KareHero
KareHero is a UK-based adult care support platform combining a mobile app with human care experts to help families and enterprises navigate, fund, and access adult care, serving employers, insurers and financial institutions, financial advisers, and individual carers across the UK.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What KareHero does
KareHero is a UK-based adult care support platform that combines a consumer mobile application (iOS and Android) with a human-led care concierge service to help families navigate, find, and fund adult care. The platform is built around dedicated in-house care experts who provide personalised support across the full care journey: personalised care assessment, emergency care support, care search and placements, funding advice and applications, legal Power of Attorney support, and digital resources and wellbeing content. The technology stack centres on the mobile app and an integration with CareSourcer, a wholly-owned subsidiary that handles care provider matching, with supporting compliance posture including ISO 27001, GDPR, and JOSCAR certifications.
The company serves four primary customer segments. In B2B, KareHero offers an Employers solution targeting HR and benefits buyers (logos include TSB, British Airways, NHS, St James's Place, Bristows LLP, CIPD, and others), an Insurers and Financial Institutions solution delivered through partners such as Personal Group, and a Financial Advisers solution used by 1,000+ advisers for later-life and long-term care planning. In B2C, families and individual carers access the service directly through the app and website. Revenue is generated primarily via B2B enterprise subscriptions (annual, quote-based pricing not publicly disclosed) and through the financial adviser partnership channel.
KareHero was founded in 2016 by Stephanie Leung, a former EMEA and UK leadership team member at Uber and current Non-Executive Director at Scottish Mortgage Investment Trust (FTSE100). The company is registered as KareHero Limited in England (company number 14314900), headquartered in London, and operates with a small team of 1–10 employees. No external funding rounds have been disclosed, suggesting the business has been bootstrapped or self-funded, with ownership concentrated with the founding team.
KareHero firmographics
Firmographics- Name
- KareHero
- Legal name
- KareHero Limited
- Website
- https://karehero.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KareHero is a UK-based adult care support platform combining a mobile app with human care experts to help families and enterprises navigate, fund, and access adult care, serving employers, insurers and financial institutions, financial advisers, and individual carers across the UK.
- Ownership category
- akta.pro rank
KareHero industry classification
Industry- Product category
- Adult Care Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Family Caregiver Coaching, Education & Support (HSABAIAI)
- akta.pro secondary industries
- Guardianship, POA & Legal/Advance Care Planning Coordination (HSABAIAJ), Live-In Caregiver Placement & Matching (HSABAMAD)
Keywords
Where KareHero is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
KareHero business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Enterprise Subscriptions: Annual or multi-year subscriptions for employers, insurers, and financial institutions to provide KareHero access to their employees, customers, or clients. Pricing likely per-employee/per-user with tiered plans.
- Financial Adviser Partnership: Partnership model where over 1,000 advisers use the service to support their clients through later-life care planning, generating referrals and client retention value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing for employers, insurers, and financial institutions |
Distribution channels5 records
Marketing channels7 records
KareHero product offering
Product offeringCore offering
KareHero is a digital-first adult care support platform that pairs an in-house team of care experts with a mobile application to help families understand, find, and fund adult care. The service covers personalised care assessments, emergency support, care provider matching via the wholly-owned CareSourcer platform, funding and benefits applications, and same-day legal Power of Attorney documentation. It is delivered through distinct consumer (Families), employer (employee benefit), insurer/financial institution, and financial adviser offerings.
Product overview
KareHero is a UK-based adult care support platform offering a unified product portfolio consisting of a mobile app and care concierge service. The platform provides dedicated care experts who support families through the entire adult care journey, including care navigation, funding advice, legal support (Power of Attorney), and placement services. KareHero offers sector-specific solutions for employers, insurers and financial institutions, and financial advisers, each integrating the core care concierge service into their respective offerings. The company was founded in 2016 and is backed by 75 years of care expertise.
Differentiator
Problem solved
Functional benefit
Products and services
- KareHero Mobile App Consumer-facing iOS and Android application giving individuals and families on-demand access to KareHero's in-house care experts for adult care navigation, funding advice, care provider matching and wellbeing resources.
- Care Concierge Service (KareHero for Families) Direct-to-consumer concierge in which a dedicated KareHero care expert guides families through understanding, finding and funding adult care, including benefits applications and Power of Attorney.
- KareHero for Employers Enterprise employee benefit that gives an employer's workforce access to KareHero's care experts to support working carers and sick employees, reduce absenteeism and burnout, and strengthen DE&I commitments.
- KareHero for Insurers and Financial Institutions Embedded prevention and managed-care service sold to insurers, banks and employee benefits providers, helping their customers navigate illness, injury and caregiving while accelerating return-to-work outcomes.
- KareHero for Financial Advisers Partnership product for UK financial advisers and wealth managers that adds adult care navigation, funding and Power of Attorney support to their later-life and long-term care propositions.
Quantifiable outcome
- 1,000,000+ families supported
- +6 more outcomes
Companies that use KareHero
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
KareHero technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
KareHero partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Personal GroupcorePersonal Group partners with KareHero as a natural extension of their mission to help businesses impact employee happiness, health, and protection. KareHero is integrated as a critical gap-filler supporting employees through illness, injury, and major life events.
- TSBcoreTSB partnered with KareHero to support adult caregiving employees, minimising burnout, maximising retention, and saving thousands of work hours. TSB's caregiving employees stay 3 years longer than company average. Partnership includes potential to unlock over £1.78 million in funding for caregiving employees.
- British AirwayscoreBritish Airways partners with KareHero for breakfast events and webinars on carer support, sharing insights on building business case and launching practical tools for employee caregiver support.
- Disruptive HRminorLucy Adams, Founder and CEO of Disruptive HR, partners for webinars on confronting the care crisis, providing HR thought leadership content and audience reach.
- REBAminorREBA (Rebalancing Energy Bisectors Alliance) features KareHero content and research on employee caregivers, shifting demographics, and workforce wellbeing strategies.
- CareSourcercoreCareSourcer is a platform owned by KareHero Ltd, used to help facilitate the service by matching families with potential care providers based on information provided.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
KareHero competitors and assessment
Company assessmentDirect peers
- Elder: UK-based live-in care matching platform connecting families with self-employed carers. Direct competitor in the UK adult care market with overlapping target customer (families) and care placement capability, though Elder focuses on placement whereas KareHero emphasises end-to-end advisory.
- Wellthy: US-headquartered digital care concierge supporting families and employer clients with care coordination, similar in product model (dedicated care experts + tech platform) and in B2B channel (employers, insurers). Comparable scale-up trajectory in a larger geography.
- Homethrive: US caregiver support platform combining digital tools with human care guides to help working caregivers and their employers. Closely aligned with KareHero's employer-led B2B value proposition and human-in-the-loop delivery model.
- Torchlight: UK-based caregiver support benefit sold to employers, providing expert guidance and digital tools to working carers. Direct overlap with KareHero's employer solution, although smaller and earlier-stage.
- Cera Care: One of the largest UK digital home care providers, using technology to dispatch professional carers to elderly clients. Competes for the same UK adult care wallet with a delivery-led (rather than advisory-led) model and significantly larger scale and funding.
- Cariloop: US caregiver support platform offering dedicated Care Coaches to families and HR/benefits buyers. Closely analogous service model to KareHero, operating as an employer benefit and serving a similar working-carer pain point.
Broad incumbents
- Care.com: Global online marketplace for senior care, child care, and other care services. Much broader scope and scale than KareHero, but overlaps on adult care matching and family-side acquisition.
- Bupa: UK's largest private healthcare and insurance provider, also operating care homes and health clinics. Broad incumbent whose group protection and care products partially overlap with KareHero's insurer and employer channels.
- Age UK: UK's largest charity for older people, offering information, advice and local services. Non-profit incumbent providing overlapping advisory content for older adults and their families, with comparable brand trust among the target demographic.
Others
- Helping Hands Home Care: Established UK home care provider offering live-in and visiting care services. Adjacent to KareHero through its CareSourcer-backed placement flow, representing a supply-side peer rather than a head-to-head competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
KareHero social profiles
Digital presenceKareHero compliance and trust
Trust signalCompliance3 records
KareHero financial estimates
Financial estimateRevenue estimate
Valuation estimate
KareHero leadership team
Management profileNumber of profiles
Profiles1 record
KareHero subsidiaries and ownership
Company hierarchySubsidiaries1 record
KareHero funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KareHero M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KareHero
What does KareHero do?
KareHero is a digital-first adult care support platform that pairs an in-house team of care experts with a mobile application to help families understand, find, and fund adult care. The service covers personalised care assessments, emergency support, care provider matching via the wholly-owned CareSourcer platform, funding and benefits applications, and same-day legal Power of Attorney documentation. It is delivered through distinct consumer (Families), employer (employee benefit), insurer/financial institution, and financial adviser offerings.
Is KareHero a public or private company?
KareHero is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KareHero founded?
KareHero was founded in 2016. It employs 11 to 50 people.
Where is KareHero based?
KareHero is headquartered in London, United Kingdom, in the Europe region.
How does KareHero make money?
Two revenue lines are on record. B2B Enterprise Subscriptions are the primary driver. The others are financial Adviser Partnership.
Who are KareHero's main competitors?
Direct peers on record are Elder, Wellthy, Homethrive, Torchlight, Cera Care and Cariloop. Broad incumbents are Care.com, Bupa and Age UK. Helping Hands Home Care is listed as an others.
Does KareHero have an API?
No public API is recorded for KareHero.
What industry is KareHero in?
KareHero's product category is Adult Care Support Services. Its primary akta.pro industry code is HSABAIAI, Family Caregiver Coaching, Education & Support, with a secondary code of HSABAIAJ, Guardianship, POA & Legal/Advance Care Planning Coordination. Its NAICS code is 624120 and its SIC code is 8050.