Cabot's

What Cabot's does

Cabot's is an Australian woodcare products brand specialising in timber protection, preparation, maintenance, and cleaning formulations. Its product portfolio spans decking oils and stains (including the Aquadeck® water-based decking oil positioned to last twice as long as traditional oil-based equivalents), Timbercolour® exterior acrylic paint, CFP Floor polyurethane finishes, Cabothane clear coats, garden furniture oils, benchtop food-safe coatings, and a full Signature Range of application tools. Products are organised by project type — decking, furniture and tables, flooring, benchtops and cabinets, doors and windows — and by workflow stage (Prepare, Protect, Maintain, Clean, Tools). The brand also markets composite-deck SKUs (Composite Revive, Composite Transform), addressing modern non-timber surfaces.

The primary customer base is Australian DIY homeowners undertaking residential timber maintenance and beautification, with secondary segments including professional tradespeople (painters, flooring applicators, builders) and architects/specifiers using the dedicated Timber Studio resource. Cabot's leads with a product-led growth model executed through multi-channel retail distribution — Bunnings is the dominant channel, complemented by Mitre10, Home Timber & Hardware, Dulux Trade, and Inspirations Paint — supported by a content-heavy digital ecosystem (YouTube, DIY Tips & Tricks blog, Product Picker tool, Colour Guide, active Instagram and Facebook accounts).

The business is a wholly-owned brand division of DuluxGroup (Australia) Pty Limited, headquartered at the DuluxGroup campus at 1956 Dandenong Road, Clayton, Victoria. DuluxGroup, a major Australian coatings and specialty chemicals company, functions as parent and operational back-office. There is no direct-to-consumer online store; revenue is generated entirely through retail partner sales across the Australian domestic market. Headcount sits at 51–100 employees, and the company pursues sustainability positioning through its 'Timber for Life' platform, Planet Ark Seedling Bank sponsorship (10,000 seedlings annually), Paintback stewardship participation, and the Karulbo cultural artwork program with Aboriginal artist Waylene Currie.

Name

Cabot's

Legal name

DuluxGroup (Australia) Pty Limited

Website

https://cabots.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Cabot's is an Australian woodcare brand manufacturing decking oils, stains, varnishes, floor finishes, and timber maintenance products for DIY homeowners, tradespeople, and architectural specifiers, distributed nationally through Bunnings, Mitre10, Home Timber & Hardware, Dulux Trade, and Inspirations Paint as a brand division of DuluxGroup.

Ownership category

akta.pro rank

Product category

Woodcare Coatings & Timber Finishes

NAICS

Wood Product Manufacturing (321)

SIC

Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Decking, Fencing & Outdoor Lumber Products (IMADADAF)

akta.pro secondary industry

Treated Wood & Preserved Timber Products (IMADADAE)

Keywords

• Woodcare products
• Timber finishes
• Decking oils
• Wood stains varnishes
• Floor coatings

Headquarters

HQ city

Clayton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Woodcare Products Retail Sales: Cabot's generates revenue through the manufacture and sale of woodcare products including decking oils, stains, varnishes, clear coats, paints, cleaners, and maintenance coatings. Products are sold through major Australian hardware retail chains and specialty paint stores.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Cabot's manufactures and supplies a comprehensive range of woodcare products for Australian consumers and tradespeople, including decking oils, exterior and interior stains, varnishes, clear coats, timber paints, floor finishes, cleaners, and application tools. The range covers every timber surface — decking, flooring, furniture, fencing, benchtops, cabinets, doors and windows — with products grouped into Prepare, Protect, Maintain and Clean stages of the woodcare lifecycle. Products are distributed through major Australian hardware and paint retailers rather than sold direct.

Product overview

Cabot's is a comprehensive woodcare product portfolio manufactured by DuluxGroup in Australia. The product range includes oils, stains, varnishes, clear coats, paints, cleaners, and application tools designed for various timber surfaces including decking, furniture, flooring, benchtops, cabinets, doors, windows, and fencing. The products are organized by project type (Decking, Furniture & Tables, Fencing, Flooring, Benchtops & Cabinets, Doors & Windows) and by function (Prepare, Protect, Maintain, Clean, Tools & Equipment). Key products include Aquadeck (water-based decking oil), CFP Floor finishes (for interior timber flooring), Timbercolour Deck & Exterior Paint, and various stain and varnish products. The portfolio also includes maintenance products like EasyDeck for deck refreshes and cleaning solutions for ongoing timber care.

Differentiator

Problem solved

Functional benefit

Products and services

• Aquadeck Water-based decking oil for exterior timber decks that lasts twice as long as traditional oil-based decking oils. Can be used over existing oil or water-based coatings (provided they are at least 30 days old and in good condition) without sanding or a water bead test. Sold through Australian hardware retailers for DIY homeowners and tradespeople.
• Natural Decking Oil Natural decking oil formulated to protect and enhance the appearance of exterior timber decks. Sold via Australian hardware retailers for DIY and trade use.
• Deck & Exterior Stain Water Based Water-based exterior timber stain offering high UV protection that can completely change the colour of timber surfaces in a single application. For Australian DIY homeowners and tradespeople.
• Deck & Exterior Stain Oil Based Oil-based stain designed for transforming and protecting exterior timber surfaces. Available through Australian hardware retailers.
• Timbercolour Deck & Exterior Paint Premium acrylic self-priming exterior paint formulated to nourish timber while providing exceptional durability, UV protection, and dirt and stain resistance. For timber decks and exterior surfaces.
• EasyDeck Maintenance Coat Quick-refresh maintenance coating for timber decking allowing users to restore decks in a single day without full sanding. Available in 1.5L and 3L sizes.
• CFP Floor Water Based Non-yellowing water-based polyurethane floor finish for all interior timber, parquetry, cork and engineered flooring. Fast drying, highly durable, no sanding required on pre-coated timber. Recoat time of approximately 3 hours.
• CFP Floor Oil Based Highly durable oil-based polyurethane floor finish specifically designed to protect all timber, parquetry and cork flooring. Clear finish enhances natural grain and provides protection against high-traffic areas and scuffing. Coverage rate of 16 m²/L.
• CFP Floor Hardener Reactive hardener additive used with CFP Floor Oil Based that speeds up hardening and increases wear resistance in high-traffic areas.
• Garden Furniture Oil Water-based exterior oil for rejuvenating and protecting outdoor timber and teak furniture with UV protection and fast 2-hour recoat time.
• Stain & Varnish Water Based Fast-drying water-based combined stain and varnish for interior timber surfaces, providing colour and protection in one product.
• Stain & Varnish Oil Based Oil-based combined stain and varnish offering a hard-wearing finish for interior timber floors and furniture.
• Cabothane Clear Water Based Water-based clear polyurethane coating for interior timber, available in gloss, satin or matte finish.
• Danish Oil Traditional Danish oil finish for furniture and tables, providing nourishment and protection for interior timber.
• Touch Up Stain Pens Stain pens designed for fixing timber chips and scratches on furniture surfaces.
• Benchtop Clear Food-safe clear coating for interior timber benchtops, kitchen and living area benchtops, bamboo, plywood and engineered timber. Provides heat and chemical resistance, protecting against heat marks from hot cups and plates.
• Exterior Clear Water Based Water-based clear coating designed for exterior doors and windows.
• Exterior Clear Oil Based Marine-grade oil-based clear polyurethane for exterior doors with UV absorber technology, providing enhanced weather protection.
• Deck Clean Deck cleaning solution used to prepare timber surfaces for coating, removing dirt and rejuvenating grey timber.
• New Timber Prep Timber preparation product for new timber that draws out tannins and oils from the surface before coating is applied.
• Composite Revive Product designed to revive and restore the appearance of composite decking surfaces.
• Wood Floor Polish Polish for restoring, enhancing and protecting timber flooring, prolonging the life of floor coatings.
• Laminate Floor Polish Mop-on polish designed to rejuvenate and protect laminate floors from daily wear.

Quantifiable outcome

• Aquadeck lasts 2x longer than traditional oil-based decking oils
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core, minor and major.

• Planet Ark - Seedling BankcoreStrategic or Co-development Partner · 1 January 2022Cabot's is the official sponsor of Planet Ark's Seedling Bank. The company donated 10,000 seedlings in 2022 for National Tree Day, planted by community groups and schools across Australia. Cabot's team members also planted an additional 2,000+ seedlings. In total over two years, 20,000 seedlings were donated. This partnership supports reforestation and environmental sustainability, aligning with Cabot's 'Timber for Life' sustainability program.
• PaintbackcoreStrategic or Co-development PartnerCabot's participates in the Paintback industry initiative, a non-for-profit program that responsibly disposes of unwanted paint, tins and packaging. Paintback has over 160 collection locations across Australia. This partnership supports Cabot's sustainability commitment to responsible product disposal and waste reduction.
• WRLC Arts (Waylene Currie)minorStrategic or Co-development PartnerCabot's collaborated with Aboriginal artist Waylene Currie from WRLC Arts to create 'Karulbo', a symbolic artwork representing Cabot's purpose, vision, and values. The word 'Karulbo' means 'all together' and embodies Cabot's commitment to unity, collaboration, and respect for Australia's Aboriginal culture. The artwork is displayed at Cabot's head office in Clayton and state offices nationwide.
• DuluxGroupcoreOthersCabot's is owned and operated by DuluxGroup (Australia) Pty Limited (ACN 000 049 427). DuluxGroup is a major Australian coatings and specialty chemicals company headquartered in Clayton, Victoria. The brand operates as part of the DuluxGroup corporate family, sharing distribution channels with other DuluxGroup brands.
• BunningscoreChannel Partner/ Reseller/ DistributorBunnings is the primary retail distribution partner for Cabot's products in Australia. The retailer stocks the full Cabot's woodcare range including decking oils, stains, floor coatings, varnishes, and cleaning products across its national store network.
• Mitre10coreChannel Partner/ Reseller/ DistributorMitre10 is a key Australian hardware retail cooperative stocking Cabot's full product range through its national store network.
• Home Timber & HardwaremajorChannel Partner/ Reseller/ DistributorHome Timber & Hardware is an independent hardware retailer network that distributes Cabot's woodcare products.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Wattyl: Australian coatings manufacturer (paint, woodcare, protective coatings) now owned by Hempel. Overlaps with Cabot's on woodcare finishes while serving a broader coatings portfolio across trade and retail channels.
• Taubmans: Australian paint and coatings brand competing across trade and retail. Adjacent competitor via shared hardware-shelf real estate and overlapping exterior coatings portfolio.
• Haymes Paint: Australian family-owned paint and coatings manufacturer. Adjacent competitor via Dulux Trade's similar trade-channel presence and overlapping woodcare/coatings portfolio.
• Dulux (parent brand): Flagship coatings brand under the same DuluxGroup parent as Cabot's. Overlaps in trade coatings distribution (Dulux Trade channel) and shares the same Australian retail infrastructure.

Emerging players

• Rubio Monocoat: Belgian single-coat wood finish brand gaining traction in Australia through trade applicators. Direct competitor in premium wood flooring and interior timber finishes.
• Osmo: German woodcare specialist offering natural oil-based finishes for timber decking, furniture and flooring. Direct competitor with growing Australian presence via online and specialty retailers.

Direct peers

• Sikkens: International premium woodcare brand owned by Akzo Nobel, sold in Australia through specialty and trade channels. Direct competitor in high-end exterior timber finishes and stains.
• Feast Watson: Australian heritage woodcare brand (stains, oils, finishes for interior and exterior timber) operating in the same DIY/retail channel as Cabot's. Direct competitor in Australian woodcare with overlapping product categories and customer base.
• Intergrain: Australian woodcare brand offering decking oils, stains, and clear finishes through hardware retail. Direct competitor with comparable product positioning in the professional and DIY woodcare segment.

Others

• Nippon Paint: Parent of DuluxGroup and therefore ultimate parent of Cabot's. Asia-Pacific coatings giant that provides scale, R&D and distribution reach to Cabot's, while also being a global benchmark for the woodcare/coatings category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@cabotsanz
• Facebookfacebook.com/cabotsanz
• Instagraminstagram.com/cabotsanz

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cabot's