What Velosure does

Velosure is a United Kingdom-domiciled specialist insurer that underwrites dedicated cycle insurance policies as a trading style of FCA-authorised Lawshield UK Ltd within the Connexus Group. Its product suite covers three core lines — Single Bike, Multi Bike and E-bike — distributed across two coverage tiers (Core and Performance), with ancillary Cycle Rescue breakdown assistance and cycle-specific Travel Insurance distributed through Just Travelcover. The offering is differentiated by including sports cover, cycle rescue, public liability up to £500,000 and worldwide cover as standard rather than paid add-ons, alongside pricing positioned as best-value versus named competitors such as Laka, Bikmo, Wiggle and Sundays.

The underlying technology stack comprises an insurance policy administration and claims management system with an online quote and self-service portal, complemented by an in-house specialist claims team and integration with KLS Law for personal injury and excess-recovery matters. Velosure is authorised and regulated by the Financial Conduct Authority (via Lawshield UK Ltd, FCA reference 306793) and states alignment with ISO 27001 information security practices; policies are underwritten by Chubb. Underwriting criteria incorporate Sold Secure-rated lock requirements as a structural risk-selection mechanism.

Velosure operates a hybrid go-to-market combining direct-to-consumer digital sales through velosure.co.uk with a retailer affiliate scheme that pays commission to local cycle shops for referred policies, supported by a refer-a-friend programme with £10 Amazon vouchers. Revenue is generated entirely through subscription/recurring annual premiums priced on bike value, type and coverage level — Core single bike from £58.52 and Performance multi-bike up to £249.59 — serving long-tail individual cyclists across use cases including commuting, road racing, mountain biking, e-bike leisure, multi-bike households, competitive cycling and overseas cycling travel, all restricted to UK residents.

Name

Velosure

Legal name

Lawshield UK Ltd

Website

https://velosure.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Velosure is a UK-based specialist cycle insurer (trading style of Lawshield UK Ltd, FCA-authorised) providing single-bike, multi-bike and e-bike policies — plus cycle rescue and travel cover — to individual cyclists and multi-bike households across the United Kingdom.

Ownership category

akta.pro rank

Headquarters

HQ city

Partington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Cycle Insurance Premiums: Velosure generates revenue through annual insurance premiums charged to policyholders for cycle insurance coverage. Policies are offered at different coverage levels (Core and Performance) with varying premium rates based on bike value, type, and coverage requirements.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Velosure provides specialist cycle insurance to UK residents, offering annual policies for single bikes, multi-bike households, and electric bicycles under Core and Performance coverage tiers. Policies include theft, accidental damage, public liability up to £500,000, accessory cover, sports/events cover, European or worldwide cover, personal accident cover, and 24/7 cycle rescue, with claims handled in-house. Complementary offerings include cycle-specific travel insurance and personal-injury recovery via KLS Law.

Product overview

Velosure is a UK-based cycle insurance provider offering three core insurance products: Single Bike Cover for individual bicycles, Multi Bike Cover for households with multiple bikes, and E-bike Cover for electric bicycles. The company operates two coverage tiers—Core (fundamental protection with accidental damage, theft, public liability, and accessory cover) and Performance (enhanced coverage adding sports cover, 24/7 cycle rescue, European cover, and higher personal accident limits). Supplementary offerings include cycle-specific Travel Insurance and Cycle Rescue breakdown assistance. All products are underwritten by Chubb and regulated by the FCA.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Bike Cover

Quantifiable outcome

• Multi-bike insurance priced at £205.63 vs Laka Core at £270.00 - approximately 24% cheaper
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Warwickshire Ground AnchorsminorChannel Partner/ Reseller/ DistributorPartner for bike security products. Warwickshire Ground Anchors provides Sold Secure-rated locks and ground anchors for Velosure customers. Recommended to customers as part of security requirements for insurance coverage.
• KLS LawcoreImplementation/ SI/ Consulting PartnerLegal services partner providing personal injury claim handling for Velosure customers. KLS Law works with Velosure to recover policy excess and damages for cycling accidents that were not the policyholder's fault. Customer reviews highlight successful recovery of excess plus damages through this partnership.
• Connexus GroupcoreOthersParent company and corporate family. Velosure is a trading style of Lawshield UK Ltd, which is part of the Connexus Group. Connexus Group (company number 10705026) operates the website and provides corporate infrastructure.
• Lawshield UK LtdcoreOthersFCA-authorized insurance company and trading style host for Velosure. Lawshield UK Ltd (No. 3360532) is authorised and regulated by the Financial Conduct Authority under FCA reference number 306793. Registered in England & Wales at 850 Ibis Court, Lakeside Drive, Centre Park, Warrington, Cheshire, WA1 1RL.
• Sold SecurecoreTechnology or IntegrationSecurity certification organization. Sold Secure provides independent testing and rating of bike locks (Bronze, Silver, Gold ratings). Velosure requires customers to use Sold Secure-rated locks based on bike value, integrating this certification into their underwriting requirements.
• Just TravelcoverminorChannel Partner/ Reseller/ DistributorTravel insurance distribution partner for Velosure Travel Insurance. Customers can obtain travel insurance quotes through the Just Travelcover platform at lawshieldvelosure.justtravelcover.com. Travel insurance complements cycle insurance for cyclists traveling abroad.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sundays Insurance: Sundays Insurance is a UK cycle insurance provider that has been referenced alongside Velosure in competitive comparison charts. It offers comparable single and multi-bike cover with theft, damage, and cycling-event protection, serving the same enthusiast and commuter customer base.
• Bikmo: Bikmo is a UK specialist bicycle insurance provider offering theft, accidental damage, and personal accident cover for road, mountain, e-bike and commuting cyclists. It directly competes with Velosure for the same customer profile and channel mix, including retailer partnerships.
• Cycleplan: Cycleplan is a UK cycle insurance provider offering cover for individuals, families, and multi-bike households. It overlaps directly with Velosure's product set across single bike, multi-bike, and e-bike policies and serves the same direct-to-consumer UK market.
• Yellow Jersey Cycle Insurance: Yellow Jersey is a UK bicycle insurance specialist covering road, mountain, triathlon and e-bikes with theft, accidental damage, and personal accident cover. It is a direct niche competitor to Velosure, particularly in the enthusiast and competitive cyclist segment.
• Laka: Laka is a UK-based cycle insurance provider using a collective-payout model, and is cited by Velosure as a primary multi-bike pricing benchmark (Laka Core £270 vs Velosure £205.63). It targets the same individual cyclist, multi-bike, and e-bike customer segments with comparable theft, damage, and liability coverage.

Broad incumbents

• Aviva: Aviva is one of the UK's largest general insurers and currently covers bikes within its home contents policies. As a broad incumbent with scale advantages, it represents the type of player that could launch dedicated specialist cycle cover to compete with Velosure.
• Wiggle (cycle insurance offering): Wiggle is a major UK cycling retailer that has distributed cycle insurance products (including via Sundays Insurance) to its customer base. While primarily a retailer, its embedded insurance offering competes with Velosure for the same cycling audience through a different go-to-market model.
• Direct Line Group: Direct Line is a large UK general insurance carrier whose home and contents policies cover bicycles as part of broader household cover. It is a broad incumbent that could expand specialist cycle products to compete more directly with Velosure.
• Admiral: Admiral is a major UK P&C insurer with home contents policies that include bicycle cover. Its brand reach and pricing power in personal lines make it a relevant broad incumbent that could erode Velosure's specialist pricing position if it expands into cycle-specific products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cyclevelosure
• Facebookfacebook.com/Velosure
• LinkedInlinkedin.com/company/velosure-cycling-insurance

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velosure