Fairmont Mayakoba

What Fairmont Mayakoba does

Fairmont Mayakoba is a luxury AAA Five Diamond and Forbes 4-Star resort operating on 594 acres within the Mayakoba master-planned gated community on Mexico's Riviera Maya, approximately 68 km south of Cancun. Opened in 2006 as the first resort in the Mayakoba development and now in its 20th year of operation, the property offers rooms, suites, casitas, presidential suites, and three- and four-bedroom Heritage Place residences, alongside 11 dining venues (Tauro Steakhouse, La Laguna, Bassano, Brisas, Fuego, Hix Bar, Café Maya, La Cantina, Cielo, Aqua, and Las Olas pool bar), a Fairmont Spa with 20 treatment rooms and a Mayan temazcal ceremony, the Greg Norman-designed El Camaleón championship golf course (host to PGA Tour, LIV Golf, and LPGA events) paired with Mexico's only Jim McLean Golf School, two kids' clubs (Balam and Coatl), 27,710 sq ft of indoor event space across 16 venues for up to 1,000 attendees, nine freshwater pools, the Maykana Beach Club, and an exclusive new proprietary wine label ('The Collection' co-developed with Bruma Winery) launched in 2026.

The business is operated under the Fairmont brand within Accor, a Paris-listed global hospitality group, and is distributed primarily via direct booking (fairmont.com, Accor All app, phone reservations) and Accor's central reservation system, supplemented by the CVENT RFP channel for meetings, Travelzoo promotional packages, OTAs, and a recently scaled all-inclusive day-pass program for non-hotel guests. Pricing is anchored in luxury nightly rates augmented by a $38/adult/night resort experience fee (covering parking, Wi-Fi, bikes, water sports, kids' club credits, spa credits) and a $1.90/person/night environmental tax; revenue is generated across accommodations, food and beverage, spa, golf, events and weddings, day passes, and exclusive wine/merchandise. Operational sustainability features (Socoleo tree relocation, on-site wastewater treatment, water recycling, Green Key and Audubon certifications) differentiate the resort within the Mexican Caribbean luxury segment.

The property targets high-net-worth leisure travelers, families, destination wedding parties, and corporate groups, with a newly appointed General Manager (Gonzalo Güelman Ros, effective May 14, 2026) bringing 30+ years of luxury-brand experience across Ritz-Carlton, Four Seasons, Conrad, and St. Regis. While revenue is not publicly disclosed, the scale, amenity density, and segment positioning are consistent with a five-diamond Caribbean luxury resort of this footprint.

Name

Fairmont Mayakoba

Legal name

Fairmont Mayakoba

Website

https://fairmont-mayakoba.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Fairmont Mayakoba is a AAA Five Diamond luxury resort within the Mayakoba gated community on Mexico's Riviera Maya, offering rooms, suites, residences, 11 dining venues, a spa, a championship golf course, and event space for high-net-worth leisure travelers, families, weddings, and corporate groups under the Accor-owned Fairmont brand.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industries

Luxury Eco-Resorts (THAGACAK), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC), Eco-Resorts (Full-Service Sustainable Resorts in Natural Settings) (THAAAHAB)

Keywords

• Luxury resort hospitality
• Accommodation services
• Fine dining venues
• Spa wellness services
• Destination weddings

Headquarters

HQ city

Playa Del Carmen

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Accommodations: Revenue from luxury guest rooms, suites, casitas, and branded residences. Offers both room-only and all-inclusive packages.
2. Food & Beverage: Multiple dining venues including Tauro Steakhouse, La Laguna, Bassano, Brisas, and multiple bars generating F&B revenue. Includes in-room dining service.
3. Spa & Wellness: Fairmont Spa Mayakoba offering treatments, therapies, and wellness services including temazcal ceremonies.
4. Golf: El Camaleón Golf Course access, Jim McLean Golf School, and related golf services at the resort.
5. Events & Weddings: Meeting spaces, ballrooms, and wedding venues with catering and banquet services for corporate events and social celebrations.
6. Day Passes: All-inclusive day passes for non-hotel guests providing access to pools, beach, restaurants, and activities.
7. Exclusive Wine & Merchandise: Proprietary wine collection (The Collection) sold exclusively at resort restaurants and bars, plus merchandise from resort boutiques.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Fairmont Mayakoba operates as a luxury AAA Five Diamond resort on 594 acres within the Mayakoba master-planned community in Mexico's Riviera Maya. The resort sells accommodations (rooms, suites, casitas, presidential suites, and three/four-bedroom residences), multiple food and beverage outlets, a 20-treatment-room spa with Mayan temazcal ceremonies, an 18-hole Greg Norman-designed championship golf course, event and wedding venues for up to 1,000 guests, kids' clubs, beach and watersports, and an exclusive branded wine collection. Operations are supported by Accor's global booking and loyalty platform.

Product overview

Fairmont Mayakoba is a luxury resort in Mexico's Riviera Maya, part of Accor Hotels, celebrating its 20th anniversary in 2026. The resort offers a diverse portfolio of accommodations (Fairmont Rooms, Suites, Presidential Suites, and Heritage Place Residences), 11 dining venues (including Tauro Steakhouse, La Laguna, Bassano, and multiple bars), Fairmont Spa Mayakoba with temazcal ceremonies, El Camaleón Golf Course (Greg Norman-designed), two kids' clubs (Balam and Coatí), beach and watersports activities, Maykana Beach Club, event venues for up to 1,000 guests, and recently launched The Collection, an exclusive wine label in partnership with Bruma winery.

Differentiator

Problem solved

Functional benefit

Products and services

• Fairmont Rooms (Casitas) Guest rooms located in the Bamboo Tower featuring tranquil ambiance, private furnished terraces or balconies with garden views, spa-style bathrooms, and access to the Bamboo Pool. Targeted at luxury resort guests.
• Suites VIP residence-style suites offering contemporary luxury with wrap-around vistas of fresh-water canals or the Caribbean, lofty ceilings, and private beachfront access.
• Presidential Suites Elevated luxury suites including El Camaleón Presidential Suite (beachfront with two bedrooms, private pool, and beach access) and La Tortuga Presidential Suite (located on its own island with private pool).
• Fairmont Heritage Place Residences Exclusive three- and four-bedroom luxury residences in the heart of Mayakoba's resort grounds, offering private, sophisticated, and spacious accommodations.
• Tauro Steakhouse Upscale American steakhouse infused with Mexican soul featuring in-house dry-aging program, refined raw bar, and signature cocktails. Open for dinner 6:00 p.m. - 11:00 p.m.
• La Laguna Fairmont Mayakoba's destination for Mexican cuisine combining traditional and contemporary style, located by the main pool with canal views. Serves breakfast buffet and dinner.
• Fuego at Maykana Outdoor dining venue at Maykana Beach Club featuring favorites cooked on rustic wood fire grill, fresh vegetable dishes, raw menu with sustainable seafood, and beachside dining.
• Brisas at Maykana Mediterranean-inspired restaurant at Maykana Beach Club offering à-la-carte breakfast transitioning to all-day menu with mezze, Latin American shareable bites, and tropical cocktails.
• Bassano Italian restaurant featuring innovative comfort fare with fresh pastas, risottos, outdoor pizza bar and oven, offering casual Italian luxury dining.
• Hix Bar & Lobby Lounge Recently reimagined indoor-outdoor oasis for classic cocktails, extensive spirits selection, sushi, and locally-inspired small bites with terrace views of canals.
• La Cantina Traditional Mexican bar providing cozy atmosphere for house margaritas and traditional antojitos with views next to La Laguna.
• Cielo at Maykana Adults-only (18+) rooftop lounge at Maykana Beach Club featuring cocktails, firepit, Caribbean views, and breathtaking sunsets. Open 6:00 p.m. - 12:00 a.m.
• Aqua at Maykana Exclusive pool bar at Maykana Beach Club built around water element with private cabanas and underwater seating for a serene refreshment experience.
• Las Olas Pool Bar Swim-up pool bar with underwater seating offering iced coffee, cocktails, and frozen drinks. Open daily 7:00 a.m. - 7:00 p.m., bar 12:00 p.m. - 6:00 p.m.
• Café Maya Thatch-roof café offering pastries, sandwiches, cookies, Italian espresso, premium tea, ice cream, and Mayan-inspired artisan chocolates. Open 7:00 a.m. - 3:00 p.m.
• In-Room Dining Around-the-clock dining delivery to rooms and suites featuring Riviera Maya-inspired menus including breakfast on terrace, private poolside lunch, and intimate dinner options.
• Fairmont Spa Mayakoba Sanctuary of well-being inspired by Mexican cosmogony featuring 20 private treatment rooms, two couple's suites, rooftop vitality pool, Swiss shower, temazcal ceremony, and comprehensive spa treatments.
• Temazcal Ceremony Ancient Mayan sweat lodge ceremony conducted by local shaman featuring heated volcanic stones infused with aromatic herbs for purification and spiritual rejuvenation.
• Fitness & Movement Center State-of-the-art fitness center featuring Technogym equipment with jungle views, personal training, and 24-hour access, along with yoga, guided meditation, and sound healing sessions.
• Resort Pools Nine freshwater pools including 10,000-square-foot Las Olas Pool with swim-up bar, adults-only Infinity Pool, Aqua Infinity Pool, kids' slide pool, and beach pools.
• El Camaleón Golf Course Greg Norman-designed 18-hole championship golf course (7,024 yards, Par 72) at Mayakoba featuring jungle-to-sea views, Audubon International certification, and host of PGA Tour, LIV Golf, and LPGA events.
• Jim McLean Golf School Mexico's premier golf school and the first and only Jim McLean Golf Academy in Mexico, featuring state-of-the-art swing analysis technology.
• Balam Kids' Club Kids' club near La Laguna featuring main room for yoga, piñata-making, and creative games; playground with splash fountains and ping-pong; climbing wall with ball pit. For kids ages 5-11.
• Coatí Kids' Club Beachside kids' club near Brisas featuring main room for scheduled activities, garden pool with splash-friendly retreat, sandbox, and small garden. For kids ages 5-11.
• Beach & Watersports Pristine Caribbean beachfront with private yacht charters (55' VanDutch Yacht), Mayakoba Dive School, catamaran tours, kayaking, paddleboarding, snorkeling, boogie boards, and watersports.
• Mayakoba Sports Club Features four tennis courts and a padel court, along with an archery range with six targets.
• Maykana Beach Club Exclusive oceanfront haven featuring chic cabanas, elevated coastal cuisine, handcrafted cocktails, and panoramic Caribbean views. Inspired by ancient Mayan culture.
• Day Pass All-inclusive day experience offering access to gourmet dining, pools, beach, watersports, and spa facilities from 9:00 a.m. to 5:00 p.m. Targeted at non-hotel guests and local visitors.
• Event Venues & Catering 27,710 sq ft of indoor function space across 13 unique and 3 premium venues including Riviera Grand Ballroom (890 guests), Mimosa Ballroom (420 guests), Isla Lawn (720 guests), and beach areas. Space for up to 1,000 attendees with catering services.
• Wedding Services Destination wedding services including venues (beach, lawn, ballroom), wedding packages, custom catering menus, and certified wedding specialists.
• The Collection Wine Label Exclusive wine collection launched in partnership with Bruma winery and winemaker Lulú Martínez featuring three varietals: The Blanco (Sauvignon Blanc), The Tinto (Grenache, Syrah, Mourvèdre, Nebbiolo blend), and The Reserva (Cabernet Franc aged 18 months in French oak). Sold exclusively across the resort's restaurants and bars.

Quantifiable outcome

• Hosted Latin America's first PGA Tour event and Mexico's first LPGA tournament since 2017
• +1 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Bruma WineryflagshipStrategic or Co-development Partner · 28 May 2026Fairmont Mayakoba partnered with Bruma winery and winemaker Lulú Martínez to create 'The Collection,' an exclusive wine label commemorating the resort's 20th anniversary. The collection includes three varietals (The Blanco Sauvignon Blanc, The Tinto Grenache/Syrah/Mourvèdre/Nebbiolo blend, and The Reserva Cabernet Franc) with bottle designs featuring resort icons. Wines are sold exclusively across the resort's restaurants and bars.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Waldorf Astoria Los Cabos: Mexico luxury beachfront resort (Los Cabos, Pacific side) competing for the same North American luxury traveler wallet share with comparable suites, spa and event/wedding programming.

Direct peers

• Four Seasons Resort Punta Mita: Beachfront luxury resort in Mexico's Pacific side with championship golf and branded residences — direct analog for Fairmont Mayakoba's luxury positioning, real-estate model and full-service resort experience.
• Banyan Tree Mayakoba: Luxury villa-resort located within the Mayakoba enclave with private pools, canal-side settings and spa/wellness programs — competes directly with Fairmont Mayakoba for the same luxury traveler in the same micro-market.
• Andaz Mayakoba: Hyatt-operated contemporary luxury resort inside the Mayakoba development offering lagoon-side villas and similar F&B/spa amenities, competing head-to-head for resort bookings and group business.
• The Ritz-Carlton, Cancun: Iconic Mexican-Caribbean luxury resort that closely mirrors Fairmont Mayakoba on tier (Forbes/AAA Five-Diamond equivalents), with full-service spa, multiple F&B venues, and elite event/wedding offerings.
• Rosewood Mayakoba: Direct competitor operating an adjacent luxury resort inside the same Mayakoba gated community in Riviera Maya, targeting high-net-worth travelers with comparable beachfront, spa and dining experiences.
• The St. Regis Punta Mita Resort: Mexico Pacific-coast luxury resort with comparable Five-Diamond-level service, golf and spa; the prior employer of Fairmont Mayakoba's newly appointed GM, making it both a service-quality benchmark and a direct regional competitor for luxury leisure and group demand.

Emerging players

• Conrad Tulum: Newer luxury resort in the expanding Tulum corridor directly competing for high-end Riviera Maya leisure and wellness demand with similar design-forward, beachfront positioning.

Broad incumbents

• JW Marriott Cancun Resort & Spa: Large luxury-tier beachfront resort in Cancun competing for similar luxury family, couple and group demand; broader-marriott portfolio means similar scale and amenity breadth but less exclusive positioning than Fairmont Mayakoba.
• Fairmont Scottsdale Princess: Flagship U.S. Fairmont luxury resort under the same Accor-owned brand, sharing Fairmont service standards, Accor ALL loyalty economics and event/group RFP exposure — strong internal benchmark for operating model and revenue mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fairmont-mayakoba

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairmont Mayakoba