Family Policy Alliance

What Family Policy Alliance does

Family Policy Alliance is a Colorado-based nonprofit ministry and advocacy organization founded by Dr. James Dobson (circa 2000-2004) that operates as the central coordinating hub of the U.S. social conservative movement, linking 39+ state-based Family Policy Councils with a national federation of approximately 400 professional staff. Its core function is mobilizing Christian voters and church networks to influence elections and legislation from local school boards through the federal level; in the 2024/2025 cycle it claims to have mobilized over 1.2 million Christians and equipped 55,000+ churches. The organization runs four branded advocacy campaigns — Help Not Harm (gender procedures for minors), Save Girls' Sports, Let Parents Parent, and After Roe — which collectively have produced legislative wins in 25-27 states each, with the alliance claiming 500+ pro-family laws passed annually through its state allies.

The product surface consists of advocacy campaigns, leadership training programs (Statesmen Academy for legislators, School Board Academy for local officials, Christians Engaged Academy), annual events (SoConCon conference, Christians Engaged Conference, March for Life participation), podcasts (The Family Policy Alliance Report, The SoCon Report), and an Alliance Membership subscription program. The underlying technology stack is conventional nonprofit digital engagement infrastructure: a CRM, email marketing, SMS systems (Twilio, Drop Cowboy), payment processing (Power Apps Portals), and Meta Pixel for targeted advertising — with no disclosed AI/ML capabilities or proprietary model assets. Subsidiaries include Christians Engaged (voter mobilization ministry under Family Policy Alliance Foundation) and Family Policy PAC (political action committee).

Revenue is generated primarily through individual donations (suggested tiers of $10, $25, $100, $250), recurring Alliance Membership subscriptions, paid event registrations, and media/podcast distribution. The organization is not required to publicly disclose financials and does not; it holds an EIG Certified Transparent designation and claims compliance with applicable U.S. privacy laws and PCI standards for payment processing. Operating geographies are U.S.-only, with explicit activation plans for all 50 states in the 2026 cycle.

Name

Family Policy Alliance

Legal name

Family Policy Alliance and Family Policy Alliance Foundation

Website

https://familypolicyalliance.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Faith-based policy advocacy

NAICS

Other Social Advocacy Organizations (813319), Social Advocacy Organizations (8133), Religious Organizations (8131)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Advocacy & Public Policy Organizations (BPAGAJAK)

akta.pro secondary industries

Family Business & Succession Advisory (FSAAADAL), Family & Parenting Support Services (BPAGAEAC), Family Governance & Next-Gen Advisory (Education, Family Councils) (FSAAABAK)

Keywords

• Faith-based policy advocacy
• Christian voter mobilization
• Legislative training programs
• Pro-family campaigns
• Church civic engagement

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: The primary revenue stream comes from individual donations and charitable contributions from supporters. The website displays suggested donation amounts ($10, $25, $100, $250) and encourages monthly giving through their donation portal. Alliance Membership fees provide recurring revenue with benefits including exclusive calls, updates, and access to the Christians Engaged Academy.
2. Event Registrations and Conferences: Revenue generated from event registrations including SoConCon (Social Conservative Policy Conference), Statesmen Academy, and Christians Engaged Conference. These events require paid registration and generate revenue while also serving as recruitment and training opportunities.
3. Podcast and Media Content: The organization produces podcasts (The Family Policy Alliance Report, The SoCon Report) that serve as content marketing tools to grow their audience and supporter base, indirectly driving donations and engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Family Policy Alliance is a faith-based nonprofit ministry that mobilizes Christian voters, equips churches, trains legislators and school board members, and coordinates state-by-state advocacy campaigns to advance pro-family legislation. Its core offerings include four signature advocacy campaigns (Help Not Harm, Save Girls' Sports, Let Parents Parent, After Roe), leadership training academies (Statesmen Academy, School Board Academy, Christians Engaged Academy), the SoConCon policy conference, podcasts, and a network of 39+ state Family Policy Councils that have helped pass 500+ pro-family laws annually.

Product overview

Family Policy Alliance operates as a faith-based policy advocacy organization structured around multiple interconnected programs. The core offerings include four major advocacy campaigns (Help Not Harm, Save Girls' Sports, Let Parents Parent, and After Roe) that drive state-by-state legislative efforts through a network of 39 state partner organizations achieving 500+ annual legislative wins. The organization provides leadership development through its Statesmen Academy (for legislators) and School Board Academy (for local officials), alongside voter mobilization programs that have engaged 1.2 million Christians. Additional offerings include the SoConCon annual conference, The Family Policy Alliance Report and SoCon Report podcasts, Christians Engaged ministry programs, and Alliance Membership that bundles exclusive content, training access, and mobilization tools.

Differentiator

Problem solved

Functional benefit

Brands

• Christians Engaged: A ministry of Family Policy Alliance Foundation focused on voter mobilization and Christian civic engagement
• Statesmen Academy
• School Board Academy
• Help Not Harm
• Save Girls' Sports
• Let Parents Parent
• After Roe
• SoConCon
• SoCon Report

Products and services

• Statesmen Academy Leadership training program that forms Christian legislators, candidates, and elected officials for impactful public service. Delivered to aspiring and current Christian policymakers seeking to engage in state and federal government.
• School Board Academy Online training program equipping school board members to protect children and defend parents' rights at the local level. Targeted at current and aspiring school board members seeking policy education.
• Christians Engaged Academy Online training program bundled with Alliance Membership that educates Christians on civic engagement, biblical citizenship, and voter mobilization. Delivered to individual supporters and church members.
• SoConCon (Social Conservative Policy Conference) Annual paid conference bringing together family policy advocates, legislators, and community leaders for training, networking, and policy discussion. Open to pro-family activists, legislators, and supporters with paid registration.
• Alliance Membership Recurring membership program offering exclusive live calls with staff and legislative leaders, curated updates, full free access to Christians Engaged Academy, and monthly "What's Happening Now" mobilization briefings. Available to individual Christian supporters.
• The Family Policy Alliance Report Podcast Free weekly podcast featuring interviews with policy leaders and discussions on cultural and policy issues affecting families. Distributed through YouTube, Apple Podcasts, Spotify, Edifi, and other podcast platforms to reach Christian supporters and the general public.
• The SoCon Report Podcast Free podcast covering social conservative policy issues and providing analysis on current events relevant to the pro-family movement. Distributed through podcast platforms to Christian listeners and policy advocates.

Quantifiable outcome

• 500+ pro-family laws passed annually through state allies
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Nine partnerships are on record, tiered core and major.

• Human CoalitioncoreStrategic or Co-development Partner · 25 June 2026Featured partnership with Human Coalition, one of the nation's largest organizations where women facing unplanned pregnancies can find support, resources and alternatives to abortion. Expects to serve approximately 50,000 women this year.
• Alliance Defending FreedomcoreStrategic or Co-development Partner · 18 June 2026Alliance Defending Freedom secured a 9-0 Supreme Court victory reinforcing protections for free association, donor privacy, and constitutional rights of faith-based ministries. Gabriella McIntyre of ADF helped secure the victory before the nation's highest court.
• Alliance for a Better FuturecoreStrategic or Co-development Partner · 23 March 2026New conservative coalition launched to advocate for stricter AI regulations in the U.S. Coalition brings together Family Policy Alliance, NCOSE, Institute for Family Studies, Heritage Foundation, and American Principles Project. Led by CEO Janet Kelly, plans to spend at least eight figures in 2026 on lobbying and public advertising campaigns featuring parents and workers to counter tech companies' influence.
• Citizens Defending FreedomcoreStrategic or Co-development PartnerFeatured in podcast episode with Craig DeRoche and Steve Maxwell, founder of Citizens Defending Freedom, discussing why Christians must engage in local elections. Over 2,800 pastors have joined this growing movement for local civic engagement.
• Human CoalitioncoreStrategic or Co-development PartnerFeatured in podcast discussing post-Dobbs pro-life work. Human Coalition serves approximately 50,000 women annually who are actively considering abortion. Partnership focuses on helping women choose life and supporting mothers.
• March for LifecoreStrategic or Co-development PartnerFamily Policy Alliance is proud to partner with March for Life as they work toward a nation where God is honored, religious freedom flourishes, families thrive and life is cherished. Podcast featured March for Life President Jennie Bradley Lichter.
• True North Legal and Kansas Family VoicemajorStrategic or Co-development PartnerState allies who filed impactful amicus brief in B.P.J. v. West Virginia and Hecox v. Little Supreme Court cases on behalf of Idaho Rep. Barb Ehardt, 205 female legislators, and 38 Family Policy Councils nationwide supporting Save Girls' Sports.
• State-Based Family Policy CouncilscoreStrategic or Co-development PartnerNetwork of 39+ independent state organizations across the country that focus on social conservative issues in their respective states. FPA hosts and serves this alliance; these organizations have been growing with nearly 400 professional staff nationwide with expertise in law, lobbying, communications, media, church relations and other key areas.
• Christians EngagedcoreStrategic or Co-development PartnerMinistry of Family Policy Alliance Foundation that equips churches for voter mobilization. Operates Strategic Ministry Partnership Program, Christians Engaged Conference, Washington D.C. trip, and Christians Engaged Academy. Over 2,800 pastors have joined this growing movement.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Heritage Foundation: Heritage is a much larger, broader conservative think tank that produces the policy research and federal-level blueprint agenda FPA and its allies operationalize at the state level. They are coalition partners in Alliance for Better Future and share many donors.
• Focus on the Family: Founded by the same individual (Dr. James Dobson) as FPA, Focus on the Family is the larger umbrella ministry from which FPA was spun out. It produces the family-content, broadcast and counseling ministries, while FPA handles the political and legislative arm, making them sibling organizations by mission and donor base.

Direct peers

• Family Research Council: Family Research Council is the most directly comparable peer: a faith-based policy advocacy organization advancing conservative family, religious liberty, and sanctity-of-life positions through research, lobbying and coalition mobilization. It overlaps head-to-head with FPA on virtually every flagship campaign and donor demographic.
• March for Life Education Fund: March for Life is FPA's stated partner on the sanctity-of-life agenda, running the nation's largest pro-life mobilization and policy-education work. Strategic overlap with FPA's After Roe campaign and congressional/lobbying work is substantial.
• Susan B. Anthony Pro-Life America (SBA List): SBA List is the largest U.S. pro-life political organization, with voter mobilization, state advocacy and candidate-accountability programs that parallel FPA's "After Roe" campaign infrastructure and Christian-donor funnel.
• American Family Association (AFA): AFA is a Christian advocacy nonprofit that mobilizes churches and individual supporters on family, moral and religious-liberty issues, including anti-pornography work that overlaps with FPA's "Let Parents Parent" online-safety advocacy. Its grassroots-church model is structurally very similar to FPA's.
• Concerned Women for America (CWA): CWA is a faith-based public policy organization mobilizing conservative women on family, religious liberty, and pro-life issues through legislative action, state activism and grassroots. The women's-segment focus is distinct from FPA's church-mobilization model but covers essentially the same policy agenda.
• Christian Coalition of America: Christian Coalition is a faith-based grassroots advocacy and voter-mobilization organization. FPA and the Coalition share a model of mobilizing evangelical voters, church engagement and state-level campaign coordination on overlapping issue agendas.
• American Values: American Values is a faith-aligned policy advocacy group working on religious liberty, family and sanctity-of-life issues through coalition campaigns, research, and state mobilization, overlapping with FPA on priority issues and donor universe.

Emerging players

• Alliance Defending Freedom (ADF): ADF is the legal-arm counterpart to FPA's advocacy work, securing many of the precedents (e.g., the SCOTUS 9-0 ruling in the New Jersey pregnancy resource center case) that undergird FPA's policy wins. Same donor base, complementary rather than overlapping service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/family_policy
• YouTubeyoutube.com/user/FamilyPolicyAlliance
• Facebookfacebook.com/FamilyPolicyAlliance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Family Policy Alliance