Jacks of Fiji

What Jacks of Fiji does

Jacks of Fiji is a Fiji-based multi-brand specialty retailer founded in 1969 as Jack's Handicrafts and rebranded over time to operate as a diversified retail destination. The company sells authentic Fijian handicrafts and traditional items (Tanoa bowls, war clubs, tapa cloth products, handcarved wooden items) alongside a broad portfolio of international fashion, beauty, fragrance, accessories, and luxury watch brands including Calvin Klein, Tommy Hilfiger, Hugo Boss, Puma, Luminox, Frederique Constant, and Baume Mercier. It also distributes official Fiji Rugby and Fijian Drua sports merchandise and operates two private-label brands: Aisokula (Bula Wear resort fashion) and Qaqa (island-inspired activewear).

The business runs on a standard e-commerce platform integrated with retail management systems, with no disclosed proprietary technology or AI-driven features. Distribution combines physical retail storefronts in Fiji with worldwide shipping via DHL Express (3-7 day delivery) and domestic delivery via EMS courier and postal box options, supplemented by gift cards in $10-$100 FJD denominations and a Jack's Rewards Club loyalty program.

Revenue is generated through one-time retail sales across categories ranging from low-ticket souvenirs ($2.95-$19.95) to luxury watches (up to $9,495), with no subscription or recurring component. The customer base spans three segments: tourists visiting Fiji, local Fijian residents, and the Fijian diaspora and international customers ordering via the e-commerce site. Headcount is in the 501-1000 range, and the company is privately held by parent entity Jack's Retail Pte Ltd, a Singapore private limited company under the Jack's Group of Companies umbrella. No funding, M&A, or executive leadership information is publicly available.

Name

Jacks of Fiji

Legal name

Jack's Retail Pte Ltd

Website

https://jacksfiji.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jacks of Fiji is a Fiji-based multi-brand retailer founded in 1969 selling authentic Fijian handicrafts, international fashion, beauty, watches, and sports merchandise through physical stores and a worldwide e-commerce platform serving tourists, local consumers, and the Fijian diaspora.

Ownership category

akta.pro rank

Product category

Specialty Retail

NAICS

Clothing and Clothing Accessories Retailers (45811), All Other Miscellaneous Retailers (45999), Shoe Retailers (45821)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Customized & Personalized Fan Gear Retail (CRAMAOAJ)

Keywords

• Multi-brand retail
• Fijian handicrafts
• Fashion accessories
• Beauty products
• Specialty souvenirs

Headquarters

HQ city

Nadi

HQ country

Fiji

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales: Jack's of Fiji generates revenue through direct retail sales of apparel, accessories, beauty products, handicrafts, and souvenirs via its e-commerce website and physical stores. Products range from budget-friendly souvenirs to luxury watches. The company operates a one-time purchase model with no subscription component.
2. Gift Cards: Sale of gift cards in denominations of $10, $25, $50, and $100, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Jack's of Fiji operates a multi-brand retail and e-commerce business selling authentic Fijian handicrafts, souvenirs, fashion apparel, beauty products, fragrances, watches, sunglasses, and sportswear. It combines its own private-label sub-brands (Aisokula, Qaqa) with official team merchandise (Fiji Rugby, Fijian Drua) and international branded products (Luminox, Frederique Constant, Hugo Boss, Calvin Klein, Tommy Hilfiger, Puma, Rip Curl), serving local Fijian customers, tourists, and the Fijian diaspora via physical stores and a worldwide DHL shipping platform.

Product overview

Jack's of Fiji operates as a multi-brand retail e-commerce platform specializing in Fijian-themed products, fashion, beauty, and accessories. The business was established as Jack's Handicrafts in 1969 and has expanded into a comprehensive online store featuring its own branded merchandise (Fijian Drua, Fiji Rugby, Qaqa, Aisokula) alongside international luxury brands (Luminox, Frederique Constant, Baume Mercier, Hugo Boss, Tommy Hilfiger, Calvin Klein). The product portfolio spans fashionwear for men, women, and children, activewear and sports apparel, beauty and skincare products, watches, sunglasses, jewellery, handicrafts and authentic Fijian souvenirs, fragrances, and FMCG items. The platform offers local delivery within Fiji (free over $85 FJD) and international shipping via DHL Express and International Air Mail.

Differentiator

Problem solved

Functional benefit

Brands

• Aisokula: A Fijian fashion brand offering everyday resort wear and Bula shirts for men and women
• Qaqa
• Fijian Drua
• Fiji Rugby

Products and services

• Aisokula (Bula Wear) Private-label Fijian fashion brand offering Bula shirts, dresses, tops, and fashionwear for men and women featuring local prints and island-inspired resort wear.
• Qaqa Activewear Local Fijian activewear and sportswear brand offering running apparel, compression wear, gym wear, and casual activewear designed for warm-weather and island lifestyle.
• Fiji Rugby Merchandise Official Fiji Rugby branded clothing and accessories including Bula shirts, polo shirts, rugby singlets, and team apparel.
• Fijian Drua Merchandise Fijian Drua branded sports apparel and merchandise including jerseys, training wear, hoodies, caps, mugs, and accessories representing the Fijian rugby team.
• Handicrafts and Souvenirs Authentic Fijian handicrafts including handcarved Tanoa bowls, war clubs, masks, turtles, pottery, tapa cloth items, Fiji-themed mugs, magnets, and keychains.
• Gift Cards Digital gift cards available in $10, $25, $50, and $100 FJD denominations for purchases at Jack's of Fiji stores.
• Jack's Rewards Club Customer loyalty program offering rewards and exclusive benefits to drive repeat purchases from Jack's of Fiji customers.
• Ladies Fashionwear Fashion apparel for women including shirts, dresses, tops, and resort wear sourced from sub-brands Aisokula and international partner brands.
• Mens Fashionwear Fashion apparel for men including shirts, Bula shirts, polo shirts, and casual wear from Aisokula and partner brands.
• Beauty and Skincare Beauty and skincare products from brands including Sukin, Skala, Milani, Reniu, Jeanne En Provence, Armaf, and Lattafa, covering skincare, makeup, hair care, and fragrances.
• Watches and Sunglasses Luxury watches from Luminox, Frederique Constant, Baume Mercier, Calvin Klein, Hugo Boss, and Tommy Hilfiger; sunglasses from Carve and Liive.
• Sports Apparel and Footwear Sportswear, activewear, and footwear from Qaqa, Puma, Rip Curl, and Reef, including running shoes, surf accessories, and beach footwear.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• AisokulacoreTechnology or Integration · 1 January 1969Aisokula is the house brand for Bula Wear at Jack's of Fiji, offering Fiji-inspired fashion including Bula shirts, dresses, and resortwear. The brand represents the company's private label fashion line inspired by Fijian culture and lifestyle.
• QaqacoreTechnology or IntegrationQaqa is an island-inspired activewear and sportswear brand sold exclusively at Jack's of Fiji. The brand offers running apparel, compression wear, gym wear, and casual activewear designed for warm-weather and island lifestyle.
• Fijian DruacoreChannel Partner/ Reseller/ DistributorJack's of Fiji is an official retailer of Fijian Drua merchandise including jerseys, training apparel, supporters' wear, mugs, and accessories. The partnership serves rugby fans seeking official team merchandise.
• Fiji RugbycoreChannel Partner/ Reseller/ DistributorOfficial retailer of Fiji Rugby branded merchandise including Bula shirts, rugby singlets, and team apparel featuring official Fiji Rugby designs and branding.
• DHL ExpresscoreChannel Partner/ Reseller/ DistributorInternational shipping partner enabling worldwide delivery within 3-7 days. DHL Express is the primary carrier for international orders from Jack's of Fiji to customers globally.
• Rip CurlminorChannel Partner/ Reseller/ DistributorInternational surf brand whose products including wallets, beach accessories, and surf-related items are sold at Jack's of Fiji.
• PumaminorChannel Partner/ Reseller/ DistributorInternational sportswear brand whose footwear and apparel are available at Jack's of Fiji including running shoes and sportswear.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Avolta (formerly Dufry): World's largest travel retail operator with broad assortment across duty-free airport and cruise channels globally. Relevant comparable because Jacks of Fiji's tourist-channel positioning and multi-brand luxury assortment mirror the travel-retail business model at vastly larger scale.
• DFS Group: LVMH-owned global luxury travel retailer operating in airports and downtown duty-free locations worldwide, including the Pacific. Direct overlap in luxury watch and fashion brand assortment (Hublot, Louis Vuitton, etc.) and tourist-channel retail mechanics relevant to Jacks of Fiji's premium gifting and watch business.
• Lagardère Travel Retail: Major global travel retailer operating duty-free and specialty concepts in airports, with a portfolio spanning luxury, fashion, and food. Comparable to Jacks of Fiji as an incumbent multi-category operator leveraging tourist traffic and brand partnerships, at materially larger scale and geographic spread.
• Flemingo International: Global travel retail operator with airport and downtown duty-free operations across emerging and established tourist markets, including Asia-Pacific. Comparable to Jacks of Fiji as an incumbent tourist-channel multi-brand retailer with curated luxury and lifestyle assortment.
• Gebr. Heinemann: European family-owned travel retail and duty-free operator with extensive border-shop and airport presence. Comparable to Jacks of Fiji as an established multi-category tourist-channel retailer with curated brand assortment spanning luxury, beauty, and lifestyle.
• Cost Plus (World Market): US specialty retailer offering an eclectic multi-category assortment of home goods, food, apparel, and international sourced products, with tourist-area store locations. Comparable assortment philosophy and gift/tourism-driven merchandising that mirrors the eclectic, cross-cultural mix at Jacks of Fiji.
• JR Duty Free: Operator of US border duty-free stores with tourist-channel assortment spanning luxury, beauty, spirits, and fashion. Comparable to Jacks of Fiji in serving tourist cross-border shoppers via curated multi-brand retail, though operating at significantly larger scale in a different geography.

Direct peers

• Pure Fiji: Fiji-based natural beauty and skincare brand that retails coconut oil and spa products domestically and exports worldwide. Comparable as another iconic Fijian brand leveraging local heritage in beauty/personal care, sharing Jacks of Fiji's Fijian authenticity and worldwide shipping proposition.
• Tappoo Group of Companies: Fiji's largest diversified retail group, operating department stores, handicrafts, jewelry, electronics, and duty-free outlets across the country with strong tourism-channel exposure. Closest direct peer to Jacks of Fiji given identical geography, comparable multi-category assortment, and shared dependence on Fijian tourist traffic.

Regional players

• Prouds of New Zealand: Long-established Australasian jewelry and watch retail chain with strong heritage and tourism-channel exposure. Comparable as a regional multi-brand watch, jewelry, and gift retailer serving similar customer profiles to Jacks of Fiji in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/jacksoffiji
• LinkedInlinkedin.com/company/jacks-of-fiji

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacks of Fiji