Legacy Homes

What Legacy Homes does

Legacy Homes is a boutique residential real estate brokerage founded in 2016 by Ben Patat and headquartered in Greer, South Carolina. The firm provides buyer and seller representation across Upstate South Carolina markets including Greenville, Spartanburg, Easley, Anderson, and surrounding communities such as Mauldin, Taylors, Fountain Inn, Powdersville, Landrum, Pickens, Moore, Inman, Wellford, and Piedmont. Customer segments explicitly targeted include first-time home buyers, families seeking homes in school districts 5 and 6, and real estate investors operating in the Upstate market.

The company's technology backbone is the Real Geeks IDX platform, which is powered by FNF Real Estate Technologies, a subsidiary of Fidelity National Financial. This platform provides MLS-integrated property search, interactive map search, market reports, a property valuation tool, a mortgage calculator, and lead capture/CRM functionality. Operating under the Brand Name Real Estate brokerage umbrella, Legacy Homes runs an owner-led, relationship-driven service model rather than a team-based brokerage structure, with fewer than 10 employees and Ben Patat serving as the principal client-facing agent. Since founding, the firm reports having assisted over 200 families with real estate transactions.

Legacy Homes generates revenue through transaction commissions on buyer and seller representation, with industry-standard brokerage commission rates in the 2.5-6% range depending on representation side and deal structure. The firm supplements transaction revenue through a preferred lender referral relationship with Steadfast Mortgage (Brent Honshell), creating an adjacent referral channel for buyer financing. There is no external funding; the firm is privately held and operated.

Name

Legacy Homes

Legal name

Legacy Homes at Brand Name Real Estate

Website

https://legacyhomessc.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Legacy Homes is a boutique residential real estate brokerage founded in 2016 by Ben Patat, providing buyer and seller representation to buyers, sellers, and investors across Upstate South Carolina on a Real Geeks IDX technology platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Buyer Representation Commissions: Commission-based compensation for representing home buyers through the purchase process. Typically earns a percentage of the transaction value upon closing.
2. Seller Representation Commissions: Commission-based compensation for listing and selling homes, typically a percentage of the sale price.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Legacy Homes is a boutique residential real estate brokerage that represents home buyers and sellers throughout Upstate South Carolina. Services include buyer-side property search and offer guidance, seller-side listing and marketing, free strategy consultations, and referrals to a preferred mortgage lender. The brokerage operates on the Real Geeks IDX platform, providing online property search, interactive map search, market reports, and a property valuation tool to support each transaction.

Product overview

Legacy Homes operates as a residential real estate brokerage in the Upstate South Carolina market (Greenville, Spartanburg, and surrounding areas), built on the Real Geeks IDX platform. The core product is the full-service brokerage offering supported by an IDX-enabled property search website with advanced search and interactive map functionality. The offering portfolio includes: the core Legacy Homes real estate services (buying/selling), the IDX property search platform, Market Report and Property Valuation tools, Interactive Map Search, a Mortgage Calculator, the Real Geeks CRM for lead management, a Preferred Lender Network (Steadfast Mortgage), and Free 1-on-1 Consultation booking via Calendly. The parent FNF Real Estate Technologies ecosystem provides the underlying technology infrastructure including Real Geeks (website/CRM), CINC (lead generation), SkySlope (transaction management), RealSatisfied (client feedback), Agent Pronto (agent matching), and HelloCondo (condo search).

Differentiator

Problem solved

Functional benefit

Products and services

• Legacy Homes Buyer and Seller Representation
• Preferred Lender Network (Steadfast Mortgage)
• Free 1-on-1 Real Estate Consultation

Quantifiable outcome

• Over 200 families helped with real estate transactions since 2016

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Real GeekscoreTechnology or IntegrationReal Geeks provides the IDX website platform, CRM system, and lead management tools powering Legacy Homes' online presence. The platform is part of FNF Real Estate Technologies (Fidelity National Financial) ecosystem.
• Brand Name Real EstatecoreStrategic or Co-development PartnerLegacy Homes operates as a brand under Brand Name Real Estate brokerage. The brokerage is headquartered at 12 Maple Tree Ct., Greenville, SC with DRE# 99900.
• FNF Real Estate TechnologiesminorOthersFNF Real Estate Technologies (Fidelity National Financial) is the parent company of Real Geeks and other real estate technology companies including CINC, SkySlope, RealSatisfied, Agent Pronto, and HelloCondo.
• Steadfast Mortgage (Brent Honshell)minorChannel Partner/ Reseller/ DistributorPreferred mortgage lender partner providing financing options for Legacy Homes buyers. Located in the Upstate SC area with contact at (864) 238-8215.
• Greater Greenville Association of REALTORS (MLS)coreTechnology or IntegrationMultiple Listing Service data provider. The MLS supplies property listings, sold data, and market information displayed on Legacy Homes' IDX website, updated every 15 minutes.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Compass: Tech-forward national residential brokerage combining agent-led service with proprietary platform. Comparable to Legacy Homes in serving buyers/sellers through agent relationships, but with vastly greater scale, marketing budget, and proprietary technology stack.
• eXp Realty: Cloud-based residential brokerage with a low-overhead agent model that lets individual agents operate under a shared brand. Comparable to Legacy Homes' agent-led, transaction-based structure but with national scale, revenue-sharing, and virtual operations.
• Redfin: Discount tech-enabled residential brokerage and brokerage-powered search portal. Competes with Legacy Homes for the same Upstate SC buyer and seller pool, but with lower commission model, proprietary tech, and salaried agent teams.

Regional players

• Allen Tate Realtors: Carolinas-based residential brokerage with deep regional market share across the Carolinas. Highly comparable to Legacy Homes as a brokerage serving similar residential buyers and sellers in adjacent geographic markets within the Carolinas.

Broad incumbents

• RE/MAX: Large global residential real estate franchise network. Directly competes in the same brokerage category as Legacy Homes but with thousands of agents, established brand, and international footprint.
• Coldwell Banker: Established national residential brokerage franchise with strong brand recognition. Operates as a broad incumbent in the same residential real estate brokerage space as Legacy Homes, with significantly larger agent networks and marketing reach.
• Keller Williams Realty: Largest residential real estate franchise by agent count in the US, known for its agent-centric profit-sharing model. Competes in the same residential brokerage space as Legacy Homes with massive scale and training infrastructure.
• Century 21: Long-established residential real estate franchise with global brand recognition. Operates in the same residential brokerage space as Legacy Homes with a franchise network that competes for the same buyer and seller relationships.
• Berkshire Hathaway HomeServices: National residential brokerage franchise affiliated with Berkshire Hathaway. Competes for the same premium residential buyer/seller pool as Legacy Homes, with national brand recognition and broader agent network.

Others

• Zillow Group: Leading residential real estate search and lead-generation platform, plus iBuyer (Zillow Offers history). Not a direct brokerage peer, but a critical ecosystem participant shaping how buyers and sellers find agents like Legacy Homes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• Facebookfacebook.com/legacyhomessc
• Instagraminstagram.com/legacyhomessc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Legacy Homes