What Fijian Drua does

The Fijian Drua is a professional rugby union franchise representing Fiji in Super Rugby competitions, founded in 2022 and operating under the legal entity Counter Ruck Pte Ltd, a Singapore-incorporated private limited company. The organization fields both men's and women's teams in Super Rugby, one of the world's toughest professional club rugby competitions, and is headquartered in Nadi, Fiji with 44 employees. It serves rugby fans, spectators, and corporate sponsors primarily in Fiji and Australia, with digital reach extending globally through its official website and social media channels.

The franchise generates revenue through a diversified portfolio of commercial activities: naming rights sponsorship (Swire Shipping), a multi-tier sponsorship structure (principal partners including PacificAus Sports, Rooster Poultry, and McDonald's Fiji; core partners including ANZ Fiji, Punjas, Fiji Airways, and Vodafone Fiji), matchday ticket sales via the Flicket platform, a Drua Membership subscription program, premium hospitality packages, and an e-commerce merchandise store (shop.drua.rugby). Distribution is channeled through direct digital platforms and third-party partners, with a strong emphasis on social media content marketing across Facebook, Instagram, YouTube, Twitter/X, TikTok, and LinkedIn.

Complementing the competitive rugby operations, the Drua Foundation (a wholly-owned subsidiary) runs community programs spanning high-performance talent pathways, health and education, and social impact initiatives targeting Fijian school children, families, and future rugby stars. The franchise operates an integrated digital platform managed by Incrowd Sports and maintains a governance structure with no disclosed venture capital, private equity, or institutional investor ownership.

Name

Fijian Drua

Legal name

Counter Ruck Pte Ltd

Website

https://drua.rugby

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Fijian Drua is Fiji's professional Super Rugby franchise, fielding men's and women's teams in elite international rugby competition. It generates revenue through corporate sponsorships, matchday tickets, memberships, merchandise, and hospitality, and operates the Drua Foundation community initiative.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels4 records

Marketing channels8 records

Core offering

The Fijian Drua is a professional rugby franchise that fields men's and women's teams competing in Super Rugby competitions, one of the world's toughest professional club rugby competitions. The franchise sells match tickets through the Flicket platform, operates an official merchandise store, offers a fan membership program, and delivers premium hospitality experiences for home games. The Drua Foundation supports community outreach through rugby development, health and education, and social impact initiatives in Fiji.

Product overview

Fijian Drua is a professional rugby franchise offering a unified portfolio of products and services centered on elite Super Rugby competition (men's and women's teams). The core offering consists of the competitive rugby teams competing in one of the world's toughest professional club rugby competitions. Supporting this are ticket sales and membership subscriptions for fans, a hospitality program for premium match day experiences, an e-commerce merchandise store, and the Drua Foundation community initiative focused on rugby development, health, education, and social impact in Fiji. Video content across multiple categories (match highlights, press conferences, interviews, training, behind-the-scenes) complements the offering.

Differentiator

Problem solved

Functional benefit

Brands

• Drua Foundation: Community foundation focused on rugby development, health and education, and social outreach programs in Fiji for school children, families, communities and future Fiji rugby stars.

Products and services

• Men's Super Rugby Team The Fijian Drua men's team competes in the Super Rugby competition, one of the world's toughest professional club rugby competitions, representing Fiji as the nation's professional franchise.
• Women's Super Rugby Team The Fijian Drua women's team competes in Super Rugby Women's competition, representing Fiji in the women's professional rugby format.
• Drua Shop

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered primary/flagship, core and minor.

• Swire Shippingprimary/flagshipGTM or Marketing PartnerOfficial Naming Rights Sponsor of the Fijian Drua. Swire Shipping is the principal partner providing naming rights for the franchise, enabling the professional rugby operation.
• PacificAus Sportsprimary/flagshipGTM or Marketing PartnerPrincipal Partner supporting the Fijian Drua organization.
• Rooster Poultryprimary/flagshipGTM or Marketing PartnerPrincipal Partner of the Fijian Drua.
• McDonald's Fijiprimary/flagshipGTM or Marketing PartnerPrincipal Partner of the Fijian Drua.
• ANZ FijicoreGTM or Marketing PartnerOfficial partner providing banking and financial services support to the Fijian Drua.
• PunjascoreGTM or Marketing PartnerChoice of the Pacific - Official partner supporting the Fijian Drua.
• Fiji AirwayscoreGTM or Marketing PartnerOfficial Airline of the Fijian Drua, providing air travel support for the team.
• Vodafone FijicoreGTM or Marketing PartnerOfficial partner providing telecommunications services.
• Belgravia Apparel ShopminorGTM or Marketing PartnerOfficial apparel partner.
• Shop N Save SupermarketminorGTM or Marketing PartnerSupermarket partner.
• Pleass (AquaSafe Natural Artesian Water)minorGTM or Marketing PartnerOfficial water partner.
• GM GroupminorGTM or Marketing PartnerPartner company.
• Vinod PatelminorGTM or Marketing PartnerHome and living partner.
• Tanoa HotelsminorGTM or Marketing PartnerOfficial hotel partner.
• TropikminorGTM or Marketing PartnerPartner company.
• FijicareminorGTM or Marketing PartnerHealthcare partner.
• Flick HygieneminorGTM or Marketing PartnerHygiene partner.
• Jack's FijiminorGTM or Marketing PartnerRetail partner.
• VT SolutionsminorGTM or Marketing PartnerWE DO I.T. - Technology partner.
• FlicketcoreChannel Partner/ Reseller/ DistributorOfficial ticketing platform partner for Fijian Drua match tickets.
• Incrowd SportscoreTechnology or IntegrationDigital platform provider for the official Fijian Drua website and content management.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Blues (Auckland Blues): A New Zealand Super Rugby franchise competing in the same league. Directly comparable on product (professional rugby), competition format, sponsorship-driven revenue model, and merchandising/hospitality offerings.
• Western Force: Perth-based Super Rugby franchise. Comparable as a direct league peer with shared revenue lines (tickets, members, merchandise, sponsors) and similar challenges building commercial scale.
• Queensland Reds: Australian Super Rugby franchise competing in the same league. Comparable product offering, sponsorship structure, and member/matchday revenue model.
• NSW Waratahs: Sydney-based Australian Super Rugby franchise. Directly comparable as a league peer with the same match-day, membership, and sponsorship revenue lines.
• ACT Brumbies: Canberra-based Australian Super Rugby franchise. Comparable as a direct league competitor with similar commercial product set (membership, tickets, merchandise, sponsorships).
• Moana Pasifika: Moana Pasifika is the other Pacific-heritage Super Rugby franchise and the most directly comparable peer. Both teams represent Pacific nations/communities in elite professional rugby, share similar commercial scale challenges, and compete in the same league structure.
• Crusaders: New Zealand's most decorated Super Rugby franchise. Comparable as a directly competing men's team in the same league, sharing ticketing, membership, sponsorship, and merchandise revenue mechanics.
• Chiefs: New Zealand Super Rugby franchise from the Waikato region. Comparable as a direct league peer operating the same professional rugby product, membership, and sponsorship commercial model.
• Highlanders: New Zealand Super Rugby franchise based in Dunedin. Comparable as a direct league peer with similar revenue mix from tickets, membership, merchandise, and sponsorships.

Regional players

• Fiji Rugby Union: The national governing body for rugby in Fiji and operator of the national teams. Comparable as a regional player shaping the player development pipeline, national team scheduling, and broader Fiji rugby commercial ecosystem that Fijian Drua draws from.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Fijian_Drua
• YouTubeyoutube.com/c/FijianDrua
• Facebookfacebook.com/FijianDruaOfficial
• LinkedInlinkedin.com/company/fijian-drua
• Instagraminstagram.com/fijian_drua_official
• TikToktiktok.com/@fijiandrua

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fijian Drua