Fairmont Scottsdale Princess

What Fairmont Scottsdale Princess does

Fairmont Scottsdale Princess is a luxury AAA Five Diamond resort property in North Scottsdale, Arizona, operated under the Fairmont Hotels & Resorts brand of Accor. The property spans 65 acres and offers accommodations across approximately 11 room categories ranging from 525 sq ft Fairmont Rooms to a 2,625 sq ft Presidential Suite, plus the AAA Five Diamond Privado Villas enclave. It operates five award-winning restaurants (Bourbon Steak, La Hacienda, Toro Scottsdale, Ironwood American Kitchen, The Plaza Bar), two spas (Well & Being Spa, Sisley-Paris Spa), six pools, Camp Trailblazers kids club, TPC Scottsdale golf access, and 316,000 sq ft of event space with 21 outdoor venues.

The business generates revenue across multiple streams: guest room accommodations (nightly subscription-style pricing), food and beverage (transaction-based), spa and wellness services (including recurring memberships), retail (nine on-site boutiques and an e-commerce storefront), events and weddings (316,000 sq ft event space), golf and recreation, and a mandatory resort fee plus pet package fees. The resort distributes primarily direct-to-consumer through its official website, phone reservations, and on-property sales, with supplementary presence on OTAs (OpenTable), ResortPass for cabana rentals, and the global Accor Live Limitless loyalty platform for cross-property member acquisition.

The property serves affluent leisure travelers, families, golf enthusiasts, corporate and event planners, and South Asian wedding clients, with primary segments being leisure and family. Its competitive advantage is anchored in the Fairmont/Accor brand, AAA Five Diamond and Forbes Five Star designations, the Sonoran Desert location with 300+ days of sunshine and adjacency to TPC Scottsdale (PGA Tour WM Phoenix Open venue), long-tenured celebrity chef partnerships, and integrations with Accor's global distribution and loyalty infrastructure. Pricing is quote-based and varies significantly by season, room type, and availability.

Name

Fairmont Scottsdale Princess

Legal name

Fairmont Scottsdale Princess

Website

https://scottsdaleprincess.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Fairmont Scottsdale Princess is an AAA Five Diamond luxury resort in Scottsdale, Arizona, operated under Accor's Fairmont brand, serving affluent leisure travelers, families, golfers, and event and wedding clients across 65 acres of accommodations, dining, spa, and event facilities.

Ownership category

akta.pro rank

Product category

Luxury Resort Hospitality

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Golf Resorts (THAGACAH)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Desert Luxury Resorts (THAGACAC), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Luxury resort hospitality
• Hotel accommodations
• Spa wellness services
• Event venue rentals
• Fine dining restaurants

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Guest Room Accommodations: Luxury hotel rooms and suites including standard Fairmont Rooms, Fairmont Views, Deluxe View Rooms, Signature Rooms, Fairmont Gold Jr. Suites, One-Bedroom Suites, Cholla Suite, Princess One-Bedroom Suite, Sunset Beach One-Bedroom Suite, Grand Sonoran Suite, Presidential Suite, and Privado Villas. Room categories range from 525 sq ft standard rooms to 2,625 sq ft Presidential Suite and luxury villa accommodations.
2. Food and Beverage: Five on-property restaurants including Bourbon Steak (steakhouse), La Hacienda (Mexican), Toro (Latin/South American), Ironwood American Kitchen (farm-to-table American), and The Plaza Bar (cocktail lounge), plus In-Room Dining service.
3. Spa and Wellness Services: Well & Being Spa and Sisley-Paris Spa offering treatments including massages, facials, acupuncture, singing bowl therapy, and spa memberships.
4. Retail Shopping: On-site specialty boutiques including Anna J (luxury women's apparel), Estado (athleisure), Same River Twice (artisan goods), Lilly Pulitzer (resort fashion), Maverick (men's wear), Reflections (swimwear/accessories), Well & Being Lifestyle Boutique (wellness products), Provisions (gourmet gifts/Starbucks), and Christmas Shoppe (seasonal).
5. Events and Weddings: 316,000 sq ft of event space including two 23,000 sq ft ballrooms, 21 unique outdoor event venues, meeting rooms, weddings, and social events.
6. Golf and Recreation: Access to adjacent TPC Scottsdale (Stadium and Champions courses), six resort pools, pickleball, fishing, Camp Trailblazers kids club, arcade, and seasonal activities.
7. Resort Fee and Pet Services: Mandatory resort fee for access to Trailblazers Recreation Center, pool access; pet package with $50/night charge plus $150 cleaning fee for dog-friendly accommodations.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Fairmont Scottsdale Princess is a 65-acre AAA Five Diamond luxury resort in North Scottsdale offering overnight accommodations across multiple room categories (standard rooms, Fairmont Gold, suites, and Privado Villas), five on-site restaurants, two spas, six pools, and 316,000 sq ft of event space. It also operates Camp Trailblazers kids club, on-site retail boutiques, and golf access through adjacent TPC Scottsdale.

Product overview

Fairmont Scottsdale Princess is a luxury AAA Five Diamond resort offering a comprehensive hospitality portfolio across accommodations, dining, wellness, recreation, and events. The resort features diverse room categories (Guest Rooms, Fairmont Gold, Suites, Privado Villas AAA Five Diamond, Accessible Rooms) and six on-property restaurants (Bourbon Steak, La Hacienda, Toro Scottsdale, Ironwood American Kitchen, The Plaza Bar, In-Room Dining). Wellness offerings include Well & Being Spa, Sisley-Paris Spa, and six distinct pools. Recreational amenities encompass golf at adjacent TPC Scottsdale, Camp Trailblazers kids club, retail shopping, and 316,000 sq. ft. of event space. The portfolio operates as a unified luxury resort experience with the Privado Villas serving as an exclusive sub-brand.

Differentiator

Problem solved

Functional benefit

Brands

• Anna J: Luxury women's apparel and accessories boutique featuring top labels including Lavender Brown, Free People, Z Supply, Gucci, Tom Ford, Tory Burch, Chanel, and Louis Vuitton
• Estado
• Same River Twice
• Lilly Pulitzer
• Maverick
• Reflections
• Well & Being Lifestyle Boutique
• Provisions
• The Christmas Shoppe
• Bourbon Steak
• La Hacienda
• Toro Scottsdale
• Ironwood American Kitchen
• The Plaza Bar
• Well & Being Spa
• Sisley-Paris Spa
• Privado Villas
• Camp Trailblazers
• The Princess Collection

Products and services

• Guest Rooms Standard 525 sq ft luxury hotel rooms with one king or two queen beds, mini fridges, espresso makers, desert accents, sliding glass doors, and views of gardens, courtyards, or Princess Plaza. Sold nightly to leisure and business travelers.
• Fairmont Gold An exclusive lifestyle experience offering junior and one-bedroom suites with upgraded amenities including VIP service, private lounge access, complimentary continental breakfast, evening hors d'oeuvres, and spa facility access for premium guests.
• Suites Luxury suites ranging from 850 to 2,625 sq ft featuring 1-3 bedrooms, spa-inspired bathrooms, and fireplaces; options include Cholla Suite, Princess One-Bedroom Suite, Sunset Beach One-Bedroom Suite, Grand Sonoran Suite, and Presidential Suite.
• Privado Villas A resort-within-a-resort offering luxuriously spacious studio and one-bedroom villas with concierge service, private outdoor patios, indoor fireplaces, palatial bathrooms, and exclusive enclave access. Privado Villas earned AAA Five Diamond designation.
• Bourbon Steak AAA Four Diamond steakhouse restaurant by Celebrity Chef Michael Mina offering filet mignon, hand-cut tuna tartare, Alaskan king crab, and black truffle mac and cheese with a modern American steakhouse concept. Open to resort guests and outside diners.
• La Hacienda Scottsdale's top-rated Mexican restaurant featuring fresh tableside guacamole, over 250 premium tequila and mezcal labels, and upscale traditional Mexican cuisine with alfresco seating. AAA Four Diamond rated.
• Toro Scottsdale Pan-Latin restaurant by Celebrity Chef Richard Sandoval and Executive Chef Gage Smit offering South American-inspired cuisine with bottomless brunch, happy hour specials, and Latin-inspired programming.
• Ironwood American Kitchen Locavore restaurant bringing Arizona's farmers, ranchers, and artisan purveyors to the forefront with organic, sustainable, and locally sourced ingredients for breakfast and lunch service.
• The Plaza Bar Polished mixology lounge with patio and fire pits offering signature craft cocktails, local beers, quality cigars, wines by the glass, and sports watch parties under Arizona stars.
• In-Room Dining Private culinary experiences delivered to guest rooms offering breakfast, lunch, dinner, late-night snacks, and candlelit balcony dinners with global approach and fresh local ingredients for in-house guests.
• Well & Being Spa Award-winning spa featuring rooftop pool, fitness center, and comprehensive wellness treatments including massages, facials, acupuncture, singing bowl therapy, and holistic therapies.
• Sisley-Paris Spa French luxury skincare spa offering high-end treatments using botanical-based Sisley-Paris products and treatments.
• Resort Pools Six distinct pool experiences including Princess Pool, Sunset Beach (Arizona's only beach escape with 9,000 sq ft of white sand), Sonoran Splash with water slides, Privado Pool for villa guests, Well & Being Rooftop Pool, and adults-only Sonoran Landing.
• Golf Program Golf concierge services providing access to TPC Scottsdale Stadium Course (host of PGA Tour WM Phoenix Open) and Champions Course, plus Grayhawk Raptor and Talon courses with curated golf experiences for resort guests.
• Camp Trailblazers Family-friendly kids club for ages 6-12 offering supervised activities, crafts, sports, virtual reality games, arcade, catch-and-release fishing, and Twilight Trailblazers evening childcare service.
• The Shops at the Princess Resort retail boutiques including Anna J (women's apparel), Estado (athleisure), Same River Twice (artisan goods), Lilly Pulitzer (resort fashion), Maverick (menswear), Reflections (swimwear/accessories), Well & Being Lifestyle Boutique, Provisions (Starbucks and gourmet gifts), and seasonal Christmas Shoppe.
• Meeting and Event Venues 316,000 sq ft of event space including two 23,000 sq ft ballrooms and 21 unique outdoor venues for meetings, corporate events, weddings, social events, and South Asian wedding celebrations.

Quantifiable outcome

• 300+ days of sunshine per year for year-round outdoor activities
• +2 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Accor Live LimitlesscoreGTM or Marketing PartnerGlobal loyalty program partnership providing Accor Live Limitless members access to exclusive rates, keep-in-touch communications, and benefits across the Fairmont Scottsdale Princess. The program extends to 3,000+ Accor Hotels worldwide, driving international travelers to the property.
• Michael Mina / MINA GroupcoreStrategic or Co-development PartnerCelebrity Chef Michael Mina's MINA Group operates Bourbon Steak Scottsdale at the resort. Chef Mina is James Beard Foundation inductee with accolades including Who's Who of Food & Beverage (2013), Gayot Restaurateur of the Year (2011), Bon Appétit Chef of the Year (2005). The restaurant has earned AAA Four Diamond designation for over 10 years.
• Richard Sandoval / Toro ScottsdalecoreStrategic or Co-development PartnerCelebrity Chef Richard Sandoval brings his globally acclaimed contemporary Latin cuisine to Toro Scottsdale. Chef Sandoval is recognized as a global pioneer in Latin cuisine with accolades including Mexico's National Toque d'Oro, Bon Appetit's Restauranteur of the Year, and James Beard Semi-Finalist for Outstanding Restaurateur.
• TPC ScottsdalecoreStrategic or Co-development PartnerTournament of Palms (TPC) Scottsdale features the famous Stadium Course (7,089 yards, par 71) and Champions Course (7,124 yards) adjacent to the resort. Home of the PGA Tour WM Phoenix Open, providing resort guests exclusive golf access and tournament experiences.
• Grayhawk Golf ClubminorStrategic or Co-development PartnerPartnership with Grayhawk Golf Club featuring Raptor Course (7,108 yards, par 72) and Talon Course (7,001 yards), offering guests additional championship golf options in Scottsdale.
• Starbucks at ProvisionsminorChannel Partner/ Reseller/ DistributorStarbucks coffee concession within Provisions boutique, offering Starbucks beverages and gelato alongside gourmet grab-and-go items and Fairmont logo apparel.
• Lilly PulitzerminorChannel Partner/ Reseller/ DistributorResort boutique featuring Lilly Pulitzer resort fashion collection including bold prints, bright colors, breezy dresses, swimwear, and accessories.
• Blue ZonesminorStrategic or Co-development PartnerWell-being and sustainability partnership recognizing the resort's excellence in healthy living, wellness programming, and sustainable practices.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Arizona Biltmore: Iconic AAA-rated luxury resort in the Phoenix/Scottsdale area with similar large-scale amenities, multiple restaurants, spa, and event venues. Several Fairmont Scottsdale Princess culinary leaders (Conor Favre, Jason Allen) trained here, underscoring direct competition for talent and guests.
• The Phoenician: Luxury AAA-rated resort in Scottsdale with comparable scale, multiple pools, golf access, spa, and extensive event space. Directly competes for the same affluent leisure, family, and group segments in the North Scottsdale market.
• Four Seasons Resort Scottsdale at Troon North: Forbes Five Star luxury resort adjacent to Troon North Golf Club, offering a comparable desert luxury + golf + spa + event venue proposition aimed at the same high-net-worth leisure and corporate group market.
• Sanctuary on Camelback Mountain: Boutique luxury resort and spa in Paradise Valley/Scottsdale with celebrity-chef dining and a focus on wellness and romance, overlapping directly with Fairmont Scottsdale Princess's spa and romantic getaway segments.
• The Boulders Resort & Spa Scottsdale: Casitas-style luxury resort north of Scottsdale with golf, full-service spa, and event facilities; another direct competitor for upscale leisure and wellness-focused stays in the Sonoran Desert.
• Omni Scottsdale Resort & Spa at Montelucia: Spanish colonial-style luxury resort in Scottsdale with comparable pools, dining, spa, and meeting space; competes for group, leisure, and wedding business in the same Scottsdale luxury segment.
• The Ritz-Carlton, Scottsdale: Luxury resort at the base of Camelback Mountain with extensive pools, dining, spa, and event space; competes directly with Fairmont Scottsdale Princess for affluent leisure travelers and corporate groups in the Scottsdale market.

Broad incumbents

• The Broadmoor: Historic AAA Five Diamond resort in Colorado Springs with comparable large-scale luxury resort operations including multiple restaurants, spa, golf, and extensive event space; comparable asset class within the U.S. luxury resort segment.
• Accor (parent Fairmont brand portfolio): Parent conglomerate operating the Fairmont brand and Accor Live Limitless loyalty; relevant for understanding distribution, loyalty economics, and brand-level capex priorities affecting Fairmont Scottsdale Princess.

Regional players

• Hyatt Regency Scottsdale Resort & Spa at Gainey Ranch: Large-scale resort in the same Scottsdale market offering comparable pools, dining, spa, and meeting facilities; competes for many of the same leisure and group guests, but at a slightly lower luxury tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/fairmontscottsdale1
• Facebookfacebook.com/FairmontScottsdale
• LinkedInlinkedin.com/company/fairmont-scottsdale-princess
• Instagraminstagram.com/fairmontscotsdl

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fairmont Scottsdale Princess