ADL Smartcare

What ADL Smartcare does

ADL Smartcare Limited is a Sheffield-based, privately held UK company (company number 04456225) founded in 2002 with UK Government and Bradford Metropolitan District Council support, delivering a clinically grounded healthy-ageing digital platform centred on its registered trademark, The LifeCurve™. The platform maps how everyday functional abilities decline with age and delivers personalised, evidence-based advice covering targeted exercises, assistive technology, and reabling care, with the underlying content built over more than 20 years in collaboration with panels of Allied Healthcare Professionals.

The product surface comprises The LifeCurve™ model and consumer website, the LifeCurve Pro staff-facing tool for non-registered advisors, the ADL Insight analytics module for impact and socio-economic reach reporting, and the LifeCurve mobile app (Google Play and Apple App Store) which supports individuals and hospital discharge pathways. The company is an official UK Government Commercial Agency G-Cloud 14 supplier, holds Cyber Essentials certification, and is a Microsoft Partner Network member; The LifeCurve™ is formally recognised by UK Health and Social Care organisations and the Australian Government.

The business operates a sales-led, multi-segment model: B2B SaaS-style subscriptions to care companies (domiciliary care, nursing homes), Local Authorities and NHS hospital discharge teams (procurable via G-Cloud 14), retirement housing providers, and employers seeking workforce healthy-ageing support; a free consumer app as a product-led growth funnel; and a research collaboration offering. The LifeCurve™ trademark, peer-reviewed academic underpinnings, and government recognition constitute the principal sources of differentiation.

Name

ADL Smartcare

Legal name

ADL Smartcare Limited

Website

https://adlsmartcare.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Healthy Ageing Digital Platform

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Social Assistance (624)

SIC

Services-Prepackaged Software (7372), Services-Misc Health & Allied Services, Nec (8090), Services-Social Services (8300)

akta.pro primary industry

Personal Care & ADL Assistance (bathing, dressing, toileting, mobility) (HLADAGAA)

akta.pro secondary industries

Childcare & Eldercare Caregiving Platforms (BPAMAHAJ), Smart Home & Assistive Technology Installation for Aging-in-Place (HSABAJAI), Caregiver Support, Coaching & Training (HLADALAG)

Keywords

• Healthy ageing software
• Care management platform
• Digital health tools
• Functional decline assessment
• Assistive technology services

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. B2B SaaS Subscriptions - Care Companies: Subscription-based services for care organisations (domiciliary care, nursing homes) providing digital tools to maximise client functional potential. Includes staff tools, contractor tools, and summary reports for stakeholders.
2. Government/Public Sector Procurement: Services purchased through Government Commercial Agency G-Cloud 14 Framework by local authorities, health services, hospital discharge teams. Focus on proven digital tools and content to amplify reach of existing staff cost-effectively.
3. Enterprise Healthy Ageing - Employers: Organisational subscriptions for The LifeCurve™ targeting mid-career workforce (40+) to reduce burnout, unplanned absence, and early exits. Provides practical, proactive support for employees.
4. Retirement Housing Services: Services for retirement communities to support residents in finding activities and equipment to maintain independence. Subject to appropriate permissions, managers can identify changes in ability.
5. Research Collaboration: Collaboration with researchers in non-pharma healthy ageing, product designers, and manufacturers who want to understand product suitability and effectiveness in healthy ageing context.
6. Voucher Scheme: Free content vouchers provided to targeted groups through local authority schemes to extend reach to more people.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

ADL Smartcare provides a clinically grounded, digital healthy ageing platform built around The LifeCurve™ — a model and digital tool that maps how everyday functional abilities change with age. The offering spans a free consumer LifeCurve mobile app for self-assessment and personalised advice, the LifeCurve Pro staff tool for non-registered advisors in care and housing settings, the ADL Insight analytics module for impact reporting, and expert content libraries developed with panels of Allied Healthcare Professionals. Services are packaged as B2B subscriptions for care companies, public sector bodies, employers, retirement housing providers, and research collaborations, with procurement available via the UK G-Cloud 14 Framework.

Product overview

ADL Smartcare offers a platform approach to healthy ageing centred around The LifeCurve™ — a clinically developed model and digital tool that maps functional ability decline. The core product is The LifeCurve™, supported by the LifeCurve Pro tool for advisors and care staff, the ADL Insight analytics module for organisational impact measurement, and the LifeCurve™ App for individual consumers. Services are targeted at care companies, public sector organisations, employers, retirement housing providers, and researchers. The company also provides expert systems and content developed over 20 years with Allied Healthcare Professionals.

Differentiator

Problem solved

Functional benefit

Brands

• The LifeCurve: A clinically grounded healthy ageing tool that helps employees understand how their physical ability is changing and what they can do to maintain independence, energy, and resilience. It includes a quick quiz to discover a person's LifeCurve position, tailored actions to maintain or improve functional ability, and multiple profiles allowing carers to support those they care for.

Products and services

• The LifeCurve™ A clinically developed model and digital tool that maps how everyday abilities change as people age, from complex activities like running or heavy housework through to basic daily tasks. It helps individuals understand where they are today, identify early signs of decline, and take practical actions to maintain ability and independence. Used by general public individuals, care staff, and organisations as the foundation of ADL Smartcare's healthy ageing services.
• LifeCurve Pro A staff-facing tool used by non-registered advisors and managers in care, public sector, and housing settings to identify changes in older people's functional ability and support them in making informed choices about activities, assistive technology, and care options. Designed for public sector initiatives typically reaching around 1,500 older people with functional needs.
• ADL Insight An analytics tool that enables organisations using ADL Smartcare services to identify the impact, geographical reach, and socio-economic reach of their healthy ageing interventions, supporting impact reporting to commissioners, stakeholders, and partners.
• LifeCurve™ App A free mobile application that lets individuals take a quick quiz to discover their LifeCurve position, then provides tailored actions to maintain or improve functional ability. Supports multiple profiles so that carers can help manage healthy ageing for people they care for, and is used by hospital discharge teams to support and track post-discharge recovery.

Quantifiable outcome

• Local Authorities typically save £200k a year each through expert system-enabled engagement
• +6 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• UK GovernmentcoreStrategic or Co-development PartnerUK Government provided assistance in establishing ADL Smartcare in 2002 alongside Bradford Metropolitan District Council. The partnership established the company's mission to help public sector and other organisations meet demands of growing older populations.
• Bradford Metropolitan District CouncilcoreStrategic or Co-development PartnerBradford Metropolitan District Council partnered with UK Government to establish ADL Smartcare in 2002 to address the needs of growing older populations in the public sector.
• UK Health and Social Care OrganisationscoreStrategic or Co-development PartnerUK Health and Social Care organisations recognise The LifeCurve™ as a key tool for healthy ageing, indicating formal adoption and endorsement of the platform.
• Australian GovernmentcoreStrategic or Co-development PartnerThe Australian Government recognises The LifeCurve™ as a key tool for healthy ageing, indicating international governmental endorsement.
• Allied Healthcare Professionals (AHPs)coreStrategic or Co-development PartnerPanels of Allied Healthcare Professionals with hundreds of years of combined experience have developed healthy ageing algorithms alongside published peer-reviewed academic findings.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• AlayaCare: Cloud-based home care software platform used by care providers globally. Comparable SaaS business model serving similar home and community care customers with workforce, client management and outcomes-tracking features that overlap with ADL Insight.
• Honor Technology: US-based home care platform combining care delivery with software for agency partners. Comparable model of providing digital tools and operational support to care organisations serving older adults in their homes.
• Cera Care: UK home care provider combining digital platform with care delivery, working extensively with local authorities and the NHS. Comparable end-customers (UK care organisations and public sector) and overlaps with ADL Smartcare's healthy-ageing/reablement value proposition.
• Birdie: UK-based home care management SaaS platform serving care agencies and local authorities. Directly comparable B2B SaaS GTM into the same UK care-provider and public-sector buyer base as ADL Smartcare, with a broader care-operations feature set.

Regional players

• Elder: UK-focused live-in care platform matching families with carers for older adults. Comparable in serving the UK older-adult care market via a digital marketplace/platform model, though focused on care matching rather than healthy-ageing assessment.

Emerging players

• Wellbi: UK healthy-ageing focused technology for care operators and individuals. Closely comparable in healthy-ageing mission and overlapping customer base with ADL Smartcare, though at an earlier stage of product maturity.
• Lottie: UK digital marketplace and information platform for older-adult care services including care homes and home care. Comparable in using digital tools to help families and individuals navigate ageing and care decisions in the UK market.
• KareHero: UK digital care platform helping families and care providers find, manage and review care. Comparable platform-led approach to digitising older-adult care journeys with overlapping UK customer base.

Broad incumbents

• Home Instead: Large global senior home care franchise with a UK network. Comparable in addressing older-adult care through a model that increasingly blends in-person services with digital enablement — overlapping end customers with ADL Smartcare's care-company segment.
• Tunstall Healthcare: Established UK and global telecare/assistive technology provider supplying local authorities and housing associations. Comparable in selling remote-monitoring and assistive-tech solutions to the same UK public sector and retirement-housing buyers as ADL Smartcare, at much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adlsmartcare
• LinkedInuk.linkedin.com/company/adl-smartcare-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADL Smartcare