Soul in the Bowl

What Soul in the Bowl does

Soul in the Bowl is a private, for-profit food service company founded in 2018 and headquartered in Moscow, Russian Federation, operating under the domain soulinthebowl.ru. The company's single line of business is the direct-to-consumer preparation and delivery of poke bowls and complementary healthy Asian-inspired items (Japanese miso soups, side snacks such as chuka salad and edamame, and a small in-house beverage line including lemonades and a branded isotonic drink). The menu spans roughly ten protein variants — tuna, salmon, shrimp, chicken, and vegan tofu — each offered in two portion sizes (regular 310–330g and large 430–450g), with pricing ranging from 615 to 1,295 RUB for mains, 310–410 RUB for soups and snacks, and 230–450 RUB for drinks.

The underlying technology is a straightforward website-based ordering platform with no mobile app, no public or partner-facing API, and no disclosed third-party integrations. There is no evidence of proprietary models, AI/ML features, certifications, patents, or awards. Distribution is entirely first-party: customers order through the company's own website for either direct delivery (free, approximately one hour, anywhere within Moscow) or self-pickup from the restaurant location. There are no disclosed third-party delivery partnerships (e.g., aggregator listings), no sales team, and no channel partners.

The revenue model is pure transaction-based direct sales to individual consumers in Moscow, with pay-as-you-go unit pricing, two portion-size tiers, and support for promotional codes. There is no disclosed subscription, membership, or B2B channel. Customer segments consist solely of health-conscious individual consumers in Moscow seeking fresh, customizable Asian-inspired meals. No headcount, financial, ownership, funding, leadership, partnership, or M&A data is available in the source material, which limits visibility into capital structure and organizational scale.

Name

Soul in the Bowl

Website

https://soulinthebowl.ru

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Soul in the Bowl is a Moscow-based poke bowl and healthy Asian-fusion food delivery operator, serving individual consumers across the city via its own website with free ~1-hour delivery and self-pickup since its 2018 founding.

Ownership category

akta.pro rank

Product category

Fast Casual Poke Bowl Restaurant

NAICS

Limited-Service Restaurants (722513)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

akta.pro secondary industry

Healthy/Salad/Grain Bowl QSR (THAFAAAJ)

Keywords

• Poke bowl delivery
• Healthy food delivery
• Asian fusion cuisine
• Meal delivery service
• Fast casual restaurant

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Food and beverage sales: Direct transaction-based revenue from selling poke bowls, soups, snacks, and beverages to individual consumers in Moscow. Customers pay per order at point of sale through the website.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Soul in the Bowl is a Moscow-based food service that prepares and sells poke bowls, Japanese soups, appetizers, and beverages, offering direct-to-consumer delivery (approximately 1 hour, free) and self-pickup. The menu features customizable Hawaiian-style rice bowls with proteins including tuna, salmon, shrimp, chicken, and vegan tofu, accompanied by assorted toppings and sauces.

Product overview

Soul in the Bowl is a Moscow-based poke bowl and healthy Asian-fusion food delivery restaurant offering a unified food ordering service. The core product is a diverse menu of poke bowls featuring various proteins (tuna, salmon, shrimp, chicken, tofu) with customizable toppings and sauces, complemented by Japanese soups (miso), appetizers (crushed cucumbers, chuka salad, edamame), and a selection of lemonades and beverages. The company operates a single unified ordering platform with delivery and pickup options.

Differentiator

Problem solved

Functional benefit

Products and services

• Poke Bowls (Поке) Hawaiian-style rice bowls prepared with a choice of protein (tuna, salmon, shrimp, chicken, or vegan tofu) and customizable toppings and sauces, targeting health-conscious individual consumers in Moscow. Available for delivery and self-pickup.
• Soups (Супы) Japanese-style miso soups including miso soup with salmon and standard miso soup with tofu, wakame seaweed, and green onion.
• Snacks / Appetizers (Закуски) Side dishes including crushed cucumbers with yuzu sauce, chuka salad with edamame and tobiko caviar, and salted edamame with pulgogi sauce.
• Lemonades and Smoothies (Лимонады и Смузи) Beverages including sugar-free mango basil lemonade, isotonic drink with matcha and electrolytes, pineapple-mint lemonade, passion fruit-hibiscus lemonade, mango-basil lemonade, coconut water, and Baikal water.

Quantifiable outcome

• Free delivery service with ~1 hour delivery time in Moscow

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Chipotle Mexican Grill: Large US fast-casual chain built around customizable bowls/proteins with strong digital and delivery channels. A broader incumbent comparable to Soul in the Bowl on the build-your-own-bowl operating model and digital-first customer journey.
• Panera Bread: US fast-casual chain offering healthier soups, salads and bowls with own-channel digital ordering and delivery. A broader incumbent that overlaps with Soul in the Bowl on healthy fast-casual positioning and direct-channel ordering.

Direct peers

• Just Salad: US fast-casual salad and bowl chain with reusable-bowl loyalty mechanics and strong digital ordering. Comparable to Soul in the Bowl on healthy bowl positioning, urban target customer and DTC ordering emphasis.
• CAVA: US fast-casual Mediterranean bowl concept with strong digital ordering, customization and delivery mix. Comparable to Soul in the Bowl on the build-your-own-bowl model, premium ingredient positioning and DTC-first growth.
• Pokeworks: US poke bowl franchise with customizable protein/sauce menus and digital/own-channel ordering emphasis. Closest pure-play poke analogue to Soul in the Bowl and a useful benchmark for category economics.
• Poke House: Italy-born poke bowl chain expanding across Europe with a streamlined menu of customizable bowls. Relevant comparable for Soul in the Bowl on category, menu design and unit economics outside the US market.
• Sweetgreen: US fast-casual chain built around customizable grain/protein bowls and salads with a digital-first ordering and delivery model. Directly comparable to Soul in the Bowl on product (build-your-own bowls), target customer (health-conscious urban consumers), and direct-channel ethos.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/soulinthebowl.ru

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul in the Bowl