Fefo

What Fefo does

FEFO Consulting (legal entity FEFO Pty Ltd) is an Australian health and safety consulting firm founded in 2018 and headquartered in Sydney, with operational coverage spanning Australia and New Zealand. The firm serves enterprise clients across construction, engineering, energy, government, mining, media, and leisure verticals through an integrated four-pillar service portfolio: Digital Solutions & Diagnostics, Risk & Strategy, Capability Uplift, and Performance & Assurance. Customer roster spans Ventia, Nine, Gamuda Engineering Australia, VSL Australia, NSW Government Department of Planning & Environment, Port Authority of NSW, Belgravia Health and Leisure Group, an engineering supply company, a renewable energy company, and a local government organisation, with engagement depth measured by outcomes such as 59% improvement in claim performance, 39% WHS function performance uplift, and FSC accreditation achieved within 4-6 months versus industry multi-year baselines.

The firm's productized technology stack centers on the Health and Safety Index — a validated climate survey instrument with statistically reliable benchmarks measuring safety leadership, engagement, systems, and wellbeing — supported by Psychosocial Dx, Health & Safety Dx, and Safety Leadership Self-Assessment diagnostic surveys aligned with ISO 45003. A proprietary Risk and Incident Factors Analysis (RIFA) methodology underpins incident investigation engagements. The AI-enabled Real-Time Critical Control Surveillance offering converts existing CCTV infrastructure into active risk detection with instant alerts, representing a productized computer-vision capability layered onto the broader advisory portfolio.

FEFO monetizes through quote-based, multi-year professional services engagements delivered by senior consultants, supplemented by BPO (Outsourced H&S Experts), training programs, and eLearning content. Go-to-market is enterprise direct field sales augmented by thought leadership (blog, LinkedIn, YouTube, webinars), partnership-led demand generation (SAI360, myosh, MATES in Construction), and case-study proof. Distribution is regional (Australia and New Zealand) through on-site and virtual delivery, with multi-year contract cadence anchoring revenue predictability. The firm has no disclosed external funding and operates as an independent private consultancy led by Managing Director Mark Wright.

Name

Fefo

Legal name

FEFO Pty Ltd

Website

https://fefo.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

FEFO Consulting is an Australian health and safety consulting firm headquartered in Sydney, serving enterprise clients across Australia and New Zealand through senior consultant-led advisory, diagnostic surveys, AI-enabled monitoring, training, and outsourced safety expertise.

Ownership category

akta.pro rank

Product category

Workplace Health & Safety Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Risk, Compliance & Internal Controls Consulting (BPAHACAJ)

akta.pro secondary industry

Compliance Technology, GRC Platforms & Controls Automation Advisory (BPAHAFAO)

Keywords

• Health safety consulting
• Workplace risk management
• Safety diagnostic surveys
• FSC accreditation services
• Critical risk control

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Health & Safety Consulting Services: Professional consulting services including risk management, safety audits, incident investigations, FSC accreditation support, training, and advisory services delivered by senior experts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

FEFO Consulting provides integrated workplace health, safety, leadership and risk-management consulting to enterprise and government clients across Australia and New Zealand. Offerings span health and safety audits, critical risk control management, psychosocial risk assessments, safety in design, FSC and ISO management systems, incident investigations using the proprietary RIFA methodology, training and competency, leadership development, mental health training, outsourced H&S experts (BPO), and digital diagnostics including the Health and Safety Index platform, Psychosocial Dx and Health & Safety Dx surveys, an AI-enabled real-time critical control surveillance system, eLearning content, and maturity assessments.

Product overview

FEFO Consulting offers an integrated portfolio of health, safety, and wellbeing consulting services organized across four service pillars: Digital Solutions & Diagnostics (digital tools and technology-enabled services), Risk & Strategy (risk-based consulting), Capability Uplift (training, development and outsourcing), and Performance & Assurance (auditing, investigations and accreditation support). The Digital Solutions pillar includes the Health and Safety Index platform, multiple diagnostic (Dx) surveys including Psychosocial Dx and Health & Safety Dx, Safety Intelligent Monitoring with AI-enabled CCTV surveillance, eLearning, and Safety Software & Technology advisory. The consulting services span critical risk management, psychosocial risk, safety in design, strategy development, contractor safety, event safety, leadership development, management systems (ISO/FSC), mental health training, outsourced experts, training & competency, transport safety, audits, incident investigations (RIFA), FSC accreditation, and maturity assessments. The offering functions as a consulting-led service portfolio rather than a single unified software platform, with digital tools complementing advisory services.

Differentiator

Problem solved

Functional benefit

Products and services

• Health and Safety Index A validated climate survey that reliably measures safety leadership, engagement, systems and health & wellbeing in an integrated way, providing statistically reliable benchmarks and actionable levers to enable high performance for organisations.
• eLearning – Health & Safety Scalable eLearning content covering workplace culture, compliance, health, safety and wellbeing, and physical safety and hazard awareness; offered as on-demand learning or content ownership for client organisations.
• Health & Safety Dx Diagnostic Survey A statistically reliable survey tool that benchmarks health and safety climate performance, identifies focus areas to inform strategy, and enables organisations to seek feedback at scale using valid and reliable lead indicators.
• Psychosocial Dx Diagnostic Survey A statistically reliable and valid survey aligned with psychosocial factors outlined in ISO 45003 and codes of practice, supporting identification of hazards, potential impacts and areas for improvement across enterprises, teams and specific positions.
• Safety Intelligent Monitoring Technology-enabled monitoring solution leveraging software and technology including geospatial, safety zones, real-wear detection, AI real-time intelligence, drones and job task analysis to enable high performance.
• AI-Enabled Critical Control Surveillance AI-enabled real-time surveillance system that transforms existing CCTV infrastructure into active critical control monitoring, providing constant verification of critical control effectiveness with instant alerting and triage of detected at-risk behaviours.
• Safety Leadership Self-Assessment A self-assessment tool enabling leaders to assess their own safety leadership capability and commitment, aligned with the Health and Safety Index framework and providing targeted insights to improve influence on safety culture.
• Critical Risk Control Management Risk-based consulting enabling organisations to target critical risks and assisting boards, senior management and frontline operations to understand priorities and verify critical controls are effective across the risk management lifecycle.
• Psychosocial Risk Assessments Evaluation of threats and opportunities related to job demands, job resources and worker outcomes, tailored at enterprise, team and specific position levels to assess and address psychosocial risks.
• Safety in Design (SiD) Consulting service applying safety in design principles early in the asset lifecycle, integrating hazard identification, risk assessment and control methods across the construction and operational life of structures.
• Strategy 4 Safety (S4S) Organisational business strategy service supporting safety professionals with health and safety strategy, offering self-paced, guided and complete options using leading industry practices.
• Contractor Health and Safety Expert guidance across the end-to-end lifecycle of contractors and suppliers, focusing on systems, culture and innovation to unlock value and strengthen supply chain safety beyond basic compliance.
• Event Safety Management Enabling infrastructure and operations to plan, build and deliver successful events through empowering leadership, collaborative teams and fit-for-purpose systems with effective controls.
• Leadership Development Helping organisations assess, focus and improve building high-performance cultures with targeted safety interventions through measuring current state, facilitated workshops and empowerment of personal commitment.
• Management Systems (ISO & FSC) Development, evaluation and auditing of health, safety, environmental and quality management systems including ISO 45001, ISO 14001, ISO 9001 and Office of the Federal Safety Commissioner requirements.
• Mental Health Training Equipping organisations with skills, knowledge and capabilities to positively influence mental health at individual and team levels through process improvement, train-the-trainer programmes and outsourced training options.
• Outsourced Health and Safety Experts Flexible health and safety Business Process Outsourcing (BPO) options providing experts in most Australian and New Zealand capital cities for specific activities or entire health and safety functions.
• Training & Competency Practical, engaging and industry-leading health and safety learning programmes focused on real world application through formal training, on-the-job learning, mentoring and coaching.
• Transport Safety / Chain of Responsibility Risk-based approach helping organisations simplify and manage Chain of Responsibility and Heavy Vehicle National Law obligations, covering due diligence, operational controls, management systems and audits.
• Safety Software & Technology Advisory Technology advisory service translating technical requirements into practical solutions, covering project planning, vendor sourcing, system configuration, deployment support and audits and assurance for safety technology.
• Audit & Assurance Independent audit activities covering self-insurance audits, management system audits, construction and legal compliance audits, Major Hazard Facility and high-risk activity audits, critical control verifications and property audits by qualified consultants.
• Incident Investigations (RIFA) A unique Risk and Incident Factors Analysis (RIFA) methodology for investigating incidents, with an impartial non-adversarial approach focusing on local and systemic learning delivered by qualified experts.
• Federal Safety Commissioner (FSC) Accreditation Supporting companies with FSC accreditation for federally-funded construction projects through gap analysis, system development, deployment, audits and assurance activities, often achieving accreditation in 4-6 months.
• Psychosocial Performance (Maturity) Assessment Assessment of organisational psychosocial performance using multiple sources of psychosocial information in an integrated manner, evaluating performance effectiveness rather than auditing processes.
• WHS Performance (Maturity) Assessment Combining diagnostic surveys with expert assessments against a structured Maturity Model, using statistically reliable benchmarks and self-assessment options to evaluate WHS performance.

Quantifiable outcome

• 59% improvement in claim performance for engineering supply company
• +4 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SAI360coreStrategic or Co-development PartnerStrategic partnership announced to amplify workplace health, safety and wellbeing conversations. Combined expertise aims to assist customers and communities understand benefits of positive workplace wellbeing and consequences of workplace health and safety risk including psychosocial risk. Joint webinar 'A New Way to Measure Health & Safety Performance' conducted. SAI360 provides ESG cloud solutions connecting GRC, EHS, Sustainability and Learning.
• MATES in ConstructionminorStrategic or Co-development PartnerPartnership with charity established in 2008 aimed at reducing high suicide rates among Australian construction workers. MATES provides suicide prevention through development programs and 24/7 hotline supporting workers in need through case management. Partnership uses complementary expertise to educate clients and community on mental health and suicide prevention.
• myoshcoreStrategic or Co-development PartnerCollaboration with myosh on Critical Risk Management webinar series and 3-part webinar series titled 'Critical Risk Management' covering key aspects before, during and after critical work. Also collaborated on psychosocial risk webinar series.
• VentiacoreImplementation/ SI/ Consulting PartnerCollaboration to deliver 90+ frontline leadership training workshops across Ventia's Australia and New Zealand operations. Partnership resulted in NSCA Best WHS Training Program of the Year 2023 award.
• Port Authority of NSWcoreImplementation/ SI/ Consulting PartnerPartnership to build a Critical Risk Management program, integrating risk management into business processes and identifying touch points for critical controls.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SafetyCulture: Australian-headquartered workplace safety and operations platform offering inspections, audits, and training tools. Competes with FEFO in the AU/NZ WHS market with a more software-centric model, including AI-enabled safety observation features.
• SAI360: GRC, EHS, sustainability, and learning SaaS platform. Overlaps with FEFO's compliance, learning, and risk tooling and is an active partner; represents the software-platform approach to the same problems FEFO solves via consulting.
• Sentis: Australian psychological and safety consultancy offering culture assessments, leadership development, and safety climate tools. Directly comparable in consulting-led WHS/wellbeing services and target enterprise market.
• Alcumus: UK-headquartered workplace safety, compliance, and risk management platform with operations globally. Comparable in EHS technology and consulting service offerings to enterprise clients.
• myosh: WHS management software platform serving Australian enterprises. Directly competes in the same buyer/workflow (WHS management) and is also a FEFO webinar partner, indicating close category overlap.

Broad incumbents

• Marsh: Global insurance broker and risk management consultancy. Overlaps with FEFO's enterprise risk consulting and claim performance improvement work, particularly for large corporate clients; serves as a broader incumbent in the same buyer ecosystem.
• Deloitte (WHS/EHS Practice): Big Four advisory firm with a dedicated WHS/EHS consulting practice. Competes for the same enterprise WHS transformation and assurance work as FEFO but with global scale and broader service portfolios.
• BSI Group: Global standards, certification, and management systems consultancy with strong ISO 45001/14001/9001 practice. Directly comparable to FEFO's Management Systems consulting line and broader EHS assurance offerings, but at significantly greater scale.
• EY (EHS Consulting): Big Four firm with global EHS and sustainability advisory capabilities. Comparable in serving large enterprise WHS/ESG transformation programs, with much larger delivery capacity and international reach.

Others

• MATES in Construction: Australian charity focused on suicide prevention in the construction industry. Adjacent rather than competitive — a partner of FEFO for mental health training delivery; included as an ecosystem enabler in FEFO's psychosocial capability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC0JYM1TmImglL6Ni6SFdd7Q
• LinkedInlinkedin.com/company/fefo

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fefo