Can Too Foundation

What Can Too Foundation does

Can Too Foundation Limited is an Australian non-profit health promotion charity founded in 2005 by Annie Crawford AM, who serves as Chair. The organization combines professionally coached fitness training programs in running and ocean/pool swimming with peer-to-peer fundraising that supports early-career cancer researchers through Cure Cancer Australia and Cancer Council NSW. Since founding, it has trained more than 22,000 participants and directed over $35 million to more than 160 cancer research projects.

The core product portfolio is a calendar of seasonal programs, including the Spring Swim Fit (14 weeks, $350), Summer Ocean Swim (12 weeks, $399 with a $1,200 fundraising commitment), Winter Swim Program (8 weeks, $192), Autumn Ocean Swim, structured Run programs (10km to marathon), and Adventure Challenges, supplemented by a customizable Can Too Beyond offering and Surf Rescue Education. Corporate Wellness and Corporate Training packages extend the model into B2B. Programs are delivered via qualified run and swim coaches at pools, beaches, and parks across Sydney (Northern Beaches, Eastern Suburbs, Inner West, Sutherland) and Brisbane.

The business model runs on two revenue streams: per-program registration fees paid by participants and tax-deductible donations facilitated through personal fundraising pages. The donation and registration stack is built on the Funraisin peer-to-peer fundraising platform with Stripe and PayPal for payments. Marketing is community-led and event-driven, anchored by charity place allocations in the TCS Sydney Marathon and Blackmores Sydney Running Festival, an ambassador program, and a Refer-a-Friend discount. Audi Foundation is an official partner for the 2026 Summer Ocean Swim, supporting the dual fitness-and-fundraising proposition.

Name

Can Too Foundation

Legal name

Can Too Foundation Limited

Website

https://cantoo.org.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Can Too Foundation is an Australian health promotion charity founded in 2005 that runs professionally coached running and swimming training programs whose participants fundraise for early-career cancer research through Cure Cancer Australia and Cancer Council NSW.

Ownership category

akta.pro rank

Product category

Charity Fitness Training Programs

NAICS

Sports and Recreation Instruction (61162), Voluntary Health Organizations (813212), Grantmaking Foundations (813211)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming) (MPAKAJAH)

akta.pro secondary industries

Health & Medical Research Grantmaking Foundations (BPAGAKAL), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Cancer research fundraising
• Fitness training programs
• Health promotion charity
• Swimming coaching programs
• Running coaching programs

Headquarters

HQ city

Woolloomooloo

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Program Registration Fees: Participants pay upfront program fees for structured fitness training programs. Fees cover coaching and admin costs. Pool entry is paid separately at each venue.
2. Donations and Fundraising: Individual participants raise funds through personal fundraising pages. Participants commit to fundraising targets as part of program participation. Donations support cancer research and ongoing health promotion programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Can Too Foundation is a health promotion charity that sells professionally coached swimming and running training programs (8-14 weeks in length) to individual participants across Sydney and Brisbane. Each program combines structured fitness coaching with a peer-to-peer fundraising commitment, where participants raise funds that are directed to cancer research partners including Cure Cancer Australia and Cancer Council NSW.

Product overview

Can Too Foundation is a health promotion charity offering professionally coached fitness training programs primarily focused on swimming and running, combined with fundraising for cancer research. The core product portfolio includes seasonal swim programs (Spring Swim Fit, Winter Swim Program, Summer Ocean Swim, Autumn Ocean Swim), run programs (10km, Half Marathon, Marathon training), adventure challenges, and the customizable Can Too Beyond program. Programs range from beginner-friendly (14-week structured training) to intermediate/advanced levels, all providing expert coaching with supporting mentors and team captains. The organization also offers corporate wellness and training packages for workplace health initiatives. All programs incorporate a fundraising component supporting early-career cancer researchers, with participants committing to raise funds as part of their program registration. The organization has trained over 22,000 participants since 2005 and raised over $35 million for cancer research and health promotion.

Differentiator

Problem solved

Functional benefit

Products and services

• Spring Swim Fit 14-week pool-based swimming training program with one coached session per week at local pools, designed to improve swimming fitness and ability. Available to individuals of all fitness levels in Sydney and Brisbane.
• Winter Swim Program 8-week pool-based swimming program with no fundraising obligation, designed to maintain and build swimming fitness during winter months. Led by qualified ocean swim coaches.
• Summer Ocean Swim Program 14-week ocean swimming training program preparing participants for 1km or 2.5km ocean swim events, with twice-weekly coached sessions including pool and ocean training and free swimming gear. Fundraising commitment of $1,200 required.
• Autumn Ocean Swim Program Seasonal ocean swimming training program preparing participants for autumn ocean swim events through coached pool and ocean sessions.
• Run Programs (10km, Half Marathon, Marathon)

Quantifiable outcome

• 22,000+ participants trained since 2005
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Audi FoundationcoreStrategic or Co-development Partner · 1 January 2025Official partner for the 2026 Summer Ocean Swim program. The Audi Foundation provides funding support that enables Can Too's dual mission of training individuals for personal goals and increasing funding for early-career cancer research.
• Cure Cancer AustraliacoreStrategic or Co-development PartnerMajor beneficiary for fundraising proceeds. Funds raised by participants support early-career cancer researchers through Cure Cancer Australia's grant programs.
• Cancer Council NSWcoreStrategic or Co-development PartnerCollaboration partner for cancer research and prevention. Supports Can Too's mission to fund innovative cancer research projects.
• TCS Sydney MarathonminorGTM or Marketing PartnerCharity places offered to Can Too participants in the TCS Sydney Marathon World Major event. Team Can Too raises funds for cancer research through marathon participation.
• Blackmores Sydney Running FestivalminorGTM or Marketing PartnerOfficial training partner for the Blackmores Sydney Running Festival. Can Too provides structured training programs for Bridge Run 9km, 10km, and half marathon distances.
• The Toucan CollectiveminorChannel Partner/ Reseller/ DistributorListed under support options, appears to be a partner organization for merchandise or promotional items.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bridge to Brisbane: Queensland's largest community fun run, with charity fundraising elements and coached-prep programs — direct geographic and operational peer given Can Too's Brisbane presence and similar event-driven charity model.
• MS Australia (MS Run + Ride / The May 50K): Australian health-cause charity running structured endurance fundraising events (MS Run + Ride, The May 50K) tied to research funding — the closest functional peer to Can Too's cohort-based, professionally coached, fundraising-linked training model.
• TCS Sydney Marathon: World Marathon Major event that awards charity places to Can Too participants — direct channel partner and the single largest fundraising event for Can Too; comparable in customer profile (endurance fundraisers) though event-led rather than training-led.
• Blackmores Sydney Running Festival: Major mass-participation running event in Sydney (9km, 10km, half marathon) where Can Too is the official training partner — overlapping customer base, same geography, complementary rather than substitutive commercial model.
• World's Greatest Shave (Leukaemia Foundation): Australia's flagship fitness-plus-charity fundraising campaign combining personal physical challenge (head-shave, runs) with peer-to-peer fundraising for blood cancer research — directly comparable dual-purpose model to Can Too's swim/run-and-fundraise approach.
• Mito Foundation (Bloody Long Walk): Australian health-cause charity operating endurance fundraising events (Bloody Long Walk) for mitochondrial disease research — matches Can Too's event-driven, cohort-coached, cause-tied fitness model.

Broad incumbents

• Cure Cancer Australia: Australian charity funding early-career cancer researchers — direct beneficiary of Can Too's fundraising and a potential competitive fundraising channel for donor dollars in the same niche.
• Cancer Council NSW: Major Australian cancer charity and direct beneficiary partner of Can Too. Operates a broader portfolio (Relay For Life, Daffodil Day, research grants) but shares mission and donor base; relevant as both partner and competitive incumbent for cancer-cause dollars.

Emerging players

• parkrun Australia: Free weekly community 5km events across Australia — overlapping participant demographic and community-led culture, but free of charge and without a fundraising layer; a competitive alternative for cost-conscious runners.
• Surf Life Saving Australia: National ocean-safety and surf-sport organization offering coached ocean swimming and surf rescue education — overlapping with Can Too's ocean swim and Surf Rescue Education programs in technique, venue, and coach network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cantoorunswim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Can Too Foundation