Forget Me Not Children's Hospice

What Forget Me Not Children's Hospice does

Forget Me Not Children's Hospice is a UK registered charity (Charity No. 1110457) founded in 1998, headquartered at Russell House in Huddersfield, West Yorkshire. It delivers specialist palliative and hospice care to children with life-shortening conditions and their families across West Yorkshire, operating an integrated clinical and family-support model that includes nurse-led palliative care, hydrotherapy, music and creative therapies, end-of-life care, bereavement support, sibling support, counselling, and step-down care. In 2024-25 it supported approximately 1,075 individuals, delivered 312 hours of end-of-life care, 933 bereavement support sessions, and 515 hydrotherapy sessions, with a 100% family satisfaction score in December 2024. The hospice operates a wholly-owned trading subsidiary, FMNT Trading Ltd, which runs 16 charity retail shops across West Yorkshire and Royton, an e-commerce store at shop.forgetmenotchild.co.uk, and an eBay UK marketplace presence, supplemented by lottery (£1/week), raffles, corporate partnerships, payroll giving, and community fundraising events.

The organisation is funded predominantly through voluntary income, with more than 80% of its £6.5–7M annual cost base raised via donations, retail, corporate partnerships, and events, and less than 20% sourced from NHS and government statutory funding. It employs 160 paid staff and is supported by 495 volunteers, delivering care at Russell House, in families' homes, in hospitals, and across the community. Notable differentiators include retention of the CQC 'Outstanding' rating, royal patronage by Princess Beatrice, ambassador engagement (Jodie Whittaker, Hannah Cockroft, Eorl Crabtree, others), and the historical first of being the first children's hospice in Europe to employ a midwife for families facing pregnancy loss. Leadership comprises CEO Gareth Pierce (in post since 2023, with the charity since 2016) and a senior team including Directors of Fundraising, Services Development (a GOSH-trained paediatric nurse practitioner), and Finance & Corporate Services, overseen by a board of trustees chaired by Jeremy Cross.

Name

Forget Me Not Children's Hospice

Legal name

Forget Me Not Children's Hospice

Website

https://forgetmenotchild.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

Forget Me Not Children's Hospice is a UK charity delivering specialist palliative care, bereavement support, and family services to children with life-shortening conditions across West Yorkshire, funded primarily through donations, 16 charity retail shops, and corporate partnerships.

Ownership category

akta.pro rank

Product category

Children's Hospice Care Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (62411)

SIC

Services-Home Health Care Services (8082), Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Pediatric Hospice & Palliative Care (HLADAHAI)

akta.pro secondary industries

Bereavement, Grief & Family Support Services (Hospice-Linked) (HLAFAEAO), Home Hospice Agencies (HLAFAEAC), Hospice & Palliative Respite Care (HSABAGAG), Palliative Care, Hospice & Serious Illness Support (BPAGACAK), Pediatric Hospice & Palliative In-Home Care (HSABAFAE)

Keywords

• Children's hospice care
• Palliative care services
• Bereavement support
• Charity retail shops
• Family support services

Headquarters

HQ city

Huddersfield

HQ country

United Kingdom

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Donations and Fundraising: Relies heavily on charitable donations from individuals, community fundraising events, corporate partnerships, and gifts in wills to fund over 80% of operations
2. Charity Retail Shops: Operates 16 charity shops across West Yorkshire and Royton selling donated goods, furniture, clothing, and homewares
3. Lottery and Raffles: Weekly lottery with cash prizes and rollover jackpots, plus annual summer raffle
4. Statutory Funding: Less than 20% of funding comes from NHS and government sources, with children's hospice funding guaranteed only for the year ahead
5. Corporate Partnerships: 14 Platinum Partners contributing over £116,000, 104 Business Club members raising over £40,000, payroll giving schemes
6. Online Shop: E-commerce store selling branded goods, virtual gifts, and Christmas items through shop.forgetmenotchild.co.uk

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels13 records

Core offering

Forget Me Not Children's Hospice provides specialist palliative and hospice care for children with life-shortening conditions and their families across West Yorkshire. Core clinical services include 24/7 nursing care, hydrotherapy, music and creative therapies, end-of-life care, bereavement and sibling support, and pregnancy and birth support. These services are funded primarily through charitable donations, 16 retail charity shops, an online shop, lottery, and corporate partnerships, with the charity being the first children's hospice in Europe to employ a midwife.

Product overview

Forget Me Not Children's Hospice is a UK charitable organization providing integrated hospice care and support services to children with life-shortening conditions and their families across West Yorkshire. The organization operates as a platform of interconnected services centered around Russell House (the physical hospice facility) and extended through 16 charity retail shops, an online e-commerce store, and an eBay presence. Core clinical services include nurse-led palliative care, hydrotherapy, music therapy, and bereavement support, while the trading subsidiary (FMNT Trading Ltd) operates retail operations generating vital charitable income. The organization supplements statutory NHS funding through diversified fundraising streams including corporate partnerships, a business networking club (99er), lottery programs, and community events.

Differentiator

Problem solved

Functional benefit

Products and services

• Russell House Children's Hospice The main children's hospice facility located in Huddersfield, West Yorkshire, providing 24/7 specialist nursing care, hydrotherapy, creative therapies, and family support services for children with life-shortening conditions.
• Charity Retail Shops 16 physical charity retail shops across West Yorkshire and Royton selling second-hand furniture, clothing, books, toys, bric-a-brac, home accessories, and bridal items, generating vital charitable income to fund hospice services.
• Online Shop E-commerce platform at shop.forgetmenotchild.co.uk operated by FMNT Trading Ltd selling branded merchandise including clothing, accessories, Christmas cards, virtual gifts, and pin badges with UK delivery and click & collect.
• eBay Store Online marketplace presence on eBay UK for selling pre-loved items and donated goods as part of the retail income generation strategy.
• Pregnancy and Birth Support Specialist midwife-led support for families expecting a baby with a life-shortening condition, including birth planning and emotional support.
• Day Care and Short Breaks Respite care services providing short breaks for children with life-shortening conditions, allowing families to rest while children enjoy specialist care and activities.
• End of Life Care Specialist palliative care at the hospice, at home, or in hospital for children at the end of life, including 312 hours delivered in 2024-25.
• Hydrotherapy Pool Therapeutic hydrotherapy sessions at Russell House, providing 515 sessions in 2024-25; the pool is also loaned to community members for therapeutic benefit.
• Music Therapy Specialist music therapy sessions helping children communicate, express emotions, and enjoy therapeutic experiences as part of creative therapies.
• Bereavement Support Emotional and psychological support for families after the loss of a child, including 933 bereavement support sessions delivered in 2024-25.
• Snowflake Suite A dedicated suite within Russell House for families to spend time with their baby or child after death, providing a peaceful space for memory-making.
• Sibling Support Specialized support services for brothers and sisters of children with life-shortening conditions, helping them cope with the challenges they face.
• Counselling Professional counselling services for parents, siblings, and family members to help them navigate grief, anxiety, and life transitions.
• Support Groups Group support sessions including rainbow support groups for parents who have had a baby after losing a child, and other peer support networks.
• Step Down Care Transition support for families moving between different levels of care or after hospital discharge.
• Sudden Child Bereavement Support Award-winning specialized support for families who have experienced the sudden and unexpected death of a child, unique to Forget Me Not in the UK.
• Corporate Partnership Programme Structured corporate engagement including Platinum Partner status (14 partners contributing over £116,000 in 2024-25), event sponsorship, charity of the year programs, and payroll giving schemes.
• 99er Business Club
• Lottery and Raffle
• Furniture Collections
• Events and Challenges Fundraising activities including the annual Colour Run (raising over £40,000 in 2026), Race Across West Yorkshire (£40,000 raised in 2025), skydives, marathons, and community events.

Quantifiable outcome

• 100% family satisfaction rating (Family survey December 2024)
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Charlesworth Family GroupcoreGTM or Marketing Partner · 18 June 2026Main sponsor of the 9th Colour Run event, providing essential funding for the annual community fundraising event
• Aflex Hose, Shepley Spring, Propack, Moorspace Storage, Huddersfield Round TableminorGTM or Marketing Partner · 18 June 2026Colour station sponsors for the Colour Run event, each supporting a different colour station along the route
• Jodie WhittakercoreOthers · 27 May 2026Actress (Doctor Who, Broadchurch, Dear England) and ambassador from Skelmanthorpe, helping raise awareness and champion vital care and support
• Leeds Rhinos (Ronnie the Rhino)minorGTM or Marketing Partner · 29 April 2026Local sports mascot appeared at Pudsey shop opening event to raise awareness and excitement for the new Leeds location
• @charityshopgirl (Jen Graham)minorGTM or Marketing Partner · 29 April 2026Charity shop social media influencer with 200,000+ followers on Instagram and TikTok; appeared at Pudsey opening; upcoming BBC TV appearance
• 14 Platinum Partners (chaired by Ken Davy)coreGTM or Marketing PartnerPlatinum partners consortium for businesses looking to play a strategic, long-term part in the hospice's future. In 2024-25 they contributed over £116,000, enough to fund bereavement support services for a full year.
• 104 99er Business Club MemberscoreGTM or Marketing PartnerNetworking club for businesses at £30/month, bringing like-minded organisations together to make valuable connections while supporting the hospice. Members contributed over £40,000 in 2024-25, enough to fund sibling support service for a full year.
• Her Royal Highness Princess BeatricecoreOthersRoyal patron of Forget Me Not Children's Hospice, providing royal endorsement and raising awareness of the charity's work
• Hannah Cockroft, Rhys Connah, Eorl Crabtree, Michael Lawrence, Dan LloydcoreOthersCharity ambassadors including Paralympic Gold Medallist, TV star, Rugby League legends, and BTCC driver supporting awareness and fundraising
• Hands on Payroll GivingminorImplementation/ SI/ Consulting PartnerGovernment-approved payroll giving agency that manages the process of employees donating directly from their gross salary to the hospice
• FMNT Trading LtdcoreStrategic or Co-development PartnerTrading company 100% owned by the charity, responsible for running charity shops and online sales operations

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key highlights7 records

Customer concentration

• Xx.com/ForgetMNotChild
• YouTubeyoutube.com/user/forgetmenotchild
• Facebookfacebook.com/forgetmenotchildrenshospice
• Instagraminstagram.com/forgetmenotchild

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Forget Me Not Children's Hospice