NOWAK
NOWAK Werbeagentur is a founder-owned, full-service advertising agency in Pfaffenhofen an der Ilm, Bavaria, delivering corporate design, web design, social media, print, and WordPress maintenance services to SMEs, municipalities, and select enterprises across the Hallertau region of Germany.
- Company typePrivate
- Founded1990
- HeadquartersPfaffenhofen An Der Ilm, Germany
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NOWAK does
NOWAK Werbeagentur für digitale und klassische Medien is a founder-owned, full-service advertising agency headquartered in Pfaffenhofen an der Ilm, Bavaria, Germany. Founded in 1990 and operated as a sole proprietorship (Inhaber) by Rainer B. Nowak, the agency delivers an integrated portfolio spanning corporate design, logo development, web design and development, online shops, landing pages, social media marketing, search engine marketing, print media (flyers, brochures, catalogs), local marketing, employer branding, email/newsletter campaigns, and professional photography, supplemented by web hosting and WordPress maintenance. The technical stack is built on WordPress, with hosting provided through InterNetX GmbH in German data centers, GDPR-compliant consent management via Borlabs Cookie, and integrations including CleverReach (email), Google Analytics, OpenStreetMap, Google Fonts, and YouTube embeds. The firm has begun integrating AI-supported workflows for text, image, and audio generation and publicly discloses this in its transparency notice.
The agency's customer base spans small and medium-sized regional enterprises (bakeries, butcher shops, beauty salons, retailers), larger regional employers (Daiichi Sankyo Europe GmbH for employer branding), municipalities and public institutions (Stadt Schrobenhausen 'ICH BIN SOB' campaign, Markt Au i.d. Hallertau), nonprofit organizations served pro bono (Tafel Pfaffenhofen, Manchinger Tafel, addiction prevention association), and artisan food producers (Bäckerei Breitner, Bäckerei Seitz, Landmetzgerei Fuchs, hartl Genusshof). Revenue is generated primarily through project-based professional services with quote-based pricing, augmented by a single publicly disclosed recurring revenue line: WordPress maintenance subscriptions starting at €19 per month on annual billing. The go-to-market is sales-led and consultative, combining free initial consultations, online appointment booking, paid Google Ads, an active content/blog presence, social media, and community engagement through Rotary Club Pfaffenhofen, with the entire customer footprint concentrated in the Hallertau region of Bavaria.
Operationally, NOWAK is a micro-agency (1–10 employees) with no disclosed funding rounds, no parent company, no subsidiaries, and no partnership/reseller channel; service delivery is in-house. Geographic activity is explicitly bounded to Bayern/Bavaria — specifically Pfaffenhofen, Schrobenhausen, and the broader Hallertau — with stated restrictions on Austria and Switzerland. The business runs with minimal digital footprint beyond its own website, blog, and social channels, and relies on the founder's long-standing regional network and 30+ years of operating history as the primary commercial backbone.
NOWAK firmographics
Firmographics- Name
- NOWAK
- Legal name
- NOWAK Werbeagentur für digitale und klassische Medien
- Website
- https://nowak.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NOWAK Werbeagentur is a founder-owned, full-service advertising agency in Pfaffenhofen an der Ilm, Bavaria, delivering corporate design, web design, social media, print, and WordPress maintenance services to SMEs, municipalities, and select enterprises across the Hallertau region of Germany.
- Ownership category
- akta.pro rank
NOWAK industry classification
Industry- Product category
- Advertising Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)
Keywords
Where NOWAK is headquartered
LocationHeadquarters
- HQ city
- Pfaffenhofen An Der Ilm
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
NOWAK business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Agency Services: Project-based professional services for creative marketing, web design, branding, and advertising campaigns. Services include corporate design, logo design, flyer/brochure/catalog creation, landing pages, online shops, social media marketing, search engine marketing, local marketing, and photography.
- WordPress Maintenance Subscriptions: Recurring monthly subscription service for WordPress website maintenance, security, and updates. Offered in packages starting at €19 per month with annual billing, including cloud backups, plugin/theme updates, security monitoring, and personal support.
- Web Hosting: Website hosting services including domain management, server infrastructure (hosted by InterNetX GmbH in Germany), and ongoing technical maintenance for client websites.
- Employer Branding and Personalmarketing: Specialized consulting and implementation services for local employer branding initiatives, including recruitment campaigns, landing pages, and print advertising.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | WordPress Maintenance Package starting at €19/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
NOWAK product offering
Product offeringCore offering
NOWAK Werbeagentur is a full-service advertising agency that delivers creative marketing, branding, web design, and classical/digital advertising services for small and medium-sized businesses. The agency combines corporate identity development, logo design, print media, web hosting, and WordPress maintenance subscriptions under one roof, serving clients primarily in the Pfaffenhofen and Hallertau region of Bavaria, Germany.
Product overview
NOWAK is a full-service advertising agency offering an integrated portfolio of creative and digital marketing services. Their offering combines traditional design services (Corporate Design, Logodesign, Printmedien, Fotografie) with digital solutions (Webdesign, Onlineshops, Landingpages, Social Media Marketing, Suchmaschinenmarketing) and strategic consulting (Marketingberatung, Personalmarketing, Lokalmarketing). They support these services with technical infrastructure including Webhosting and WordPress-Wartung. The agency emphasizes AI-powered workflows alongside classical design methods, and offers educational resources like their free 'KI im Marketing' eBook. They serve small and medium-sized enterprises across diverse sectors including bakeries, healthcare practices, local government, and manufacturing companies.
Differentiator
Problem solved
Functional benefit
Brands
- WordPress-Wartung: WordPress maintenance services starting from €19/month, offering website security, updates, and cloud backups.
- ICH BIN SOB
- webdesign.nowak.de
Products and services
- Corporate Design
- Logodesign (Logo Design)
- Webdesign (Web Design)
- Onlineshops (Online Stores)
- Landingpages
- Social Media Marketing
- Suchmaschinenmarketing (Search Engine Marketing)
- Printmedien (Print Media)
- Webhosting
- WordPress-Wartung (WordPress Maintenance)
- Marketingberatung (Marketing Consulting)
- Personalmarketing (Employer Branding)
- Lokalmarketing (Local Marketing)
- Newsletter-Kampagnen (Email Newsletter Campaigns)
- Fotografie (Photography)
Companies that use NOWAK
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles4 records
NOWAK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature2 records
NOWAK partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
NOWAK competitors and assessment
Company assessmentBroad incumbents
- Scholz & Friends: Hamburg-headquartered full-service agency group operating across Germany. Comparable integrated classical + digital service portfolio to NOWAK, but with enterprise-scale clients and significantly larger headcount.
- Serviceplan Group: Germany's largest independent agency group, headquartered in Munich. Operates as a full-service integrated agency across digital and classical channels, serving both enterprise and SME clients — a much larger version of NOWAK's positioning in the same market.
- Jung von Matt: Major Hamburg-based creative agency group with strong German footprint. Full-service offering spanning brand, digital, and classical creative — comparable service breadth to NOWAK but at significantly larger scale and with national/international clients.
Direct peers
- Strichpunkt Design: Stuttgart-based design and branding agency with a strong corporate identity and digital portfolio. Closely comparable to NOWAK's corporate design, brand relaunch, and visual identity work, though at larger scale.
- nexum: Cologne-based digital agency offering brand, content, and digital marketing services. Comparable integrated digital + creative offering to NOWAK with similar client size focus.
- HEIMAT: Berlin-based creative and digital agency serving major German and international brands. Comparable integrated service offering across digital and classical creative, with similar SME/mid-market focus area within Germany.
- Wiethe Content Marketing: German content marketing and brand agency serving mid-market clients with integrated creative and digital services. Closest size-and-service analogue to NOWAK among known German agencies — both target brand and content-led campaigns for SME/mid-market clients.
- Kolle Rebbe: Hamburg-based independent creative agency known for integrated brand, digital, and content campaigns. Comparable full-service creative + digital positioning to NOWAK, though serving larger national clients.
- TLGG: Berlin-based digital and communications agency covering content, social, and brand strategy. Overlaps with NOWAK's digital marketing, social media, and brand development services for SME and mid-market clients.
- denkwerk: Cologne-based digital agency offering web design, e-commerce, and digital marketing services to mid-market clients. Closely mirrors NOWAK's web/WordPress and digital marketing service mix, though with a stronger digital-only orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
NOWAK social profiles
Digital presenceNOWAK compliance and trust
Trust signalCompliance1 record
NOWAK financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOWAK leadership team
Management profileNumber of profiles
Profiles1 record
NOWAK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOWAK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOWAK
What does NOWAK do?
NOWAK Werbeagentur is a full-service advertising agency that delivers creative marketing, branding, web design, and classical/digital advertising services for small and medium-sized businesses. The agency combines corporate identity development, logo design, print media, web hosting, and WordPress maintenance subscriptions under one roof, serving clients primarily in the Pfaffenhofen and Hallertau region of Bavaria, Germany.
Is NOWAK a public or private company?
NOWAK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NOWAK founded?
NOWAK was founded in 1990. It employs 1 to 10 people.
Where is NOWAK based?
NOWAK is headquartered in Pfaffenhofen An Der Ilm, Germany, in the Europe region.
How does NOWAK make money?
Four revenue lines are on record. Agency Services are the primary driver. The others are wordPress Maintenance Subscriptions, web Hosting and employer Branding and Personalmarketing.
Who are NOWAK's main competitors?
Broad incumbents on record are Scholz & Friends, Serviceplan Group and Jung von Matt. Direct peers are Strichpunkt Design, nexum, HEIMAT, Wiethe Content Marketing, Kolle Rebbe, TLGG and denkwerk.
Does NOWAK have an API?
No public API is recorded for NOWAK.
What industry is NOWAK in?
NOWAK's product category is Advertising Services. Its primary akta.pro industry code is BPAFAAAI, Out-of-Home (OOH), DOOH & Ambient Advertising. Its NAICS code is 541810 and its SIC code is 7311.