MOTOGB

What MOTOGB does

MotoGB Ltd. is the UK's largest independent importer and distributor of two-wheeled products, headquartered in Chorley, Lancashire. Founded in 1995, the company distributes motorcycles and scooters from more than 25 international brands — including Benelli, Royal Enfield, Suzuki, Kawasaki, KTM, Hero, Aprilia, Moto Guzzi, Lambretta, Royal Alloy, Keeway, Sym, FB Mondial, Husqvarna, Indian, QJMOTOR, and Voge — through a network of over 100 independent UK dealers spanning England, Scotland, Wales, and Northern Ireland. In October 2025, the company was appointed exclusive UK distribution partner for Hero MotoCorp, launching the Indian OEM's Euro 5+ range led by the Hunk 440 and marking Hero's entry into its 51st international market.

The company operates an e-commerce platform (motogb.co.uk) integrated with dealer network management, plus a separate direct-to-consumer online shop (motogbshop.co.uk) for helmets, clothing, gloves, boots, accessories, and gifts. Adjacent service lines include a Premium Motorcycle Breakdown Cover and roadside assistance product (powered by Autoguard Warranties, priced at £376 for two years), a "Sell Your Bike" instant-valuation and home-collection service, and manufacturer-trained servicing at dealership locations. Used motorcycle and pre-registered sales, part-exchange, PCP/HP finance, test rides, and home delivery round out the offering.

MotoGB's revenue model combines one-time transactions (new and used motorcycle sales, parts and accessories) with a small recurring-revenue layer (multi-year breakdown cover subscriptions). The customer base is split between individual UK motorcycle buyers (across learner, commuter, sports, adventure, and cruiser segments) and independent UK dealers seeking multi-brand inventory and wholesale supply. Revenue, ownership structure, and headcount are not publicly disclosed; the company is privately held with no parent company, subsidiaries, or institutional investors identified in available sources.

Name

MOTOGB

Legal name

MotoGB Ltd.

Website

https://motogb.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

MotoGB Ltd. is the UK's largest independent importer and distributor of motorcycles and scooters, distributing 25+ international brands through 100+ UK dealers and a direct e-commerce platform. The company serves UK motorcycle buyers, independent dealers, and global OEMs — most recently adding Hero MotoCorp as an exclusive UK partner in October 2025.

Ownership category

akta.pro rank

Product category

Motorcycle Distribution

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227), Motorcycle, Boat, and Other Motor Vehicle Dealers (44122), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231), Automotive Parts and Accessories Retailers (441330)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

Keywords

• Motorcycle distribution
• Two-wheeler importing
• Motorcycle dealer network
• Motorcycle parts accessories
• Powersports retail

Headquarters

HQ city

Chorley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Motorcycle Sales: Revenue from selling new motorcycles from multiple brand partners including Benelli, Royal Enfield, Suzuki, Kawasaki, KTM, and others through dealer network
2. Used Motorcycle Sales: Revenue from selling pre-registered and used motorcycles through dealership network
3. Breakdown Cover Services: Motorcycle breakdown cover and roadside assistance contracts offered at £76 for 2 years, powered by Autoguard Warranties
4. Parts and Accessories: Sales of motorcycle parts, accessories, helmets, clothing, gloves, boots, and gifts through online shop

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

MotoGB is the UK's largest independent importer and distributor of motorcycles and scooters, supplying new two-wheelers from 25+ international brands (Benelli, Royal Enfield, Suzuki, Kawasaki, KTM, Hero, Moto Guzzi, Aprilia, Lambretta, Keeway, Sym, FB Mondial and others) through a network of 100+ UK dealers and a direct online storefront. The offering is rounded out by used motorcycle sales, a parts and accessories e-commerce shop, manufacturer-trained servicing, a sell-your-bike valuation and part-exchange service, and a 24/7 Premium Motorcycle Breakdown Cover programme priced at £76 for two years.

Product overview

MotoGB Ltd is the UK's largest independent importer and distributor of two-wheeled products, operating primarily as a multi-brand motorcycle and scooter dealer and distributor. The core offering consists of new motorcycle sales from over 24 international brands (Benelli, Royal Enfield, Royal Alloy, Keeway, Sym, Lambretta, FB Mondial, Aprilia, Benda Moto, Hero, Husqvarna, Indian, ItalJet, Kawasaki, KTM, MGB, Mondial, Morbidelli, Moto Guzzi, Moto Morini, QJMOTOR, Suzuki, and Voge), supplemented by a used motorcycle sales program, a 24/7 breakdown cover and roadside assistance service (powered by Autoguard Warranties), an online shop for motorcycle apparel and accessories (helmets, clothing, gloves, boots, accessories), a sell-your-bike valuation and purchase service, and motorcycle servicing through manufacturer-trained technicians. The company operates a network of over 100 dealer locations across the UK and serves as the official UK distribution partner for Hero MotoCorp following the October 2025 partnership launch.

Differentiator

Problem solved

Functional benefit

Products and services

• New Motorcycle & Scooter Sales (Multi-Brand Portfolio) Distribution and sale of new motorcycles and scooters from 25+ international brands (Benelli, Royal Enfield, Suzuki, Kawasaki, KTM, Hero, Moto Guzzi, Aprilia, Lambretta, Keeway, Sym, FB Mondial, Husqvarna, Indian, ItalJet, MGB, Morbidelli, Moto Morini, QJMOTOR, Voge, Benda Moto and others) through MotoGB's UK dealer network and direct online platform. Available in learner-legal, commuter, touring, sports, adventure, and cruiser categories.
• Used Motorcycle Sales Sale of pre-owned motorcycles and classic bikes across multiple brands including AJS, Aprilia, Benelli, Beta, BMW, Ducati, Honda, Kawasaki, KTM, Lambretta, Royal Enfield, Suzuki, and Yamaha, accessed through MotoGB's dealer network and online catalogue.
• Sell Your Bike & Part-Exchange Service Instant bike valuation, free home collection, same-day payment, and part-exchange credit towards a new motorcycle purchase, available to UK motorcycle owners.
• Motorcycle Apparel & Accessories Online Shop Direct-to-consumer online shop (motogbshop.co.uk) selling motorcycle helmets, clothing, gloves, boots, accessories, and gifts for riders.
• Premium Motorcycle Breakdown Cover & Roadside Assistance 24/7 motorcycle breakdown cover and roadside assistance across the UK, including roadside assistance, nationwide recovery, homestart, misfuelling cover, and emergency key protection. Comprehensive coverage for mechanical and electrical components from manufacturer's original fitment, priced at £76 for two years.
• Motorcycle Servicing Manufacturer-trained motorcycle servicing for all makes and models at MotoGB's UK dealerships, with extended warranty options available through the manufacturer warranty programme.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• Hero MotoCorpcoreChannel Partner/ Reseller/ Distributor · 23 October 2025Hero MotoCorp, India's largest two-wheeler manufacturer, has partnered with MotoGB for UK market entry. The partnership involves launching Hero's Euro 5+ range led by the Hunk 440 motorcycle, marking Hero's entry into its 51st international market. MotoGB serves as the exclusive UK distribution partner for Hero motorcycles.
• BenellicoreChannel Partner/ Reseller/ DistributorMotoGB is a UK distributor for Benelli motorcycles, offering models including TRK 502, TRK 702, TNT 125, Leoncino 500, Imperiale 400, and 752 S.
• Royal EnfieldcoreChannel Partner/ Reseller/ DistributorMotoGB distributes Royal Enfield motorcycles including Continental GT 650, Interceptor 650, Meteor 350, Himalayan 411, Super Meteor 650, and Shotgun 650.
• SuzukicoreChannel Partner/ Reseller/ DistributorMotoGB distributes Suzuki motorcycles including GSX-8S, GSX-8R, V-Strom 650 and 1050, Hayabusa, Katana, and Burgman scooters.
• KawasakicoreChannel Partner/ Reseller/ DistributorMotoGB distributes Kawasaki motorcycles including Ninja series, Z series, Versys, Eliminator, Vulcan S, and W230.
• KTMcoreChannel Partner/ Reseller/ DistributorMotoGB distributes KTM motorcycles including Duke series, Adventure series, and EXC off-road models.
• LambrettacoreChannel Partner/ Reseller/ DistributorMotoGB distributes Lambretta scooters including X125, X300, G350, and V-series models.
• Moto GuzzicoreChannel Partner/ Reseller/ DistributorMotoGB distributes Moto Guzzi motorcycles including V7, V85 TT, V100 Mandello, and Stelvio models.
• Royal AlloycoreChannel Partner/ Reseller/ DistributorMotoGB distributes Royal Alloy scooters including TG 125, TG 300, and GP models.
• KeewaycoreChannel Partner/ Reseller/ DistributorMotoGB distributes Keeway motorcycles and scooters including Superlight, RKS, and V-Cruise models.
• SymcoreChannel Partner/ Reseller/ DistributorMotoGB distributes Sym scooters including Symphony, Jet, MMBCU, and NHT models.
• FB MondialcoreChannel Partner/ Reseller/ DistributorMotoGB distributes FB Mondial motorcycles including HPS 125, SMX enduro/motard, and Piega models.
• Autoguard WarrantiescoreTechnology or IntegrationMotoGB's motorcycle breakdown cover and roadside assistance services are powered by Autoguard Warranties, providing comprehensive UK-wide coverage including roadside assistance, nationwide recovery, homestart, misfuelling cover, and emergency key protection.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SportsBikeShop: One of the UK's largest motorcycle accessories, clothing, and parts e-commerce retailers serving rider customers with a broad-brand catalogue model. Directly comparable to MotoGB in target customer (UK riders), product mix (helmets, gloves, parts, accessories) and online channel strategy.
• M&P (Motorcycle Parts): UK motorcycle accessories, parts and apparel retailer/distributor operating with a multi-brand inventory and e-commerce storefront very similar to MotoGB's motogbshop platform. Closest independent UK multi-brand motorcycle product distributor to MotoGB's accessories and parts trading function.

Others

• Bennetts Motorcycle Insurance: UK motorcycle insurance specialist offering breakdown cover and accident services. Adjacent to MotoGB's £376/2-year Premium Motorcycle Cover product, addressing the same rider-customer protection need through parallel (insurance-product) channels.
• Lexham Insurance: UK specialist motorcycle insurance and breakdown cover provider. Functionally adjacent to MotoGB's roadside assistance product line — same end-user, same risk class, overlapping benefit features.

Broad incumbents

• Norton Motorcycles: UK motorcycle manufacturer (Donington Hall) distributing its premium range through a select UK dealer network. Comparable to MotoGB as a brand-side distributor whose network partners overlap with MotoGB's dealer base.
• BMW Motorrad UK: Subsidiary of BMW Group running its own UK motorcycle dealer network under franchise model. Comparable to MotoGB's distribution relationships with Suzuki, KTM, Kawasaki as a manufacturer with directly controlled UK retail footprint competing for dealer exclusivity.
• Triumph Motorcycles: UK-based motorcycle manufacturer operating its own national dealer network. Comparable as a UK motorcycle brand with vertically integrated distribution that competes for MotoGB's dealer mind-share and shares the same showroom-level customer.
• Royal Enfield UK (Eicher Motors): Global motorcycle brand with established UK retail presence. Notable because Royal Enfield is distributed by MotoGB in the UK while also operating select company-owned touchpoints, making it both a partner and a partial adjacent player in the same market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/motogbhq
• LinkedInlinkedin.com/company/motogb-motorcycles-scooters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOTOGB