Vars Real Estate
- Company typePrivate
- Founded2001
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Vars Real Estate firmographics
Firmographics- Name
- Vars Real Estate
- Legal name
- Vars Real Estate
- Website
- https://varsrealty.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Vars Real Estate industry classification
Industry- Product category
- Commercial Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industries
- Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ), Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Vars Real Estate is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vars Real Estate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Buyer/Seller Representation Commissions: The company earns commissions on commercial property sales transactions when representing buyers or sellers of commercial real estate.
- Landlord/Tenant Representation Commissions: The company earns commissions on commercial lease transactions when representing landlords seeking tenants or tenants seeking commercial space. For tenant representation, landlords typically cover the tenant broker's fees.
- Investor Representation: The company provides investor representation services, advising on commercial property acquisitions for investment purposes and earning commissions on successful transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Small Office/Flex Space |
| Unit Pricing | Monthly | Retail Spaces |
| Unit Pricing | Monthly | Industrial/Warehouse Spaces |
| Transaction based/ take rate | Pay-as-you-go | Commercial Properties for Sale |
| Transaction based/ take rate | Pay-as-you-go | Tenant Representation Services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Vars Real Estate product offering
Product offeringCore offering
Vars Real Estate is a family-owned commercial real estate brokerage that provides representation services for landlords, tenants, buyers, sellers, and investors in the Greater Los Angeles metro market. The firm specializes in addressing the property needs of small business owners, start-ups, franchisees, and entrepreneurs through personalized professional representation, market intelligence, and negotiation expertise across commercial property transactions.
Product overview
Vars Real Estate is a family-owned commercial real estate brokerage based in Culver City, California, offering a comprehensive suite of property services. The company's core offering consists of commercial property listings for sale, lease, and sublease across retail, office, industrial, mixed-use, flex, residential income, special purpose, and multi-family categories. Their service portfolio includes Landlord Representation, Tenant Representation, Buyer Representation, Seller Representation, Investor Representation, and Business Owner Representation. The company primarily serves small business owners, start-ups, franchisees, and entrepreneurs in the Los Angeles metro market, particularly the Culver City and surrounding West Los Angeles communities. They also provide a property comparison tool enabling clients to evaluate multiple listings simultaneously.
Differentiator
Problem solved
Functional benefit
Products and services
- Landlord Representation
Quantifiable outcome
- Successfully represented both buyer and seller in a $1,000,000 mixed-use fixer property sale in South Los Angeles
- +2 more outcomes
Companies that use Vars Real Estate
Customer profileNamed customers17 records
Ideal customer profiles2 records
Vars Real Estate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vars Real Estate partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Jerry Wiener (J & S Properties)minorJerry Wiener of J & S Properties co-represented both the buyer and seller with Jon Varsano of Vars Real Estate in a $1,000,000 mixed-use fixer property sale at 4614 Western Avenue in Los Angeles. J & S Properties manages both residential and commercial properties in the greater Los Angeles market.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Vars Real Estate competitors and assessment
Company assessmentBroad incumbents
- CBRE Group: World's largest commercial real estate services firm, with full-service brokerage, leasing, and investment sales in LA. Competes with Vars for landlord, tenant, and investor representation mandates but operates globally and at institutional scale.
- Colliers International: Global CRE services firm with substantial LA brokerage operations spanning landlord/tenant rep, investment sales, and advisory. Competes for the same CRE clients as Vars but at a multi-market, institutional scale.
- JLL (Jones Lang LaSalle): Global CRE services firm with a major Los Angeles office tenant rep, capital markets, and property management practice. Overlaps with Vars on small-to-mid-market office and retail leasing but is dramatically larger and tech-enabled.
- Cushman & Wakefield: Global CRE services firm with significant LA presence in landlord/tenant representation and capital markets, providing direct competition for the larger mandates that border Vars' SMB-focused book.
- Marcus & Millichap: Large US investment sales brokerage focused on commercial properties, including many sub-$5M investment transactions similar to those handled by Vars. It operates from a far larger sales force but addresses overlapping client segments in LA multifamily, mixed-use, and retail.
- Coldwell Banker Commercial: National commercial real estate franchise network with affiliated brokers in the LA metro handling SMB and mid-market landlord/tenant and investment sales — a comparable brand and product to Vars but with national network reach.
- Newmark Group: Global CRE services firm offering brokerage, investment sales, and advisory in LA. Competes with Vars on mid-market and institutional leasing and investment sales across the same product types.
Direct peers
- Lee & Associates: Mid-sized US commercial real estate brokerage firm with a strong West Coast / Southern California footprint and a multi-office, partner-led model comparable to Vars' broker-driven approach. Both firms focus on landlord/tenant and investment sales representation for SMB and mid-market clients.
- NAI Capital: Southern California-headquartered commercial real estate brokerage affiliated with the NAI Global network, offering landlord/tenant rep, investment sales, and property management across the LA metro — a directly comparable specialty broker to Vars in the same geography.
Others
- CoStar Group (LoopNet): Leading CRE data, analytics, and listing marketplace platform that Vars uses to source listings and serve clients. It is not a competing broker but an enabling infrastructure provider and potential long-term disintermediation risk for traditional brokerages like Vars.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Vars Real Estate social profiles
Digital presenceVars Real Estate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vars Real Estate leadership team
Management profileNumber of profiles
Profiles1 record
Vars Real Estate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vars Real Estate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vars Real Estate
What does Vars Real Estate do?
Vars Real Estate is a family-owned commercial real estate brokerage that provides representation services for landlords, tenants, buyers, sellers, and investors in the Greater Los Angeles metro market. The firm specializes in addressing the property needs of small business owners, start-ups, franchisees, and entrepreneurs through personalized professional representation, market intelligence, and negotiation expertise across commercial property transactions.
Is Vars Real Estate a public or private company?
Vars Real Estate is a private company. It is classified as family owned and is currently operating.
When was Vars Real Estate founded?
Vars Real Estate was founded in 2001. It employs 1 to 10 people.
Where is Vars Real Estate based?
Vars Real Estate is headquartered in Los Angeles, United States, in the North America region.
How does Vars Real Estate make money?
Three revenue lines are on record. Buyer/Seller Representation Commissions are the primary driver. The others are landlord/Tenant Representation Commissions and investor Representation.
Who are Vars Real Estate's main competitors?
Broad incumbents on record are CBRE Group, Colliers International, JLL (Jones Lang LaSalle), Cushman & Wakefield, Marcus & Millichap, Coldwell Banker Commercial and Newmark Group. Direct peers are Lee & Associates and NAI Capital. CoStar Group (LoopNet) is listed as an others.
Does Vars Real Estate have an API?
No public API is recorded for Vars Real Estate.
What industry is Vars Real Estate in?
Vars Real Estate's product category is Commercial Real Estate Brokerage. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of FSAEAJAJ, Real Estate Transaction Advisory & Due Diligence. Its NAICS code is 53121 and its SIC code is 6531.