The Costume Shop

What The Costume Shop does

The Costume Shop (TheCostumeShop.ie) is Ireland's largest online fancy dress costume retailer, founded in 2007 by Ronan O'Brie and operated through the legal entity Zatori Results Ltd. (Irish company registration 466547). The business is a pure-play direct-to-consumer e-commerce operation with a single warehouse and headquarters at Clonminam Business Park, Portlaoise, Co. Laois, from which it ships to all of Ireland (including Northern Ireland), the UK, and Europe via DPD and DHL. There is no physical retail footprint — a free Click & Collect service from the Portlaoise warehouse (orders ready within 2 working hours) supplements the online channel but does not constitute a shop.

The product portfolio spans kids, tween/teen, ladies, mens, and plus-size costumes (sizes 16–28), complemented by wigs, facial hair, accessories (face paint, props, jewellery, hats, wings, shoes), party supplies (balloons, tableware, piñatas, themed packs), masks, prosthetics/SFX makeup, mascots, pet costumes, and a sustainable range. A core merchandising pillar is an extensive licensed entertainment brand portfolio — Disney, Marvel, DC Comics, Warner Bros (Harry Potter, Frozen, Batman), Lucasfilm/Star Wars, Universal/Jurassic Park, Hasbro (Peppa Pig, PJ Masks), Sega, Mattel, LEGO, Pokémon, Paramount (SpongeBob, Top Gun, Baywatch, Grease), DreamWorks, and others — which anchor organic demand for kids' and family segments. Sale items offer up to 70% off, and bulk orders for 20+ people qualify for discounts targeting party planners and hen/stag occasions.

The platform is powered by Zatori (zatori.ie) with a standard e-commerce stack and no public API, mobile app, or documented AI/ML capabilities. The go-to-market is product-led and self-serve: customers browse a large online catalog, place orders online, and receive either next-day DPD delivery (€9.99, 97% on-time success rate for orders placed before 3:30pm), standard shipping (€6.50, 2–3 working days), super saver free delivery over €49 (up to 5 working days), or warehouse pickup. Marketing is digital-led through the website, Facebook, and email. The Costume Shop reports 2.5 million cumulative costumes delivered and 10,000+ customer reviews across its 17+ year operating history, with 96% of all packages delivered within specified timeframes.

Name

The Costume Shop

Legal name

Zatori Results Ltd.

Website

https://thecostumeshop.ie

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

The Costume Shop is Ireland's largest online fancy dress costume retailer, founded in 2007 by Ronan O'Brie, selling licensed and generic costumes, wigs, accessories, and party supplies direct-to-consumer across Ireland, the UK, and Europe from a single Portlaoise warehouse.

Ownership category

akta.pro rank

Headquarters

HQ city

Port Laoise

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Costume and Party Product Sales: One-time purchase of costumes, wigs, accessories, and party supplies. All items sold, no rental model. Products are in stock and ready for immediate shipment. Customers retain costumes for repeated use.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels3 records

Core offering

The Costume Shop is Ireland's largest online fancy dress costume retailer, selling a comprehensive range of kids, teen, ladies, mens, and plus-size costumes along with wigs, costume accessories, party supplies, masks, prosthetics, and pet costumes. All items are stocked in Ireland and sold outright (no rentals), with next-day DPD delivery across Ireland and standard shipping to the UK and Europe. The business holds licenses for major entertainment brands including Disney, Marvel, DC Comics, Star Wars, and Harry Potter.

Product overview

TheCostumeShop.ie is Ireland's largest online fancy dress costume shop offering a comprehensive e-commerce platform. The core product portfolio centers on fancy dress costumes across multiple categories including Kids Costumes (girls, boys, babies), Tween/Teen Costumes, Ladies Costumes, Mens Costumes, and Plus Size Costumes. The business model is sales-only (no rentals) with all items in stock and available for immediate dispatch. Supporting products include Wigs, Funny Costumes, Costume Accessories (face paint, props, hats, wings, shoes), Party Supplies (balloons, tableware, decorations), Masks, Prosthetics/Makeup Effects, and Pet Costumes. The company holds licenses for major entertainment brands including Disney, Marvel, DC Comics, Star Wars, Harry Potter, Batman, Jurassic Park, Sesame Street, Spongebob, Peppa Pig, Paw Patrol, and others. Additional services include Next Day Delivery (DPD Express), Click & Collect from Portlaoise warehouse, and international shipping to UK and Europe. A Sustainable Costume Range addresses eco-conscious consumers, while Reduced Items and Sale sections offer discounted products.

Differentiator

Problem solved

Functional benefit

Products and services

• Kids Costumes

Quantifiable outcome

• 97% express delivery success rate within specified time frame
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• ZatoricoreTechnology or IntegrationE-commerce platform provider powering thecostumeshop.ie website. Provides the underlying shopping cart, payment processing, and order management system.
• DPDcoreOthersPrimary courier for express and standard deliveries within Ireland. 97% success rate on express deliveries. Used for next-day delivery service.
• DHLminorOthersInternational courier used for European deliveries. Alternative to DPD for international shipping.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Etsy: Global online marketplace for handmade and bespoke costumes, wigs, and accessories. Overlaps on unique and themed costume demand (festival, cosplay-adjacent) and competes for higher-AOV, niche-occasion buyers.

Broad incumbents

• Smyths Toys Superstores: Major Ireland/UK toy and licensed-character retailer with significant Halloween/fancy dress seasonal assortment. Overlaps with The Costume Shop on licensed character costumes (Disney, Marvel, Star Wars) and family party supply, but operates from physical superstores rather than pure online.
• Party City: North American specialty party supplies and Halloween costume chain. Overlaps heavily on Halloween costumes, wigs, accessories, and party decorations, with broader category footprint (balloons, tableware) and brick-and-mortar retail.
• Amazon: Global general e-commerce marketplace hosting thousands of third-party costume sellers with fast shipping in UK/Ireland. Represents the dominant competitive threat on price and selection for licensed and unlicensed fancy dress.
• Disney Store: Official Disney direct-to-consumer retail channel for Disney, Marvel, and Star Wars licensed character merchandise including costumes. Represents both a licensor relationship and a competing retail channel for the same IP.

Direct peers

• Costume SuperCentre: US specialty costume retailer (online + select physical stores) offering licensed and unlicensed costumes for kids, adults, and plus sizes. Comparable one-stop-shop positioning with accessories and group/family bundles.
• HalloweenCostumes.com: Large US pure-play online costume retailer offering licensed character, plus-size, couples, and group costumes plus accessories. Closest international comparable in pure e-commerce costume retail with a broad licensed catalog and seasonal focus.
• Party Pieces: UK-based online retailer of party supplies, themed decorations, and coordinating costumes. Overlaps with The Costume Shop's party supply + themed costume bundle approach and serves similar event-driven (kids' birthdays, hen/stag) customer occasions.
• Angels Fancy Dress: London-based fancy dress and theatrical costume specialist supplying costumes, wigs, and accessories online. Comparable product categories and licensed IP, with additional theatrical/B2B depth; UK-based direct competitor for cross-border customers.
• Jokers' Masque: Long-established UK online fancy dress costume retailer selling licensed and unlicensed costumes, wigs, and accessories to consumers. Directly comparable product mix (kids, adults, plus size), online-only D2C model, and similar licensed-brand catalog.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheCostumeShop.ie
• LinkedInlinkedin.com/company/thecostumeshop-ie

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Costume Shop