What Mitta does

Mitta (legal entity Autorentas del Pacífico SpA) is a Chilean vehicle rental and operational leasing company headquartered in Quilicura, Santiago, that operates the largest vehicle fleet in Chile with 30,000+ units distributed across 80+ service points from Arica to Punta Arenas. The company is a subsidiary of Japan's Grupo Mitsui & Co. and serves two principal customer segments: individual consumers seeking short-term daily rentals for tourism, business travel, and weekend mobility, and enterprise clients in mining, construction, agriculture, forestry, logistics, and government requiring recurring fleet solutions.

The company's product surface spans three core revenue streams: Rent a Car (daily transactional rentals for individuals), Rent a Car Empresas / Flota Mensual (corporate monthly fleet rentals with centralized billing), and Leasing Operativo (long-term operational leasing with connected vehicle technology). Supporting offerings include Renting MittaGO (a subscription service for 0KM vehicles), ECO MITTA (a hybrid and eco-friendly vehicle line), and Flota Conectada, a GPS-enabled telematics platform that provides enterprise fleet tracking, security monitoring, and operational control. Distribution is omnichannel: online booking through mitta.cl, an in-house call center (800 370 111), WhatsApp, 80+ physical branches including airport counters, and dedicated enterprise account management.

Revenue mechanics combine transactional daily pricing (pay-as-you-go, prepayment required, CLP$26,492–$97,432 per day across vehicle classes) with recurring subscription and operating-lease contracts (corporate monthly rentals from UF 0.9+ VAT per day). Customer acquisition is supported by loyalty alliances with LATAM Pass, Full Copec, Santander, MAF, and Redpoints. The company employs 1,100+ people and additionally maintains operations in Peru as part of Grupo Mitsui's regional footprint.

Name

Mitta

Legal name

Autorentas del Pacífico SpA

Website

https://mitta.cl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Mitta is Chile's largest vehicle rental and operational leasing company, operating a fleet of 30,000+ vehicles across 80+ service points and serving both individual consumers through daily rentals and enterprise clients in mining, construction, logistics, and government through monthly fleet and leasing contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Quilicura

HQ country

Chile

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Daily Car Rentals (Rent a Car): Per-day vehicle rentals for individuals and tourists with flexible terms, including weekend packages and short-term bookings
2. Monthly Fleet Rentals (Flota Mensual): Monthly vehicle rentals for enterprises with dedicated accounts, centralized billing, and volume-based pricing from UF 0.9+ VAT daily
3. Operating Lease (Leasing Operativo): Long-term fleet leasing solutions for businesses with connected vehicles and comprehensive maintenance included
4. Renting MittaGO: Subscription-based vehicle access allowing customers to drive new vehicles 0KM with all-inclusive pricing
5. CarSharing: Shared vehicle access service within operating lease offerings

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Mitta provides daily and monthly vehicle rentals, operational leasing with connected fleet technology, and a 0KM vehicle subscription service across Chile. The company serves individual consumers seeking short-term rentals for personal travel and corporate clients across mining, construction, agriculture, forestry, logistics, and government sectors requiring managed fleet solutions. Its offerings are backed by a fleet of 30,000+ vehicles, 80+ service points, and 24/7 roadside assistance.

Product overview

Mitta is a vehicle rental and mobility solutions company operating in Chile and Peru, providing short-term rentals, corporate fleet services, and operational leasing. The core offerings include Rent a Car Personas (individual rentals), Rent a Car Empresas (corporate rentals), and Leasing Operativo (operational fleet leasing). Supporting services include Flota Conectada (connected vehicle tracking), ECO MITTA (eco-friendly hybrid vehicles), Renting MittaGO (0KM vehicle subscription), and specialized products like weekend promotions and monthly fleet rentals. The company operates under Grupo Mitsui & Co. with over 30,000 vehicles and 80+ service points across Chile.

Differentiator

Problem solved

Functional benefit

Products and services

• Rent a Car Personas Short-term vehicle rental service for individuals and tourists, offering flexible daily rentals with a modern fleet including economy, compact, sedan, SUV, and pickup truck categories. Reservations are prepaid via the website.
• Rent a Car Empresas Corporate vehicle rental service offering fleet management solutions, monthly contracts, and dedicated account management for businesses across mining, construction, agriculture, forestry, logistics, and government sectors.
• Leasing Operativo Long-term operational leasing service for businesses enabling fleet optimization with connected vehicle technology, flexible vehicle allocation, and comprehensive maintenance included.
• Flota Mensual Monthly fleet rental service for companies requiring continuous operations, including mining pickup trucks from UF 0.9 daily, national coverage at 80+ locations, and 24/7 support.
• Renting MittaGO Subscription-based vehicle access service allowing customers to drive new 0KM vehicles without ownership complications, with all-inclusive monthly payments covering all-inclusive pricing.
• Arriendo Fin de Semana Weekend car rental promotion offering 2-4 day rentals from $28,000 CLP daily with free airport surcharge, unlimited mileage, and CDW coverage included. Available for Classes A, B, C, C3, C4, D through December 31, 2025.
• CarSharing Shared vehicle access service offered within operating lease packages, enabling enterprise clients to provide internal shared mobility to their employees.
• ECO MITTA Eco-friendly vehicle program offering efficient vehicles that reduce carbon footprint, including hybrid options such as the Toyota Corolla Cross XEI 1.8 (Hybrid Class R2).
• Flota Conectada Connected fleet technology service that optimizes business operations by enhancing safety and control of fleet operations through GPS-enabled vehicle tracking and telematics monitoring for enterprise clients.

Quantifiable outcome

• 24/7 assistance available nationwide
• +2 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• LATAM PasscoreGTM or Marketing Partner · 1 March 2015Only car rental company in Chile that accumulates LATAM Pass miles. Members earn 1 mile per $1 USD spent on rentals (based on rate plus basic CDW coverage). Offers 30% discount on daily rentals for LATAM Pass members. Miles credited within 30 business days after vehicle pickup.
• Full CopeccoreGTM or Marketing PartnerStrategic alliance providing Full Copec customers with 30% discount on daily car rentals plus a $50/lt fuel coupon for use at Copec service stations throughout Chile. Valid until December 31, 2026. Monthly coupon maximum of $8,100 CLP (exempt from VAT) per customer.
• RedpointsminorGTM or Marketing PartnerLoyalty rewards program for corporate clients allowing accumulation of points with each rental that can be redeemed for prizes and benefits
• SantanderminorGTM or Marketing PartnerExclusive discounts for Santander credit card holders on daily car rentals in Chile
• MAF (Cencosud Scotiabank)minorGTM or Marketing PartnerExclusive 25% discount on daily rentals for MAF card members who present their member app
• Autorentas del Pacífico SpAcoreOthersLegal business name of MITTA (RUT 83.547.100-4), the operating company for car rental and fleet services. Represented legally by Ignacio Correa Fernandez.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• ALD Automotive: International operating lease and fleet management company serving corporate clients; comparable business model to Mitta's enterprise operating lease product line.
• LeasePlan: Global operating lease and fleet management major with presence in Chile; competes directly with Mitta's Leasing Operativo and Flota Mensual offerings for enterprise fleet contracts.
• Localiza: Largest car rental operator in Latin America (Brazil) with growing Andean and Southern Cone presence; comparable fleet rental and operating lease model with similar product breadth.

Direct peers

• Europcar Chile: European car rental brand operating in Chile with comparable daily/monthly rental and corporate fleet offerings, often seen as the closest price competitor to Mitta.
• Hertz Chile: Chilean operation of global car rental giant Hertz, directly competing with Mitta in airport rentals, corporate accounts, and consumer rentals across the same Chilean geography.
• Sixt Rent a Car Chile: German premium car rental entrant in Chile, competing for the same airport, tourism, and corporate segments as Mitta with a premium fleet positioning.
• Avis Budget Chile: Chilean arm of Avis Budget Group, offering the same core car rental services to individuals and enterprises; competes head-to-head at Chilean airports and corporate accounts.

Emerging players

• Eulen Fleet Services Chile: Chilean fleet management and corporate mobility services provider; partial overlap with Mitta's enterprise fleet management and operating lease offerings for corporate clients.
• Renting Colombia / Renting Latam: Subscription-style vehicle rental operators emerging in the Andean region; compete conceptually with MittaGO's subscription model and signal where Chilean mobility is heading.

Regional players

• Capri (Peru): Peruvian car rental and leasing operator; a regional peer since Mitta also operates in Peru and both companies serve similar mining/corporate demand in the Andean corridor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mittarentacar
• LinkedInlinkedin.com/company/mittarentacar
• Instagraminstagram.com/mittarentacar

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mitta