Segma Research

What Segma Research does

Segma Recherche is a Quebec-based market research and opinion-polling firm that has operated continuously since 2004, providing quantitative and qualitative research services to government, municipal, cultural, media, and enterprise clients across the province. Its service portfolio spans CATI-based telephone surveys, web and face-to-face surveys, Interactive Voice Response (IVR) polling, focus group moderation (more than 50 per year), individual in-depth interviews, and downstream strategic consulting covering marketing plans, campaign evaluation, and CRM improvement. The firm executes more than 100 research mandates annually and positions itself around rigorous methodology, bilingual capability, and end-to-end study design through analysis and reporting.

The firm runs a two-site data-collection operation: a 150-station call center at its Saguenay/Chicoutimi office operated in partnership with UniMarketing, and a 75-station call center at its Montreal regional headquarters operated in partnership with Klientel, for a total of 225 CATI stations. The technology stack is centered on the Interviewer Suite software platform with a Pronto III predictive dialer for telephone work and an Interviewer Web module for web and face-to-face surveys, supported by automated response validation and double data entry with comparison for postal surveys. The firm is led by President Raynald Harvey (designated person responsible for personal-information protection) and Vice-President Daniel Hébert.

Commercially, Segma is a privately held, self-funded professional services firm headquartered in Montreal with a regional office in Chicoutimi, serving exclusively the Quebec market. Revenue is generated through project-based professional services engagements scoped via direct client outreach, referrals, and partnership agreements (notably a 2017 partnership with SATQ-FEQ for festival and tourism visitor studies). Customers include Quebec provincial ministries (Transports, Santé et Services sociaux, Tourisme, Investissement Québec), agencies (Hydro-Québec, Sûreté du Québec, INSPQ), municipalities (Saint-Jean-sur-Richelieu, Saguenay, Granby), cultural and tourism organizations (La Ronde, Festival international Nuits d'Afrique, Promotion Saguenay), media (La Presse, Société Radio-Canada), and enterprises (TELUS, Laboratoires Abbott, Desjardins).

Name

Segma Research

Legal name

Segma Recherche

Website

https://segmarecherche.ca

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Segma Research is a Quebec-based market research and polling firm providing CATI, web, face-to-face, and IVR surveys, focus groups, and strategic consulting to provincial and municipal governments, cultural and tourism organizations, media, and enterprises across Quebec.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Marketing Research and Public Opinion Polling (541910), Professional, Scientific, and Technical Services (54)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Fieldwork & Data Collection (Online Panels, CATI/CAPI, Fieldwork) (MPAAALAD), Industry & Sector Research (Syndicated/Custom) (BPAHALAE), Competitive Intelligence & Benchmarking (BPAHALAB)

Keywords

• Market research services
• Public opinion polling
• Telephone surveys
• Focus group research
• Customer satisfaction studies

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Research Services: Project-based professional services for market research, opinion polling, customer satisfaction studies, program evaluations, and economic impact assessments. The firm completes over 100 research mandates annually.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Segma Research is a Quebec-based market research and polling firm providing quantitative and qualitative research services to government agencies, municipalities, cultural organizations, media companies, and private enterprises. The firm operates two CATI call centers with 225 total stations and delivers over 100 research mandates annually, including telephone, web, and face-to-face surveys, focus groups, opinion polling, customer satisfaction studies, economic impact assessments, and strategic consulting.

Product overview

Segma Research is a Quebec-based market research and polling firm offering a unified portfolio of research services. The core offerings include Quantitative Research (telephone, web, in-person, and IVR surveys using CATI technology), Qualitative Research (focus groups and individual interviews), Marketing and Social Research Expertise (customer satisfaction, public opinion, market segmentation, impact studies), and Strategic Consulting (marketing plans, coaching, CRM improvement). The company conducts over 100 research mandates annually for government, municipalities, media, and tourism clients across Quebec.

Differentiator

Problem solved

Functional benefit

Products and services

• Quantitative Research Services Quantitative research services including telephone surveys (CATI with predictive dialing), web surveys, in-person surveys, and Interactive Voice Response (IVR) surveys. The company operates two call centers with specialized software for data collection and delivers market segmentation and multivariate analyses, plus economic, media, and tourism impact evaluations.
• Qualitative Research Services Qualitative research services including focus group facilitation (50+ per year) and individual in-depth interviews. Services include discussion guide design, participant recruitment, logistics, facilitation, transcription, and analysis reporting.
• Marketing and Social Research Expertise Specialized marketing and social research expertise spanning customer satisfaction surveys, public opinion polling, market segmentation, customer profiling, citizen/consumer behavior studies, economic and tourism impact assessments, and campaign evaluations.
• Strategic Consulting Services Strategic consulting services including marketing and development plan elaboration, strategic communication advice, direct marketing campaign execution, business development coaching, integrated marketing support, and CRM improvement.

Quantifiable outcome

• Over 100 research mandates completed annually
• +1 more outcomes

Named customers19 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Société des Attractions Touristiques du Québec (SATQ) et Festivals et Événements Québec (FEQ)coreStrategic or Co-development Partner · 10 April 2017Segma Research concluded a partnership agreement with SATQ-FEQ for conducting visitor origin and attendance studies for Quebec festivals, events, and tourist attractions. Under this agreement, Segma offers SATQ-FEQ members provenance and attendance studies compliant with new methodological rules required by the Ministry of Tourism. Members receive a $500 discount on such studies plus three additional questions on event source and satisfaction (overall and programming).

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pallas Data: Pallas Data is a Quebec-based research firm offering telephone, online, and qualitative research services to public and private clients. It mirrors Segma's CATI-led, French-language Quebec-focused positioning and competes for similar government and enterprise mandates.
• Léger: Léger is the largest Canadian-owned market research and polling firm, headquartered in Montreal with offices across Canada and the US. It offers the same CATI, online panel, qualitative, and strategic consulting services as Segma and competes head-to-head for Quebec government, municipal, and enterprise mandates.
• CROP: CROP is a long-established Montreal-based market research firm specializing in public opinion polling, segmentation, and customer satisfaction studies. It directly overlaps Segma in Quebec government, municipal, and private-sector survey work, with deeper national reach through its client roster.
• Abacus Data: Abacus Data is a Canadian public opinion and market research firm running online panel surveys, public polling, and customer research. It overlaps Segma in survey methodology, public opinion work, and Canadian enterprise/government clients, though its online-panel orientation differs from Segma's CATI-heavy mix.
• Environics Research: Environics Research is a Toronto-based social and public opinion research firm offering custom survey research, focus groups, and strategic insights. It competes for Canadian public-sector and enterprise mandates similar to those Segma serves, with broader national reach.
• Ad Hoc Recherche: Ad Hoc Recherche is a Montreal-based market research firm offering quantitative and qualitative research services to Quebec public-sector and private clients. It overlaps with Segma's service portfolio and competes for the same regional mandates.
• SOM Recherches: SOM Recherches is a Quebec-based polling and market research firm providing telephone surveys, qualitative research, and strategic consulting. It is a direct competitor in the same Quebec public-sector and enterprise RFP pool that Segma targets.
• Mainstreet Research: Mainstreet Research is a Canadian public opinion polling firm running telephone and online surveys for media, political, and corporate clients. It competes for similar polling-driven mandates and shares CATI methodology with Segma.

Broad incumbents

• Kantar: Kantar is a global research and insights firm with significant Canadian presence across quantitative, qualitative, and brand research. It competes for large Quebec enterprise and government mandates that Segma also targets, with broader methodology and analytics capabilities.
• Ipsos: Ipsos is a global market research and public opinion firm with a major Canadian operation in Montreal. It offers the same survey, qualitative, and consulting capabilities as Segma but at global scale, frequently competing for Quebec government and large-enterprise RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/segma-recherche

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Segma Research