Bondall Pty Ltd

What Bondall Pty Ltd does

Bondall Pty Ltd is a privately held, family-owned Australian manufacturer of specialty chemical coatings and surface treatments for the building and renovation market, headquartered in Belmont, Western Australia. The company, in operation since 1951, organizes its product portfolio into several branded lines: Monocel (timber care including marine-grade varnishes, stains, oils, waxes, and sealers formulated for Australian UV/climate conditions), BondCrete (a high-solids resin-based bonding and sealing agent manufactured since 1951), Betta / Gripset Betta (waterproofing membranes, weather sealants, crack fillers, joint bands, damp-proofing, and potable-water-approved bitumen systems), Ranex (a 60-year rust-conversion chemistry converting iron oxide to iron phosphate, supplied in liquid and gel formats), Silasec (concentrated waterproofing for masonry and concrete), Tileguard (tile and grout care), Ballistol (a German-engineered biodegradable lubricant distributed under license in ANZ), and ancillary surface preparation products including hydrochloric acid for concrete etching.

The business generates revenue through unit-priced retail distribution at Bunnings and independent specialty hardware and paint stores across Australia and New Zealand, supplemented by direct e-commerce via bondall.com and a B2B trade/commercial supply channel serving professional builders and contractors. Go-to-market is product-led, anchored on heritage brand trust, Australian-made positioning for harsh-climate durability, and content marketing (DIY project blogs and tutorials with Little Red Industries). Two end-segments are addressed horizontally — DIY homeowners/renovators and professional trades — with horizontal segmentation across timber care, waterproofing, concrete treatment, rust remediation, and surface preparation use cases.

The operating model is conservative: no disclosed funding rounds, no PE or institutional ownership, no parent company, no subsidiaries, and no disclosed acquisitions or leadership changes. The company has 11-50 employees, active B2B and DTC digital channels, a mobile coverage calculator app, and a recent brand refresh in 2026. Geographic reach is restricted to Australia and New Zealand.

Name

Bondall Pty Ltd

Legal name

Bondall Pty Ltd

Website

https://bondall.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

Bondall Pty Ltd is a privately held, family-owned Australian manufacturer of specialty chemical coatings and surface treatments — including timber care (Monocel), waterproofing (Betta), bonding agents (BondCrete), and rust conversion (Ranex) — sold through Bunnings, specialty hardware stores, direct e-commerce, and trade channels across Australia and New Zealand, serving DIY homeowners and professional builders.

Ownership category

akta.pro rank

Product category

Specialty Construction Chemicals

NAICS

Paint, Coating, and Adhesive Manufacturing (3255), Paint and Coating Manufacturing (32551), Adhesive Manufacturing (32552)

SIC

Adhesives & Sealants (2891), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industries

Adhesives & Sealants Chemicals (IMAEABAA), Concrete/Brick/Stone Sealing (Masonry Sealants) (HSAGADAH)

Keywords

• Wood coatings
• Waterproofing membranes
• Concrete sealers
• Rust treatment chemicals
• Specialty construction chemicals

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Specialty Chemical Coatings and Treatments: Bondall generates revenue through manufacturing and selling specialty chemical products including wood coatings (Monocel brand), waterproofing systems, concrete treatments, rust treatments, and cleaning products. Products are sold through major hardware retailers like Bunnings, specialty paint stores, and direct e-commerce.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Bondall manufactures and sells specialty chemical coatings and treatments for construction and renovation applications. Its portfolio spans wood coatings (Monocel brand), waterproofing systems (Betta/Gripset Betta), concrete treatments and bonding agents (BondCrete, Silasec), rust remediation (Ranex), sealers, acids for surface preparation, and miscellaneous products including the distributed Ballistol lubricant. Products are formulated and manufactured in Australia for domestic and New Zealand markets, sold primarily through hardware retail chains like Bunnings, specialty stores, and direct e-commerce.

Product overview

Bondall is an Australian-owned manufacturer of building and renovating products serving domestic and international markets, with a 70+ year heritage. The product portfolio is organized into three primary sub-brands: Monocel (wood coatings including varnishes, stains, oils, waxes, and sealers), Betta/Gripset Betta (waterproofing solutions including membranes, sealers, crack fillers, primers, and joint bands), and BondCrete (concrete additives and bonding agents). Supporting product lines include Ranex (rust treatment in liquid and gel forms), Ballistol (versatile lubricant), and Tileguard (tile care products). The portfolio also includes specialty products such as Silasec (waterproofer), Hydrochloric Acid (acid etching), and Driveway & Floor Paint. These products serve the construction, renovation, and maintenance segments across timber care, waterproofing, concrete treatment, rust treatment, and surface preparation applications.

Differentiator

Problem solved

Functional benefit

Brands

• Monocel: Wood coatings brand including stains, varnishes, and wood finishes for interior and exterior timber protection.
• Betta
• Tileguard
• Ranex
• BondCrete

Products and services

• Monocel Gold Exterior Clear Varnish Premium marine-grade clear varnish providing ultimate UV durability and colour retention for exterior timber surfaces in Australia's harsh climate, available in Satin and Gloss finishes.
• Monocel Liquid Wax Brush-on wax infused with natural beeswax providing a smooth, long-lasting matt finish for interior and undercover exterior timber surfaces.
• Monocel Furniture Oil Preserves and maintains the natural look of exterior timber furniture with UV absorbers and a water-resistant coating, available in 500ml, 1L, and trigger pack sizes.
• Monocel Timber Sealer Penetrating 100% acrylic sealer that seals, binds, protects, and repels water on most timber surfaces, designed for subsequent top coating.
• Monocel Timber Benchtop Oil Interior timber substrate treatment incorporating natural Tung oil to revitalise, nourish, and waterproof benchtop surfaces; safe for food contact when dry.
• BondCrete Versatile Australian-made bonding and sealing agent formulated as a concentrated high-solid resin additive providing maximum bonding strength for tiling, patching, rendering, cement applications, woodworking, and concrete priming; available in 250ml to 20L sizes.
• Silasec Concentrated waterproofer forming a permanent waterproof barrier on masonry and concrete surfaces, capable of handling hydrostatic pressure from both sides; suitable for fish ponds, water tanks, retaining walls, and potable water applications; available in 1L, 4L, and 20L.
• Ranex Rustbuster Fast-acting rust treatment that converts iron oxide rust to beneficial phosphate of iron, chemically destroying rust and leaving a surface suitable for painting; trusted by the Australian Navy, government departments, and automotive, building, fishing, ship building, mining, and oil & gas industries for over 60 years; available in 250ml to 20L.
• Ranex Rustbuster Gel Gel formulation of Ranex that clings to vertical, textured, and angled surfaces for extended contact time and deep rust penetration, chemically converting rust to iron phosphate to create a protective barrier; available in 250ml.
• Ballistol Versatile biodegradable lubricant developed in Germany in 1904 for lubricating, cleaning, protecting, and preserving metal, leather, plastic, wood, Formica, and fibreglass surfaces; available in 200ml and 400ml aerosols, 50ml pump pack, and 500ml pure oil.
• Betta Bitumen Membrane Versatile solvent-free liquid bitumen rubber membrane for underground and immersed applications, or as bitumen paint for general sealing; approved for potable water, flexible, and applicable on damp surfaces; available in 1L, 4L, and 15L.
• Betta Weather Seal Flexible water-based liquid membrane for weatherproofing external surfaces such as roofs, box gutters, and facades; UV resistant, elastomeric, and tintable with light pastel acrylic tints.
• Betta Asphalt Crack Filler Solvent-free crack sealer designed to protect asphalt pavement cracks against water ingress and prevent unravelling; forms a tough flexible sealant that withstands ponding water and vehicle traffic; trafficable within 15 minutes at 20°C; available in 500ml and 1L.
• Betta Elastic Joint Band Elastic rubber corner profile providing a flexible sealing zone at wall/floor junctions in waterproofing applications; ensures 100% elastic recovery when exposed to movement and is compatible with all Gripset Betta membranes; available in 5m x 100mm rolls.
• Betta Concrete Crack Filler Unique solvent-free crack sealer protecting concrete pavements against water ingress and surface breakdown; trafficable within 30 minutes at 20°C, forming a tough flexible seal that withstands ponding water and vehicle traffic.
• Betta Water Plug Polymer-enhanced fast-setting cement-based mortar designed to plug running leaks and stop seeping water through cracks, holes, and joints in concrete and masonry; sets in approximately 30 seconds and can be applied in submerged conditions; available in 1kg and 4kg.
• Betta Damp Stop Unique primer and protective coating protecting surfaces against rising damp and moisture ingress through walls and floors; solvent-free and odourless, suitable for internal, external, underground, and immersed applications, including as an anti-dust treatment for aged cement floors.
• Betta Peel & Seal Multi-purpose self-adhesive tape for flashing and sealing a variety of surfaces; provides instant seal without drying or curing time, tear and rupture resistant, solvent-free and non-toxic; available in 5m x 80mm rolls.
• Bondall Bitumen Membrane Water-based general-purpose flexible membrane reinforced with rubber latex for flexibility and increased strength; suitable for immersion and safe for contact with drinking water; for planter boxes, roofs, gutters, and down pipes; available in 1L, 4L, and 20L.
• Paving & Concrete Sealer Penetrating and film-forming water-based sealer for concrete, clay, natural stone, brickwork, and pavers; provides clear, natural look while sealing, binding, and protecting masonry surfaces; available in Matt, Satin, Gloss, and Limestone/Sandstone finishes; 10L size.
• Hydrochloric Acid Industrial-grade 32% hydrochloric acid solution for acid etching concrete, brick, and pavers prior to sealing or painting; also for cleaning brick or metal and adjusting pool pH levels; coverage of 1L mixture per 20sqm; available in 1L, 5L, and 20L.
• In Ground Timber Protector Non-hazardous creosote alternative providing a tough bitumen coating to extend the life of outdoor and below-ground building materials by sealing toxins within and keeping moisture out; suitable for poles, retaining walls, fences, verandah posts, sleepers, and garden stakes; available in 1L and 4L.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Little Red IndustriesminorGTM or Marketing PartnerBondall partners with Little Red Industries, led by DIY specialist Natasha Dickins, for content creation and product demonstration. Natasha creates DIY project tutorials and how-to guides featuring Bondall products, particularly Monocel timber care and BondCrete adhesive products, providing brand visibility and practical application demonstrations for the DIY community.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Bostik (Arkema): Global adhesives and sealants manufacturer with significant ANZ presence. Comparable to Bondall's bonding agents and sealants range, with much larger scale and broader industrial customer reach.
• DuluxGroup (Dulux, Selleys, Sashco): Australia's largest paints, coatings, sealants and adhesives manufacturer (brands include Dulux, Selleys, Cabot's). Directly comparable to Bondall across timber care, sealants, and waterproofing, but operates at national scale with much broader product portfolios and marketing budgets.
• Sika Australia: Subsidiary of global construction chemicals leader Sika AG, producing waterproofing, sealing, bonding, and concrete repair systems. Directly comparable to Bondall's Betta waterproofing and BondCrete bonding categories, with stronger commercial/specification presence.
• Fosroc (Saint-Gobain): Global construction chemicals brand (part of Saint-Gobain) offering waterproofing, sealants, concrete repair, and protective coatings. Comparable to Bondall's waterproofing and concrete treatment portfolio, with stronger commercial/infrastructure customer reach.
• Mapei Australia: Global construction chemicals manufacturer offering waterproofing, adhesives, and concrete repair systems. Direct overlap with Bondall's waterproofing (Betta) and concrete additive (BondCrete) categories, particularly in trade and specification channels.

Direct peers

• Feast Watson (DuluxGroup): Premium Australian woodcare and timber finish brand under DuluxGroup. Directly comparable to Bondall's Monocel Gold marine-grade and furniture care products, competing in the same DIY and trade retail channels.
• Cabot's (DuluxGroup): Leading Australian woodcare brand (stains, varnishes, oils) under DuluxGroup. The closest direct competitor to Bondall's Monocel timber care range, with stronger retail presence and broader distribution.
• Gripset Industries: Australian manufacturer of waterproofing membranes, coatings, and construction chemicals (the 'Gripset Betta' brand is shared with Bondall). Direct competitor in waterproofing, with overlapping membrane and sealer product lines.
• Crommelin Waterproofing: Australian manufacturer of waterproofing, sealers, and concrete coatings. Comparable to Bondall's Betta waterproofing and paving sealer ranges, focused on the same trade and DIY segments.
• Dry-Treat: Specialist Australian manufacturer of premium sealers and cleaners for stone, masonry, and tiles. Comparable to Bondall's Tileguard and Paving & Concrete Sealer products, with a similar premium specialty positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Bondall-100090223366496
• LinkedInau.linkedin.com/company/bondall
• Instagraminstagram.com/bondall.au/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bondall Pty Ltd