PiLeJe

What PiLeJe does

PiLeJe is a French family-owned laboratory founded in 1990 by Dr Christian Leclerc, operating for 35 years in the dietary supplement and micronutrition sector. The company develops and distributes science-based products across four domains — microbiotes (probiotics), micronutrition, phytonutrition (plant-based), and nutrition — addressing intermediate health states such as fatigue, stress, digestive discomfort, weakened immunity, sleep problems, and women's health concerns. Its flagship sub-brand, Lactibiane, comprises 15 specific probiotic strain complexes developed through proprietary selection protocols, gastro-resistance testing, and full traceability to pharmaceutical-grade GMP manufacturing. The broader portfolio spans Formag (magnesium), C Biane (vitamin C from acerola), Multibiane (multivitamins including pediatric and 45+ variants), Dynabiane (energy and cognitive support), Phytostandard (standardized plant extracts), Immuchoc (immune support), and Astemag (magnesium citrate).

PiLeJe's commercial model is primarily B2B2C through the French pharmacy network. Over 10,000 French pharmacies recommend PiLeJe products, and more than 9,000 are specifically trained in the company's four areas of expertise. Distribution is complemented by a direct-to-consumer e-commerce platform (solutions.pileje.fr) with 48-hour delivery, a dedicated healthcare professional portal (PiLeJe Factory), and international country-specific sites in Belgium, Germany, Spain, Italy, Luxembourg, and Switzerland, plus worldwide shipping. Pricing positions PiLeJe in the premium tier of the French dietary supplement market, with unit prices in the €9.60-€31.90 range and 2-3x premiums over mass-market private-label alternatives. The company holds B Corp certification and ISO 22000 food-safety certification, reinforcing its scientific and quality positioning.

The company is structured as a Société par Actions Simplifiée (SAS) with €1,190,400 in share capital, registered in Paris, with operational facilities in Orée d'Anjou. Headcount is 251-500 employees. There is no disclosed institutional ownership, no parent company, no funding rounds, and no acquisition history, consistent with a privately-held, founder-controlled business. Marketing is content-driven through the Revue Santé editorial platform, social media (Facebook, LinkedIn, YouTube, Instagram), a monthly newsletter, public events, and B Corp-anchored PR.

Name

PiLeJe

Legal name

PILEJE

Website

https://pileje.fr

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

251–500 employees

Short description

PiLeJe is a French family-owned laboratory that develops and distributes science-based dietary supplements across microbiotes, micronutrition, phytonutrition, and nutrition. It sells primarily through 10,000+ French pharmacies and DTC e-commerce, with European presence in seven countries.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food Manufacturing (311), Biological Product (except Diagnostic) Manufacturing (325414)

SIC

Food And Kindred Products (2000), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Probiotics & Digestive Health Supplements (CRADAGAF)

akta.pro secondary industries

Multivitamins & Daily Packs (CRADAGAC), Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Dietary supplements
• Micronutrition products
• Probiotic formulations
• Phytotherapy products
• Pharmacy distribution

Headquarters

HQ city

Saint-laurent-des-autels

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Dietary Supplements Sales: PiLeJe generates revenue through the sale of dietary supplements and nutritional products across four domains: microbiotes (probiotics), micronutrition (vitamins, minerals), phytonutrition (plant-based), and nutrition. Products are sold through pharmacy networks (B2B2C) and direct-to-consumer e-commerce. Key product ranges include Lactibiane (probiotics), Formag (magnesium), Multibiane (multivitamins), C Biane (vitamin C from acerola), and Dynabiane (energy formulations).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PiLeJe develops, manufactures, and distributes science-backed dietary supplements across four domains: microbiotes (probiotics, including the Lactibiane range with 15 specific strain complexes), micronutrition (vitamins and minerals), phytonutrition (plant-based standardized extracts), and nutrition. Products address intermediate health states such as fatigue, stress, digestive discomfort, weakened immunity, sleep disorders, micronutrient deficiencies, and women's health concerns. The portfolio is sold predominantly through a network of over 10,000 French pharmacies plus direct-to-consumer e-commerce.

Product overview

PiLeJe is a French micronutrition and dietary supplement laboratory offering a portfolio of science-backed health products primarily distributed through pharmacies. Its product ecosystem centers on four scientific domains — microbiotes (probiotics), micronutrition, phytotherapy, and nutrition — with the Lactibiane probiotic sub-brand serving as the flagship line comprising 15 specific strain complexes. The portfolio spans multiple sub-brands including Formag (magnesium), C Biane (vitamin C), Multibiane (multivitamins), Dynabiane (energy/cognitive), Phytostandard (phytochemicals), and Immuchoc (immune support), addressing conditions from fatigue and stress to immunity, digestive health, and women's health. Products are overwhelmingly sold through a pharmacy network of over 10,000 in France, with recommendations from trained health professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Lactibiane (Probiotic Range) PiLeJe's flagship probiotic sub-brand featuring 15 specific complexes of high-quality probiotic strains, developed since 1991, addressing diverse microbiote needs including digestive comfort, immunity, and vaginal flora balance.
• Formag Magnésium Marin Magnesium marine-based dietary supplement containing Hypro-ri Mag, magnesium oxide, taurine, vitamin B6, and vitamin D3, available in tablet and stick formats for adults and children, formulated to address magnesium deficiency and reduce fatigue.
• C Biane Acérola Vitamin C supplement derived from acerola fruit, a natural source of ascorbic acid, available in standard and Fort formulations (500mg), supporting immune function and reduction of fatigue.
• Multibiane Vitalité Multivitamin and mineral supplement available in multiple formats (capsules and sticks) for adults and age-specific variants (45+ with ginseng), providing 11 vitamins and 5 minerals to support vitality and reduce fatigue.
• Dynabiane Focus Cognitive support supplement containing mango and rhodiola extracts and vitamin B5, designed to enhance mental focus and address stress-related fatigue.
• Dynabiane Start Energy and vitality supplement combining tyrosine, ginseng, guarana, vitamins B6, B9, B12, C, and copper, formulated to combat morning fatigue and support mental alertness.
• Dynachoc Protein-based supplement with vitamins, magnesium, FOS, rhodiola extract, and acerola juice, designed to reduce fatigue and support nutritional balance.
• Phytostandard Guarana / Rhodiole Phytotherapy supplement containing standardized extracts of guarana seeds and rhodiola rosea roots, targeting mental fatigue and stress-induced exhaustion.
• Immuchoc Immune support supplement containing Porphyra umbilicalis algae extract, eleutherococcus extract, eucalyptus extract, and vitamin C, formulated to support immune defenses.
• Multibiane Enfant Vitamines et Minéraux Children's multivitamin and mineral supplement in chewable tablet and sachet formats, containing magnesium, iron, zinc, vitamins B6, B9, B12, C, and D3 with fruit flavors.
• Astemag Magnesium citrate supplement with Guanylor magnesium, taurine, and vitamin B6, sweetened with lemon flavor, designed to address magnesium deficiency.

Quantifiable outcome

• 7 out of 10 French people have insufficient magnesium intake
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bayer Consumer Health: Global OTC and supplement portfolio owner (including brands historically present in French pharmacies) that competes with PiLeJe across mass and mid-tier supplements with deeper marketing budgets.
• Herbalife: Global nutrition and supplement brand with direct-selling distribution and a broad vitamin/herbal portfolio. Overlaps with PiLeJe on the consumer end of micronutrition and weight/metabolic supplements via different channel mechanics.
• Nestlé Health Science: Global health-nutrition incumbent with broad nutritional supplement, probiotic, and medical-nutrition portfolios. Competes with PiLeJe as a broad incumbent across micronutrition and probiotics rather than at the niche-pharmacy specialist level.

Direct peers

• Pharma Nord: European premium supplement manufacturer focused on scientific documentation and pharmacy/health-retail distribution. Closely comparable on premium positioning and evidence-based nutritional product portfolio.
• Solgar: Global premium vitamins, minerals, and probiotics brand with established presence in European pharmacy and health-retail channels. Competes directly with PiLeJe's premium positioning on traceable, science-backed nutritional supplements.
• Arkopharma: France's leading pharmacy-channel dietary supplement brand, explicitly named alongside PiLeJe as a direct peer in the French premium supplement tier. Both target the same pharmacy distribution channel and compete in probiotics, micronutrition, and phytotherapy.
• Nutergia: French family-owned micronutrition laboratory founded with a comparable medical-scientific positioning, distributing through French pharmacies. Directly comparable on product philosophy, scale, and channel strategy.
• Naturactive: Pharmacy-channel botanical and dietary supplement brand (Boiron subsidiary), explicitly named as a French premium-tier competitor of PiLeJe. Overlaps directly on phytotherapy and micronutrition SKUs sold through French pharmacies.
• SuperSmart: French-headquartered supplement brand operating a hybrid pharmacy plus direct e-commerce model. Comparable premium-positioning strategy targeting health-conscious consumers via both channel and DTC routes.

Regional players

• Pileje competitor: Biocodex: French pharmaceutical company with a growing consumer-health and microbiota portfolio that overlaps PiLeJe's microbiote expertise. Comparable as a French-rooted health brand expanding across Europe and beyond.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCtHGZXAVyWo6pTmU0akZVQw
• Facebookfacebook.com/PiLeJe
• LinkedInlinkedin.com/company/pileje-srl
• Instagraminstagram.com/pileje/?hl=fr

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PiLeJe