Name

Pickenpack Hussmann & Hahn

Legal name

Pickenpack Seafoods GmbH

Website

https://pickenpackseafoods.com

Company type

Private

Founded year

1906

Operating status

Operating

Ownership category

akta.pro rank

Product category

Private-label Frozen Seafood Processing

NAICS

Seafood Product Preparation and Packaging (31171), Seafood Product Preparation and Packaging (311710)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092)

akta.pro primary industry

Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)

akta.pro secondary industries

Breaded & Battered Seafood (Fish Sticks, Nuggets, Cutlets) (AFANALAB), Frozen Prepared Meat & Seafood Meals (AFANAFAC), Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM), Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Private-label frozen fish
• Frozen seafood manufacturing
• Alaska pollock processing
• B2B seafood supplier
• Frozen convenience fish

Headquarters

HQ city

Lüneburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Private-Label Frozen Fish Products: Manufacturing and sale of private-label frozen fish products to food retailers, food service operators, and the food industry across Europe. Revenue generated through product sales under customer brands.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Pickenpack Seafoods GmbH manufactures private-label frozen fish products, principally based on Single Frozen Alaska pollock sourced from FAO 67 waters, in its production facility in Riepe/Ihlow in northern Germany. Products include fish sticks, fillets, fish burgers, fish-in-sauce convenience meals, fish with potato gratin (Potato Topper), and wild salmon in crispy batter, which are sold under retailer brands to food retailers, food service operators, caterers, home delivery services, and food industry manufacturers across Europe.

Product overview

Pickenpack Seafoods GmbH is a leading processor and manufacturer of private-label frozen fish products for the European market. The product portfolio centers on Alaska pollock (from FAO 67 waters) processed in northern Germany facilities. Core products include: Potato Topper (fish fillet with potato gratin in recyclable paper trays), Fish in Sauce (three sauce varieties), Wild Salmon in crispy batter, Fish Sticks, Gourmet Fillets, Crispy Fillets, Single-Portion Fillets, and Fish Burgers. Products are sold under retailer private labels across food retail, food service, catering, and home delivery channels throughout Europe.

Differentiator

Problem solved

Functional benefit

Brands

• Potato Topper: Complete convenience dish with fish fillet and potato gratin topping, available in spinach, Mediterranean, or classic creamy recipes. Paper tray packaging, recyclable. Fish varieties: Alaska pollock, wild salmon. Packaging formats: 380 g and 200 g.
• Fish in Sauce
• Wild Salmon in crispy batter
• Fish Sticks
• Gourmet Fillets (Schlemmerfilets)
• Crispy Fillets (Knusperfilets)
• Single-Portion Fillets (Portionsfilets)
• Fish Burgers (Fischburger)

Products and services

• Potato Topper (Fish with Potato Gratin) A complete convenience frozen dish featuring a fish fillet (Alaska pollock or wild salmon) topped with a potato gratin, available in three recipes and packaged in 100% recyclable paper trays for retail private-label customers.
• Fish in Sauce Convenience frozen fish fillets offered with three sauce variants (honey-mustard, Riesling, tomato-garlic) in 400 g recyclable paper trays, cut from high-quality practically bone-free blocks, for retail private-label customers.
• Wild Salmon in Crispy Batter Succulent wild salmon fillets in a crispy batter coating, available with multiple trendy coating variants, positioned for communal catering and food service private-label customers.
• Fish Sticks (Fischstäbchen) Classic fish stick products made from Alaska pollock, part of the standard private-label frozen fish portfolio for European retailers.
• Gourmet Fillets (Schlemmerfilets) Premium fish fillet products positioned as gourmet offerings in the company's private-label frozen fish range for retail customers.
• Crispy Fillets (Knusperfilets) Fish fillets with a crispy coating offered as part of the diverse product forms in the private-label frozen fish portfolio for retail and food service.
• Single-Portion Fillets (Portionsfilets) Individually portioned fish fillets designed for single-serving convenience in the private-label frozen fish product line.
• Fish Burgers (Fischburger) Fish-based burger products made from Alaska pollock, representing an innovative product form in the company's private-label frozen seafood range.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Marine Stewardship Council (MSC)coreOthersPickenpack Seafoods holds MSC certification (MSC-C-50141) for sustainable fishing practices. The MSC is an independent, nonprofit organization that certifies fisheries meeting their environmental standards for sustainable fishing.
• Certified Seafood International (CSI)coreOthersPickenpack Seafoods has obtained CSI certification for environmentally responsible fishery standards, offering products with raw materials from certified sustainable fisheries.
• Alaska Pollock Producers (AGP)minorOthersAffiliated with Alaska Pollock Producers association, promoting Alaska pollock as a sustainable seafood option.
• Alaska Seafood Marketing InstituteminorOthersAffiliated with Alaska Seafood Marketing Institute for promoting Alaska seafood products.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Nomad Foods: Public European frozen-foods company owning Iglo, Birds Eye, Findus and other major frozen-fish brands across the continent. Overlaps with Pickenpack in European frozen-fish retail and food service, but operates primarily branded rather than private label and at much greater scale.
• Maruha Nichiro Corporation: Japanese global seafood conglomerate with extensive frozen and value-added seafood operations across Europe, North America and Asia. Comparable as a large-scale frozen seafood processor serving retail and food service, though with a much broader species and geographic footprint.
• Thai Union Group PCL: Global seafood company producing shelf-stable and frozen seafood (including branded and private-label) for retail and food service worldwide. Comparable in frozen and value-added seafood categories, though at much greater scale and with global rather than European focus.
• Pacific Seafood Group: US vertically integrated seafood company with harvesting, processing and distribution capabilities across multiple species. Comparable in frozen value-added seafood and broad private-label supply, though North American focused.
• Trident Seafoods: Major US vertically integrated seafood company producing frozen, value-added and private-label seafood products. Comparable to Pickenpack in frozen seafood processing, single-species pollock and salmon programs, and private-label retail supply, primarily in the US market.

Regional players

• Clearwater Seafoods: Canadian shellfish and seafood processor with European distribution of frozen and value-added seafood. Comparable as a frozen seafood processor selling into European retail and food service, though primarily shellfish-focused rather than Alaska pollock.
• Icelandic Group (Icelandic Seafood): Icelandic vertically integrated seafood processor serving European retail and food service with frozen whitefish and value-added products. Comparable in European frozen seafood retail and food service supply, primarily across Northern Europe.

Direct peers

• High Liner Foods: North American value-added frozen seafood processor serving retail private-label and food service with breaded, battered, and prepared seafood products. Closely comparable in product format (fish sticks, fillets, breaded/battered seafood) and B2B private-label orientation.
• Royal Greenland A/S: Greenland-based vertically integrated seafood company supplying frozen and value-added seafood products across Europe to retail and food service. Comparable to Pickenpack as a European-focused frozen seafood supplier serving retail private-label and food service channels.
• Frosta AG: German frozen food manufacturer headquartered in Bremerhaven with a broad frozen-fish and convenience portfolio serving European retail and food service. Closely comparable to Pickenpack in geography, B2B private-label orientation, and frozen-seafood category focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pickenpack-seafoods-gmbh

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickenpack Hussmann & Hahn