SPORTSBIKESHOP

What SPORTSBIKESHOP does

SPORTSBIKESHOP LTD is a UK-based direct-to-consumer motorcycle gear retailer founded in 2005, headquartered in Boston, Lincolnshire. The company operates an omnichannel model combining a comprehensive e-commerce storefront at sportsbikeshop.co.uk with a network of 11 physical retail showrooms across the UK (Boston, Bristol, Glasgow, Harlow, Leeds, Milton Keynes, Norwich, Preston, Reading, Southampton, and a forthcoming Birmingham location). The platform aggregates over 260 motorcycle brands across a full product portfolio including helmets, clothing, gloves, boots, accessories, parts and spares, tyres, electronics, luggage, security, and maintenance products, serving individual motorcyclists across multiple use cases — commuter, touring, sports/track, motocross/off-road, and casual urban riding.

The company's core technology is an e-commerce platform backed by a large inventory management system stocking more than 20,000 helmets, 15,000 pairs of gloves, and 10,000 pairs of boots at any time, with order tracking integrated to DPD and UPS carriers. The business generates revenue through one-time transactional product sales (unit pricing) supported by a £31 free-delivery threshold, Klarna buy-now-pay-later financing, price-match guarantees, and a 365-day returns policy. Distribution is omnichannel: direct home delivery (next-day, 7 days a week), store-to-store free delivery for in-store try-on, and international shipping to the United States. Complementary revenue streams include the "Sportsbikeshop Compare" motorcycle insurance referral service. The company is FCA-regulated (FRN 682574) for consumer credit activity and holds no disclosed parent company or institutional investors.

Name

SPORTSBIKESHOP

Legal name

SPORTSBIKESHOP LTD

Website

https://sportsbikeshop.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

SPORTSBIKESHOP LTD is a UK-based omnichannel motorcycle gear retailer operating an e-commerce storefront and 11 physical stores, selling helmets, clothing, gloves, boots, parts, and accessories from 260+ brands to individual motorcyclists.

Ownership category

akta.pro rank

Product category

Motorcycle Gear Retail

NAICS

Automotive Parts and Accessories Retailers (44133), Sporting Goods Retailers (45911)

SIC

Retail-Auto & Home Supply Stores (5531)

akta.pro primary industry

Motorsports & Powersports Gear & Accessories Retail (CRAMABAN)

akta.pro secondary industry

Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Motorcycle helmets retail
• Motorcycle clothing
• Motorcycle boots gloves
• Motorcycle parts accessories
• Motorcycle gear retailer

Headquarters

HQ city

Boston

HQ country

United Kingdom

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time transaction revenue from sale of motorcycle helmets, clothing, gloves, boots, accessories, and parts. Revenue generated through direct consumer purchases via online storefront and physical retail stores.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

SPORTSBIKESHOP is a UK-based omnichannel retailer of motorcycle gear and parts, operating an e-commerce storefront and 11 physical stores. The company sells motorcycle helmets, clothing, gloves, boots, accessories, parts, electronics, luggage, security products, tyres, oils, exhausts, and bodywork sourced from 260+ brands. It also offers an online motorcycle insurance comparison service and order tracking.

Product overview

SPORTSBIKESHOP is a UK-based motorcycle e-commerce retailer operating as a single unified online store with 11 physical retail locations across the UK. The company offers over 260 motorcycle brands across a comprehensive product portfolio consisting of: Motorcycle Helmets (with 20,000+ helmets in stock), Motorcycle Clothing (including jackets, jeans, suits, base layers, body armour, and airbags), Motorcycle Gloves (15,000+ pairs in stock), Motorcycle Boots (10,000+ pairs in stock), Motorcycle Accessories (grips, indicators, knee sliders, security), Motorcycle Parts & Spares (brake pads, filters, chains, batteries), Motorcycle Electronics (sat navs, intercoms, cameras), Motorcycle Luggage (cases, tank bags, saddlebags), Motorcycle Tyres, and Motorcycle Oil & Lubricants. The platform also offers complementary services including motorcycle insurance comparison, order tracking, and in-store fitting services. The business serves as a multi-brand marketplace aggregating major motorcycle safety gear manufacturers rather than selling proprietary products.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Helmets Full range of motorcycle helmets including full face, flip-up, adventure, open face, motocross, and kids helmets from over 250 brands including Arai, Shoei, Shark, AGV, HJC, Schuberth and Klim. Stock of 20,000+ units covering every current model.
• Motorcycle Clothing Motorcycle clothing including jackets, jeans, leather suits, textile clothing, waterproof gear, base layers, body armour, heated clothing, high visibility clothing, and airbags from brands such as Alpinestars, Dainese, RST, Furygan, Rev'it, and Rukka. Jackets range from £125 to £685.
• Motorcycle Gloves Motorcycle gloves including leather, waterproof, winter, ladies, and heated options from over 50 brands. Stock of more than 15,000 pairs, with gloves starting from £19.99.
• Motorcycle Boots Motorcycle boots including waterproof, ladies, road/race, adventure/touring, urban/casual, and enduro/off-road options from brands including Alpinestars, TCX, Daytona, DXR, and Sidi. Stock of more than 10,000 pairs, with boots starting from £49.99.
• Motorcycle Accessories Motorcycle accessories including bar ends, handlebar grips, heated grips, indicators, knee sliders, luggage accessories, tank protectors, transport accessories, and motorcycle seat cushions.
• Motorcycle Parts & Spares Motorcycle parts and spares including brake discs, brake pads, air filters, oil filters, chains & sprockets, spark plugs, fuel caps, batteries, and HEL Performance brake lines.
• Motorcycle Electronics Motorcycle electronics including sat navs, intercom systems, action cameras from GoPro and Insta360, and phone mounts.
• Motorcycle Security Motorcycle security products including disc locks, chains, ground anchors, and alarmed locks from brands like Oxford, Squire, and Hiplok.
• Motorcycle Luggage Motorcycle luggage including top cases, saddlebags, tank bags, and soft luggage from brands like Givi, SHAD, and Kriega.
• Motorcycle Maintenance Motorcycle maintenance products including paddock stands, dollies, chain care kits, tools, and workshop equipment.
• Motorbike Tyres Motorcycle tyres from major brands including Michelin, Pirelli, Continental, Metzeler, Bridgestone, Dunlop, and Avon.
• Motorcycle Oil & Lubricants Motorcycle oil and lubricants from Castrol, Motul, Silkolene, Liqui Moly, and Putoline.
• Motorcycle Exhausts Motorcycle exhausts including full systems, silencers, and exhaust accessories from Akrapovic, Scorpion Exhausts, and Yoshimura.
• Motorcycle Bodywork Motorcycle bodywork including crash protectors, huggers, and fairing parts.
• Motorcycle Frame & Controls Frame and controls including levers, rear sets, steering dampers, and frame sliders.
• Sportsbikeshop Compare (Motorcycle Insurance Comparison) Motorcycle insurance comparison service enabling customers to compare quotes from multiple providers.
• UK Store Network (In-Store Retail) Retail store network with 11 physical stores across the UK offering in-store shopping, fitting services, and order pickup.
• Troy Lee Designs Motorcycle Gear Off-road and motocross motorcycle gear and apparel from Troy Lee Designs newly added to the brand portfolio in 2025.
• Order Tracking Service

Quantifiable outcome

• 365-day returns policy allows full home trial before commitment
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• J&S Accessories: One of the UK's longest-established motorcycle clothing, helmet and parts retailers, operating both online and physical stores. Directly comparable to Sportsbikeshop in product mix (helmets, leathers, gloves, boots, accessories) and target customer (UK riders).
• Demon Tweeks: UK-based online and mail-order retailer of motorcycle, karting, and performance gear with a similarly broad helmet/clothing catalogue. Comparable as a long-standing multi-brand motorcycle apparel retailer serving enthusiast UK riders.
• Get Geared: UK motorcycle clothing, helmet and accessories retailer with online and physical stores (including a flagship in Surrey). Overlaps with Sportsbikeshop across helmets, leathers, gloves, and boots for sport, touring and commuter riders.
• Motolegends: UK premium motorcycle gear specialist stocking high-end brands such as Rukka, Alpinestars, and Held alongside a flagship showroom. Closely comparable to Sportsbikeshop's premium, brand-led positioning for serious UK riders.
• Helmet City: UK motorcycle helmet specialist retailer with deep SKU depth across Arai, Shoei, AGV, Schuberth and others. Comparable to Sportsbikeshop in its helmet-led merchandising and rider focus.
• RevZilla: US-based online motorcycle gear retailer with strong content, reviews, and educational video strategy. Closest US analogue to Sportsbikeshop's combination of huge SKU range, heavy review content, and rider community positioning.
• Rocky Mountain ATV/MC: Large US powersports and motorcycle gear/accessories retailer with extensive helmet, apparel, and parts catalogue plus motocross focus. Comparable in scale and breadth of motorcycle/powersports inventory, though US-centric.
• Chaparral Motorsports: US online and physical powersports retailer selling motorcycle helmets, apparel, parts, and accessories. Comparable omnichannel model and broad SKU range, though primarily serving North American riders.

Broad incumbents

• Alpinestars: Major motorcycle apparel, helmet, and protection manufacturer whose products Sportsbikeshop resells. Relevant as a key supplier/partner and an example of the brand-led DTC trend that could compete with multi-brand retailers.

Others

• Klarna: Buy-now-pay-later financing partner integrated into Sportsbikeshop's checkout. Comparable as an enabling commerce layer rather than a competitor, relevant for understanding conversion and basket-size mechanics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SPORTSBIKESHOP
• YouTubeyoutube.com/user/sportsbikeshop
• Facebookfacebook.com/SPORTSBIKESHOP.co.uk
• Instagraminstagram.com/sportsbikeshopuk
• LinkedInlinkedin.com/company/sportsbikeshop-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SPORTSBIKESHOP