Roberts Group

What Roberts Group does

Roberts Group is a private, for-profit custom home builder and general contractor operating under the legal entity Hamor & Naegl, based in Kirkland, Washington. The company designs and builds custom homes, executes residential remodeling projects, and provides ongoing home service and maintenance work for homeowners in the greater Seattle / Pacific Northwest region. According to the source data, the firm was founded in 1995 and reports more than 30 years of experience in general contracting and construction management.

The company's offering is organized into three operating divisions plus a general contracting and construction management practice. The Custom Home Division handles new construction with an emphasis on detailed pre-construction planning (budgets, schedules, value engineering). The Remodel Division applies the same approach to renovation projects of varying size. Service & Maintenance provides recurring residential upkeep including filter replacement, window/door replacement, painting, and seasonal preparation. There is no proprietary technology platform; the offering is labor- and project-based construction services delivered by an in-house team supplemented by subcontractors.

The business model is primarily project-based, with revenue recognized on custom builds and remodels (one-time per project) complemented by a smaller recurring-revenue component from Service & Maintenance contracts. Pricing is not publicly disclosed and is set through direct consultation. Go-to-market is sales-led and direct-to-consumer, relying on the company website (with portfolio and testimonials), phone, email, and in-person consultations at the Kirkland office. The customer base is entirely SMB / individual homeowners; no named enterprise or institutional customers are disclosed.

Name

Roberts Group

Legal name

Hamor & Naegl

Website

https://robertsgroup.build

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Roberts Group (Hamor & Naegl) is a Kirkland, Washington-based private custom home builder and general contractor serving homeowners in the Pacific Northwest through new construction, remodeling, and recurring home service and maintenance.

Ownership category

akta.pro rank

Product category

Custom Home Construction

NAICS

New Single-Family Housing Construction (except For-Sale Builders) (236115), Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Custom Home Building (IMAFABAC)

akta.pro secondary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

Keywords

• Custom home construction
• Residential remodeling
• General contracting
• Construction management
• Home maintenance services

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Custom Home Building: Project-based revenue from designing and building custom homes. Immersing in project details to determine goals, quality standards, and cost expectations. Revenue recognized upon project completion.
2. Remodeling Services: Revenue from remodeling projects of various sizes with same attention as custom builds, featuring constant communication throughout the build process.
3. Service & Maintenance: Ongoing service revenue from maintenance tasks including filter replacement, window/door replacement, painting, and seasonal preparation services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Roberts Group, operating as Hamor & Naegl Custom Builders, is a full-service custom home builder and general contractor that designs and builds custom homes, executes residential remodeling projects of any size, and provides ongoing home service and maintenance for individual homeowners in the Pacific Northwest. The firm structures its work around a pre-construction process that includes detailed budgets, schedules, and value engineering, and emphasizes constant communication throughout every project.

Product overview

Hamor & Naegl is a custom home builder offering a unified suite of construction services. The core offerings consist of the Custom Home Division (new construction), Remodel Division (renovation projects), and Service & Maintenance (ongoing support). All divisions are built on over 30 years of experience in general contracting and construction management, with an emphasis on communication, quality craftsmanship, and client collaboration throughout each project.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Home Division Custom home building division that handles new construction projects, focusing on project goals, quality standards, and cost expectations with immersive attention to detail. Targeted at homeowners seeking fully custom single-family homes in the Pacific Northwest.
• Remodel Division Residential remodeling services providing constant communication throughout the build process for projects of any size, ensuring security and clarity in project progression. Covers kitchen, bathroom, and whole-home renovations.
• Service & Maintenance Ongoing residential maintenance services including filter replacement, window/door replacement, painting, and seasonal preparation, designed to give homeowners peace of mind through reliable, professional service.
• General Contracting and Construction Management General contracting and construction management services for residential projects, providing the project management backbone that supports custom home building, remodeling, and service work with detailed budgeting, scheduling, and value engineering.

Quantifiable outcome

• Projects completed on time and under budget due to efficiencies discovered during construction

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Pillar Homes: Pillar Homes builds custom luxury residences in the Seattle and Eastside markets with comparable project-based service and a focus on detail-oriented craftsmanship, directly overlapping Roberts Group's core offering.
• BDR Fine Homes: BDR Fine Homes is a Pacific Northwest-based luxury custom home builder serving the greater Seattle and Eastside markets with a similar high-end custom and remodel offering, making it the closest direct peer in the same geography and price tier.
• Cascade Custom Homes & Design: Cascade Custom Homes & Design is a Kirkland/Eastside-based custom home builder offering design-build services to similar affluent Eastside clients, comparable in geography, scale, and project type.
• Thomas Nicholson Builder: Thomas Nicholson Builder is a Seattle-area custom home builder focused on high-end residential construction with a similar emphasis on craftsmanship and client relationships.
• Ainslie Group: Ainslie Group is a Seattle-based custom builder specializing in high-end residential construction and remodels in the Eastside and greater Seattle market, overlapping Roberts Group's geography and customer base.
• Windsor Homes & Estates: Windsor Homes is a Seattle-area residential builder offering custom and semi-custom homes, comparable in product type and regional focus to Roberts Group's custom home division.
• Legacy Homes & Design: Legacy Homes & Design is a Pacific Northwest custom home builder and remodeler offering design-build services to comparable affluent Seattle-area clients.

Emerging players

• Method Homes: Method Homes is a Pacific Northwest-based modular and custom builder using prefabricated construction methods; it overlaps the high-end custom residential market with an emerging, technology-enabled approach that could increasingly compete for the same clients.

Broad incumbents

• Sellen Construction: Sellen Construction is a large, well-established Seattle-based general contractor operating across commercial, residential, and mixed-use projects; it is a broader incumbent with overlapping residential capabilities but a much larger footprint and scale.
• Toll Brothers: Toll Brothers is a national luxury homebuilder with a presence in the Pacific Northwest; while not a custom one-off builder, it competes for the same affluent buyer pool and represents a much larger incumbent.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roberts Group