Al Rahala International Trading Co.

Name

Al Rahala International Trading Co.

Legal name

Al Rahala International Trading Co. L.L.C.

Website

https://rahala.ae

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Tire Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire and Tube Merchant Wholesalers (42313), Tire Dealers (44134)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Tire distribution
• Passenger car tires
• Truck and bus tires
• Off-the-road tires
• Automotive aftermarket

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Tire Distribution and Sales: Al Rahala International Trading Co. generates revenue through the sale and distribution of Zhongce Rubber Group tire brands (CHAOYANG, WESTLAKE, GOODRIDE, Bison) across the Middle East and North Africa markets. The company serves as the exclusive sales and marketing representative for ZC Rubber in the region, generating revenue from the margin between wholesale pricing from the manufacturer and sales to appointed distributors and dealers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Al Rahala International Trading Co. L.L.C. is the exclusive regional sales and marketing representative for Zhongce Rubber Group Co., Ltd. (ZC Rubber), distributing the CHAOYANG, WESTLAKE, GOODRIDE, and Bison tire brands across the Middle East and Africa. The company sells Passenger Car Radial (PCR), Truck and Bus Radial (TBR), and Off The Road (OTR) tires through a network of appointed distributors and authorized dealers.

Product overview

Al Rahala International Trading Co. L.L.C. is a leading tire trading company established in 2012 and based in Dubai, UAE. The company serves as the sales and marketing representative for Zhongce Rubber Group Co., Ltd. (ZC-Rubber) for the Middle East and Africa region. ZC-Rubber is ranked among the top 10 tire manufacturers globally. The product portfolio consists of three main tire brands—CHAOYANG, WESTLAKE, and GOODRIDE—organized across three product categories: PCR (Passenger Car Radial) tires covering ultra-high performance, passenger, SUV/LTR, commercial LTR, winter, and STR segments; TBR (Truck and Bus Radial) tires including long haul, regional, mixed service, urban, and winter TBR variants; and OTR (Off The Road) tires comprising radial, bias, and solid tire options for mining, construction, and industrial applications. The company also offers specialty products such as ZRT run-flat tires. Products are distributed through a network of authorized dealers across the Middle East and North Africa markets.

Differentiator

Problem solved

Functional benefit

Products and services

• CHAOYANG Tire Brand

Quantifiable outcome

• ZC Rubber became Official Global Partner of Arsenal Football Club in 2023, expanding global brand visibility

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered flagship, core and major.

• Arsenal Football ClubflagshipGTM or Marketing Partner · 1 December 2023Zhongce Rubber Group Co., Ltd. (ZC Rubber) became an Official Global Partner of Arsenal Football Club. The partnership establishes a robust marketing presence during all Premier League, Emirates FA Cup, and Carabao Cup matches at the Emirates Stadium, aimed at expanding global reach and brand visibility for ZC Rubber brands.
• UNIA INTERNATIONAL CORPcoreOthers · 1 January 2017Wholly-owned subsidiary company of Al Rahala International Trading Co. LLC established in the United States of America, commenced operations in 2017.
• Zhongce Rubber Group Co., Ltd. (ZC Rubber)coreStrategic or Co-development Partner · 1 May 2012Al Rahala International Trading Co. serves as the exclusive sales and marketing representative for Zhongce Rubber Group (ZC Rubber) tire brands (CHAOYANG, WESTLAKE, GOODRIDE) for the Middle East and Africa region. ZC Rubber is a leading tire manufacturer in China, ranked among the top 10 tire manufacturing companies globally. The partnership involves comprehensive sales, marketing, technical, and commercial activities.
• AUTO1 TYREScoreChannel Partner/ Reseller/ Distributor · 1 January 2001AUTO1 TYRES is the exclusive and principal agent for ZC Rubber's flagship brand Goodride in UAE. The partnership has spanned more than 15 years with over 100 dealerships across the UAE. AUTO1 reported 23% year-over-year growth in fiscal 2015 and GOODRIDE achieved close to 10% market share in the TBR category.
• BBGmajorChannel Partner/ Reseller/ DistributorBBG is the biggest distributor of ZC Rubber products in Saudi Arabia, also exporting to the African Continent.
• Al FuttaimmajorChannel Partner/ Reseller/ DistributorAl Futtaim is described as one of the most progressive regional business houses headquartered in Dubai with more than 20,000 staff, serving as a major customer of Al Rahala's tire products.
• Al Rabee Al Khader General Trading Co. L.L.C.majorChannel Partner/ Reseller/ DistributorEstablished distributor gaining prominence in both Iraq and UAE markets with more than 30 years of experience in the auto parts market.
• KAPICO Group Holding Co.majorChannel Partner/ Reseller/ DistributorKAPICO Group Holding Co. is represented by Mr. NS Suresh, President - Tires Business, who has been a key partner in the GOODRIDE brand distribution through AUTO1 TYRES in the UAE market.

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Regional players

• Stamford Tyres International: Singapore-listed tire distributor with operations across Southeast Asia, South Africa and the Middle East; relevant comparable for multi-brand regional tire distribution, though its primary geography is Asia.

Direct peers

• Zafco Trading: UAE-headquartered tire distributor with pan-Middle East reach; closest direct peer because it also markets multiple Asian/global tire brands through a regional dealer network across MEA.
• Al Dobowi Group: Dubai-based conglomerate with a dedicated tires and wheels distribution business serving OEM and aftermarket customers across MEA; comparable multi-brand, multi-territory distribution model.
• Black Star Group: Middle East and Africa-focused tire distributor with deep roots in replacement and commercial tires; comparable customer mix of dealers, fleets and industrial buyers across overlapping MEA markets.
• Inter Emirates Tyres: UAE-based tire distributor and retailer marketing several international brands to dealers and fleets; operates an overlapping product portfolio and customer base with Al Rahala.

Broad incumbents

• Continental Middle East: Regional sales and distribution arm of a global premium tire manufacturer; overlaps with Al Rahala on product range and channels but competes from a global-manufacturer position rather than as an agent.
• Hankook Tire Middle East: Korean global tire manufacturer with a regional Middle East operation and distributor network; competes with Al Rahala's distributed brands in PCR and TBR replacement channels.
• Goodyear Middle East: Global tire incumbent with established distribution across the GCC; competes across PCR, TBR and OTR segments where Al Rahala's portfolio is positioned.
• Pirelli Middle East: Premium global tire manufacturer with a MEA distribution presence; relevant as a broad competitor in the regional passenger and high-performance segments where Al Rahala's PCR brands compete.
• Apollo Tyres Middle East: Global tire manufacturer with significant MEA distribution; comparable broad-line product portfolio across passenger, commercial and off-road tires in similar channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
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Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Rahala International Trading Co.