What Poke House does

Poke House is a fast-casual restaurant chain founded in November 2018 in Milan by Vittoria Zanetti and Matteo Pichi, who identified an opportunity to bring California-style Hawaiian poke bowls to the European market. The company operates more than 160 locations — referred to internally as "houses" — across seven countries: Italy, Spain, Romania, Portugal, France, the United Kingdom, and the United States. Its core offering is a customizable poke bowl combining a choice of bases, proteins, toppings, and dressings, supplemented by ancillary product lines including Green Bowls (plant-forward), Açaí Bowls, Avocado Toasts, Seasonal Soups, Mochi desserts, Cold Pressed Juices, and Franui chocolate-covered fruit. The company became a B Corp (Società Benefit) in 2022 and reports more than 1,000 employees across all locations.

The technology stack underpinning operations includes a proprietary iOS and Android mobile application, a multi-language website with regional storefronts (including a dedicated US webapp), and the Poke House Squad digital loyalty program integrated with Apple Wallet and Google Pay Wallet, rewarding customers with a free bowl (up to €13) after every 10 purchases. E-commerce is delivered via Shopify and payment processing through Stripe, with social login (Apple, Google, Facebook) for app registration. No public or partner-facing API is documented, and there is no disclosed in-house AI or machine-learning capability; the company's sole AI exposure is its use of Orbio's AI hiring platform for US frontline recruiting. Underlying preparation of proprietary house-made sauces occurs in-restaurant at each location.

Revenue is generated through in-restaurant food sales, scheduled take-away, and delivery within a 3–4 km radius of each location. The company has raised capital through three disclosed rounds: a 2020 seed led by Milano Investment Partners SGR, a 2021 round of approximately $24 million led by Eulero Capital (with FG2 Capital and Milano Investment Partners SGR), and a 2023 round led by Red Circle Investment with continued participation by Euler Capital, FG2 Capital, and Milano Investment Partners SGR. Poke House holds equity stakes in three international poke brands — Sweetfin, Poke Perfect, and Honu Poke — and reported projected sales of €100 million for 2022.

Name

Poke House

Legal name

Poke House S.p.A.

Website

https://poke-house.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Poke House is a Milan-headquartered fast-casual restaurant chain operating more than 160 poke bowl locations across seven European countries and the United States, serving health-conscious urban consumers through proprietary mobile ordering, a digital loyalty program, and a mix of company-operated and franchise storefronts.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurant

NAICS

Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Shaved Ice, Snow Cones & Italian Ice Shops (THAFAGAJ)

Keywords

• Fast casual dining
• Poke bowl restaurant
• Customizable bowls
• Healthy quick service
• Food delivery chain

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Restaurant Food Sales: Revenue from serving poke bowls and food items at company-owned and franchise restaurant locations. Customers can dine-in, order take-away, or have orders delivered.
2. Delivery and Take-away Services: Online and mobile app orders for delivery (within 3-4km of restaurants) and scheduled take-away pickup with electronic payment processing.
3. Loyalty Program Engagement: Loyalty program drives customer retention and frequency through rewards (free bowl every 10 purchases), targeted promotions, and personalized marketing communications.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Poke House operates a fast casual restaurant chain selling Hawaiian-style poke bowls served California-style, fully customizable with bases, proteins, toppings, and dressings. The company operates 160+ locations across seven countries, supporting dine-in, take-away, and delivery through its proprietary mobile app and website. Revenue is generated from direct food and beverage sales supplemented by a digital loyalty program and catering services for corporate and event customers.

Product overview

Poke House is a fast-casual restaurant chain offering Hawaiian-style poke bowls in California style as its core product. The company operates a platform-plus-modules architecture comprising the core poke bowl menu (customizable with bases, proteins, greens, toppings, and dressings), supplementary product lines including Green Bowls (health-focused), Açaí Bowls, Avocado Toasts, Seasonal Soups, Mochi desserts, and Cold Pressed Juices. Supporting the core dining experience is the Poke House Squad digital loyalty program (integrated with Apple Wallet and Google Pay Wallet) and a proprietary mobile app for iOS and Android enabling Delivery and Take Away ordering. Catering services are available for corporate and event orders. The company operates across Italy, UK, Spain, France, Portugal, Romania, and the US with over 160 locations.

Differentiator

Problem solved

Functional benefit

Brands

• Poke House Squad: The company's loyalty program that offers rewards including a free poke bowl every 10 purchases, welcome gifts, and exclusive monthly promotions

Products and services

• Poke Bowls Hawaiian-style poke bowls served California-style, customizable with a choice of bases, proteins, toppings, and dressings. The core menu offering available across all 160+ Poke House locations.
• Poke House Squad Loyalty Program Digital loyalty program offering a free poke bowl for every 10 purchases, welcome gifts, birthday rewards, and exclusive monthly promotions. Members receive a digital Squad Card via Apple Wallet or Google Pay.
• Poke House Mobile App Proprietary mobile application for iOS and Android enabling ordering for delivery (within 3-4km of restaurants) and scheduled take-away, with real-time order tracking, allergen information, and loyalty program management.
• Catering Service Corporate and event catering service for office lunches, parties, and gatherings. Offers customizable menu packages with quote requests submitted through a website form.
• Green Bowls Health-focused bowl line featuring plant-forward ingredients such as quinoa, spinach, falafel, and grilled halloumi. Positioned for fitness and wellness-oriented consumers seeking healthier menu options.
• Açaí Bowls Açaí-based smoothie bowls including House Bowl (açaí, banana, raspberry, almonds, chocolate drops, organic peanut butter) and Tropical Bowl (açaí, mango, pineapple, granola, honey).
• Avocado Toasts Toast-based dishes featuring avocado as the primary ingredient, including Simple Avocado Toast, House Toast with feta and chili flakes, Avo & Salmon Toast, and Avo & Eggs Toast.
• Seasonal Soups Rotating seasonal soup offerings including Potato Soup with Green Onions, Courgette Edamame and Mint Soup, Cherry Tomato and Basil Soup, and Chickpeas Soup.
• Mochi Japanese rice cake desserts in various flavors including Chocolate, Mango, Vanilla, Green Tea, Coconut, and specialty varieties like Yuzu and Cherry Blossom.
• Cold Pressed Juices Fresh cold pressed juice options including Red, Green, and Yellow varieties, as well as specialty juices like Better than Botox, Little Miss Sunshine, The Tiger, and Bam Shot.
• Franui Chocolate-covered fruit pieces (raspberries) served as a dessert item, available with or without milk chocolate.

Quantifiable outcome

• Free poke bowl every 10 purchases through loyalty program
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• SweetfinminorStrategic or Co-development PartnerInternational brand partnership. Poke House has stakes in international brands including Sweetfin, expanding their presence in the poke bowl market globally.
• Poke PerfectminorStrategic or Co-development PartnerInternational brand partnership with stakes held in Poke Perfect, contributing to Poke House's international expansion strategy.
• Honu PokeminorStrategic or Co-development PartnerInternational brand partnership with stakes in Honu Poke, part of Poke House's international brand portfolio.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Tossed: UK-based healthy fast-casual chain serving customizable salads, wraps, and bowls. Comparable as a regional UK healthy-bowl concept directly competing for the same London foot traffic.
• Leon Restaurants: UK fast-casual chain serving healthy Mediterranean-inspired food with strong London and travel-hub presence. Comparable as a regional UK healthy fast-casual peer competing for similar lunch-time customers.

Direct peers

• Sweetfin: US-based poke bowl chain in which Poke House holds a strategic stake. Directly comparable as a poke-focused fast-casual brand operating physical storefronts with similar menu architecture, and is a corporate partner of Poke House.
• Pokeworks: One of the largest US poke chains, operating a comparable fast-casual poke bowl concept with customizable bases, proteins, and toppings. Closest scale benchmark for Poke House's US ambitions.
• Honu Poke: US poke bowl chain in which Poke House holds a stake. Operates a directly comparable customizable poke bowl concept in the US market, making it a relevant same-category peer.
• Poke Perfect: European poke chain in which Poke House holds a minority stake. Directly comparable as a poke-focused fast-casual operator, providing geographic and brand-portfolio overlap.
• Freshii: Canadian healthy fast-casual chain offering customizable bowls, salads, and wraps with an international franchise footprint. Closely comparable in menu format, target customer (health-conscious urban), and franchise-led growth model.
• Just Salad: US fast-casual chain offering customizable salads, wraps, and bowls with strong loyalty-program and digital-ordering focus. Comparable in menu architecture, digital-first GTM, and health-conscious positioning.

Broad incumbents

• Sweetgreen: US-listed fast-casual healthy restaurant chain operating 200+ stores. Comparable as a scaled, tech-enabled healthy fast-casual incumbent targeting similar health-conscious urban consumers with customizable bowls and salads.
• CAVA: US-listed Mediterranean fast-casual chain with customizable bowls. Comparable as a scaled, high-growth customizable-bowl incumbent with similar unit economics profile and digital/loyalty infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/pokehouseus
• LinkedInlinkedin.com/company/pokehouse
• Instagraminstagram.com/pokehouse_official

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Poke House