Realtors Group
- Company typePrivate
- Founded1996
- HeadquartersCape Town, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
Realtors Group firmographics
Firmographics- Name
- Realtors Group
- Legal name
- Realtors Group
- Website
- https://realtorsgroup.co.za
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Realtors Group industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industries
- Retail Brokerage (BPAJABAB), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Realtors Group is headquartered
LocationHeadquarters
- HQ city
- Cape Town
- HQ country
- South Africa
- HQ region
- Africa
Offices1 record
Markets served
Realtors Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Sales Commission: Commission-based revenue from residential and commercial property sales transactions
- Rental Management: Commission or fees from rental property management and tenant placement services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | — | Sales commission on completed transactions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Realtors Group product offering
Product offeringCore offering
Realtors Group is a Cape Town-based real estate agency founded in 1996 providing residential and commercial property sales, lettings, and rental management services across Cape Town's Northern Suburbs. The company operates through a team of estate agents supported by a PropCon-powered property listings platform with search, financial calculators, and automated alerts. Core revenue comes from sales commissions on transactions and rental management fees.
Product overview
Realtors Group operates as a traditional real estate agency offering a property listings platform powered by PropCon CRM software. The core product is a comprehensive property search platform covering residential and commercial sales and rentals across Cape Town's Northern Suburbs. The product suite includes financial calculators (Bond Repayment, Transfer Costs, Bond Costs, Bond Affordability), property email alerts, free property value estimation tools, and area profile reports. The company provides full-service estate agent support for property sales, commercial transactions, residential lettings, and rental management. Additional services include mortgage pre-qualification integration, comparative market assessments for sellers, and rental market assessments for landlords.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Sales
Companies that use Realtors Group
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Realtors Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Realtors Group partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- BetterBondminorIntegration partner for mortgage pre-qualification services. The company website includes BetterBond pre-qualification links for prospective buyers to get financially qualified before property searches.
- PropConcorePropCon provides the real estate CRM and branded website software powering Realtors Group's property listings, agent management, and website operations.
- Information Regulator (South Africa)minorIndependent regulatory body monitoring compliance with POPIA and PAIA legislation. Referenced in the privacy policy as the authority for reporting data protection violations.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
Realtors Group competitors and assessment
Company assessmentBroad incumbents
- Pam Golding Properties: Premier South African real estate brand with national and international reach across residential and commercial sales and rentals. Comparable as a South African brokerage serving overlapping buyer/seller segments, with a stronger premium-luxury positioning and larger marketing footprint.
- Seeff Properties: One of the largest full-service real estate groups in South Africa, offering residential and commercial sales and rentals nationally. Directly comparable as a South African estate agency competitor with similar service breadth and target market, but operating at significantly larger scale and geographic reach.
- Chas Everitt International Property Group: Established South African residential real estate group with national footprint and international referral network. Comparable as a competing sales-led brokerage serving similar residential buyer/seller customers in South Africa.
- RE/MAX of Southern Africa: Global real estate franchise operating extensively across South Africa in residential and commercial sales. Directly comparable as a competing brokerage model in the same market, differing mainly in scale, brand affiliation, and franchise-driven agent structure.
- Harcourts South Africa: Global real estate franchise with multiple offices across South Africa offering residential sales, rentals, and auctions. Comparable as a competing sales-led agency serving similar homeowner/investor segments in the same country.
Regional players
- Engel & Völkers South Africa: International real estate franchise with offices across South Africa focused on premium residential and commercial properties. Comparable as a competing estate agency serving similar seller/buyer clients, but skewed toward higher-value properties.
- Sotheby's International Realty South Africa: Luxury real estate network operating in South Africa under the global Sotheby's brand. Comparable as a competing brokerage for premium residential mandates in the same country, though focused on the high-end segment.
Others
- Coldwell Banker: Global real estate franchise operating a traditional brokerage model with residential sales, rentals, and luxury services. Comparable as a global archetype for the same commission-based brokerage business model Realtors Group operates, useful for benchmarking against the broader category.
Emerging players
- Property.co.za: Online South African real estate portal and agency offering listing services, agent matching, and transaction support. Comparable as a competing channel for listing distribution in the same market, with a tech-led rather than field-agent-led model.
Direct peers
- Leapfrog Property Group: South African real estate group offering residential sales, rentals, and auctions across multiple regions. Directly comparable to Realtors Group as a comparable-sized, sales-led brokerage serving similar SMB/individual buyer and seller clients in South Africa.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Realtors Group social profiles
Digital presenceRealtors Group compliance and trust
Trust signalCompliance3 records
Realtors Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Realtors Group leadership team
Management profileNumber of profiles
Profiles8 records
Realtors Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Realtors Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Realtors Group
What does Realtors Group do?
Realtors Group is a Cape Town-based real estate agency founded in 1996 providing residential and commercial property sales, lettings, and rental management services across Cape Town's Northern Suburbs. The company operates through a team of estate agents supported by a PropCon-powered property listings platform with search, financial calculators, and automated alerts. Core revenue comes from sales commissions on transactions and rental management fees.
Is Realtors Group a public or private company?
Realtors Group is a private company. It is classified as family owned and is currently operating.
When was Realtors Group founded?
Realtors Group was founded in 1996. It employs 11 to 50 people.
Where is Realtors Group based?
Realtors Group is headquartered in Cape Town, South Africa, in the Africa region.
How does Realtors Group make money?
Two revenue lines are on record. Property Sales Commission is the primary driver. The others are rental Management.
Who are Realtors Group's main competitors?
Broad incumbents on record are Pam Golding Properties, Seeff Properties, Chas Everitt International Property Group, RE/MAX of Southern Africa and Harcourts South Africa. Regional players are Engel & Völkers South Africa and Sotheby's International Realty South Africa. Coldwell Banker is listed as an others. Property.co.za is listed as an emerging player. Leapfrog Property Group is listed as a direct peer.
Does Realtors Group have an API?
No public API is recorded for Realtors Group.
What industry is Realtors Group in?
Realtors Group's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of BPAJABAB, Retail Brokerage. Its NAICS code is 531210 and its SIC code is 6531.