Bicytrust

What Bicytrust does

Bicytrust is a French digital insurance broker founded in 2023 in Boulogne-Billancourt by Romain Lebègue, operating under ORIAS registration 23005546 and distributing bicycle insurance products to individual cyclists across France. The company sells three tiered annual subscription plans — Start (€4.90/month), Zen (€9.90/month), and Protect (€10.90/month) — covering theft, vandalism, accidental damage, and 24/7 roadside assistance, with a no-deductible, no-depreciation replacement-at-purchase-price proposition particularly emphasizing electric bicycle (VAE) battery coverage. Underwriting is carried out by Mutuaide-Assistance, a subsidiary of Groupama, providing the regulatory insurance capacity while Bicytrust manages distribution and customer-facing touchpoints.

Bicytrust's technology layer is a portfolio of web-based portals: a public marketing site on WordPress, a subscription engine at souscrire.bicytrust.fr enabling a roughly 3-minute quote-to-bind flow, a client self-service portal at client.bicytrust.fr, and a dedicated Pro Partner portal at pro.bicytrust.fr. The platform integrates with G8 point-of-sale software used by French bike retailers and with Bicycode, a national bicycle identification and marking system, enabling in-store quote generation and verified bike identification that eliminates the standard waiting period for coverage activation. The company also operates the Guidon Futé content blog as a top-of-funnel acquisition channel.

Commercial activity is split between a direct-to-consumer online channel and a network of approximately 600 partner bike shops across France where customers can subscribe at point of sale. Pricing scales with declared bicycle value (slider from €1,000 upward) and an annual payment option offers a roughly 5% discount over monthly billing. Customer segments include individual cyclists (urban commuters, e-bike owners, premium bike owners, recreational riders), professional bicycle retailers, and companies insuring bicycle fleets used in employee mobility programs. Revenue is generated entirely through recurring insurance premiums; Bicytrust itself carries the technical and operational insurance cost as a broker rather than as a risk-bearing carrier.

Name

Bicytrust

Legal name

Bicytrust SAS

Website

https://bicytrust.fr

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Bicytrust is a French digital insurance broker, founded in 2023, offering annual subscription plans covering theft, damage, and roadside assistance for individual bicycles and e-bikes. It distributes directly online and through a 600-store partner bike shop network in France, with Mutuaide-Assistance (Groupama) acting as underwriter.

Ownership category

akta.pro rank

Product category

Bicycle Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

Keywords

• Bicycle insurance
• Insurance broker
• Theft coverage
• Roadside assistance
• Electric bike insurance

Headquarters

HQ city

Boulogne-billancourt

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bicycle Insurance Premiums: Bicytrust generates revenue through recurring insurance premiums paid by policyholders. Customers subscribe to annual insurance contracts with monthly (e.g., €4.90-10.90/month) or annual payment options (e.g., €56-124/year). The contract renews month-to-month after the first year with no cancellation fees. Three tiered plans are offered: Start (€4.90/mo), Zen (€9.90/mo), and Protect (€10.90/mo), with pricing based on the insured value of the bicycle and the age of the bike at purchase.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Bicytrust is a digital insurance broker offering bicycle insurance plans covering total theft, partial theft and vandalism, accidental damage, and 24/7 roadside assistance, with no deductible and no depreciation applied to claims. The company distributes its insurance products directly online via its website and through a network of approximately 600 partner bike shops across France, integrating with G8 point-of-sale systems and Bicycode bike identification for seamless enrollment. Mutuaide-Assistance (a Groupama subsidiary) serves as the underwriting insurance carrier behind Bicytrust's brokerage operations.

Product overview

Bicytrust is a bike insurance company offering three tiered subscription plans (Start, Zen, and Protect) that provide coverage for theft, vandalism, accidental damage, and 24/7 roadside assistance for bicycles including electric bikes (VAE). The company distributes through an integrated dealer network using G8 and Bicycode systems for seamless enrollment at partner bike shops, and serves customers through online portals including a client portal and a professional partner portal. The company also operates the Guidon Fûté blog as an educational and engagement channel.

Differentiator

Problem solved

Functional benefit

Brands

• Guidon Fûté: The blog of Bicytrust, providing tips and guides for cycling safely and confidently.

Products and services

• Start Plan Entry-level bicycle insurance plan for bikes purchased within the last 5 years, covering total theft at 50% of purchase value replacement, partial theft and vandalism, accidental damage, and 24/7 roadside assistance with taxi return. Includes no deductible. Priced at €4.90/month or €56/year.
• Zen Plan Mid-tier bicycle insurance plan for bikes under 3 years old, covering total theft with 100% purchase value replacement, partial theft and vandalism with €1,000/year VAE battery coverage, and 24/7 roadside assistance. No deductible and no depreciation applied. Priced at €9.90/month or €113/year.
• Protect Plan Premium bicycle insurance plan for bikes under 1 year old, covering total theft at 100% purchase value replacement, partial theft and vandalism with €1,000/year VAE battery coverage, accidental damage coverage up to insured value, sporting activities coverage (gravel, cyclosportives, triathlon), and 24/7 roadside assistance. No deductible and no depreciation applied. Priced at €10.90/month or €124/year.

Quantifiable outcome

• 350,000-580,000 bikes stolen annually in France
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Mutuaide-AssistancecoreOthersMutuaide-Assistance, a subsidiary of Groupama, serves as the underlying insurance underwriter for Bicytrust policies. They are co-responsible for data processing related to policy subscriptions and claims management. This partnership provides the insurance capacity and regulatory backing required for Bicytrust to operate as an insurance broker.
• GroupamacoreOthersGroupama is the parent company of Mutuaide-Assistance, Bicytrust's insurance underwriter partner. Through this relationship, Bicytrust leverages Groupama's insurance infrastructure and regulatory standing in the French insurance market.
• ShimanominorStrategic or Co-development PartnerShimano partners with Bicytrust to support the network of professional bike retailers. Shimano's involvement helps animate the network of bike professionals who distribute Bicytrust insurance products.
• BicycodecoreTechnology or IntegrationBicycode is a bike identification system used by Bicytrust for verifying insured bicycles. Bicytrust requires bikes to have FNUCI marking (such as Bicycode) as part of their subscription process to eliminate the waiting period for coverage activation. This integration provides authentication and theft recovery capabilities.
• Union Sport et CycleminorStrategic or Co-development PartnerUnion Sport et Cycle is a founding member of France Vélo and represents the cycling industry trade body. While not explicitly a formal Bicytrust partnership, the company aligns with this industry organization as part of the broader cycling ecosystem.
• Partner Bike Stores (500+)coreChannel Partner/ Reseller/ DistributorBicytrust has built a network of approximately 500-600 partner bike stores across France who distribute their insurance products. These partners offer Bicytrust insurance at point of sale, with exclusive offers valid for up to one year from bike purchase. In case of claims, customers are referred back to partner stores for repairs or replacement, creating a closed-loop customer retention system.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Macif: French mutual insurer with multi-line personal insurance including bike coverage options for members. Comparable as a broad French incumbent whose home/auto policies overlap with Bicytrust's theft and damage protection.
• Groupama: Parent company of Mutuaide-Assistance, Bicytrust's underwriting partner. Groupama itself offers personal insurance including bike coverage, creating an interesting vertical where it both supports Bicytrust as underwriter and competes indirectly as an insurer in the same French market.
• MAIF: Major French mutual insurer covering home, auto, and personal lines including bicycle coverage through existing policies. Competes with Bicytrust as an established incumbent offering bicycle protection as part of a broader portfolio to millions of French policyholders.
• Matmut: French mutual insurer offering home and mobility insurance products, including bicycle coverage. Comparable to Bicytrust as a French insurance incumbent serving overlapping customer needs through different distribution channels.
• AXA France: Major French personal lines insurer offering bicycle coverage within home and auto policies. A broad incumbent that could replicate Bicytrust's product terms at scale while leveraging a much larger customer base and broker network.
• Allianz France: Major French and global insurer offering home, auto, and personal accident coverage including bicycles. Comparable as a broad incumbent with the scale to bundle competitive bike insurance if it chose to invest in the segment.

Direct peers

• Bikmo: UK-based specialist cycle insurance broker offering theft, damage, and personal accident cover to individual cyclists and businesses. Directly comparable to Bicytrust in product focus, target customer (cyclists), and digital distribution model, though operating in the UK rather than France.
• Velosure: UK specialist bicycle insurance provider covering theft, accidental damage, and personal accident for road, mountain, and e-bikes. Closely comparable to Bicytrust in being a cycle-only insurance specialist with tiered individual policies.

Emerging players

• Lemonade: Digital-first global insurance company using AI-driven onboarding and instant claims. Comparable to Bicytrust in digital-native insurance distribution and consumer brand approach, though operating in different product lines (renters, pet, life) and geographies.
• Luko: French neo-insurer offering digital home insurance with embedded claims and simplified UX. Comparable to Bicytrust as a digital-native French insurance challenger, though focused on home rather than bicycle coverage. Useful benchmark for French insurtech distribution and digital onboarding.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Bicytrust
• LinkedInlinkedin.com/company/bicytrust
• Instagraminstagram.com/bicytrust

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bicytrust