recovery Manual', 'Certified Addiction Counselor Test Preparation', and 'Tape It To Your Heart'.
5. Life Coaching Services: Life coaching services for personal and professional development, parenting, youth leadership, and relationship coaching. Offered on sliding scale pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Addiction Counselor USA delivers an outpatient substance abuse counseling program that combines one-on-one sessions with a Certified Alcohol & Drug Counselor, group counseling, remote (phone/internet/Skype) counseling, and Recovery Coach services for individuals and families struggling with addiction and co-occurring mental health issues. The practice supplements clinical services with GACA-approved Alcohol & Drug Counselor certification training delivered in-person at three Georgia locations and online, plus authored books on recovery and exam preparation sold through Amazon.

Product overview

Addiction Counselor USA is a substance abuse counseling practice offering an outpatient program comprising one-on-one counseling with certified counselors, group counseling, and remote/online counseling services. The company provides specialized programs including Addiction Counseling, Parenting Classes, Anger Management Program, Coping Skills Counseling, Life Coaching, and a 12 Step Program. Additionally, the company offers Alcohol and Drug Counselor Certification Training (both in-person at Georgia locations and online), and publishes books by founder Darrell Reynolds including recovery manuals and certification study guides. The service portfolio is unified around addiction recovery, mental health counseling, and professional training in the counseling field.

Differentiator

Problem solved

Functional benefit

Products and services

• Addiction Counseling

Quantifiable outcome

• 74 percent of treatment centers use the 12-Step philosophy pioneered by Alcoholics Anonymous

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Talkspace: Online therapy platform providing messaging, live video, and audio sessions with licensed therapists. Directly comparable to Addiction Counselor USA's remote-counseling model and competes for the same self-pay, convenience-seeking client segment.
• BetterHelp: Large-scale online counseling platform offering remote, subscription-based therapy (including addiction-related issues). Highly comparable as a competing remote-counseling channel targeting individuals seeking professional support outside in-person clinics.
• Niznik Behavioral Health: Outpatient behavioral health and addiction treatment network with multiple locations. Comparable as a multi-location outpatient SUD and dual-diagnosis services operator competing for similar self-pay and referral clients.

Broad incumbents

• Hazelden Betty Ford Foundation: Established national addiction treatment provider offering inpatient, outpatient, and professional training programs across the care continuum. Comparable as a broad incumbent with overlapping outpatient SUD services, training, and content authority.
• Caron Treatment Centers: Long-standing nonprofit addiction treatment organization offering inpatient, outpatient, and professional education programming. Overlaps with Addiction Counselor USA across outpatient SUD services and counselor training/certification.
• American Addiction Centers: National operator of SUD treatment facilities plus a large digital content/resource hub. Comparable as a broad incumbent spanning outpatient programming, training content, and online lead generation.

Emerging players

• Lionrock Recovery: Online-delivered intensive outpatient and counseling services for substance use. Comparable as a digitally-native outpatient peer that competes for the same teletherapy convenience-seeking population.
• Recovery.com: Online directory and resource platform connecting individuals to addiction treatment providers. Comparable as a digital discovery channel that competes with the practice's organic website for inbound SUD inquiries.

Regional players

• Beach House Center for Recovery: Outpatient and inpatient SUD provider in a specific U.S. region with similar multi-modality programming. Comparable as a regionally focused outpatient SUD competitor with comparable clinical models.
• Asana Recovery: Outpatient and residential addiction treatment provider operating multiple California locations. Comparable as a regionally focused multi-modality outpatient SUD services operator.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/addiction-counselor-usa

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Addiction Counselor USA