Name

Youthline

Legal name

Youthline NZ

Website

https://youthline.co.nz

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Youthline is a New Zealand-registered charity founded in 1970 that delivers free, 24/7 youth mental health services — including a multi-channel Helpline, counselling, mentoring, and school programmes — to young people aged 12-24 across 10 community centres, funded by corporate partnerships (ASB as Principal Partner), grants, donations, and ACC contracts.

Ownership category

akta.pro rank

Product category

Youth Mental Health Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Social Assistance (624), Educational Support Services (611710)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Behavioral Health for Children & Adolescents (Youth Services) (HLAFACAL), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD), Student Support Hotlines & Digital Wellbeing Tools (EDAJAIAL), Behavioral Health & MTSS/RTI Tiered SEL Supports (EDAKAMAE)

Keywords

• Youth mental health services
• Youth helpline support
• Youth counselling programmes
• Crisis intervention services
• Youth development programmes

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Grant Funding: Youthline receives grant funding from trusts and foundations to support operational costs, youth programmes, counselling services, and helpline expansion.
2. Donations: Individual donations from the public, including tax-deductible contributions, to support youth mental health services.
3. Corporate Partnerships: Partnerships with organizations like ASB (Principal Partner) who provide funding for specific initiatives such as overnight Helpline expansion and school leadership programmes.
4. ACC Contracted Services: Free ACC Sensitive Claims counselling services in Auckland region for survivors of sexual abuse, funded through ACC.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Youthline is a registered charity that provides free, confidential mental health and wellbeing support services to young New Zealanders aged 12-24. Its core offering is a 24/7 multi-channel Helpline (phone, free text, webchat, email and WhatsApp), complemented by face-to-face and remote counselling (up to 8 free sessions), one-on-one youth mentoring, school-based youth development programmes (Stand Up!, B.R.A.V.E., Leadership Connect, Good2Great), and ACC Sensitive Claims counselling for survivors of sexual abuse in the Auckland region.

Product overview

Youthline is a 'with youth, for youth' charitable organization providing a comprehensive suite of free mental health and support services to young New Zealanders aged 12-24. The core offering centers on the 24/7 Helpline (phone/text/webchat/WhatsApp), complemented by face-to-face and remote counselling services, youth mentoring, and ACC Sensitive Claims support. The organization delivers structured youth development programmes including Stand Up! (AOD-focused), B.R.A.V.E. (resilience building), Leadership Connect (school-based), and Good2Great. An Advice Hub provides digital educational resources. Services are delivered through 10 community centers nationwide with volunteer and staff support, funded through partnerships and grants.

Differentiator

Problem solved

Functional benefit

Brands

• Youthline Leadership Connect: A school youth leadership programme aimed at improving the mental wellbeing of young New Zealanders, developed in partnership with ASB.
• B.R.A.V.E.
• Stand Up!

Products and services

• 24/7 Helpline Free, confidential 24/7 helpline service accessible via free call (0800 376 633), free text (234), WhatsApp (09 886 5696), email and webchat. Provides crisis support, risk management and general assistance to young people aged 12-24 in New Zealand and their support networks.
• Counselling Services Free face-to-face, phone, text and video/Skype counselling for young New Zealanders. Includes use of HEEADSSS and PHQ-9 clinical assessments. Available across multiple regions with concentrated delivery in Auckland.
• Counselling Your Way Up to eight free counselling sessions available to a young person via phone, face-to-face, or video call, delivered on the young person's preferred channel. Currently available in the Auckland region with planned national expansion.
• ACC Sensitive Claims Service Free, inclusive ACC-funded wrap-around counselling and assessment for young people who have experienced sexual abuse in the Auckland region. Delivered by a multidisciplinary team including counsellors, psychotherapists, psychologists and psychiatrists, with whanau support, cultural support and specialist service coordination.
• Youth Mentoring One-on-one mentoring where a young person works alongside a mentor to explore future goals, build plans, and access support to achieve them. Available in Auckland Central and Central North Island regions.
• Web Chat Counselling Real-time online chat counselling service available 24/7, seven days a week for young people in New Zealand. Provides confidential text-based support from trained counsellors through the Youthline website.
• Stand Up! Programme Youth development programme for young people aged 13-19 whose lives are influenced by alcohol and other drugs. Delivered in secondary schools, alternative education sites and PTEs in the Counties Manukau area; equips students with confidence and social skills to make informed personal choices about health and AOD use.
• B.R.A.V.E. Programme Building Resilience And Voicing Empowerment — a minimum 10-week primary-level intervention for Year 9 or 10 secondary school students experiencing distress. Delivered in Auckland schools, alternative education providers and PTEs to support students with mental health and AOD concerns.
• Leadership Connect School youth leadership programme developed with ASB funding to improve mental wellbeing of young New Zealanders by strengthening peer-to-peer pathways to support within schools and communities. Delivered in selected secondary schools as a pilot.
• Good2Great Programme Youth development programme within Youthline's portfolio of school and community programmes designed to help young people grow and develop. Available in selected regions.
• Online Mentoring - Central South Island (Allies Programme) Online mentoring service delivered by Youthline Central South Island that connects young people aged 12-16 with volunteer 'Allies' for regular check-ins and ongoing support, accessed via an online application process.

Named customers2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered partner.

• Simpson GriersonpartnerOthersCorporate partner supporting Youthline's work with young people.
• The Warehouse GrouppartnerOthersCorporate partner supporting Youthline's youth mental health initiatives.
• JB HIFIpartnerOthersCorporate partner supporting Youthline's work.
• Ooh MediapartnerOthersCorporate partner providing media/communication support.
• L'OrealpartnerOthersCorporate partner supporting Youthline.
• Merchant 1948partnerOthersCorporate partner supporting Youthline.
• Education ServicespartnerOthersPartner supporting Youthline's educational initiatives.
• Chartered Accountants Australia and New ZealandpartnerOthersProfessional services partner supporting Youthline.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Crisis Text Line: US-based 24/7 text-based crisis support service. Direct functional analog to Youthline's text-first overnight helpline (where 90% of contacts arrive by text), sharing the digital-volunteer operating model.
• Kids Helpline (yourtown): Australia's free 24/7 counselling service for young people aged 5-25 via phone, webchat, and email. Closest international analog to Youthline in target age range, multi-channel delivery, and youth development programme model.
• Lifeline New Zealand: National 24/7 crisis helpline and counselling service operating across NZ. Comparable to Youthline in mission (crisis support, counselling), service mix (phone/text/webchat), and reliance on volunteer counsellors and government/grant funding.
• ReachOut Australia: Australia's leading digital youth mental health service providing online support, tools, and peer community for young people. Comparable to Youthline's Advice Hub and digital helpline in format and youth-skewed audience.
• The Lowdown (NZ): NZ youth-focused depression and mental health resource with text-based support and emotional skill-building content. Closely comparable to Youthline's digital Advice Hub and youth-targeted messaging within the same NZ market.
• 1737 (Need to talk?): NZ government-funded 24/7 helpline (phone and text) for mental health and addiction support. Directly competes with Youthline's helpline for the same youth and adult user base in New Zealand, and is a key public-sector comparator for Youthline's youth-focused positioning.

Broad incumbents

• Headspace (Australia): National youth mental health foundation in Australia operating both digital tools and ~150 physical centres. Comparable to Youthline in target demographic (12-25) and combined helpline + physical-centre + school programme model, but at substantially larger scale and government funding.
• Samaritans (UK & Ireland): Long-established UK charity providing 24/7 emotional support helpline and email service, staffed largely by trained volunteers. Comparable to Youthline's 55+ year volunteer-driven helpline heritage and crisis-support mission, though broader age target.
• 988 Suicide & Crisis Lifeline (US): US national 24/7 crisis line (call/text/chat) for suicide and mental health. Comparable to Youthline's overnight helpline in 24/7 clinical crisis response model, though at vastly larger government-funded scale and broader age target.

Others

• Youthline Auckland (separate entity consideration): Included as context rather than direct peer — Youthline NZ's brand and operations are an umbrella across multiple regional entities (Youthline Central South Island, etc.) that jointly deliver services. Useful reference for understanding Youthline's federated operating structure rather than external competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCnjjWGS_oDiO3tejEqVnlvg
• Instagraminstagram.com/youthlinenz
• Facebookfacebook.com/youthlinenz
• Xx.com/Youthline

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youthline